Alfred Marshall was an English economist known as the father of modern economics. He published his influential work Principles of Economics in 1890, which established him as a leading economist and introduced concepts like demand curves, supply curves, elasticity, consumer surplus, and the distinction between long run and short run. Marshall sought to merge theoretical, mathematical, and historical approaches in economics.

1. Alfred Marshall
1842-1924

2. Biography
x Son of a bank cashier. Father pushed him
to the point that had it not being for trips to
an aunt in the Summers he would have
ended up as another J.S. Mill.
x He did not make friends and his two
favorite hobbies (math and chess) were
prohibited by his father

3. Biography (continuation)
x Refused Oxford scholarship (ministry)
x Went to Cambridge to study mathematics
x Had to leave Cambridge in 1877 since he
decided to marry (just like Malthus)
x Bristol took him (have a page dedicated to
him in their Web-page)
x Published “Economics of Industry” with his
wife Mary Paley

4. Biography (continuation)
x In 1884 returned to Cambridge
x In 50 years of writting he produced 82
publications including:
• 9 editions of Principle of Economics
• 5 editions of Industry and Trade
• 2 editions of The Economics of Industry
• Money, Credit and Commerce appearing in
1923 (year before his death) only appeared in
one edition

5. Alfred Marshall (cont.)
x Father of modern orthodox microeconomic
theory (neoclassicism) along with Walras
– Structural basis of undergraduate
economic theory (Walras more
adequate for graduate classes)
– Translated Ricardo and J.S. Mill
economics into mathematics

6. Alfred Marshall (cont.)
x Father of modern orthodox microeconomic theory
(neoclassicism) along with Walras
In defining Economics he stated:
• Political Economy or Economics is a study
mankind in the ordinary business of life; it
examines the part of the individual and social
action which is most closely connected with the
attainment and with the use of the material
requisites of well being (text 274)

7. Alfred Marshall (cont.)
– Forged the principles of supply and
demand analysis
– Religious and humanitarian
convictions
• Concern for the poor and desire to
improve the well-being of society
through economics (focused on applied
theory)

8. Alfred Marshall (cont.)
– Initiated not just modern economics
but THE PROFESSION:
• Students: J.M. Keynes and Joan
Robinson
• TEXT BOOK LEGACY
– At the end of his life he began to deal
in what today we call Macroeconomics

9. Alfred Marshall (cont.)
x Economics is not a body of concrete truths,
but an “engine for the discover of concrete
truth.”
x Published findings in Principles of
Economics (1890) after 20 years of work,
with mathematics and graphs in footnotes
and appendices so as to be understandable
to businessmen and society as a whole

10. Alfred Marshall (cont.)
x Refused to take rigid positions on
theoretical and methodological issues.
x Practiced the art (rather than the science) of
economics (related the insights of the
positive science to the goals determined in
the normative branch).

11. Alfred Marshall (cont.)
x Marshall on Method
• The Scope and Method of Political Economy (1891)
x Consumer wants proceed from activities
(allies him more closely with classical
emphasis on supply than with neoclassical
emphasis on demand—Jevons, Menger)
– Suggested economists start with preliminary
demand, proceed to activities and supply, then
return to demand.
x Observe complex interconnections between
wants and activities

12. Alfred Marshall (cont.)
x Marshall on Method
• The Scope and Method of Political Economy (1891)
x Consumer wants proceed from activities (allies
him more closely with classical emphasis on
supply than with neoclassical emphasis on
demand—Jevons, Menger)
– Suggested economists start with preliminary demand, proceed
to activities and supply, then return to demand.
x Observe complex interconnections between wants
and activities

13. Alfred Marshall (cont.)
x Marshall on Method
x Chief task of economics - elimination of
poverty.
• Believed in the possibility of increasing the
well-being of the working classes (as opposed
to classicals)

14. Alfred Marshall (cont.)
x Marshall on Method
x Attempted to Merge Theoretical,
Mathematical, and Historical Approach
• However he saw mathematics to have
limitations:

15. Alfred Marshall (cont.)
x Marshall on Method
• …I know I had a growing feeling in the later
years of my work at the subject that a good
mathematical theorem dealing with economic
hypotheses was very unlikely to be good
economics: and I went more on the rules

16. Alfred Marshall (cont.)
x Marshall on Method
• (1) Use mathematics as a shorthand
language, rather than an engine of inquiry
• (2) Keep to them until you are done
• (3) Translate to English
• (4) Then illustrate by examples that are
important in real life
• (5) Burn the mathematics

17. Alfred Marshall (cont.)
x Marshall on Method
• (6) If you can’t succeed in (4), burn (3),
This last I did often (TEXT 278).
x Of course, trying to merge three
methodologies had the result of being
disliked by all:

18. Alfred Marshall (cont.)
x Critics:
• German & English historically oriented
economists found his economics too abstract
and rigid.
• Veblen and institutionalists attacked his
method.
• Advocates of abstract mathematical
methodology criticized his historical method
and resented his remarks about the limitations
of theory and mathematics

19. Alfred Marshall (cont.)
x Marshall defined 4 time periods:
• Market period - Very short period in which
supply is fixed (perfectly inelastic). No reflex
action of price on quantity supplied
• Short run - A period in which the firm can
change production and supply but cannot
change plant size. Higher prices cause larger
quantities to be supplied (upward sloping
supply curve).

20. Alfred Marshall (cont.)
• Two components of total costs of the
firm:
– prime costs - costs that vary with output
(also called special or direct costs)
– supplementary costs - costs that do not vary
with output (fixed costs)

21. Alfred Marshall (cont.)
• Long run - Plant size can vary and all costs
become variable.
• Supply curve becomes more elastic because of
firms adjustment in plant size and can take 3
forms:
– Increasing costs - slopes up and to the right
– Constant costs - perfectly elastic (horizontal)
– Decreasing costs - slopes down and to the
right (unusual situations)

22. Alfred Marshall (cont.)
• Secular period - (Very long run) Permits
technology and population to vary

23. Alfred Marshall (cont.)
x Controversy over whether cost of
production (classical)or utility (marginal
utility school of Jevons, Menger and
Walras ) determines price.
– Marshall believed that influence of time and
awareness of the independence of economic
variables would resolve the question.
• Demand curve for final goods slopes downward and to the
right and individuals will buy larger quantities at lower
prices.

24. Alfred Marshall (cont.)
• Supply curve depends on the time period
under analysis.
– The shorter the period, the more important
the role of demand in determining price.
– The longer the period, the more important
the role of supply. In LR in constant costs
exist so that supply is perfectly elastic, price
will depend solely on cost of production

25. Alfred Marshall (cont.)
x Marshall on Demand
• Most important contribution to demand
theory was his clear formulation of the
concept of price elasticity of demand.
– Price and quantity demanded are inversely related to
each other; demand curves slope down and to the
right.
– Degree of relationship is shown by the coefficient of
price elasticity:

26. Alfred Marshall (cont.)
x Elasticity of Demand
x eD = percent change in quantity demanded = - ∆q / ∆p
percent change
in price q p
∗ Coefficient is negative b/c of inverse relationship;
by convention the coefficient is shown as positive
by adding the negative sign to the right side of the
equation.
∗ If price decreases by 1 percent and quantity
demanded increases by 1 percent, total revenue is
unchanged, and the coefficient value is 1. The
commodity is said to be price elastic..

27. Alfred Marshall (cont.)
• If price decreases by a given percentage and the
quantity demanded increases by a smaller
percentage, total revenue decreases and the
coefficient < 1. The commodity is price
inelastic
– Marshall also applied the elasticity concept
to the supply side.
– Marshall was 1st to express the concept of
elasticity with mathematical precision and is
considered its discoverer.

28. Alfred Marshall (cont.)
• Marshall ignored substitution and
complementary relationships (utility received
from consuming good A depends solely on the
quantity of A consumed, not on the quantities
of other goods consumed).
• This gives an additive utility function:
U = f1qA + f2qB = f3qC + . . . + fnqn
• More generalized utility function (F.Y.
Edgeworth & Irving Fisher) now general used:
U = f (qA, qB, qC, . . . , qN
)

29. Alfred Marshall (cont.)
x Consumers’ surplus - the difference between the total
expenditures consumers would be willing to pay and what
they actually pay.
MU Consumer Surpluss
Demand
Quantity

30. Alfred Marshall (cont.)
x Marshall on Supply
• Most important contribution to theory of supply
was his concept of the time period, particularly
the short run and the long run.
– Spoiling the market - selling at low prices today and
preventing the rise of market prices tomorrow, or
selling at prices that incur resentment of other firms
in the industry.
– True cost curve for SR is not marginal cost curve
but a supply curve to the left of the marginal cost
curve (here, Marshall dropped the assumption of
perfect competition).

31. Alfred Marshall (cont.)
x Marshall on Supply
• LR forces that determine the shape and
position of firm’s cost and supply curves:
• Internal forces - as the size of firm
increases, internal economies of scale
lead to decreasing costs and internal
diseconomies result in increasing costs.

32. Alfred Marshall (cont.)
x Marshall on Supply
• LR forces that determine the shape and position
of firm’s cost and supply curves:
• External forces - external economies (not clear
whether to firm or industry) result in downward
shift of firm and industry cost and supply curves
as industry develops.
– Major causes of external economies are the
reductions in costs that take place for all
firms in an industry when all firms locate
together and share ideas and attract
subsidiary industries and skilled labor to the
area.

33. Alfred Marshall (cont.)
x Stable and Unstable Equilibrium
• Stable equilibrium is achieved when any
displacement from equilibrium will produce
forces returning the market to equilibrium
• Unstable equilibrium is possible when supply
curve in downward sloping. If price or quantity
attain equilibrium values, they will remain
there, by if system is disturbed it will not return
to these equilibrium values.

34. Alfred Marshall (cont.)
x His dabbling into Macroeconomics
• Economic Fluctuations, Money and
Prices
• Marshall studied influence of monetary
forces on general level of prices.
• Money, Credit and Commerce (1923)

35. Alfred Marshall (cont.)
x His dabbling into Macroeconomics
• Suggested 2 public policies to combat depression and
unemployment:
• Control markets so that credit is not over-
expanded in periods of rising business
confidence b/c over-expansion may lead to
recession.
• If depression occurs, governments can help
restore business confidence by guaranteeing
firms against risk