Mass Communication to Mass Customization—The Future of Commercial Print.
An exploration of the forces impacting the commercial print market and the paths a print service provider can follow to stay competitive.
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile devices, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. An online marketing mix considers the 7Ps of product, price, place, promotion, privacy, personalization, and payment in
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile apps, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. The online marketing mix also consists of 7Ps - product, price, place, promotion, privacy, personalization, and payment
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile apps, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. The online marketing mix also consists of 7Ps - product, price, place, promotion, privacy, personalization, and payment
This document discusses e-business models for digital media content. It analyzes four categories of models (A-D) based on compensation type and supplier dependence. Category A uses pay-per-download independently of suppliers. Category B is also pay-per-download but depends on suppliers. Category C uses flat rates, while D uses commissions. The document also examines challenges, benefits, and requirements for rights management, consumers, and businesses regarding digital media distribution.
Computers play an important role in the travel and tourism industry. They are used extensively in three main sectors: transportation like air ticketing and train booking, accommodation like hotel booking, and attractions like sightseeing. Within these sectors, computers allow for online booking of air tickets, reservations, car rentals, finding hotels, and advertising attractions on social media and search engines. Computers have revolutionized how transportation, accommodation, and attractions are accessed in the tourism industry.
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile devices, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. An online marketing mix considers the 7Ps of product, price, place, promotion, privacy, personalization, and payment in
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile apps, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. The online marketing mix also consists of 7Ps - product, price, place, promotion, privacy, personalization, and payment
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile apps, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. The online marketing mix also consists of 7Ps - product, price, place, promotion, privacy, personalization, and payment
This document discusses e-business models for digital media content. It analyzes four categories of models (A-D) based on compensation type and supplier dependence. Category A uses pay-per-download independently of suppliers. Category B is also pay-per-download but depends on suppliers. Category C uses flat rates, while D uses commissions. The document also examines challenges, benefits, and requirements for rights management, consumers, and businesses regarding digital media distribution.
Computers play an important role in the travel and tourism industry. They are used extensively in three main sectors: transportation like air ticketing and train booking, accommodation like hotel booking, and attractions like sightseeing. Within these sectors, computers allow for online booking of air tickets, reservations, car rentals, finding hotels, and advertising attractions on social media and search engines. Computers have revolutionized how transportation, accommodation, and attractions are accessed in the tourism industry.
Polymerase chain reaction (PCR) is a method used to amplify a targeted DNA sequence. It works by cycling between high and low temperatures to denature, anneal primers to, and extend the DNA. Real-time PCR uses fluorescent probes to measure amplification at each cycle and determine the cycle threshold, allowing quantification of the starting DNA template.
The Missing Feeling Technique is a method to help identify and strengthen feelings that have been blocked or "missing" through practicing daily expressions of emotion for 5 days with a partner. It involves labeling the missing feeling, strengthening memory systems related to emotional expression, and doing 10 daily exercises with a partner to rewire brain circuits blocking feelings. It can also use "Hostility Buddies" where partners help each other practice expressing anger in a safe way to strengthen circuits related to that emotion. The technique aims to unlock emotional fluidity through strengthening both implicit and explicit memory of feelings.
Tariq is a new teacher who completed a MAT program to get certified. He started as a substitute and was then hired to take over a class mid-term in a small, remote upstate town. As a new teacher, he focuses on using inquiry-based approaches when possible within time constraints. He teaches a variety of learners and works to keep them engaged using technology like PowerPoint, while closely monitoring classroom management. Safety is a top priority, especially in science classes where equipment is used. Tariq is looking forward to continuing his teaching career and extending his professional network.
The document provides an overview of several topics related to American history, culture, and society. It discusses how the US government is structured, with the President, Congress, and Supreme Court. It also mentions the founding of the Constitution and some of the famous presidents depicted on Mount Rushmore. Additionally, it summarizes America's diverse music, film industry centered in Hollywood, important historical documents, writers like Edgar Allan Poe, inventions like the telephone and nuclear bomb, religions like Mormonism and Amish traditions, social class structure, agriculture including cows, and trading of crops with other nations.
This document provides instructions for a training course, listing 6 main points. It includes the dates and contact numbers for the course, the software that will be covered which are Microsoft Word, Excel, PowerPoint and Photoshop, and indicates there will be assessments and certificates awarded upon completion.
IBM acquired Cast Iron Systems to gain its cloud integration capabilities and establish itself as the leader in cloud integration. Cast Iron has pioneered integration-as-a-service and offers a complete integration platform that bridges cloud and on-premise applications. Its integration solutions are proven, trusted, and strategic for connecting leading cloud and on-premise systems. The acquisition will benefit Cast Iron by providing access to IBM's large customer base, channels, resources, and global reach.
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MuMHR: Multi-path, Multi-hop Hierarchical RoutingM H
This document proposes a new routing protocol called MuMHR for wireless sensor networks. MuMHR aims to improve energy efficiency and robustness over LEACH in three ways: 1) By enabling nodes to select cluster heads based on the number of hops away to reduce transmission distances. 2) By using a back-off timer and multiple paths for transmissions to reduce setup overhead and add reliability. 3) By electing backup cluster heads to substitute when primary heads fail. The protocol operates in setup and data transfer phases, with the setup phase selecting cluster heads and forming clusters in an energy-efficient multi-hop manner.
Recently Partha Iyengar, Founder and CEO, Accretus Solutions attended the FPA Retreat held in Palm Springs in California, USA. On request, he shared his learnings with the study group in Mumbai and has also prepared this excellent presentation which is kind of self explanatory to some extent. With permission... we are sharing this with all Network FP members. We would like to thank Partha for same.
Mass Communication to Mass CustomizationVINCE FERRARO
Mass Communication to Mass Customization—The Future of Commercial Print.
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Reinventing Business Models In A Time Of Crisispbaumard
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The document then outlines several key data-driven marketing use cases, including audience optimization, channel optimization, and advertising yield optimization. It examines each use case in terms of its benefits, current maturity level, core beneficiaries, and long-term potential. The overall discussion focuses on how data is playing an increasingly important role in digital advertising and how companies should think about developing strategic "data strategies" for the future.
Polymerase chain reaction (PCR) is a method used to amplify a targeted DNA sequence. It works by cycling between high and low temperatures to denature, anneal primers to, and extend the DNA. Real-time PCR uses fluorescent probes to measure amplification at each cycle and determine the cycle threshold, allowing quantification of the starting DNA template.
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The document provides an overview of several topics related to American history, culture, and society. It discusses how the US government is structured, with the President, Congress, and Supreme Court. It also mentions the founding of the Constitution and some of the famous presidents depicted on Mount Rushmore. Additionally, it summarizes America's diverse music, film industry centered in Hollywood, important historical documents, writers like Edgar Allan Poe, inventions like the telephone and nuclear bomb, religions like Mormonism and Amish traditions, social class structure, agriculture including cows, and trading of crops with other nations.
This document provides instructions for a training course, listing 6 main points. It includes the dates and contact numbers for the course, the software that will be covered which are Microsoft Word, Excel, PowerPoint and Photoshop, and indicates there will be assessments and certificates awarded upon completion.
IBM acquired Cast Iron Systems to gain its cloud integration capabilities and establish itself as the leader in cloud integration. Cast Iron has pioneered integration-as-a-service and offers a complete integration platform that bridges cloud and on-premise applications. Its integration solutions are proven, trusted, and strategic for connecting leading cloud and on-premise systems. The acquisition will benefit Cast Iron by providing access to IBM's large customer base, channels, resources, and global reach.
The document introduces eight six-year-old students - Irene, Alexia, Paula, Alba, Anna, Maria, Yaiza, Manar, and Carlos - who attend Federico García Lorca school. Each student shares their favorite color, number, and animal.
This document contains a list of 20 names divided into groups. The first group contains 4 names, the second contains 3 names, the third contains 4 names, the fourth contains 5 names, and the fifth contains 2 names with one name listed separately below.
MuMHR: Multi-path, Multi-hop Hierarchical RoutingM H
This document proposes a new routing protocol called MuMHR for wireless sensor networks. MuMHR aims to improve energy efficiency and robustness over LEACH in three ways: 1) By enabling nodes to select cluster heads based on the number of hops away to reduce transmission distances. 2) By using a back-off timer and multiple paths for transmissions to reduce setup overhead and add reliability. 3) By electing backup cluster heads to substitute when primary heads fail. The protocol operates in setup and data transfer phases, with the setup phase selecting cluster heads and forming clusters in an energy-efficient multi-hop manner.
Recently Partha Iyengar, Founder and CEO, Accretus Solutions attended the FPA Retreat held in Palm Springs in California, USA. On request, he shared his learnings with the study group in Mumbai and has also prepared this excellent presentation which is kind of self explanatory to some extent. With permission... we are sharing this with all Network FP members. We would like to thank Partha for same.
Mass Communication to Mass CustomizationVINCE FERRARO
Mass Communication to Mass Customization—The Future of Commercial Print.
An exploration of the forces impacting the commercial print market and the paths a print service provider can follow to stay competitive.
Driving Customer Engagement Through Multichannel MarketingTim Suther
This document discusses the need for companies to shift to a multichannel marketing approach to better engage customers. It identifies 4 strategic opportunities: 1) remixing media to match consumer consumption, 2) investing to enable recurring revenue and engagement, 3) improving media effectiveness, and 4) recognizing customer information as a key asset. The document argues that implementing a multichannel strategy with a focus on customer data and personalized engagement can improve marketing returns significantly.
Sensis Digital Advertising Overview & Opportunities - June 2011Sensis
Digital advertising is comprised of paid, owned, and earned media. Paid media includes search, display, and video ads. Owned media encompasses websites and social media channels. Earned media involves search engine optimization and influencer outreach. Emerging trends include the growth of tablets, cloud computing, location-based apps, and RFID mobile payments. Constant technological changes will continue opening new opportunities in digital advertising.
Reinventing Business Models In A Time Of Crisispbaumard
The document discusses reinventing business models in times of crisis. It argues that companies must adopt the perspective of rivals, think of demand first and focus on improving the customer experience. Successful companies can become complacent, so they must pay attention to failures and involve customers to drive demand innovation. Identifying unmet customer needs and unused company assets can provide opportunities for growth.
IAB/Winterberry Group Member Webinar: "From Information to Audiences--The Eme...IABmembership
This document discusses the emerging uses of marketing data and digital advertising. It begins by looking at how information sources have evolved from subscriber files and mailing lists to vast streams of structured and unstructured digital data. Integrating traditional and digital data poses challenges due to differences in identifiers, processing approaches, and focus.
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This document provides an agenda and details for a digital signage conference on March 20, 2012 in Tampa. The agenda includes discussions on the status and applications of digital signage, return on investment, planning, content, and technology. Speaker biographies and presentations are included that cover topics like digital signage network architectures, sample digital signage loops for different applications, and business processes involved in digital signage networks.
This document summarizes the data services provided by Volume, including data hygiene, analysis, strategy, campaign management, list purchasing, CRM system development, and social data integration. It provides examples of work done for clients in industries like automotive, IT, and leisure. Case studies describe personalized mailing campaigns, international data cleaning, CRM solutions, and using data to target customers. The document promotes Volume's expertise in using data to improve marketing outcomes.
This document summarizes the data services provided by Volume, including data hygiene, analysis, strategy, campaign management, list purchasing, CRM system development, and social data integration. It provides examples of work done for clients in industries like automotive, IT, and leisure. Case studies describe cleaning and analyzing large customer databases, building CRM solutions, running targeted marketing campaigns, and more. The document promotes Volume's expertise in handling various data needs for clients.
This document provides an overview of big data and its integration with mobile technologies. It discusses the history and definitions of big data, noting that data volumes, velocities, and varieties have increased significantly. It then summarizes Canada's current position on big data, which lags behind global trends. The document outlines opportunities that big data presents and describes a reference architecture. It also summarizes big data initiatives underway at BMO Financial Group, including event processing, analytics, and infrastructure work.
This document discusses the role and impact of social media. It notes that while social media was once seen as strange and irrelevant, it is now an essential part of product development, analytics and insight, and business processes. The document outlines how social media can enhance these areas by reducing costs, improving data quality, and facilitating collaboration. It also predicts that privacy, manufacturing, and mobile technology will be significantly impacted by social media in the long run. The document encourages an open approach to social media's opportunities rather than skepticism.
Digital strategies require cross-functional teams to maximize business benefits from data and technology. They involve understanding customers, competitors, innovation, data, and partnerships. Customers can provide competence and shape personalized experiences. Competitors may redefine industries or transform products to platforms. Data is an asset when converted to meaningful information and visualizations to guide decisions. Innovation starts by discovering customer needs and testing minimum viable products.
Beyond the data buzzwords jonathan marguliesAMDIA-Integra
This document discusses how data and technology are changing marketing. It provides a brief history of data use in marketing from basic subscriber files to today's complex digital data sources. New data types like online behaviors are more unstructured and ephemeral than traditional data. Data management platforms have emerged to help aggregate and integrate diverse first- and third-party data sources. Major hurdles to wider DMP adoption include lack of clear ownership and business cases. Over the next year, DMP functionality will expand, analytics will become more integral, and platforms will grow more specialized as data decouples from technology and the solution provider landscape consolidates. DMPs represent an opportunity to better unite advertisers, marketers and publishers around data-driven customer
Advanced Media Analytics for the Digital AgeCognizant
Advanced analytics can provide media and entertainment companies with the fact-based decision-making capabilities they need to thrive in their increasingly digitized industry.
The document discusses how digital technology has revolutionized various industries like education, politics, music, video, and how consumers and marketers have adapted. It provides examples of major companies that have driven changes in these industries through new digital products and services. Finally, the document discusses trends in how digital technology is impacting media consumption and information searching.
The document discusses the revolutionary impact of digital technology on various industries and how consumers and marketers have adapted. It provides examples of how digital technology has changed education through e-learning, politics through online fundraising, music through digital distribution platforms, and information search through Google's search engine. Several key shifts are noted, including consumers now controlling information and marketing moving from a creative-driven approach to a performance-driven, technology-enabled approach focused on measurable outcomes. Distribution and consumption have also become decentralized and on-demand rather than at set times and places.
Today’s marketers are working feverishly to capitalize on the potential of highly insightful, yet unstructured, information being generated online. This coupled with the demands of real-time, rules-driven, audience-centered marketing represents a fundamental paradigm shift in how marketing is done. While the term “big data” may be fairly new, the concept is familiar to data-driven marketers who for years have been trying to run complex analytics across a deluge of structured and unstructured data flowing in from point-of-sale systems, web sites, social media, email campaigns, newsletters and many other online and offline sources.
A new study produced by strategic consulting firm Winterberry Group in conjunction with the Interactive Advertising Bureau (IAB) and sponsored by IBM, reveals top investment priorities, high impact data use cases and barriers to adoption pertaining to big data in marketing and digital media.
During this one hour webinar, we will present some of the key findings from our study which had contributions from over 175 advertising and marketing thought leaders. You will learn about the high priority use cases for today’s digital marketers, the underlying big data challenges and how some of the leaders are gearing up to address them with specific solutions.
Audience Optimization
Channel Optimization
Advertising Yield Optimization
Content Optimization & Ad Targeting
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Mass Communication to Mass Customization
1. Mass Communication to Mass Customization –
The Future of Commercial Print
Vince Ferraro
Vice President, Consumer Marketing
2. If you flew here on one of these airlines…
…then you will know what Chapter 11 is and is
not
3. What we announced
• Kodak filing for Chapter 11 reorganization to:
– Bolster liquidity in U.S. and abroad
– Monetize non-strategic intellectual property
– Fairly resolve our legacy costs, and
– Enable company to focus on most valuable business lines
• Business continues in ordinary course
• Non-U.S. subsidiaries not included in filing; continue to operate as
normal
• Continued supply of goods and services to customers
• Company has a commitment of $950 million in DIP ( Debtor in
Possession) financing
4. What we intend to do
• Take the steps to emerge as a more competitive, sustainable
enterprise – like many other companies
• Continue operating as usual – supplies and services to you will not
be affected by the filing
• Through the process Kodak intends to:
– Bolster liquidity with approximately $950 million in DIP financing
– Fully enforce Kodak’s IP rights against industry players that have
infringed our proven and valuable digital imaging patents, or spur
the monetization of the Company’s valuable intellectual property.
– Ensure remaining legacy costs are fairly apportioned and scaled
for a company of the size we are today
– Actively manage value of Kodak’s enterprise for its stakeholders,
enabling us to reorganize around our consumer and commercial
business lines
6. Customized communications show proven results
50% 33% + 20-30%
Increase in Consumers who Boost in response rates
response rates go online to when personalized
with multi-channel respond to URLs are integrated
campaigns 1 direct mail 2 into direct mail 2
1Source: InfoTrends
2Source: DMA
9. Trends in direct mail
US businesses spent $45.2 B on direct mail in 2010
(Winterberry Group, Outlook: 2011)
13.5 B catalogs were mailed in 2009
(DMA2010)
Catalog recipients spend 28% more (ComScore/USPS Catalog Study)
Households receiving catalogs shop online more often
(ComScore Cast Study)
18-34 year-olds prefer
print when searching for
information
(ICOM, 2010)