Max is a half-penguin, half-dolphin mascot for the livestreaming software MaxStream. The document provides information about Max's personality traits which include being rational, professional, reliable, agile, appreciative, dynamic, prudent, and tech-savvy. It also discusses how Max would address different situations customers may encounter like problems with the software, price confusion, and holidays. Max takes various tones like funny, serious, and enthusiastic depending on the situation. The goal is for Max to be helpful, honest and build trust with customers.