This document provides a list of 14 useful web addresses for marketing eco credentials, including websites run by Business Link, the Chartered Institute of Marketing, DEFRA for green claims guidance and codes, the Committee of Advertising Practice, Direct.gov for greener shopping guidance and choosing green companies, and other sites focused on sustainability, graphics, business environmental issues, and carbon footprints.

1. Marketing your Eco Credentials March 31st 2009
Useful web addresses.
• Business Link – Sales & Marketing
http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073861169&si
te=210
• Chartered Institute of Marketing www.cim.co.uk
• Green claims guidance (DEFRA)
http://www.defra.gov.uk/environment/consumerprod/pdf/genericguide.pdf
• Green claims code (DEFRA)
http://www.defra.gov.uk/environment/consumerprod/gcc/pdf/gcc.pdf
• Committee of Advertising Practice (CAP) Put “environmental claims” in
the search www.cap.org.uk
• Greener shopping guidance (Direct.gov)
http://www.direct.gov.uk/en/Environmentandgreenerliving/Greenershoppin
g/index.htm
• Choosing “green” companies
http://www.direct.gov.uk/en/Environmentandgreenerliving/Greenershoppin
g/DG_069882
• Business Protection Misleading Marketing Regulations 2008
http://www.opsi.gov.uk/si/si2008/pdf/uksi_20081276_en.pdf
• The Sustainable Business Partnership www.the-sbp.co.uk
• Greenhouse Graphics www.greenhousegraphics.co.uk
• Envirowise – Free business information & support on environmental
issues www.envirowise.gov.uk
• The Carbon Trust – Free business information on Carbon Footprint and
energy efficiency www.carbontrust.co.uk