Adv 492 po chun lin

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Adv 492 po chun lin

  1. 1. By Po Chun Lin<br />Marriott Hotel Proposal<br />
  2. 2. Company Analysis<br />Marriott Hotel is a global hospitality company that operates and franchises hotels and lodging facilities. The company operates in Americas, Europe, Africa, and Asia-Pacific. It is headquartered in Bethesda, Maryland and employs about 129,000 people (Marketline)<br />
  3. 3. Marriott has hotels and resort inn the US and 70 other countries and territories. <br />The company operated or franchised 3,545 lodging properties worldwide, with 618,104 rooms. In addition, it provides 2,043 furnished corporate housing rental units, and 36 home and condominium products.<br />The company's timeshare brands are Marriott Vacation Club The Ritz-Carlton Destination Club, The Ritz-Carlton Residences and Grand Residences. (Marketline)<br />
  4. 4. Strength of the Maririott<br />Large Expanse of Brands<br />Global leader in hotels market<br />Website and Social Network<br />
  5. 5. Facebookand Twitter for Marriott Hotel<br />Social Network is a great resource for generating brand awareness. It is becoming popular amongst various age from 10 to 65 demographics (Almost all over the world) and can be a create interception building the relationship with the consumers.<br />communicating promotions, contest and events. A interception point that can be increase consumer’s engagement with the brand Marriott, also the products and services<br />New Customers - Facebookcan provides an opportunity to find consumers you may have not otherwise discovered.<br />
  6. 6. Facebook & Twitter for Mariiott Hotel<br />Access the social world. You will never know who is using Social Network due to the broad world wide user. Consumers isdoingresearch on your brand or organization and may use social network to see if you have a presence there. Customers can see the profile and see a number of positive posts about your brand. <br />Social Network allows you to “speak directly” to your customers <br />also allows you to see what they think of you, your business and may offer suggestions for improvement.<br />
  7. 7. Foursquare Check In<br />Location now day happens to be useful to many consumers. Location-targeted ads are already out there, but will get much more refined. <br />Foursquare is an application for your mobile that tracks where you and your friends are, so that if you are in the same area, you can meet up.<br />By simply using smartphone Foursquare can give you a different experience to stay connected and openly engage with your friends. <br />
  8. 8. Searching Engine Optimization<br />It is a onlinetrafficstrategy, optimizing everything so that Google and Bing and Yahoo send you thousands of visitors per day, free of charge. You rush off to do your keyword research, and you find a few phrases that are bringing in massive amounts of traffic." (Hines). <br />Searching for Marriott:<br />Marriott Hotel<br />Best Service Hotel<br />Hotel & Resort<br />Cheaper Price Better Services <br />
  9. 9. Online Travel Blog<br />A blog is a form of social media, because social media can be defined as any place where a community can form.<br />Expert’s opinion on the Hotel <br />Rating for the Hotel<br />
  10. 10. Evaluating<br />Marriott can use to make sales, marketing, public relations or executive level connections. Also does the consumers give us the positive feed back.<br />Google Adwords: These place your ads in the top and to the right of search results. 25% of online searchers will click ads.<br />Google Alerts: allows you to monitor specific keywords on the Web and receive messages when these phrases are being used.<br />Online Survey <br />

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