The document discusses specialty chains, which focus on a limited number of complementary merchandise categories in small stores. It describes types of specialty chains like apparel, cosmetics, and electronics stores. The advantages are convenient purchases and knowledgeable staff, while disadvantages include potential higher prices and vulnerability to market changes. Specialty chains can be good mall tenants by catering to a specific target market, though they may only appeal to higher income customers. Recent news notes Golf Town's expansion plans in the US and increased employment.

1. Specialty Chains
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2. Agenda
 What are Specialty Chains?
 Types of Specialty Chains
 Advantages and Disadvantages
 Specialty Chains as a Tenant
 Recent News

3. What are Specialty Chains?
 They concentrate on a limited number of
complementary merchandise categories, and provide
a high level of service area typically under 744
square feet
 Specialty chains make their retail strategy toward a
very specific market segment by offering deep but
narrow assortments along with knowledgeable sales
staff
 Pro Hockey Life is an example of Specialty Chains

4. Types of Specialty Chains
 Specialty Chains can be located as a single store or
located in a mall or a strip mall
 Types of Specialty stores are:
- Apparel and footwear
- Cosmetics
- Electronics
- Athletic
* Specialty Chains can offer different
products, however, all products have the same logo
ex. Old Navy

5. Advantages and Disadvantages
 Advantages:
- convenient purchases
- targets to a specific customer
- very knowledgeable staff
 Disadvantages:
- may be expensive
- vulnerable to changes in the market
- Not suitable for customers who are looking for fast
purchases i.e. Wal-Mart

6. Specialty Chains as a Tenant
PROS -
 Would fit in a mall because it can be a big store
 Everyone would know what the store sells because it
only sells specific products
CONS -
 Only would fit in a shopping centre that targets to a
higher class income
 People enjoy getting all of their shopping done at one
store, a specialty store may be difficult

7. Recent News
 Golf Town is Canada’s largest golf retailer
 Golf Town is looking into expanding their global
markets
 Recently expanded their markets in Boston US
 Building a minimum of 12 stores in the Greater
Boston area before moving into other parts of the US
 Increases the unemployment rate
 Not afraid of competition because its
only small golf boutiques