This document discusses marketing approaches and advertising mediums. It covers understanding consumers based on geography, lifestyle, income, age, and other factors. It also discusses defensive, offensive, and guerrilla marketing approaches. Finally, it analyzes the pros and cons of television and internet advertising.

1. Marketing and Advertising

2. Irvin PeDro Cohen Consultant for 1 st and 25

4. Understanding Your Consumer Geography Lifestyle Family Income Sex Age

5. Understanding Your Consumer Cont. Access Locations Service Price