The document summarizes a three-year marketing campaign for the American International Toy Fair from 2007 to 2009. The campaign theme was "Inspiring Growth" and each year had its own sub-theme. In 2007 the theme was "What's Cropping Up?" with a gardening theme. In 2008 the theme was "The $22B Playdate" focusing on the growth of children. In 2009 the theme was "Make a BIG Deal" focusing on building businesses through community and inspiration. The campaigns resulted in increased attendance and positive feedback each year.