1. Partner of ISVs and SaaS pure players
CONSULTING => EXECUTION => GO SaaS !
• Executive Committees Guidance • SaaS Program Launch : A team fully dedicated in IT
towards the SaaS Model Kick Start Execution Plan (KSEP)
Thierry Bayon
• Due Diligence Assignments for • On Going Lead Generation (BPO) :
investors/VC ⇒ Panel surveys
• Market or feasability studies (for ⇒ Multi touch campaigns
+33 (0)1 71 16 19 60
penetrating new markets)
⇒ Dedicated web site designs (for solution,
• Full launch services of on-line apps : campaign....) tbayon@marketor.fr
⇒ Segmentation/Targeting/Positioning ⇒ Copywriting and content creation of va-
rious forms (white paper, guide, point of
⇒ 7P SaaS Mix Marketing
view, video, web site…) for 2.0 marketing www.software-as-a-service.fr
⇒ Marketing and Sales Plans
• Enrolment and stimulation of business
partners, endorsers and influencers