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Marketing With Twitter
This document discusses how companies can use Twitter for marketing. It provides an overview of Twitter and its features. It then outlines several ways companies can utilize Twitter, such as managing customer service, distributing time-sensitive deals, handling press conferences, and responding to crises. The document advises companies to start by listening on Twitter and engaging with others through replies and hashtags. It also recommends using tools to measure outreach and integrating Twitter with other marketing channels.
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Marketing With Twitter
- 1. Marketing with Twitter MichalGeva @michalge michal@michalgeva.com www.michalgeva.com March 2010
- 2. Agenda • What is Twitter • Why should companies care about it • What can companies do with Twitter • Tools to maximize Twitter • Case studies
- 3. Real-Time Micro-Blogging ורה, לוי דווא עוקבים 041 פתוח, זמן אמת, מיקרו
- 4. Bill Gates TwitterAccount חשבון הטוויטר של ביל גייטס Verified Account Picture +Account Name Personal Details Messages Bill Gates Wrote Statistics Report Spam Following
- 5. My Twitter Page Details Text box Statistics Ads Updates of people I follow Search Lists BillGates Trends
- 6. Did you know… ..הידעת ש • Yahoo, Google and Microsoft will present tweets • More than 50 Million tweets daily • Users stay 30 Minutes on site • 75M unique users • 70,000 External Apps • 4.5 M followers: ashton kutcher
- 7. Twitter in Israel •174 K unique users from Israel (January 2010) comScore
- 8. Twitter on Mobile ופת • 347% growth in number of Twitter mobile users • More than 30 Twitter iPhone Apps comScore
- 9. Citizens From IranReport Via Twitter
- 10. A Marketing Tool FortuneGlobal 100 companies social media activity Burson-Marsteller
- 11. Update length -420 characters Tweet length - 140 characters Friends Following/Follower Mutual confirmation No confirmations Prior acquaintance No prior acquaintance Updates open to friends Open to search engines Search by people Search by subject/ interest Viral is limited to friends Open network more viral Viral via “Like” Viral via “Retweet”/conversation 5000 friends, unlimited likes Unlimited number of followers Most of the activity on site Main activity is via 3rd party apps
- 12. Professionals Alexa.com
- 13. When Should ACompany Use It? • Direct and informal relations with customers • Direct access to opinion leaders mainly in B2B • Managing crisis • Distributing time limited discounts • Distributing information that needs to be fast spread • Customer service • Press conference • Chats during special events • Branding
- 14.
- 15. How to Start • Open an account : Name, Picture, description • Search for relevant topics and people • Follow and reply to others - @username • Find interesting topics to write about • Manage discussions - #Topic • Be creative
- 16. Manage Several Users/Accounts Messages I have received Conversation Statistics Messages I have sent
- 17. Tools To MeasureDistribution Start, choose
- 18. Using Twitter forCustomer Support Answering a customer Several users one account
- 19. Using Twitter forPress Conference
- 20. Using Twitter toSell Fast
- 21. Using Twitter toתשאלואותנו ?: מה אתם רוצים Get Feedbacks 24/7
- 22. Using Twitter toManage Crisis טויוטה משתפת במשבר
- 23. and Turn Enemiesto Advocates Bank of America Bank of America
- 24. Summary • Information is spread faster in twitter than in FB • More professionals are using Twitter • Start by listening • Answer by @username • Use #HashTags • RT = Retweet occasionally • Use external tools • Mix Twitter with other marketing platforms • Be creative and inspire your target market
- 25.