This document discusses using mass media for da'wah (Islamic proselytizing). It analyzes several mass media - television, internet, radio, newspapers, and magazines - and their effectiveness for sharing Islamic messages. Television can reach many people but also has negative entertainment influences. Radio is inexpensive but programs cannot be repeated. The internet allows sharing writings and messages through websites and apps. Newspapers and magazines can publish Islamic content but depend on readership interest levels. Overall, the document argues that mass media should be used wisely to inform people and help construct good moral behavior in society according to Islamic principles.

1. Islamic Communication and Counselling
Islamic Faculty
Muhammadiyah University of Yogyakarta
Quartin Qonita Q. (20130710037)

2. Mass Media as Da’wah Media
by Quartin Qonita Q.
(20130710037)

3. Sophisticated Technology and
Media can be used for Da’wah
means.

4. The Function of Mass Media
1. To Inform. Media extends the information to the
public include new issues, events or opinions and
others.
2. To Educate. Media should give message or
information that it has education mission. It can be
convey through educative program shows or educative
writings like article and so on.
3. To Entertain. Because people need entertainment
things, Media gives message that entertain the public
through media programs such as comedy shows, movie
series, music agenda, etc.
4. To Influence/ Affect. Media has function in affecting
people through the message that it is provided by media

5. Da’wah Through Mass Media
Television
Internet
RadioRadio
Newspaper
Magazine
Most society tend to use Television media as
means for getting information. So Television
has a big function for providing Islamic
values. As in the reality many mubaligh as
Ust. Yusuf Mansur, Ust. Jefri Al-Buchory,
Ust. Maulana, and others.
But Television has negative side, among others:
• not all people can reach (buy) this media because the cost
is expensive enough for low economic class
• most people tend to favorite TV programs such
entertaining things than something that has educative/
religion values.

6. Da’wah Through Mass Media
Television
Internet
Radio
Newspaper
Magazine
Da’wah using Radio can be done through including
Islamic substance into the Radio agendas.
(+)
• Radio has cheap cost and it can be reached by all
people.
• Radio has been a part of our culture.
• anyone can use and hear Radio anywhere they are.
(-)
• the broadcast programs can not be repeated.
• Radio can not to demonstrate because the scene of Radio is located on people’s
imagination.
• most society prefer to choose TV media as their means to get entertainment things
and information.

7. Da’wah Through Mass Media
Television
Internet
Radio
Newspaper
Magazine
Internet is the large system of connected computers
around the world. Internet media is used by many
people today in all ages. The advance of technology
produces many sophisticated things like gadget for
communication.
By the internet we can share the da’wah message
through publish or post our writings that it contains
da’wah values to our website or social media like
facebook, Twitter and other.
Also now we know many applications as in Tablet or Smartphone, there
are applications that is chat applications like Whats App, Line, Black
Berry Messenger, and so on. We can share our da’wah message trough
those applications.

8. Da’wah Through Mass Media
Television
Internet
Radio
Newspaper
Magazine
Da’wah through newspaper is an effective way.
All classes can buy newspaper. Compared with
another media such TV, Internet media and
radio, newspaper is the cheapest media.
Different with another media, newspaper can be
brought wherever and whenever we go. But it
depends on society’s reading interest level. If
many people do not have interest to read, the
existence of newspaper means nothing. Because
newspaper is visual media which is the content
should be read. Something that just in visual is
lower than an audio-visual.
Equal with newspaper, da’wah message can publish Islamic content. And all
classes can buy it. But it has blind side namely magazine is a visual media. It
lowers than an audio-visual like Television media.

9. Amoral Act in Our Society
Students Fight
Corruption
Free Sex
DRUG

11. Conclusion
The existence of mass media should be exerted wisely. Mass media
has function which is on perform its order should be appropriate with the
function. As information provider, media is so useful for Islamic da’wah
development.
From the media side should repair the media communication system
in order to make a change to a better media which is media can be exerted as
da’wah means. Using mass media properly and implementing Islamic media
as good as possible for the sake of can reach Islam mission on constructing
good moral in society’s behaviour.