Martal Consulting Group is a business development boutique that has operated globally since 2003, providing outsourced business development, company representation, tech transfer and IP commercialization, and startup capital raising. Martal has represented Israeli and Eurasian customers in North America, helping one Israeli startup raise $12M from a US VC and license an Israeli project's IP in the US for $1.5M upfront. As a test case, Martal was retained from 2004-2006 to identify technologies at 20 universities, then full-time from 2007-2012 to obtain grants, research collaborations, and sponsorships, leading a licensing team that discovered commercial outlets. This increased commercialization revenues over 1000% and venture capital raised for spin

1. March 2015
1
TEST CASES -
COMMERCIALIZATION
STRATEGIES FOR
INTERNASHIONAL MARKETS

2. 2
• Martal Consulting Group is a business development boutique.
• Martal Group operates globally since 2003.
Who we are
Martal Consulting Group

3. 3
• Outsourced business development &
companies representation.
• Tech Transfer - IP commercialization
• Start up capital & Investment raising
What we do

4. 4
Our Clients & Partners

5. 5
Added value of regional presence
Customers from Israel and Eurasia represented by Martal in
North America
Customers
Markets

6. 6
Added value of regional presence
Customers from Israel and Eurasia engage Martal for
consulting and business development in North America
Customers escorted
by local Martal team
Investors approached
by local Martal team
Israeli startup raised
$12M in US based VC
Israeli project licensed IP
in US, received $1.5M
upfront

7. Our Team
US & Canada
Stan Fillipin Jane Barkovsky, Yael Babichev, Alex Weiss
IT & Storage Expert Corporate Branding Biotech Expert IT tech sales expert
Israel
Ilan Winkler Greg Shuster Igor Scherbak Xenia Chagan Alex Zaidelson
Biotech Expert Med. Device & Electro-Optics expert BioMed expert IT & New media
nano materials expert expert, enterpreneur
Vitaly Vishnepolsky

8. 8
Success Stories
tech transfer => 20 Universities in Israel,
North America, Eastern Europe

9. Ariel R&D ltd 2006 – 2014 contract
Tech Transfer Company building – test case
9
The start & foundation
2004-2006
Active Growth
2007-2012
Commercialization results
2012-2014
Martal retained
from time to
time to identify
commercially
viable emerging
technologies.
Martal retained on a full
time basis
for obtaining government
grants;
creating research
collaborations, negotiating
sponsored research.
Martal leads a team of 5
outsourced licensing
executives, reporting to
CEO; The team
discovers new
commercial outlets for
University IP and assists in
the formation of spin-off
ventures and IP licensing

10. 10
Ariel R&D 2006 – 2014 test case -
Financial results
2006-2007 2008-2012 2013-2017E
Funded R&D
Projects
Funds Raised for
Spin-off
Companies
Martal Group Achievements:
•Increased commercialization revenues by over 1,000% by securing
multi-million dollar R&D funding and annual royalty income.
•Directly contributed to 2,000% growth in raised venture capital over the
2009-2013 period (over 16M$ raised for 6 spinoffs).

11. 11
Ariel R&D test case –
licensed IP & contracted R&D

12. 12
Success Stories
startup exits

13. 13
Omrix - Martal contribution
Strategic Analysis, Business Plan, Exit for investor

14. 14
Omrix - Martal contribution
Strategic Analysis, Business Plan for investor

15. 15
Uri-Dent - Martal contribution
Company strategy, Business Plan, Exit for investor
Uri-Dent was sold to Dentsply International Inc. for 100M$

16. 16
Uri-Dent - Martal contribution
Market Research, Strategic Analysis, Business Plan,
Exit for investor for investor

17. 17
Memic - Martal contribution
Product definition, investor relations, 750K$ raised, Exit for investor

18. 18
Memic - Martal contribution
Product definition, investor relations, 750K$ raised,
Exit for Martal Capital

19. 19
Success Stories
startup financing and BD

20. 20
Sportandme
Платформа спортивных соревнований
Определение продукта
Заключение сделки с партнером – Titan bet
Привлечение инвестиции от Playtech
Наша роль в проекте:

21. 21
ETV - Martal contribution
Product definition, materials for investor, 12M$ raised

22. 22
Energtek - Martal contribution
Product definition, investor relations, confidential$ raised