ForRentUniversity.com conducted a survey from January 13 - February 14, 2014. The survey had a distribution of 704 respondents, 90% of which were current college students, 40% of respondents lived in an off-campus apartment, 31% were commuter students, 24% of which lived off campus, and 5% responded other.
This interactive white paper uncovers valuable insights about today's student renter, and provides your community with tools and advice to connect with this unique demographic.
Visit bit.ly/studentrenter for more details.
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Vanessa Theoharis
“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours. In higher education, with more competition for our audiences’ attention than ever, we need to capture and engage the increasing 38% of visitors who visit from their phones. You’ve worked hard to optimize your website for mobile, but is your marketing strategy optimized to match the behaviors of these visitors? Can those who use their phones get to what they need - and can they complete your goals? From search to conversions to personalization tactics, we’ll review approaches to mobile-equal marketing, not only ensuring we don’t lose these visitors, but rather, win them over.
This presentation was originally shared at eduweb 2018 in San Diego.
The 411 on Facebook: An FYI for TeachersAPatterson79
This power point presentation provides a brief description of social networking, specifically focusing on Facebook. The reasons why children use it, the pros and cons of it, and how to keep kids safe on Facebook are all addressed in this presentation.
Living in the Moment: Developing a Marketing Strategy for Mobile’s Micro-Mome...Vanessa Theoharis
“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours. In higher education, with more competition for our audiences’ attention than ever, we need to capture and engage the increasing 38% of visitors who visit from their phones. You’ve worked hard to optimize your website for mobile, but is your marketing strategy optimized to match the behaviors of these visitors? Can those who use their phones get to what they need - and can they complete your goals? From search to conversions to personalization tactics, we’ll review approaches to mobile-equal marketing, not only ensuring we don’t lose these visitors, but rather, win them over.
This presentation was originally shared at eduweb 2018 in San Diego.
The 411 on Facebook: An FYI for TeachersAPatterson79
This power point presentation provides a brief description of social networking, specifically focusing on Facebook. The reasons why children use it, the pros and cons of it, and how to keep kids safe on Facebook are all addressed in this presentation.
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
Demographic and financial trends are putting pressure on institutions of all kinds to more aggressively build their reputations beyond their traditional backyards.
Join us as we talk with Bob Finnerty, Chief Communications Officer at Rochester Institute of Technology, about how his institution pursued a multi-pronged communications strategy to raise RIT’s profile in Silicon Valley — 3,000 miles away — without a massive national advertising budget.
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Nicole Ellison ICWSM 2010 "Researching Interaction in Social Media"Nicole
Nicole Ellison talk at ICWSM - Researching interaction in social media: Examining online and offline communication processes in online dating & social network sites
For this research paper we had to give our opinion about how Social Media is either helpful or hurtful for society. We were assigned to either research the helpful or hurtful side. The side I was given to research was the hurtful side.
Youth and Social Media:
What's Hot and What's Not
Workshop for the "Technology for the New Evangelization" Seminar
@ St. Michael, sponsored by the diocesan Office of Religious Education
January 2014
(Note -- the PowerPoint is over-packed with information about research on trends,
a few cautions, some benefits of social media, and a prayer. Where possible, all research sources have been noted for further exploration.)
Finding the perfect roommate can seem like an impossible mission. The key is communication to determine if your next roommate is right for you. Use the infographic to help you find a compatible roommate.
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
Demographic and financial trends are putting pressure on institutions of all kinds to more aggressively build their reputations beyond their traditional backyards.
Join us as we talk with Bob Finnerty, Chief Communications Officer at Rochester Institute of Technology, about how his institution pursued a multi-pronged communications strategy to raise RIT’s profile in Silicon Valley — 3,000 miles away — without a massive national advertising budget.
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
Recruiting and Retaining Generation Z StudentsJim Black
Members of Generation Z are currently between eight and twenty-three years of age. They represent a large proportion of college and university students today and will for many years to come. So, have higher education institutions adapted to effectively attract Gen Z students to their campuses, foster optimal learning environments, and organize to support the academic, career, and life successes of these students? To do so, colleges and universities must first understand the Gen Z world context, their attributes and behaviors, along with their needs and expectations. This webinar will uncover the nature of Gen Z students and then, identify related strategies intended to create the transformational experiences required to best serve this population.
Nicole Ellison ICWSM 2010 "Researching Interaction in Social Media"Nicole
Nicole Ellison talk at ICWSM - Researching interaction in social media: Examining online and offline communication processes in online dating & social network sites
For this research paper we had to give our opinion about how Social Media is either helpful or hurtful for society. We were assigned to either research the helpful or hurtful side. The side I was given to research was the hurtful side.
Youth and Social Media:
What's Hot and What's Not
Workshop for the "Technology for the New Evangelization" Seminar
@ St. Michael, sponsored by the diocesan Office of Religious Education
January 2014
(Note -- the PowerPoint is over-packed with information about research on trends,
a few cautions, some benefits of social media, and a prayer. Where possible, all research sources have been noted for further exploration.)
Finding the perfect roommate can seem like an impossible mission. The key is communication to determine if your next roommate is right for you. Use the infographic to help you find a compatible roommate.
Leveraging Your Leads with Social MediaForRent.com
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
Society perception on Uitm Student as their neighbourSeredup Maya
We have been instructed to conduct a survey on how the relationship between the NR student and the society of sidec. Thig survey conducted by Ummul, Sheril and me.
Mythbusting Admissions: Where Prospects and Professionals Agree, and Disagree...mStoner, Inc.
Download this webinar for free: http://mstnr.me/2bMtwrb
We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college? Are they creeped out when they’re followed on Facebook or Instagram by an admissions officer? What, exactly, are they looking for on your website: cool images or simple information about your majors?
Using data from surveys of teens engaged in the college search and choice process collected by Chegg and data from enrollment professionals collected by mStoner Inc., we’ll explore where the perspectives of these two groups converge — and where they differ. Then, we’ll discuss how marketers can leverage this knowledge in engaging with this critical audience.
What You Will Learn:
• What teens consider to be the top sources of information about colleges
• Effective ways to get in touch with teens
• Where to focus your time and energy in marketing to teens
Coaching Digital Leaders Starts With Your SelfiePaul Brown
The following presentation was originally presented to college leadership education professionals at the LEAD365 Conference in Orlando Florida in November of 2015. This presentation provides an overview of the digital identity formation and digitized development of college students. Impacts on practice and education are discussed.
NACAC 2015 - Findings from the 2015 Social Admissions ReportTargetX
Students today are part of a changing digital ecosystem. Their natural instinct is to travel online to find information, using social media and mobile technology as an extension of themselves. The fifth installment of the Social Admissions Report focuses on the changing perspectives of Millennials, including how new mobile trends influence the different phases of their college search. The survey takes an in-depth look at how admissions can use social and mobile channels to reach students with the right information at the right time.
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
Meaning: New education designates a pedagogical movement whose main characteristic
is the involvement of the person in his own training.Origin: This expression was used
from the 1890s, that is to say with the appearance of the first schools providing new
education. The very first opened in 1889 on English soil. The new education defends the
idea that learning must above all serve an overall evolution of the person.
Similar to Marketing to Todays Student Renter - ForRentUniversity.com Whitepaper (20)
Although he appears rugged and outdoorsy, the lumbersexual actually lives in the city. We’re here to show you what his cabin, a.k.a. apartment, would look like.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015!
.be
Listen and watch the full presentation here: http://bit.ly/1u9q8uK
Ansley Sudderth with ForRent.com covers 7 ways you can collaborate with your team via social media. This session originally took place at Multifamily Pro's Brainstorming Conference 2014.
Video marketing is on the rise. Ensure your video efforts are on your prospects' radar in 2015 with 8 ways to build a buzz with your online marketing via video. The digital space is cluttered with constant conversations. Rather than telling, show using video. In fact, a minute of video is worth 1.8 million words according to Forrester Research.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® as she shares 8 ways video can help you tell your story faster and convince your audience more effectively.
'Tis the season to Be Social: How to Make the Most of the Holidays This YearForRent.com
Holiday season 2014 is upon us. Many brands are creating campaigns and social initiatives to boost online engagement during this time of togetherness. Now’s the time to come up with a plan to amplify your brand and connect with your audience.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, to discover a plethora of ideas that will carry your brand through the holiday season using marketing trends like:
-Repurposing photo assets
-Photo-a-day challenges
-Crowdsourcing
-Social contests
Localize It!: How Narrowing Social Content Broadens Engagement ForRent.com
The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy.
Learn how to spread local love and use this session as a springboard in helping you:
-Serve up relevant content that speaks directly to your audience.
-Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm.
-Much more!
Predictive Targeting: How Major Social Networks are Customizing the Search Ex...ForRent.com
Online users are finding more content is being served up that is relevant to their preferences, tastes and interests. These search behaviors and patterns aren’t being uncovered by big players like Instagram, Pinterest, Facebook and Twitter out of sheer luck. Predictive Targeting is a trend that these social channels are quickly adopting and implementing to provide a more customized experience for the end user.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, focusing on using Predictive Targeting to discover and reveal the search behaviors and online preferences of your consumer base.
Walk away with a heightened sense of:
-Who your target audience is.
-Best ways to tap into the social space to start a dialogue and establish a connection.
-Much more!
Predictive Targeting: How Major Social Networks are Customizing the Search Ex...ForRent.com
Online users are finding more content is being served up that is relevant to their preferences, tastes and interests. These search behaviors and patterns aren’t being uncovered by big players like Instagram, Pinterest, Facebook and Twitter out of sheer luck. Predictive Targeting is a trend that these social channels are quickly adopting and implementing to provide a more customized experience for the end user.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, focusing on using Predictive Targeting to discover and reveal the search behaviors and online preferences of your consumer base.
Walk away with a heightened sense of:
-Who your target audience is.
-Best ways to tap into the social space to start a dialogue and establish a connection.
-Much more!
Join Ansley Sudderth, Social Media Training and Communications Coordinator, and Nadeen Green, Senior Counsel for For Rent Media Solutions™, as they share Fair Housing do's and don'ts pertaining to social media.
Cracking the Code: How to Respond to Online ReviewsForRent.com
Online reviews can make or break your business. According to Hubspot, 72% of consumers trust online reviews as much as personal recommendations. In an age when online reviews – on sites like Yelp, ApartmentRatings.com, Google+ Local, Angie’s List, etc. – have proven to increasingly influence offline consumer behavior, what’s a business to do? How do you respond in ways that maximize a glowing review’s word-of-mouse potential, while also understanding the impact that a negative review can make on your bottom line? Do you find that responding to a review fuels an online argument rather than diffuses it?
Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she provides answers to these commonly asked questions. You'll leave this #FRMSChat knowing how to craft a diplomatic response to negative reviews, boost brand advocacy using positive reviews and create calls to action to get residents and prospects alike to review your property.
Brand 'You' Marketing: How to Create a Winning Social StrategyForRent.com
Are you new to social media? Do you recognize the need to create a brand presence but are still in the dark as to how to establish yourself or your company online? Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she shares ways to win consumers and keep them using consistency.
In this #FRMSChat session, Ansley shares branding do's and don'ts, tips to make your brand more recognizable with visual content and ways to create uniformity across multiple social channels.
Integrating Social Media Into an Overall Marketing PlanForRent.com
Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group, and Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com, as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components.
This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.
Socially helpfulSocially Helpful: How to Inject Value into Your Online StrategyForRent.com
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for June 2014's #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
Understanding the Trio: Social Media + Content Marketing = Killer SEOForRent.com
Join Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com, as she shares her 2014 NAA presentation on how to reap the SEO benefits of an integrated social media and content marketing strategy.
Based on results from the Homes.com® and ForRent.com® Spring Décor Trends Survey, the top patterns, colors, and projects for Spring were uncovered. See what's hot and what's not!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
3. ForRentUniversity.com is an all-inclusive Internet Listing Service (ILS) uniquely designed
to guide students and parents searching for off-campus housing.
EMORLEARN
5. An online survey was conducted from January 13 - February 14, 2014
through email invitations, website advertisements on ForRentUniversity.com™
,
a blog post, and on social media outlets. A $350 incentive was used to
encourage participation.
The survey had a distribution of 704 respondents, 90% of which were
current college students. 40% of respondents lived in an off-campus
apartment, 31% were commuter students, 24% of which lived off-campus
and 5% responded other.
EMORLEARN
9. When it comes to finding an off-campus apartment, peer reviews and
recommendations are of paramount importance to students. Whether they
turn to their friends and parents for trusted advice, or scour online review sites,
students rely heavily on other’s feedback when searching for apartments.
students rely heavily on recommendations...
68%
...and they like to share theirs as well
Conventional wisdom would lead one to think that students rely solely
on review sites and social media when rating and reviewing off-campus
communities. While the Internet is pervasive in every aspect of college life,
college students trust and prefer word of mouth recommendations over ones
on social media and review sites. Yes, that’s right — OVER social media and
traditional media review sites.
said recommendations were an
important factor in their decisions
word
of
mouth social
media review site
Howdidyoushareyourrecommendationwithothers?
10. KEEP THEIR
PARENTS
IN MIND.For many, college serves as a time of transition. Over the course of four years,
students slowly become less reliant on their parents and become more
independent, including when it comes to finding an off-campus apartment.
11. As college students become functioning adults, their relationship
with their parents changes as well. Parents don’t wield as much
influence on day-to-day decisions, but instead become trusted
advisors and confidants on major decisions. When it comes to
choosing an off-campus apartment, most students conduct their
search without any assistance from their parents.
most students search for apartments independently...
...but some parents serve as trusted advisors
Of the 25% of students who searched for off-campus housing
with their parents, most said that their parents served as a
resource, answering questions and providing advice. A high
number of students also responded that their parents went on a
community tour with them. The level of parent involvement could
be due to the age of the student, as sophomores would likely lean
more heavily on their parents than upperclassmen.
yes
no
doesn’t
apply
SERVED
AS A
RESOURCE
WENT
ON A
TOUR
CONDUCTED
PRELIMINARY
RESEARCH
CONTACTED
COMMUNITIES
Didyourparentsassist
youinyouroff-campus
housingsearch?
Howdidyour
parentsassist
youinthe
off-campus
housingsearch?
12. GET THEIR
ATTENTION.It goes without saying, but without the local university, you’d have a pretty
high vacancy rate. At the same time, some universities are hesitant to allow
off-campus communities to promote and advertise their services on campus.
This can be quite the dilemma. Here are a few tips on when to market on and
off campus.
13. How heavily do students rely on the university to
help find an off-campus apartment? Should you
promote your brand on campus when students
don’t utilize any on campus resources to find
their apartments?
Predictably, students typically utilize ILSs like
ForRentUniversity.com to find off-campus housing.
Of the students who do utilize university resources,
most consulted the university’s off-campus
housing office and accompanying website.
which of the following university resources did you
use in your off-campus housing search?*
OTHER
DID NOT USE UNIVERSITY RESOURCES
OFF-CAMPUS HOUSING WEBSITE
OFF-CAMPUS HOUSING OFFICE
PROFESSORS
*
Respondents were asked to check all that apply
15%
46%
3%
10%
26%
14. DRAW
THEM
IN.The goal of your online advertising is simple: Draw students in, to connect
and engage with them. Here are a few insights on how to grab students’
attention and make it easy for them to reach out to you.
15. Students are often drawn in by two different parts of your
listing: visual elements and community descriptions. In terms
of visual elements, both photos and floor plans give students a
sense of what the apartment looks like, and whether or not it
will accommodate their lifestyle. From a community description
perspective, make sure that your property description and
amenities descriptions highlight your community’s strongest, most
student-friendly features and are search engine optimized.
use visual elements to provide a glimpse
of your community and resident life
be ready to answer the phone
For an expense as large and as important as an apartment,
students wants to speak to a real person who is knowledgeable
and patient enough to answer all their questions. Due to the
inexperience of some student renters, they will most likely ask
more questions than a seasoned renter, and their interest in
your community may depend on how helpful your staff is
in answering their questions.
Whenyoufoundafewcommunities
thatyouwantedtolearnmore
about,howdidyoucontactthem?
#
1Phone
#
2Email
#
3OnlineForm
16. POST
FREQUENTLY.For some students, handing in their rent check is the only interaction they
have with their off-campus housing community. With the increase in social
media use, some communities have made an honest attempt to connect
with their residents on a more regular basis and instill a sense of community.
Here are a few social media insights.
17. students prefer facebook when engaging...
There is a myth that college students have “moved on” from
Facebook and that they no longer use it. The truth is clear:
Facebook is still the most popular social media site when it
comes to connecting with your community.
...and like seeing a mix of news and resident life
Overall, it seems that students interact with their communities
via social media for two main reasons: to receive news and
updates, and to see community and resident life. Be sure to strike
a good balance between posting updates and showcasing your
community lifestyle.
Whatsocialmedia
applicationsdoyoupreferto
usewhenconnectingwith
yourcurrentoff-campus
apartmentcommunity?
Whydoyouuse
socialmedia
toconnectwith
yourcommunity?
Community Alerts
Peer Interaction
Photos
Campus News
Giveaways
19. ABOUT
ForRentUniversity.com™
offers property managers and off-campus communities
increased online exposure through multiple advertising opportunities. The
mission of ForRentUniversity.com is to enhance the visibility of communities
through dynamic search outlets on the website and an expansive network
of linked services. ForRentUniversity.com utilizes innovative listing tactics to
promote communities, and also offers communities direct engagement with
residents through Facebook and Twitter.