SlideShare a Scribd company logo
Marketing your business
through Facebook
- Nick Cicero @nickcicero
WHY:   Facebook taps into our existing social networks,
       creating niche groups of like minded people.
Step One: Page.
    Get a Facebook
Step Two:
    Survey the Chatter.
            - Search terms related to your
            product/service/industry

            - Learn what’s being said
            about your brand or your
            category.
Step Three: Respond.
    Engage. Listen.
       - Content is King

       - Don’t be a Pusherman

       -Start a dialogue and let
       the conversations flow
       from there.
Step Four: Advertise.
    Optimize and
       - Targeted Marketing

       - Multiple Packages

       - Detailed Analytics
Questions?
   Twitter: @nickcicero
      Email: nrcicero@syr.edu

More Related Content

Similar to Basic Strategies for Marketing a Business on Facebook

Simplifying B2B Inside Sales over Social Media
Simplifying B2B Inside Sales over Social MediaSimplifying B2B Inside Sales over Social Media
Simplifying B2B Inside Sales over Social Media
Varun Mittal
 
March24 Ppt Presentationv8
March24 Ppt Presentationv8March24 Ppt Presentationv8
March24 Ppt Presentationv8
greengorillamarketing
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing
Pam Perry
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
Amanda L. Sage
 
How to promote your business with social networking
How to promote your business with social networkingHow to promote your business with social networking
How to promote your business with social networking
Helen Kitchen PR
 
10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy
Jeff Bullas
 
Social Media Workshop 2012
Social Media Workshop 2012Social Media Workshop 2012
Social Media Workshop 2012
Think Digital First
 
Social Media Building Blocks Non Profit
Social Media Building Blocks  Non ProfitSocial Media Building Blocks  Non Profit
Social Media Building Blocks Non Profit
FSC Interactive
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-ups
Alex Rascanu
 
Tip No 30. How to Build Your Own LinkedIn Sales Funnel. pdf
Tip No 30. How to Build Your Own LinkedIn Sales Funnel. pdfTip No 30. How to Build Your Own LinkedIn Sales Funnel. pdf
Tip No 30. How to Build Your Own LinkedIn Sales Funnel. pdf
Derick Mildred
 
The 10 Steps to a Successful Social Media
The 10 Steps to a Successful Social MediaThe 10 Steps to a Successful Social Media
The 10 Steps to a Successful Social Media
Carolyn Pachas
 
10 steps to a successful media marketing strategy - by Jeff Bullas
10 steps to a successful media marketing strategy - by Jeff Bullas10 steps to a successful media marketing strategy - by Jeff Bullas
10 steps to a successful media marketing strategy - by Jeff Bullas
Horia Tel
 
Getting Started in Social Media
Getting Started in Social MediaGetting Started in Social Media
Getting Started in Social Media
Mission Creative
 
Ten Lessons Learned from Launching a Crowdfunding Campaign
Ten Lessons Learned from Launching a Crowdfunding CampaignTen Lessons Learned from Launching a Crowdfunding Campaign
Ten Lessons Learned from Launching a Crowdfunding Campaign
Social Media for Nonprofits
 
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
Brian Huonker
 
Ama Social Media Prez 090415
Ama Social Media Prez 090415Ama Social Media Prez 090415
Ama Social Media Prez 090415
Kristen Lindsey
 
Using Social Media For Your Brand
Using Social Media For Your BrandUsing Social Media For Your Brand
Using Social Media For Your Brand
Danielle Ricks
 
social media strategy
 social media strategy social media strategy
social media strategy
Kishneet singh
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
Shane Haggerty
 
Leveraging the Power of Social Media Marketing
Leveraging the Power of Social Media MarketingLeveraging the Power of Social Media Marketing
Leveraging the Power of Social Media Marketing
Jeff Bernheisel
 

Similar to Basic Strategies for Marketing a Business on Facebook (20)

Simplifying B2B Inside Sales over Social Media
Simplifying B2B Inside Sales over Social MediaSimplifying B2B Inside Sales over Social Media
Simplifying B2B Inside Sales over Social Media
 
March24 Ppt Presentationv8
March24 Ppt Presentationv8March24 Ppt Presentationv8
March24 Ppt Presentationv8
 
Personal Branding & Digital Marketing
Personal Branding & Digital Marketing Personal Branding & Digital Marketing
Personal Branding & Digital Marketing
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
 
How to promote your business with social networking
How to promote your business with social networkingHow to promote your business with social networking
How to promote your business with social networking
 
10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy10 Steps to a Successful Social Media Marketing Strategy
10 Steps to a Successful Social Media Marketing Strategy
 
Social Media Workshop 2012
Social Media Workshop 2012Social Media Workshop 2012
Social Media Workshop 2012
 
Social Media Building Blocks Non Profit
Social Media Building Blocks  Non ProfitSocial Media Building Blocks  Non Profit
Social Media Building Blocks Non Profit
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-ups
 
Tip No 30. How to Build Your Own LinkedIn Sales Funnel. pdf
Tip No 30. How to Build Your Own LinkedIn Sales Funnel. pdfTip No 30. How to Build Your Own LinkedIn Sales Funnel. pdf
Tip No 30. How to Build Your Own LinkedIn Sales Funnel. pdf
 
The 10 Steps to a Successful Social Media
The 10 Steps to a Successful Social MediaThe 10 Steps to a Successful Social Media
The 10 Steps to a Successful Social Media
 
10 steps to a successful media marketing strategy - by Jeff Bullas
10 steps to a successful media marketing strategy - by Jeff Bullas10 steps to a successful media marketing strategy - by Jeff Bullas
10 steps to a successful media marketing strategy - by Jeff Bullas
 
Getting Started in Social Media
Getting Started in Social MediaGetting Started in Social Media
Getting Started in Social Media
 
Ten Lessons Learned from Launching a Crowdfunding Campaign
Ten Lessons Learned from Launching a Crowdfunding CampaignTen Lessons Learned from Launching a Crowdfunding Campaign
Ten Lessons Learned from Launching a Crowdfunding Campaign
 
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...
 
Ama Social Media Prez 090415
Ama Social Media Prez 090415Ama Social Media Prez 090415
Ama Social Media Prez 090415
 
Using Social Media For Your Brand
Using Social Media For Your BrandUsing Social Media For Your Brand
Using Social Media For Your Brand
 
social media strategy
 social media strategy social media strategy
social media strategy
 
Champaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 PresentationsChampaign County Chamber Social Media 101 & 201 Presentations
Champaign County Chamber Social Media 101 & 201 Presentations
 
Leveraging the Power of Social Media Marketing
Leveraging the Power of Social Media MarketingLeveraging the Power of Social Media Marketing
Leveraging the Power of Social Media Marketing
 

Recently uploaded

Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 

Recently uploaded (20)

Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 

Basic Strategies for Marketing a Business on Facebook

  • 1. Marketing your business through Facebook - Nick Cicero @nickcicero
  • 2. WHY: Facebook taps into our existing social networks, creating niche groups of like minded people.
  • 3. Step One: Page. Get a Facebook
  • 4.
  • 5. Step Two: Survey the Chatter. - Search terms related to your product/service/industry - Learn what’s being said about your brand or your category.
  • 6. Step Three: Respond. Engage. Listen. - Content is King - Don’t be a Pusherman -Start a dialogue and let the conversations flow from there.
  • 7.
  • 8. Step Four: Advertise. Optimize and - Targeted Marketing - Multiple Packages - Detailed Analytics
  • 9.
  • 10. Questions? Twitter: @nickcicero Email: nrcicero@syr.edu