The campaign implements an integrated marketing strategy to promote Marshalls' counter-terrorism street furniture range. It includes new product launches that are aesthetically designed but crash tested for security. The campaign aims to position Marshalls as a thought leader in creating safe public spaces through beauty and security. Components include advertising, direct mailings, an industry expo and seminar to educate audiences that counter-terrorism measures and good design are not mutually exclusive. The goal is for Marshalls to be recognized as the leading supplier of integrated, high-performance and aesthetically pleasing security solutions.
Kiedy robiłeś ostatnie badanie okresowe? Czy jesteś pewien, że nie złapałeś projektu? To może być groźna choroba prowadząca do uwiądu kariery lub dosyć pożyteczny organizm, który żyjąc z Twoją karierą w symbiozie doprowadzi do jej rozkwitu. Zbadaj się, żeby być pewnym, że nie kroi się porażka.
Cały artykuł jest tutaj: http://linkd.in/1Dj1tRW
Kiedy robiłeś ostatnie badanie okresowe? Czy jesteś pewien, że nie złapałeś projektu? To może być groźna choroba prowadząca do uwiądu kariery lub dosyć pożyteczny organizm, który żyjąc z Twoją karierą w symbiozie doprowadzi do jej rozkwitu. Zbadaj się, żeby być pewnym, że nie kroi się porażka.
Cały artykuł jest tutaj: http://linkd.in/1Dj1tRW
This second webinar discusses LTE Air Interface, the link between a mobile device and the network, and a fundamental driver of the quality of the network.
No one was born great but everyone can EXPAND. Being an entrepreneur is not easy and having a problem solver by your side is a must because problems will challenge you on a daily basis.
This company profile gives you a description of who we are, what we do, who is behind the business, some testimonials and a reference list.
We solve most of you financial and business problems!
More details on www.expand-mena.com
Have you ever wanted to have more control over your clients’ hosting environment? Ever thought about bundling hosting with your current service offering? Or offering a turnkey solution? In this workshop, we will review best practices to start, manage, and optimize a reseller hosting environment. Even if you are not interested in becoming a reseller, this workshop will give you the basics on how to set up a CMS, blog or forum application on a new hosting plan from scratch. While we will be using the Nexcess hosting environment and the InterWorx control panel, the topics and methodologies are host agnostic - everything you will learn is applicable (to a certain degree) on any hosting provider or control panel.
Райнер Марія Рільке (1875 — 1926) - австрійський поет, один із найвидатніших європейських митців XX ст. Створив зразки новітньої філософської лірики, що уособлювала «буття духу» в модерністському естетичному вимірі. Пройшовши у своїй творчості шлях від християнства до орфізму, до часів «таємничих предків і матерів», Рільке здобув репутацію «пророка минулого» й «Орфея XX століття».
This presentation was given by Pavan Naik in Open Source India (OSI) 2014 even held in Nimans Convention Centre, Bangalore. It talks about GIS features in MySQL 5.7.
Presentation covers following topics :
1. Introduction to GIS
2. Common Terms and Concepts
3. What's new in MySQL 5.7
4. A Real World Example
5. What's next for MySQL GIS
Landing Page: как убедить клиента за 5 секунд (Алексей Пучков)setupru
Хотите привлечь клиентов с помощью лендинга, удержать и довести до покупки?
Из презентации вы узнаете, как создать посадочную страницу, как с ее помощью обогнать конкурентов и конвертировать трафик в прибыль.
А еще вы узнаете:
— как убедить клиента за 5 секунд;
— чем закрыть пробелы в дизайне и как исправить ошибки первого экрана;
— откуда взять целевой трафик.
Architecture behaves just like a product in the marketplace. It is vital to understand design in a business context and how it is perceived by the end-user.
Presentation given at ArchEx AIA conference, Richmond, Va. November 2018
This second webinar discusses LTE Air Interface, the link between a mobile device and the network, and a fundamental driver of the quality of the network.
No one was born great but everyone can EXPAND. Being an entrepreneur is not easy and having a problem solver by your side is a must because problems will challenge you on a daily basis.
This company profile gives you a description of who we are, what we do, who is behind the business, some testimonials and a reference list.
We solve most of you financial and business problems!
More details on www.expand-mena.com
Have you ever wanted to have more control over your clients’ hosting environment? Ever thought about bundling hosting with your current service offering? Or offering a turnkey solution? In this workshop, we will review best practices to start, manage, and optimize a reseller hosting environment. Even if you are not interested in becoming a reseller, this workshop will give you the basics on how to set up a CMS, blog or forum application on a new hosting plan from scratch. While we will be using the Nexcess hosting environment and the InterWorx control panel, the topics and methodologies are host agnostic - everything you will learn is applicable (to a certain degree) on any hosting provider or control panel.
Райнер Марія Рільке (1875 — 1926) - австрійський поет, один із найвидатніших європейських митців XX ст. Створив зразки новітньої філософської лірики, що уособлювала «буття духу» в модерністському естетичному вимірі. Пройшовши у своїй творчості шлях від християнства до орфізму, до часів «таємничих предків і матерів», Рільке здобув репутацію «пророка минулого» й «Орфея XX століття».
This presentation was given by Pavan Naik in Open Source India (OSI) 2014 even held in Nimans Convention Centre, Bangalore. It talks about GIS features in MySQL 5.7.
Presentation covers following topics :
1. Introduction to GIS
2. Common Terms and Concepts
3. What's new in MySQL 5.7
4. A Real World Example
5. What's next for MySQL GIS
Landing Page: как убедить клиента за 5 секунд (Алексей Пучков)setupru
Хотите привлечь клиентов с помощью лендинга, удержать и довести до покупки?
Из презентации вы узнаете, как создать посадочную страницу, как с ее помощью обогнать конкурентов и конвертировать трафик в прибыль.
А еще вы узнаете:
— как убедить клиента за 5 секунд;
— чем закрыть пробелы в дизайне и как исправить ошибки первого экрана;
— откуда взять целевой трафик.
Architecture behaves just like a product in the marketplace. It is vital to understand design in a business context and how it is perceived by the end-user.
Presentation given at ArchEx AIA conference, Richmond, Va. November 2018
Some of the best European Designers and internationally acclaimed agencies, will show their work with this creatives cluster and design agency called DESIGNLOBBY.CN based in Berlin,Germany, during the Guagzhou Design Week 2012.
To name a few, those agencies have won some of the most prestigious Awards in the world such as RED DOT DESIGN AWARDS, DIELINE PACKAGING DESIGN AWARDS, EUROPEAN DESIGN AWARDS, IF AWARDS, NEW YORK FESTIVALS, FAB AWARDS, CHINAS MOST SUCCESSFUL DESIGN AWARDS, VIMEO & STASH BEST OF and many more.
The participants are from various disciplines such as Branding & Communication, Motion Design, Architecture and Interior Design, Product & Lighting Design, Art & Photography.
Curator is the artist & product designer Thanos Zakopoulos from CTRLZAK, who resides and works in Milan, Italy.
Among the participants are the creators of the Athens Olympic Games 2004 logo and internationally acclaimed office of Red Design Consultants, the winners of Red Dot Design Award for 2011 as Agency of the year called Beetroot, this year’s award winners with Red dot and European Design Awards Designers United who are also responsible for the brand identity of the Formula 1 of sailing boats race called VOLVO OCEAN RACE as well as for the two of the organizations of EUROPEAN FINAL FOUR BASKETBALL TOURNAMENT, Red dot and European Design Award winners BUSYBUILDING & MOUSE GRAPHICS, the creators of GOOGLE ART PROJECT VIDEO & internationally acclaimed office of motion design of NOMINT who were this year’s European Design Award Gold winners, the architects of this year’s FAB Award for the Best Food and Beverage Space in Airports A&M Architects and other top creatives.
Brand Builders: A Delhi Based Creative AgencyPrakhar Agrawal
Brand Builders is one of those creative agencies in delhi who excel in crafting communication strategy that actually matters. There are very few graphic design firms in India who are able to turn briefs and expectations into tangible reality.
Brand Builders is a complete Advertising, Branding and Marketing solution organisation working across modes of Print, Broadcast, Online and Events.
www.brandbuilders.in
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Marshalls q2 commercial campaign overview
1. Q2 COMMERCIAL –
PUBLIC SAFETY CAMPAIGN
Throughout quarter two we are implementing an integrated marketing campaign to promote
public safety with a focus on counter-terror design.
The Background Story – Counter-terrorism measures are becoming an increasingly important
actor in the design of our crowded places and critical infrastructure to safeguard against vehicle-
borne threats.
Traditional measures are bulky, ugly and obtrusive, compromising design integrity, contributing
towards street clutter and spreading fear.
Marshalls approach – We entered the counter-terrorism security market in early 2010, with the
development of a range of bollards crash tested in accordance with the BSI PAS 68 standard. Whilst
our initial development was focused around bollards, our long term strategic aim was to alter the
way people think about and specify counter-terrorism protection. We aim to achieve this through
the integration of high performance crash tested technology into products found in the natural
streetscape, in order to enhance public spaces and not simply protect them.
Our RhinoGuard product range now incorporates a full suite of products, including not only
bollards, but crash tested planters, seating, cycle parking and litter bins, o ering a fully integrated
range of street furniture products.
Our challenge – is to educate our customers and markets, that counter-terrorism security measures
and beautifully designed landscapes are not mutually exclusive. To educate them further about
the requirement for counter-terrorism measures to protect our crowded places and critical
infrastructure.
Insight – Marshalls is the ONLY manufacturer to o er a fully integrated range of design-led PAS 68
street furniture developed for aesthetic appearance as well as counter-terrorist performance. Beauty
and safety are no longer mutually exclusive!
Objectives
• Position Marshalls as THE street landscape counter-terrorism specialist.
• Become THE choice for design led security products that can enhance public spaces
as well as increase safety.
• Position Marshalls as thought-leaders and experts in creating safe public spaces.
• Make ‘RhinoGuard’ technology THE choice for safer public spaces.
• Own: safety, style, innovation and design integration.
• Be the brand that makes public spaces safer, whilst making them more beautiful.
Ignition – Imagine better… Outer Beauty, Inner Strength.
Continued next page
2. Campaign components
New Product Launches: An integrated suite of PAS 68 products.
RhinoGuard 75/30 Seat Frame Igneo Seating Planters
We have developed and tested an innovative The Igneo modular concrete seating is now We are now able to supply Bellitalia and
RhinoGuard framework, which is developed available fitted with RhinoGuard technology. Sineu Graff planters fitted with RhinoGuard
to enable seating styles in various designs and A steel framework is cast into the product technology.
materials to be clad around it. during manufacture to add strength. Incorporating a steel RhinoGuard structure,
The product has been successfully crash The product has successfully stopped a 7.5t the planters can disable a 7.5t lorry at 50mph.
tested in accordance with the PAS 68 standard, lorry travelling at 40mph.
stopping a fully laden 7.5t lorry at 30mph.
The campaign has been developed in accordance with the ‘outer beauty, inner strength’ key message from which all materials have
been developed. The creative executions feature x-ray images that allow us to reflect this message by showing our PAS 68 products
in all their beauty but then revealing their inner strength: RhinoGuard Technology.
Full A4 PAS 68 brochure Website - Go live 4th April.
Incorporating the full range A new website dedicated to the RhinoGuard counter-
(bollards, shallow mount terrorism range has been developed. This will provide
bollards, planters, seating a rich repository of information and guidance that
and the Woodhouse Geo will educate our audiences on the subject of counter-
bollards, cycle stands and terrorism design and highlight that beauty and safety
litter bins). aren’t mutually exclusive.
• We want to make Marshalls synonymous with high-
quality, design-led and cost effective counter-terror
street furniture.
• The site includes:
- Educational resources on counter-terrorism design.
- Architects view on counter-terror design from
Peter Heath of Atkins.
- Library of crash test video footage.
- New products. We will be promoting our integrated
offer to make the Marshalls name synonymous
with design-led security solutions.
• A dedicated linked in group has been created for
counter-terrorism security professionals.
A4 PAS 68 brochure Access the site at www.marshalls.co.uk/pas68 PAS 68 website
Direct mail and email
Will be used to invite
people to the
Counter-Terror Expo
and the Marshalls
‘Creating Safer Spaces’
seminar, we will be
hosting in June.
Email 1 Invite to expo and Email 2 Follow up invite Email 3 Thank you A5 Acetate DM
seminar – 7th April & 19th May – 14th April – 25th April & 14th June
3. Campaign components continued
What are we doing to promote it?
Headline sponsors of the
Counter-Terror Expo 2011
- 19-20th April at Olympia.
• We have developed a number of
materials for the Counter-Terror Expo
that are consistent with the x-ray big
idea but that are also tailored to the
exhibition environment.
• 9,000 attendees will be carrying
Marshalls branded bags.
• The Marshalls video will be played in
all conference theatres.
• Banner on counter-terror website.
• Floor vinyls throughout Olympia
pushing people to our stand.
Once the nal fact has faded o screen then we Once the nal fact has fade
fade up the beginnings of the strapline. fade up the beginnings of t
www.marshalls.co.uk/pas68
Expo logo Floor vinyl’s Expo stand
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IT’S BETTER THAN BEAUTIFUL DESIGN, IT’S BETTER THAN BEAUTIFUL DESIGN,
Banner on Expo homepage IT’S BETTER THAN BEAUTIFUL DESIGN,
A5 carrier bag insert Carrier bag
The camera pulls back slightly and we see Once the nal fact has faded o screen then we Still with the strapline onscreen we fade Which once this has fully appeared then the Which once this has fully ap
behind him also in x-ray a presentation board fade up the beginnings of the strapline. through to the cut out x-ray image. second half of the strapline replaces the rst second half of the strapline
MARSHALLS PAS68 featuring the product range title. half. half.
COUNTER TERROR
STREET FURNITURE
IT’S BETTER THAN BEAUTIFUL DESIGN, IT’S BETTER THAN BEAUTIFUL DESIGN, IT’S STREET FURNITURE WITH HIDDEN STRENGTHS. IT’S STREET FURNITURE WITH HIDDEN STRENGTHS.
Video storyboard sections As the skeleton raises his hand the camera Still with the strapline onscreen we fade Which once this has fully appeared then the The screen then changes to the endframe The screen then changes to
begins to pan over. through to the cut out x-ray image. second half of the strapline replaces the rst featuring CTA and logo. The CTA will vary featuring CTA and logo. The
MARSHALLS PAS68 half. TALK TO OUR COUNTER-TERROR TEAM depending onTO OUR COUNTER-TERROR TEAM at the
TALK whether it is onscreen depending on whether it is
ABOUT OUR FULL RANGE OF PRODUCTS. ABOUT OUR FULL RANGE OF PRODUCTS.
COUNTER TERROR stand or in the presentation hall. stand or in the presentation
STREET FURNITURE
STRENGTHENED BY STRENGTHENED BY
Ads - Between 14th April to 9th June. IT’S BETTER THAN BEAUTIFUL DESIGN,
IT’S STREET FURNITURE WITH HIDDEN STRENGTHS.
Thought Leadership Survey
• We have taken a partnership • We are using PR to position
Which once this has fully appeared then the The screen then changes to the endframe
approach with the most We pan fully across to see the x-ray version of
the Giove planter. second half of the strapline replaces the rst Marshalls as the thought-leader
featuring CTA and logo. The CTA will vary
MARSHALLS PAS68 half.
respected trade publications
COUNTER TERROR
STREET FURNITURE
TALK TO OUR COUNTER-TERROR TEAM
ABOUT OUR FULL RANGE OF PRODUCTS.
stand or in the presentation hall. in the industry and RhinoGuard
depending on whether it is onscreen at the
in the industry. as the best technology in the
• Ads will be running in both STRENGTHENED BY marketplace.
Architects Journal and New IT’S STREET FURNITURE WITH HIDDEN STRENGTHS.
• We are doing a survey in
Civil Engineer over the next The screen then changes to the endframe
association with AJ – with the
few months in order to elevate featuring CTA and logo. The CTA will vary chance to win an Ipad for those
TALK TO OUR COUNTER-TERROR TEAM depending on whether it is onscreen at the
our product/brand with the ABOUT OUR FULL RANGE OF PRODUCTS.
stand or in the presentation hall. that take part.
audience. • The results of the survey will be
• Key message for AJ – Beautifully published on the AJ website.
STRENGTHENED BY
Seat frame Ad Planter Ad
designed landscapes and CT
security measures are not
mutually exclusive.
• Key message for NCE – Make
Marshalls synonymous with
cost-effective, high quality,
design-led CT street furniture. Publications Thought Leadership Survey website
4. Campaign components continued
Industry seminar - 9th June.
The Marshalls ‘Creating Safer Spaces’ seminar held on the
9th of June at London City Hall will see leading figures
from a range of private organisations and governmental
departments join together to discuss the importance
of counter-terror products within our urban landscape.
Specifically, how innovative new measures can be blended
into the public realm in order to protect our population
from the evolving nature of vehicle borne terrorist threats.
• It is an exclusive event for 250 people to position
Marshalls as thought leaders with their key audiences.
• Confirmed speakers, Paul Forman from the CPNI, Peter
Heath from Atkins, Edward Freeman at Capita Lovejoy
and Gary Heward from MFD group, the most prominent
engineer in the industry.
Email invite and Direct mailer will be used to invite people
to the seminar.
Venue – City hall Pull-up banners
5. NEXT STEPS…
Throughout the duration of the quarter two Public Safety campaign and beyond, we need
to communicate to our customers that Marshalls is THE number one supplier of physical
security solutions and that counter-terrorism security and good quality design are no longer
mutually exclusive.
The areas seen to be at greatest risk from vehicle-borne terrorism are de ned as ‘crowded
places’, and the ‘critical national infrastructure’. It is important that we realise that almost all
of the areas we are already supplying our commercial products to on a daily basis, fall under
these banners.
Every public realm scheme, shopping centre, sports venue, hospital, police station, train
station, airport or iconic building we communicate with our customers about, can potentially
be classed as either a crowded place or critical infrastructure site.
We need to make every architect, planner, engineer, local authority and contractor working
on these schemes aware of our product o er and promote Marshalls as THE company to
speak to for design led physical security solutions.
For sites not necessarily requiring counter-terrorism protection, we should be promoting
our lower rated PAS 68 tested bollards for use to prevent criminal activity, such as ram-
raiding. They provide ideal protection to areas such as garage forecourts, petrol stations, cash
machines and doctor’s surgeries from criminal attack.
Where possible, we should be guiding customers to the new counter-terrorism products
website at www.marshalls.co.uk/pas68
We also need to communicate Marshalls’ headline sponsorship of Counter Terror Expo 2011
to all customers, encouraging them to pre-register for the event on the Expo website -
www.counterterrorexpo.com
Marshalls is the only manufacturer to offer a fully integrated range of design-led PAS 68
street furniture, developed for its aesthetics as well as counter-terrorist performance.
We believe that our security products not only provide proven protection but also
enhance the environments in which they sit, making us proud to talk to our customers
about our outer beauty, inner strength.