This document summarizes the data services provided by Volume, including data hygiene, analysis, strategy, campaign management, list purchasing, CRM system development, and social data integration. It provides examples of work done for clients in industries like automotive, IT, and leisure. Case studies describe personalized mailing campaigns, international data cleaning, CRM solutions, and using data to target customers. The document promotes Volume's expertise in using data to improve marketing outcomes.
NORM for Banking is a social media profile aggregation solution. It provides enterprises with the ability to link an existing enterprise CRM profile with an aggregated social profile of the same enterprise client. NORM provides access to social metadata for enterprise processes.
Deliver More Powerful, Personalized CommunicationsVivastream
This document discusses strategies for creating more powerful and personalized customer communications. It highlights how using customer data and analytics can help target the right messages to the right customers, increasing relevance and driving better results. Specific techniques mentioned include using segmentation and QR codes to bridge physical and digital channels, facilitating customer interactions and tracking responses. The document argues that a multi-channel approach combining mail, email and other channels can boost engagement when messages are personalized.
Founded in 1999, B2B Data Partners is a marketing outsourcing firm headquartered in La Mirada, California with additional offices in India. The company provides data management, digital marketing, and consulting services to over 1600 clients globally, generating $49 million in revenue in 2011. B2B Data Partners helps clients gain insights from their data through tools and expertise to find new trends and make accurate decisions.
This document discusses email marketing strategies and tactics. The objectives of email marketing may include brand awareness, lead generation, sales, customer retention and relationships. Effective email marketing requires defining goals and audiences, creating targeted content, and measuring results through metrics like clickthrough and open rates. Key tactics include building an opt-in list, segmenting lists, writing compelling subject lines, and testing different message formats and frequencies. Measuring campaign performance allows improving future email campaigns.
AnswerNet is a large telemessaging firm established in 1998 that has grown through acquisitions to become a full-service provider of inbound, outbound, and digital call center solutions. It employs over 2,000 people across its network of over 50 call centers in the US and Canada. The document provides background on AnswerNet's services, leadership, and ownership.
Utilising mobile to serve loyal customers discusses how mobile technology can be leveraged to improve customer loyalty and experience. Key points include using mobile for self-service, personalization, location-based marketing and payments. A unified mobile experience is proposed to replace disparate customer interactions. Data and analytics are emphasized to understand customer needs and behavior better. Benefits highlighted are enhanced customer relationships through a more engaging experience and targeted communications.
The document outlines marketing creative and campaign plans for Trend Micro in the Asia Pacific region in 2010. It includes campaigns for end user marketing, co-marketing with resellers, virtual patching, agentless scanning, hosted email, total cost of ownership suites, security virtualization, collaboration protection, compliance guides, and education and government industry segments. It provides details on campaign processes, creative assets, landing pages, and follow up strategies.
NORM for Banking is a social media profile aggregation solution. It provides enterprises with the ability to link an existing enterprise CRM profile with an aggregated social profile of the same enterprise client. NORM provides access to social metadata for enterprise processes.
Deliver More Powerful, Personalized CommunicationsVivastream
This document discusses strategies for creating more powerful and personalized customer communications. It highlights how using customer data and analytics can help target the right messages to the right customers, increasing relevance and driving better results. Specific techniques mentioned include using segmentation and QR codes to bridge physical and digital channels, facilitating customer interactions and tracking responses. The document argues that a multi-channel approach combining mail, email and other channels can boost engagement when messages are personalized.
Founded in 1999, B2B Data Partners is a marketing outsourcing firm headquartered in La Mirada, California with additional offices in India. The company provides data management, digital marketing, and consulting services to over 1600 clients globally, generating $49 million in revenue in 2011. B2B Data Partners helps clients gain insights from their data through tools and expertise to find new trends and make accurate decisions.
This document discusses email marketing strategies and tactics. The objectives of email marketing may include brand awareness, lead generation, sales, customer retention and relationships. Effective email marketing requires defining goals and audiences, creating targeted content, and measuring results through metrics like clickthrough and open rates. Key tactics include building an opt-in list, segmenting lists, writing compelling subject lines, and testing different message formats and frequencies. Measuring campaign performance allows improving future email campaigns.
AnswerNet is a large telemessaging firm established in 1998 that has grown through acquisitions to become a full-service provider of inbound, outbound, and digital call center solutions. It employs over 2,000 people across its network of over 50 call centers in the US and Canada. The document provides background on AnswerNet's services, leadership, and ownership.
Utilising mobile to serve loyal customers discusses how mobile technology can be leveraged to improve customer loyalty and experience. Key points include using mobile for self-service, personalization, location-based marketing and payments. A unified mobile experience is proposed to replace disparate customer interactions. Data and analytics are emphasized to understand customer needs and behavior better. Benefits highlighted are enhanced customer relationships through a more engaging experience and targeted communications.
The document outlines marketing creative and campaign plans for Trend Micro in the Asia Pacific region in 2010. It includes campaigns for end user marketing, co-marketing with resellers, virtual patching, agentless scanning, hosted email, total cost of ownership suites, security virtualization, collaboration protection, compliance guides, and education and government industry segments. It provides details on campaign processes, creative assets, landing pages, and follow up strategies.
This document summarizes the data services provided by Volume, including data hygiene, analysis, strategy, campaign management, list purchasing, CRM system development, and social data integration. It provides examples of work done for clients in industries like automotive, IT, and leisure. Case studies describe cleaning and analyzing large customer databases, building CRM solutions, running targeted marketing campaigns, and more. The document promotes Volume's expertise in handling various data needs for clients.
The document discusses feedback received from test audiences on a student film project. Viewers found the story easy to understand but audio levels needed adjusting. Based on an online survey, most respondents preferred drama genres and films with emotional endings, real-life stories, and a slow build to conflict. This suggests the film's true story drama genre will appeal to audiences.
Michigan is home to Michigan State University with a football stadium seating 75,000 and a basketball arena hosting the Final Four six times in the last 12 years. Detroit, Michigan's largest city with 900,000 residents, was once known as the "motor city" and is located across from Windsor, Canada. Dearborn, Michigan has the 10th largest population and was the home of Henry Ford and the Ford Motor Company, which developed the Model T and the assembly line for car production. The state is surrounded by four of the Great Lakes and has over 11,000 inland lakes, and features include the Mackinac Bridge connecting the two peninsulas and Mackinac Island, which does not allow cars.
The document discusses how the film challenges conventions of drama films and real media products. It does not have a happy or resolved ending like most drama films. It also used unconventional editing techniques and camerawork. The film company and props were created to be as realistic as possible, including contacting Amnesty International to borrow orange suits worn by Guantanamo Bay detainees. The posters and radio trailer also challenged conventions to attract audience attention without visual elements.
The document summarizes feedback received from test audiences on a student film project. Viewers found the story easy to understand but audio levels needed adjusting. The filmmakers reworked a scene based on this feedback. Survey results showed that over half the audience prefers real-life drama films with conflict developing throughout and emotional endings. This suggests the film's true story and focus on developing conflict will appeal to audiences.
Paramount Pictures Corporation is a global film producer and distributor founded in 1912 that is now owned by Viacom. It consists of several film labels including Paramount Pictures, MTV Films, and Nickelodeon Movies. Some of Paramount's most successful and acclaimed films include The Ten Commandments, The Godfather Part II, and Titanic.
The document summarizes feedback received from test audiences on a student film project. Viewers found the story easy to understand but audio levels needed adjusting. The filmmakers reworked a scene based on this feedback. Survey results showed that over half the audience prefers real-life drama films with conflict developing throughout and emotional endings. This suggests the film's true story and focus on developing conflict will appeal to audiences.
Den projekteffektive organisation – en drøm eller virkelighedJohnny Ryser
I en verden hvor udviklingen accelerer med eksponentiel hastighed, og hvor den globale landsby har 4 milliarder indbyggere, konkurrerer små danske udviklingsafdelinger med gigantiske amerikanske, indiske og kinesiske virksomheder. Samtidigt ser vi små virksomheder være i stand til at vælte giganter gennem teknologisk disruption. I den verden er projekteffektivitet blevet en strategisk magtfaktor. Her er et bud på, hvordan en dansk projekteffektiv organisation kan se ud.
Kenneth McGill of Vantage Strategy presented research on measuring the contribution of business travel to corporate performance. The 2009 NBTA research found that on average, there is a 16:1 return on investment for each additional dollar spent on business travel. Using data from 15 US industries from 1998-2008, the study examined the correlation between changes in business travel spending and changes in corporate sales and profits. It found that while the return diminishes, additional business travel generally leads to increased sales, though the optimal level varies by industry, and some industries were below their optimal level of travel spending in 2008.
Virtual management involves leading teams that work remotely using online tools. It allows organizations to tap global talent pools and leverage specialized expertise wherever it exists. Key factors for success include motivating virtual teams through intrinsic rather than extrinsic rewards, fostering knowledge sharing and social bonds, encouraging different levels of collaboration, and properly distributing tasks. Organizations should emphasize both task processes and socioemotional connections between team members. With the right approach, virtual teams have been shown to outperform traditional colocated teams.
During the production of a film, various technologies were used for planning, research, construction, and evaluation. Planning was done using Microsoft Word, Facebook, and WhatsApp to communicate. Research utilized websites like IMDB, BBC Film Network, YouTube, and Google to explore film techniques and genres. Final Cut Pro, iMovie, QuickTime Player, and other software were used for editing and constructing the film. The completed film and accompanying materials were shared online using Vimeo, SoundCloud, and blogs for evaluation of the project.
Technology Innovation Project Management- an exploratory study of what projec...Johnny Ryser
This dissertation researched what successful technology innovation project managers do. Where research up to now has focused on leadership perspectives, tools and methods, this study focus on what project managers actually do. The primary objective of this research was to uncover insights on what the everyday look like for the project manager, and to build knowledge on the future of project management training.
DMS provides customized content and data solutions for B2B and B2C companies. They have experience in industries like financial services, telecommunications, and publishing. Some of their work includes:
1) Helping a bank acquire new demand deposit accounts by identifying new local businesses and matching them to branches, resulting in a 6-11% conversion rate.
2) Developing a predictive model to select credit card applicants for a client, increasing response rates 20% over projections.
3) Cleaning and updating a publisher's customer data to improve communications and identify a 18% cost savings over previous providers.
Many operators are still unable to match the customers who belong to the same household. Therefore, it’s hard for telecoms to identify the services shared within the same family such as wireless, pay-TV or music. Siloed understanding of subscribers leads to junk marketing campaigns followed by the negative customer experience. Customers simply do not convert!
This document discusses List Services Corporation (LSC), a company that provides marketing automation, CRM, database, and digital services. It summarizes LSC's history since being founded in 1980 and acquiring other digital brands. It also introduces the PIE (Personalized Interaction Engine), which analyzes customer behavior across channels to provide insights. Finally, it describes LSC's capabilities around capturing customer data, mapping IP addresses to organizations, and using contextual advertising and keywords to target accounts.
Cookies, 3rd party data, ABM, Retargeting - A decade of #MarTech is being replaced as a result of Big Tech’s abuse of your data.
The time has come to secure and ensure compliant, privacy-by-design driven, mature digital marketing solutions that empower and evolve businesses through technology applied for humans.
1st Party actionable data is collected to improve the customer or staff experience to create a personalized and more meaningful engagement.
This can be done without cookies, without abuse of data, and without hunting customers to increase profits while damaging your brand.
This document summarizes the data services provided by Volume, including data hygiene, analysis, strategy, campaign management, list purchasing, CRM system development, and social data integration. It provides examples of work done for clients in industries like automotive, IT, and leisure. Case studies describe cleaning and analyzing large customer databases, building CRM solutions, running targeted marketing campaigns, and more. The document promotes Volume's expertise in handling various data needs for clients.
The document discusses feedback received from test audiences on a student film project. Viewers found the story easy to understand but audio levels needed adjusting. Based on an online survey, most respondents preferred drama genres and films with emotional endings, real-life stories, and a slow build to conflict. This suggests the film's true story drama genre will appeal to audiences.
Michigan is home to Michigan State University with a football stadium seating 75,000 and a basketball arena hosting the Final Four six times in the last 12 years. Detroit, Michigan's largest city with 900,000 residents, was once known as the "motor city" and is located across from Windsor, Canada. Dearborn, Michigan has the 10th largest population and was the home of Henry Ford and the Ford Motor Company, which developed the Model T and the assembly line for car production. The state is surrounded by four of the Great Lakes and has over 11,000 inland lakes, and features include the Mackinac Bridge connecting the two peninsulas and Mackinac Island, which does not allow cars.
The document discusses how the film challenges conventions of drama films and real media products. It does not have a happy or resolved ending like most drama films. It also used unconventional editing techniques and camerawork. The film company and props were created to be as realistic as possible, including contacting Amnesty International to borrow orange suits worn by Guantanamo Bay detainees. The posters and radio trailer also challenged conventions to attract audience attention without visual elements.
The document summarizes feedback received from test audiences on a student film project. Viewers found the story easy to understand but audio levels needed adjusting. The filmmakers reworked a scene based on this feedback. Survey results showed that over half the audience prefers real-life drama films with conflict developing throughout and emotional endings. This suggests the film's true story and focus on developing conflict will appeal to audiences.
Paramount Pictures Corporation is a global film producer and distributor founded in 1912 that is now owned by Viacom. It consists of several film labels including Paramount Pictures, MTV Films, and Nickelodeon Movies. Some of Paramount's most successful and acclaimed films include The Ten Commandments, The Godfather Part II, and Titanic.
The document summarizes feedback received from test audiences on a student film project. Viewers found the story easy to understand but audio levels needed adjusting. The filmmakers reworked a scene based on this feedback. Survey results showed that over half the audience prefers real-life drama films with conflict developing throughout and emotional endings. This suggests the film's true story and focus on developing conflict will appeal to audiences.
Den projekteffektive organisation – en drøm eller virkelighedJohnny Ryser
I en verden hvor udviklingen accelerer med eksponentiel hastighed, og hvor den globale landsby har 4 milliarder indbyggere, konkurrerer små danske udviklingsafdelinger med gigantiske amerikanske, indiske og kinesiske virksomheder. Samtidigt ser vi små virksomheder være i stand til at vælte giganter gennem teknologisk disruption. I den verden er projekteffektivitet blevet en strategisk magtfaktor. Her er et bud på, hvordan en dansk projekteffektiv organisation kan se ud.
Kenneth McGill of Vantage Strategy presented research on measuring the contribution of business travel to corporate performance. The 2009 NBTA research found that on average, there is a 16:1 return on investment for each additional dollar spent on business travel. Using data from 15 US industries from 1998-2008, the study examined the correlation between changes in business travel spending and changes in corporate sales and profits. It found that while the return diminishes, additional business travel generally leads to increased sales, though the optimal level varies by industry, and some industries were below their optimal level of travel spending in 2008.
Virtual management involves leading teams that work remotely using online tools. It allows organizations to tap global talent pools and leverage specialized expertise wherever it exists. Key factors for success include motivating virtual teams through intrinsic rather than extrinsic rewards, fostering knowledge sharing and social bonds, encouraging different levels of collaboration, and properly distributing tasks. Organizations should emphasize both task processes and socioemotional connections between team members. With the right approach, virtual teams have been shown to outperform traditional colocated teams.
During the production of a film, various technologies were used for planning, research, construction, and evaluation. Planning was done using Microsoft Word, Facebook, and WhatsApp to communicate. Research utilized websites like IMDB, BBC Film Network, YouTube, and Google to explore film techniques and genres. Final Cut Pro, iMovie, QuickTime Player, and other software were used for editing and constructing the film. The completed film and accompanying materials were shared online using Vimeo, SoundCloud, and blogs for evaluation of the project.
Technology Innovation Project Management- an exploratory study of what projec...Johnny Ryser
This dissertation researched what successful technology innovation project managers do. Where research up to now has focused on leadership perspectives, tools and methods, this study focus on what project managers actually do. The primary objective of this research was to uncover insights on what the everyday look like for the project manager, and to build knowledge on the future of project management training.
DMS provides customized content and data solutions for B2B and B2C companies. They have experience in industries like financial services, telecommunications, and publishing. Some of their work includes:
1) Helping a bank acquire new demand deposit accounts by identifying new local businesses and matching them to branches, resulting in a 6-11% conversion rate.
2) Developing a predictive model to select credit card applicants for a client, increasing response rates 20% over projections.
3) Cleaning and updating a publisher's customer data to improve communications and identify a 18% cost savings over previous providers.
Many operators are still unable to match the customers who belong to the same household. Therefore, it’s hard for telecoms to identify the services shared within the same family such as wireless, pay-TV or music. Siloed understanding of subscribers leads to junk marketing campaigns followed by the negative customer experience. Customers simply do not convert!
This document discusses List Services Corporation (LSC), a company that provides marketing automation, CRM, database, and digital services. It summarizes LSC's history since being founded in 1980 and acquiring other digital brands. It also introduces the PIE (Personalized Interaction Engine), which analyzes customer behavior across channels to provide insights. Finally, it describes LSC's capabilities around capturing customer data, mapping IP addresses to organizations, and using contextual advertising and keywords to target accounts.
Cookies, 3rd party data, ABM, Retargeting - A decade of #MarTech is being replaced as a result of Big Tech’s abuse of your data.
The time has come to secure and ensure compliant, privacy-by-design driven, mature digital marketing solutions that empower and evolve businesses through technology applied for humans.
1st Party actionable data is collected to improve the customer or staff experience to create a personalized and more meaningful engagement.
This can be done without cookies, without abuse of data, and without hunting customers to increase profits while damaging your brand.
5 strategies for effectively integrating sms, ivr and socialWaterfall
1) The document discusses strategies for integrating SMS, IVR, and social media channels. It provides examples of how various companies have effectively used multiple channels in their marketing.
2) The 5 key steps outlined are to address low-hanging fruit, drive innovation through multiple channels, share data across channels, use data to inform strategies, and develop ongoing personalized conversations.
3) The overall message is that companies should deliver personalized messages to customers across appropriate channels to maximize engagement. Data should be shared and used to optimize communications over time.
The document outlines a CRM roadmap project for XYZ Company. It discusses business requirements identified across marketing, real estate, and merchandising. Major initiatives are needed to support these requirements and establish processes for ongoing CRM support. These initiatives will require significant focus, resources, and may necessitate adding staff or adjusting timelines. Effective CRM execution requires unique skills and defined leadership processes across business units and IT.
Everything Data in Business, Government & Institutional MarketsVivastream
The document discusses B-to-B direct marketing and databases. It summarizes a case study where a company called Berendsen Textile reversed declining sales through a direct marketing campaign using a "Germ Ball" mascot. The campaign generated leads and increased sales by educating buyers on hygiene. The document also discusses database architectures, deciding between in-house and outsourced databases, and differences in B-to-B databases compared to consumer databases.
Lessons and Challenges from Mining Retail E-Commerce DataKun Le
This document discusses lessons learned from mining retail e-commerce data over 4 years working with over 20 clients. Key lessons include:
1. Clients often don't know what specific business questions to ask, so presenting preliminary findings gets them to provide a long list of questions.
2. Pushing clients to ask deeper "characterization" and "strategic" questions rather than just basic reporting questions.
3. The software architecture automatically collects useful data like clickstreams, searches, and form failures without additional work, solving problems that make e-commerce data mining difficult.
4. Collecting the right data up front is important, and changes later are difficult. Integrating external events like marketing is also
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
eFinancial Communications provides paperless and digital communication solutions for financial services companies. It offers services such as paperless document management, digital signatures, email marketing, text messaging, custom web portals and dashboards. The company was founded in 2010 and is headquartered in San Diego, California. It has a leadership team with extensive experience in financial services, marketing and IT.
The Connected Consumer – Real-time Customer 360Capgemini
With Business Data Lake technologies based on EMC’s Big Data portfolio it becomes possible to move away from channel specific analytics towards a 360 customer view.
This presentation will show how technologies like Spark, Hadoop, and Kafka help companies gain a real-time view of everything their customers do and make changes to customer touch points whether mobile, web, in-store, direct marketing or existing transactional systems.
Presented by Steve Jones, Vice President, Insights & Data, Capgemini at EMC World 2016
http://www.capgemini.com/emc
Sales Growth: Find Big Growth in Big Data - Lattice Engines & McKinseyLattice Engines
1. The document discusses how big data and analytics can be used to boost sales effectiveness in organizations. It provides the example of a European retail bank that was able to double qualified referrals, increase account balances by 50%, and boost revenue by 5% by investing in big data.
2. Key aspects of the bank's approach included developing a complete customer database using both internal and external data, creating models and guidelines to provide tailored recommendations to frontline staff, and testing different sales scripts and approaches.
3. The document advocates that organizations fully leverage all available data sources, use sophisticated segmentation and personalization to create customized sales approaches, and establish a culture where data and testing are at the core of sales strategy and decision making
This document provides an overview of cross media marketing strategies. It discusses how combining multiple marketing channels like direct mail, email, web pages, and advertising can deliver a unified message and drive respondents to a single data collection point. The document outlines four steps for effective cross media campaigns: 1) developing customer personas, 2) determining available assets, 3) leveraging existing marketing efforts, and 4) selecting targeted touches and executing the campaign. Specific techniques are also described, including real-time personalization, variable data printing, personalized URLs, email, social media, QR codes, and direct mail best practices. The goal is to capture visitors across channels, group respondents, and deliver personalized messages to improve response rates and ROI.
Operationalizing a Vision for the Monetization of Telco Consumer DataPrecisely
Telecommunications companies have an abundance of subscriber activity data at their fingertips, which can be highly valuable to third-party organizations when it comes to location-based decision making. But how can telcos properly enrich this data with the context needed in order to successfully turn that data into a revenue stream for their business?
View this short on-demand webcast, where our Customer Information Director, Dominic Tomey, discusses the following:
• Why location intelligence, particularly mobile trace data, can be so valuable for clients when making decisions based on location – particularly for retail, banking and other financial institutions
• How Precisely worked with a large provider of wireless telecommunications to successfully monetize their consumer data
• How to correctly apply contextual enrichment in order to derive the most value from subscriber activity data – including the use of demographics and point of interest data
• How to drive results through self-service environments in order to visualize the outputs for further analysis, as well as for Machine Learning and AI applications
This document discusses trends in digital marketing and how the cloud can help marketers address these trends. It outlines 7 trends, including the rise of multi-channel experiences, the importance of data and analytics, the growth of digital products and services, and the convergence of marketing and IT. The cloud provides benefits like reduced costs, scalability, speed to market, and automated management. It also highlights case studies of companies using the Microsoft Azure cloud platform to enhance marketing campaigns and customer experiences. In summary, the cloud enables digital marketers to work with the agility of a startup and the scale of large enterprises.
#FlipMyFunnel Austin - Eric Walschmidt - Using Personalized Web Experiences t...#FlipMyFunnel
Eric Walschmidt, Marketing Director at SAVI, recently presented “Using Personalized Web Experiences to Accelerate ABM Lead Gen Activities” at the #FlipMyFunnel Austin.
The document provides an overview of IDG Nordics' demand generation and account based marketing services. Some key points:
- IDG has high quality first party data from its premium media brands that allows targeting of tech audiences.
- Their services include identifying in-market purchase intent, mapping buying teams, and providing data-driven insights on accounts.
- They offer a full suite of ABM solutions including account targeting, content development, executive interviews, and demand generation campaigns.
- Case studies show they have successfully delivered sales ready leads across 15 countries for clients through targeted account engagement and custom content/campaigns.
apidays LIVE Paris - Drawing the right lines: DDD, APIs and Microservices by ...apidays
apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society
December 8, 9 & 10, 2020
Drawing the right lines: DDD, APIs and Microservices
Ronnie Mitra, Director of Technology at Publicis Sapient
LeadSwell is a B2B lead generation company that has been operating since 2007. It generates quality leads at scale for its clients through content promoted on websites and via email/call centers belonging to various B2B publishers. LeadSwell can target specific industries, regions, and company sizes. It offers case studies demonstrating successful lead generation campaigns for technology, software, and training companies through tactics like whitepaper distribution, email marketing, and telemarketing. LeadSwell structures deals as pay-for-performance with no setup fees.
Info CheckPoint provides a marketing database that includes exclusive profiles relevant to your business. We have data experts who maintain accurate databases and with an advanced search platform, you can gain access to data instantly.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
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Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
2. Data Services
Volume’s Data Services team Our skills cover a multitude of disciplines including:
supports outsourced data ++ UK and international data hygiene
requirements for a whole ++ Data insight and profiling
++ Data analysis (segmentation and geo-mapping)
host of industry sectors that
++ Data strategy
include automotive, information
++ Campaign management (including personalised
technology and leisure. print, mailing and returns management)
++ List purchasing
++ CRM system development
++ Social data integration
3. CRM/ RFV ANALYSIS
Kwik Fit has grown from its initial centre in Edinburgh back in 1971 to be the country’s leading and most
successful automotive and fast-fit group, with over 650 centres across the UK. And we’re excited to be a
part of this growth, helping Kwik Fit build an engaged customer base through a bespoke CRM solution.
Issue: Kwik Fit’s customer base covers almost Our solution: Working together with Kwik Fit, We have managed the data insight for more
half of all UK households – over 11.5 million in we have built and hosted its CRM database, than three million communications across multiple
total – and these households have almost 200 and have developed complex customer-scoring campaigns and channels, resulting in around
million transactions linked to them. At this scale, algorithms. These take into account RFV (recency, 250,000 new transactions every month. We’ve
providing data insight to make sure that marketing frequency and value) customer information also evaluated and reported on these campaigns to
campaigns are relevant is a specialist area. including historical purchases, lifetime spend and provide strategic insight for future communications
distance from outlet, creating a rich and complex and statistics for ROI. This information creates a
information source for Kwik Fit’s marketing real business advantage for Kwik Fit.
team. This, coupled with advanced segmentation
techniques, ensures that the company’s CRM
budget is used as effectively and appropriately
as possible.
4. Global smartphone Global automotive
manufacturer brands
EMAIL ANALYSIS GEO-MAPPING AND LOCAL AFFINITY ZONE ANALYSIS
Issue: One of our smartphone provider Issue: One of our automotive sector clients had Our solution: We performed high-quality data cleaning
clients was experiencing a noticeable decline in questions over the quality of data it held and wanted and mailing file preparation. The success of this has
success of its various online campaigns and to ensure it was clean for telemarketing, email led to further regular projects. To address the problem
wanted to understand why. marketing and direct mailing campaigns. At a deeper of multi-country/multi-language data storage, we
level, the client also wanted to understand where its provided support by hosting and managing a database
Our solution: We ran data analysis on the 30 current client base and potential new customers were that feeds into the client’s CRM system. We also provide
million email addresses in the client’s database to located in order to promote sales opportunities and geographic data on the distance from a car owner’s
confirm open and click-through frequency alongside servicing. The client was also struggling to hold multi- home to their nearest dealership (both in the UK and
registrations. We were also able to determine optimum country/multi-language data in its own CRM system. Europe), which is proving invaluable for car servicing
send times and headings. In addition, we were able to mailings. By feeding the client’s database with data
advise the client on the optimum number of emails to collected from a variety of sources (including Facebook),
send per month per country to ensure that their emails we are helping to provide European sales managers
were not ignored in an overflowing inbox. with a list of potential customers local to them.
5. Reading Football Club Leading European
DATA STRATEGY/LIST PURCHASING
gaming platform
“The Royals,” recently promoted to the Barclays premiership, have been INTERNATIONAL DATA CLEANING
working with us to encourage support from local company executives.
Issue: Reading FC wanted to run a campaign to Our solution: Due to the affinities people have
encourage corporate sponsorship, but needed help with football, we suggested that a joint personal and
to decide who the best prospects to contact were, business mailing campaign would grab the attention
and what would be the best approach to really get of busy executives. Firstly, a personalised letter from
their attention. Sir John Madejski was sent to Volume-sourced business- Issue: An online gaming provider had a problem with dirty
director prospects at their home address. This was international data – it was incorrectly addressed, contained
then followed by a telephone call at their place of work obscenities and duplicate records, and was thus unfit for mailing.
to ensure the letter had been received, and gave the
opportunity to discuss potential sponsorship. Our solution: We took the client’s existing data, cleaned it,
removed duplicates and obscenities and reformatted it into
different mailing cells. (Mailing cells are data segments based on
“ olume listened to our objectives, and responded
V criteria the client is interested in – purchase amount, particular
with an innovative solution. The initial contact by promotions, geographic region or even source). Much of this client’s
mail reached key decision makers informally in their data is gathered from online registrations and as a result, there are
home environment, which was then followed up a number of obscenities within the data. Fortunately our suspect-
with a phone call to their office location to provide name identifier ensures that any inappropriate name and address
further information and to arrange an appointment. data is removed. This enables our client to send out its campaigns
This approach increased impact, making the campaign safe in the knowledge that the communication is clean and will
very memorable and ultimately delivering increased reach the intended recipients.
response rates. As always, the customer service we
received from Volume was excellent, and we look
forward to working with Volume again in future.”
Emma Pierce
Marketing Director
6. Zebra Zebra creates specialist printing
solutions for its global partners
Technologies and customers. New products
are launched via information
INTERNATIONAL DATA MAILING/ packs sent in the mail.
PERSONALISED PRINT
Data problem: Multiple international partners
and customers require correctly addressed
personalised launch packs issued to them in the
most eco-friendly manner possible.
Our solution: New products are launched
to authorised distributors according to their
relationship with Zebra and language preference.
All data is cleaned, deduped and correctly
formatted in terms of language, EMEA region of
responsibility, mailing format and distributor type
(e.g. partner, associate, reseller). The formatted
file is then issued to our own print team for digital
personalised print. Data drives the grouping
of bulk labels that are created so that multiple
contacts at one company only receive one pack
which is internally distributed, thus saving on
printing and mailing costs.
7. Gartner No Added Sugar
Gartner is a leading information Issue: With a huge volume of training-course mailings
being issued internationally, there are a number
technology researcher and advisor of mailing returns (goneaways) to be managed to
minimise future financial mailing expense.
that provides insight to business
ONGOING GONEAWAY leaders in professional services, Our solution: Gartner has been a Volume client for DATA HYGIENE AND SEGMENTATION
MANAGEMENT over five years now, and we manage its data capture,
high-tech industries and response management and subsequent database
updates to ensure that all contact records are updated
telecom enterprises. as swiftly as possible.
Established in 2001, No Added Issue: With regular mailing campaigns to be
issued to specific segments of No Added Sugar’s
Sugar retails premium children’s client database, they needed a data service to
ensure that all contact data is kept clean to enable
clothing around the world. purchaser-specific campaign selections to be made.
Our solution: We clean, dedupe and segment the
purchasers and catalogue requesters into recency
and value groups (for example sale and non-sale
periods) from both the online store and telephone
orders. This enables mailings to be targeted
accordingly and also allows for returns (which also
come to us) to be effectively managed, and the
database updated regularly.
8. Data health check
With today’s high cost of mailing, it’s imperative that postal campaigns
have accurate addresses to minimise financial wastage from returns.
We can help show you how much money is being lost and how much
more efficient your campaigns could be.
In addition, we can review the email data held in your Our complimentary data health check advises on the
database and confirm whether it is valid structurally, quality of various elements of a data set, including
whether email addresses are corporate or “free” name and address data information (including
accounts, whether there is a mail server registered gender identification); the volume of duplicates
for the domain that can receive emails. and obscenities contained within the dataset; the
validation of landline and mobile phone numbers;
and a job title/job area analysis overview.
9. Social data
Social media is spawning social Overlaying demographic data with existing CRM
profiles through a social blending exercise creates a
data and this in turn is now customer “super-profile”, allowing for truly targeting
engagements that have never before been available.
providing organisations with a
rich and unprecedented stream Volume is pioneering the social data revolution,
leading to valuable insight into demographics,
of information about customers brand engagement, end-customer interest and
location affinities.
and prospects.
The unification of CRM and social data is the
next BIG thing in data! Contact us to find out more.
10. Data Team
For more information about how to get
your company BIG in data, please contact:
Michael Faris
michael.faris@volume.co.uk
Helen Howell
helen.howell@volume.co.uk
Daryl Swinden
daryl.swinden@volume.co.uk
+44 (0)118 977 5800
information@volume.co.uk
@volumegroup
volumegroupltd
volume