The business landscape has changed. Millennials are sophisticated and loyal customers. Businesses need to adapt and gain the trust and loyalty of Millennials, in order to survive in the new era of business.
The document proposes ways for Macy's to improve its wedding registry program to appeal to millennial customers. It recommends that Macy's launch an exclusive line of engagement and wedding rings designed by Simon G. to attract customers earlier in their engagement process. It also suggests a marketing campaign called "I Do" that features diverse couples to be more inclusive. Further, it proposes that Macy's improve its social media presence and search engine optimization to better target millennial customers online. The document provides analysis of the millennial demographic and insights into how Macy's can update its programs to appeal to their preferences for technology, image-consciousness, and influencer marketing.
This document proposes a marketing campaign called "Social Saturday" for Macy's to attract Millennial shoppers during the Black Friday weekend. It involves developing a mobile app called "Our Macy's" to facilitate social shopping. The app allows users to share options from their virtual closets, comment on each other's selections, and see where friends are in stores. Discounts increase based on social engagement. The goal is to make Black Friday shopping more convenient, fun and social for Millennials by integrating online and in-store experiences.
This document provides an introduction and overview of the Forbes report "The World's Most Influential CMOs 2018". It discusses three profound shifts that leading CMOs are grappling with: 1) How the relationship between brands and customers has changed, 2) How brands can offer the best customer experience, and 3) How brands can become more human and approachable. The introduction provides examples of how top CMOs are addressing these issues. It describes the contents and focus of the report, including sections on understanding influence, the evolution of influence, the value of influence, and profiles of the top 50 most influential CMOs.
This document provides an overview of an integrated marketing campaign for State Farm Insurance targeting single women. It includes a situation analysis noting opportunities to improve State Farm's brand awareness and connection with consumers. Strategic research in the form of surveys and focus groups was conducted. The creative brief outlines the target market as single women ages 18+ and sets the tone as professional, classy, and persuasive to increase awareness of State Farm's affordable coverage and neighborly image through various social media and traditional advertising channels.
The Summit eBook from the recent Corporate Social Media Summit New York.
The book includes:
** 10 key findings shared across the two days
** 5 insightful thoughts from our expert, senior-level corporate speakers on key social media issues
** 8 top tweets from the Summit – sharing some of the most significant ideas presented by our speakers
** A foreword from Liam Dowd, Marketing Manager at Useful Social Media
Digital companies like Facebook, Zynga, and Groupon have struggled after their IPOs, shaking investor confidence. While these companies gained huge user bases quickly through social media platforms, questions remain about how sustainable their business models are and how dependent they are on platforms like Facebook. Wall Street wants to see quick revenue growth from these companies, but Silicon Valley is focused on long-term potential. These companies will need to address concerns about measuring advertising results and transitioning to mobile to regain investor trust.
The document proposes ways for Macy's to improve its wedding registry program to appeal to millennial customers. It recommends that Macy's launch an exclusive line of engagement and wedding rings designed by Simon G. to attract customers earlier in their engagement process. It also suggests a marketing campaign called "I Do" that features diverse couples to be more inclusive. Further, it proposes that Macy's improve its social media presence and search engine optimization to better target millennial customers online. The document provides analysis of the millennial demographic and insights into how Macy's can update its programs to appeal to their preferences for technology, image-consciousness, and influencer marketing.
This document proposes a marketing campaign called "Social Saturday" for Macy's to attract Millennial shoppers during the Black Friday weekend. It involves developing a mobile app called "Our Macy's" to facilitate social shopping. The app allows users to share options from their virtual closets, comment on each other's selections, and see where friends are in stores. Discounts increase based on social engagement. The goal is to make Black Friday shopping more convenient, fun and social for Millennials by integrating online and in-store experiences.
This document provides an introduction and overview of the Forbes report "The World's Most Influential CMOs 2018". It discusses three profound shifts that leading CMOs are grappling with: 1) How the relationship between brands and customers has changed, 2) How brands can offer the best customer experience, and 3) How brands can become more human and approachable. The introduction provides examples of how top CMOs are addressing these issues. It describes the contents and focus of the report, including sections on understanding influence, the evolution of influence, the value of influence, and profiles of the top 50 most influential CMOs.
This document provides an overview of an integrated marketing campaign for State Farm Insurance targeting single women. It includes a situation analysis noting opportunities to improve State Farm's brand awareness and connection with consumers. Strategic research in the form of surveys and focus groups was conducted. The creative brief outlines the target market as single women ages 18+ and sets the tone as professional, classy, and persuasive to increase awareness of State Farm's affordable coverage and neighborly image through various social media and traditional advertising channels.
The Summit eBook from the recent Corporate Social Media Summit New York.
The book includes:
** 10 key findings shared across the two days
** 5 insightful thoughts from our expert, senior-level corporate speakers on key social media issues
** 8 top tweets from the Summit – sharing some of the most significant ideas presented by our speakers
** A foreword from Liam Dowd, Marketing Manager at Useful Social Media
Digital companies like Facebook, Zynga, and Groupon have struggled after their IPOs, shaking investor confidence. While these companies gained huge user bases quickly through social media platforms, questions remain about how sustainable their business models are and how dependent they are on platforms like Facebook. Wall Street wants to see quick revenue growth from these companies, but Silicon Valley is focused on long-term potential. These companies will need to address concerns about measuring advertising results and transitioning to mobile to regain investor trust.
Social Media is a key role in the fashion industry in terms of marketing. As fashion is influenced by all different cultures, all different types of people are attracted to different kinds of fashion. Through social media fashion companies are able to reach a wide variety of audiences, brand their companies, and build a strong following. Social media allows ideas and merchandise to spread quickly, strong customer to company relationship, and receive feed back, which ultimately results in customer loyalty.
10 Social Media Trends for 2023: 5 Trends that are still trending & 5 Trends...Alejandro Torres
Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you've heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand.
Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023.
They are deep in debt and facing bankruptcy
Have laid off thousands (or more) of employees
Whistleblowers exposing damaging findings
Users and parental backlash
Countries banning social media platforms (TikTok) due to spying concerns
Users abandoning ship due to the rise of hate speech
Loss of investors' trust
On this side of the equation, many marketers are trying to predict:
What’s going to happen in 2023?
Should they continue advertising on Twitter?
Are my followers going to a new social network without me?
Do my KPIs make sense?
Who's the next billionaire going to space?
Nostradamus predictions don’t seem to cover these issues, so let’s review the social media predictions and trends coming our way.
Let’s move on - 2022; it was so last year!
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
A mindset shift is taking place as companies consider people in the context of business needs, and what people value. The events of the past few years have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires truly understanding and acting on what your customers value. In this session, John Lee from Microsoft Advertising will share data and insights from consumer research studies on trust/inclusion/sustainability, highlight brand success stories, and explore actionable strategies for your digital marketing efforts.
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
Impact of social media on marketing caleb.pptxFaithfulness4
The document discusses the impact of social media on marketing. It begins by stating that social media has profoundly impacted modern business strategies and transformed traditional marketing paradigms. Social media platforms allow businesses to engage with target audiences in dynamic ways. The document then discusses how social media has empowered consumers to voice opinions and actively participate in shaping brands. It outlines some of the aims and purposes of analyzing social media's impact on marketing, such as understanding which social platforms are most popular and how branding awareness has changed. The document also provides examples of how some companies have successfully utilized social media to increase engagement. It concludes by stating that social media, when used strategically, can significantly enhance brands' visibility and customer relationships.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
This document discusses social media marketing and provides examples. It begins with introducing the document team members and agenda. The introduction section defines social media marketing and discusses why companies use social media marketing. It also outlines the benefits and types of social media marketing. Later sections discuss social media activities, the impact of social media on marketing, and ways to build brand trust through social media. A case study on Ford's successful "Fiesta Movement" social media campaign is also provided. The document concludes with references.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
Your Brand Join The Conversation Pcpgh09Trish Bower
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
Journal of Economics and Business Research, ISSN 2068 - 35.docxtawnyataylor528
Journal of Economics and Business Research,
ISSN: 2068 - 3537, E – ISSN (online) 2069 – 9476, ISSN – L = 2068 – 3537
Year XX, No. 2, 2014, pp. 155-164
Social Media Marketing to Increase Brand Awareness
M. Bîja, R. Balaş
Monica Bîja
Faculty of Economics
"Aurel Vlaicu" University of Arad, Romania
Raluca Balaş
Economic College, Arad
Abstract
Social networks are becoming more and more
widespread and they are literally conquering the World
Wide Web. Facebook has managed to arrive even in poor
and remote territories which apparently have nothing to
do with our always on the move modern world.
However, only on the African continent there are more
than 100 million active Facebook users who represent
50% of the African population having access to Internet.
Thus, it would be huge marketing mistake for businesses
not to take into consideration this opportunity to get in
touch with prospective customers (Neti, 2011). Social
media is hot and has turned into a “must” for businesses
looking for brand awareness. Therefore, the techniques
used to attract customers by means of social networks
have gained quite a high degree of sophistry (Neti,
2011). In an age in which the average internet user
accesses his/her social network account at least fourteen
times a day, companies cannot afford to be absent from
this medium. The aim of the present paper is to present
the concept and characteristics of social media and how
it can be used in order to increase brand awareness.
M. Bîja, R. Balaş
8
Keywords: social media marketing, social networks,
social media strategies, brand awareness.
Introduction
Kietzmann J.H. (2001) explains that consumers used the Internet
for its content: they read it, they watched it, and they used it in order to
purchase various products and services. Nowadays, more and more
consumers are utilizing content sharing sites, blogs, social networking
and wikis - to create, modify, share and discuss Internet content. This
represents the social media phenomenon, which can have an enormous
impact on a business’ reputation, sales and why not on its survival in an
environment getting fiercer and fiercer as days pass by.
The Social Media Marketing is not such a new phenomenon as
many might be tempted to believe. It did not begin yesterday or the day
before yesterday. It is actually more than ten years old. The entire
phenomenon began with the launch of LinkedIn in 2003. But since this
is a network targeted mainly to businesses its popularity is much lower
than that of the social networks dedicated to the public at large
(Pradiptarini, 2011).
LinkedIn was soon followed by MySpace and Facebook in 2004.
The hysteria of sharing pictures, videos and thoughts on line was
augmented by the launch of YouTube in 2005 and of Twitter in 2006
(Pradiptarini, 2011). These are the main players on the market. They are
doubled by some mi ...
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
SocialTrends2022_Report_en shared by WorldLine Technology.pdfNguyen Viet Long
The document discusses 5 key social media trends for 2022 based on a survey of 18,100 marketers and research. Trend 1 discusses how brands are finally getting community right on social media by partnering with creators to connect with existing interest groups and audiences. Creators have become influential and add value to communities, providing an opportunity for brands. Smaller brands can tap into existing creator communities rather than trying to build their own. The UK brand BiGDUG successfully partnered with home improvement creator Miles Laflin on TikTok, gaining millions of views and new customers.
5 Factors for Engaging and Building Brand Loyalty With Millennial ConsumersCult Collective
The document discusses factors that influence Millennial brand loyalty. It notes that Millennials are diverse and cannot be defined simply. To earn their loyalty, brands must (1) segment their audience rather than targeting all Millennials the same, (2) engage in two-way communication by listening and being willing to change, (3) be honest and transparent to build trust, (4) personalize experiences through a human connection, and (5) connect with local communities in authentic ways. The document advocates segmenting Millennials, having open dialogue with them, being honest about the brand, personalizing experiences, and getting involved in local communities to build genuine affinity and long-term loyalty.
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
The document provides an overview of social media and how to get started using it. It defines social media as technology-enabled direct communication with a community. It discusses popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used for business purposes like sales, marketing and customer service. It then provides a 10-day plan for getting started with social media in 10 minutes a day by setting up accounts and connecting with contacts on each platform.
XYZ should pursue the targeted marketing campaign using predictive analytics. Data analysis of over 30,000 customer records predicted an 8.5% response rate, with the average customer spending $240.77. This would result in 2,617 customers purchasing, totaling $55,166 in projected profit. While not a high margin, the additional revenue outweighs the $3 cost to mail each catalogue. The various predictive models performed well, accurately predicting purchases 90-91% of the time. Therefore, the target marketing campaign is recommended as a profitable initiative for XYZ.
This is a sample of the ability to apply data skills to real-world scenarios. Analytics (including visualization and storytelling skills) skills must be applied to real situations in order to be useful and valuable.
More Related Content
Similar to Marketing to Millennials, the New Business Challenge
Social Media is a key role in the fashion industry in terms of marketing. As fashion is influenced by all different cultures, all different types of people are attracted to different kinds of fashion. Through social media fashion companies are able to reach a wide variety of audiences, brand their companies, and build a strong following. Social media allows ideas and merchandise to spread quickly, strong customer to company relationship, and receive feed back, which ultimately results in customer loyalty.
10 Social Media Trends for 2023: 5 Trends that are still trending & 5 Trends...Alejandro Torres
Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you've heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand.
Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023.
They are deep in debt and facing bankruptcy
Have laid off thousands (or more) of employees
Whistleblowers exposing damaging findings
Users and parental backlash
Countries banning social media platforms (TikTok) due to spying concerns
Users abandoning ship due to the rise of hate speech
Loss of investors' trust
On this side of the equation, many marketers are trying to predict:
What’s going to happen in 2023?
Should they continue advertising on Twitter?
Are my followers going to a new social network without me?
Do my KPIs make sense?
Who's the next billionaire going to space?
Nostradamus predictions don’t seem to cover these issues, so let’s review the social media predictions and trends coming our way.
Let’s move on - 2022; it was so last year!
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
A mindset shift is taking place as companies consider people in the context of business needs, and what people value. The events of the past few years have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires truly understanding and acting on what your customers value. In this session, John Lee from Microsoft Advertising will share data and insights from consumer research studies on trust/inclusion/sustainability, highlight brand success stories, and explore actionable strategies for your digital marketing efforts.
This document discusses key marketing trends for 2020 as identified by Talkwalker and HubSpot based on their analysis of industry experts, PR professionals, social media influencers, and trend data. Some of the major trends discussed include the growing importance of TikTok and other new social media platforms in marketing strategies; the rise of more private social interactions; increased focus on social media wellness and limiting time spent on platforms; and harnessing data privacy and reducing fake news to rebuild consumer trust in brands and social media.
Impact of social media on marketing caleb.pptxFaithfulness4
The document discusses the impact of social media on marketing. It begins by stating that social media has profoundly impacted modern business strategies and transformed traditional marketing paradigms. Social media platforms allow businesses to engage with target audiences in dynamic ways. The document then discusses how social media has empowered consumers to voice opinions and actively participate in shaping brands. It outlines some of the aims and purposes of analyzing social media's impact on marketing, such as understanding which social platforms are most popular and how branding awareness has changed. The document also provides examples of how some companies have successfully utilized social media to increase engagement. It concludes by stating that social media, when used strategically, can significantly enhance brands' visibility and customer relationships.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
This document discusses social media marketing and provides examples. It begins with introducing the document team members and agenda. The introduction section defines social media marketing and discusses why companies use social media marketing. It also outlines the benefits and types of social media marketing. Later sections discuss social media activities, the impact of social media on marketing, and ways to build brand trust through social media. A case study on Ford's successful "Fiesta Movement" social media campaign is also provided. The document concludes with references.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
Your Brand Join The Conversation Pcpgh09Trish Bower
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
Journal of Economics and Business Research, ISSN 2068 - 35.docxtawnyataylor528
Journal of Economics and Business Research,
ISSN: 2068 - 3537, E – ISSN (online) 2069 – 9476, ISSN – L = 2068 – 3537
Year XX, No. 2, 2014, pp. 155-164
Social Media Marketing to Increase Brand Awareness
M. Bîja, R. Balaş
Monica Bîja
Faculty of Economics
"Aurel Vlaicu" University of Arad, Romania
Raluca Balaş
Economic College, Arad
Abstract
Social networks are becoming more and more
widespread and they are literally conquering the World
Wide Web. Facebook has managed to arrive even in poor
and remote territories which apparently have nothing to
do with our always on the move modern world.
However, only on the African continent there are more
than 100 million active Facebook users who represent
50% of the African population having access to Internet.
Thus, it would be huge marketing mistake for businesses
not to take into consideration this opportunity to get in
touch with prospective customers (Neti, 2011). Social
media is hot and has turned into a “must” for businesses
looking for brand awareness. Therefore, the techniques
used to attract customers by means of social networks
have gained quite a high degree of sophistry (Neti,
2011). In an age in which the average internet user
accesses his/her social network account at least fourteen
times a day, companies cannot afford to be absent from
this medium. The aim of the present paper is to present
the concept and characteristics of social media and how
it can be used in order to increase brand awareness.
M. Bîja, R. Balaş
8
Keywords: social media marketing, social networks,
social media strategies, brand awareness.
Introduction
Kietzmann J.H. (2001) explains that consumers used the Internet
for its content: they read it, they watched it, and they used it in order to
purchase various products and services. Nowadays, more and more
consumers are utilizing content sharing sites, blogs, social networking
and wikis - to create, modify, share and discuss Internet content. This
represents the social media phenomenon, which can have an enormous
impact on a business’ reputation, sales and why not on its survival in an
environment getting fiercer and fiercer as days pass by.
The Social Media Marketing is not such a new phenomenon as
many might be tempted to believe. It did not begin yesterday or the day
before yesterday. It is actually more than ten years old. The entire
phenomenon began with the launch of LinkedIn in 2003. But since this
is a network targeted mainly to businesses its popularity is much lower
than that of the social networks dedicated to the public at large
(Pradiptarini, 2011).
LinkedIn was soon followed by MySpace and Facebook in 2004.
The hysteria of sharing pictures, videos and thoughts on line was
augmented by the launch of YouTube in 2005 and of Twitter in 2006
(Pradiptarini, 2011). These are the main players on the market. They are
doubled by some mi ...
The document discusses how Gravity Thinking uses social intelligence to understand consumer conversations and develop marketing strategies for clients. It provides examples of how Gravity Thinking analyzed social media discussions regarding brands like Philips, Sailor Jerry rum, Maximuscle, Gaggia coffee machines and air fryers to develop targeted strategies addressing consumer interests and concerns.
SocialTrends2022_Report_en shared by WorldLine Technology.pdfNguyen Viet Long
The document discusses 5 key social media trends for 2022 based on a survey of 18,100 marketers and research. Trend 1 discusses how brands are finally getting community right on social media by partnering with creators to connect with existing interest groups and audiences. Creators have become influential and add value to communities, providing an opportunity for brands. Smaller brands can tap into existing creator communities rather than trying to build their own. The UK brand BiGDUG successfully partnered with home improvement creator Miles Laflin on TikTok, gaining millions of views and new customers.
5 Factors for Engaging and Building Brand Loyalty With Millennial ConsumersCult Collective
The document discusses factors that influence Millennial brand loyalty. It notes that Millennials are diverse and cannot be defined simply. To earn their loyalty, brands must (1) segment their audience rather than targeting all Millennials the same, (2) engage in two-way communication by listening and being willing to change, (3) be honest and transparent to build trust, (4) personalize experiences through a human connection, and (5) connect with local communities in authentic ways. The document advocates segmenting Millennials, having open dialogue with them, being honest about the brand, personalizing experiences, and getting involved in local communities to build genuine affinity and long-term loyalty.
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
The document provides an overview of social media and how to get started using it. It defines social media as technology-enabled direct communication with a community. It discusses popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used for business purposes like sales, marketing and customer service. It then provides a 10-day plan for getting started with social media in 10 minutes a day by setting up accounts and connecting with contacts on each platform.
Similar to Marketing to Millennials, the New Business Challenge (20)
XYZ should pursue the targeted marketing campaign using predictive analytics. Data analysis of over 30,000 customer records predicted an 8.5% response rate, with the average customer spending $240.77. This would result in 2,617 customers purchasing, totaling $55,166 in projected profit. While not a high margin, the additional revenue outweighs the $3 cost to mail each catalogue. The various predictive models performed well, accurately predicting purchases 90-91% of the time. Therefore, the target marketing campaign is recommended as a profitable initiative for XYZ.
This is a sample of the ability to apply data skills to real-world scenarios. Analytics (including visualization and storytelling skills) skills must be applied to real situations in order to be useful and valuable.
This is an exercise of storytelling and visualization. Storytelling and visualization skills are in big demand, especially in the area of data analytics. Leverage your background to tell tomorrow's inspiring, compelling, and triumphant story, today.
This document outlines Flavio Mota's data analytics portfolio and the skills he has earned through various degrees and programs. It lists his Bachelor of Arts degree, Juris Doctorate, Post-Doctoral degree in Law, Global MBA, and graduate diplomas from the University of Chicago and Northwestern focusing on skills like research, problem solving, analytics, and data storytelling. It also details his Master of Science in Data Science and Northwestern's data science program, emphasizing modeling, analytics thinking, and insights. The document concludes by quoting Theodore Roosevelt on effort and challenge leading to rewards.
This is an exercise of storytelling and visualization. Storytelling and visualization skills are in big demand, especially in the area of data analytics. This is Chapter Four of "Once Upon a Time in Chicago." Leverage your background to tell tomorrow's inspiring, compelling, and triumphant story, today.
Chicago has launched a new initiative called Data Unicorn to help local businesses and organizations better utilize and analyze their data. The program will provide training, tools, and one-on-one consulting to help participants understand how to extract useful insights from their data and use those insights to improve operations and decision making. Selected participants will work directly with data scientists and analytics experts over 6 months to develop customized data strategies and solutions.
The document discusses a Master of Science in Data Science program. It aims to teach students to leverage data to create compelling stories that can inspire action. The program focuses on helping students turn today's data into tomorrow's actionable insights through storytelling.
The document is part three of a memoir called "Once Upon a Time in Chicago" by Flavio Mota. It discusses how the author did not achieve goals alone and hit rock bottom before rising up. It also credits the author's graduate certificates from Kenan-Flagler at UNC and a Master's in Business Analytics from Saint Xavier that helped them become known as the Data Unicorn in Chicago.
I am moving on to more advanced data mining ("Big Data") endeavors. I will be traversing the challenging areas of Artificial Intelligence, Machine Learning, Conjoint Analysis, Pricing Simulations, Marketing, and more.
Flavio Mota has extensive experience in law enforcement, law, business, teaching, and research. He has a law degree from Chicago Kent College of Law and a master's in business from Thunderbird School of Global Management. Mota applies a 360 degree approach using his diverse background in law enforcement, law, business, teaching and research to implement sustainable strategies and provide valuable insights.
This is an exercise of storytelling and visualization. Storytelling and visualization skills are in big demand, especially in the area of data analytics.
This is an exercise in the practical application of data analyses. The Practical application of data Analyses includes having a common thread throughout the story and implementing useful and valuable insights from the analyses, solving a problem.
This is an exercise in storytelling and visualization. Storytelling and visualization skills are in big demand, especially in the area of data analytics.
Personal and Professional advancement are not about loyalty anymore. Complacency is the new Killer. To succeed in today's hostile environment, agility is crucial.
This article explains the legal aspects of "Stop and Frisk," Search and Seizure Law. The Supreme Court of the United States has ruled that "Stops and Frisks," when performed within the prescribed constitutional guidelines, are legal.
The New Challenge is to leverage Intelligent, Actionable, and Valuable Stories from the Data. This will Create a Profitable and Sustainable Advantage over the Market Forces, including Competitors.
The top actions being lobbied in Chicago are zoning, procurement, and amendments to planned developments. The top clients lobbying are Walmart, property developers, and Loyola University. Walmart spends the most at over $35 million. Lobbying spending increased dramatically from 2012-2014 and again in 2016, though it declined sharply in 2015. The biggest spenders are Walmart, construction companies, and property managers.
Medicare expenditures have been increasing at an alarming rate from 2013 to 2015, warranting further investigation. Data analysis has revealed opportunities for cost management through outliers spending much more than average. Graphs show uneven distributions and clusters suggesting mismanagement or fraud. The strongest predictors of high expenses are time and name brand prescription medicine, though more data is needed to identify the true causes. More research is recommended to develop sustainable solutions.
This document proposes solutions to prevent foodborne illnesses caused by unsanitary restaurant practices and health code violations. It notes that salmonella and E. coli outbreaks have been linked to certain restaurants in the Chicago area, causing hundreds of illnesses. The solution calls for increasing awareness of safe food handling through training and literature, as well as progressively fining restaurants that violate health codes. Implementing these measures could reduce the risk of future outbreaks. Data on restaurant inspections would be analyzed to monitor the success of the plan and continue driving improvements in food safety.
This document discusses police powers under the 1st and 4th Amendments. It covers topics like freedom of speech, seizures, arrests, searches, and probable cause. The 1st Amendment protects freedom of speech and some privacy rights. A seizure occurs when a reasonable person would not feel free to leave. An arrest requires probable cause that a crime was committed. Searches generally require a warrant, unless done in public view. The Supreme Court balances police powers with citizen rights using a test that gives law enforcement certain abilities while protecting civil liberties.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
2. Background
Mystic Microbrewery (“Mystic”) is looking to expand and compete
directly against Sam Adams and Fat Tires. Mystic needs to leverage the
media options. And Mystic will deliver three flavors: (1) Indian Pale
Ale, (2) Orange Wheat, and (3) Golden Wheat. Moreover, Mystic plans
to target males of the ages between 21 and 34. Based on these
statements, Mystic needs an understanding of the demographics of said
males. Furthermore, Mystic needs recommendations of the specific
media to use to reach the targeted market.
An understanding of the market segments that they target – Men
21-34
The targeted market segment is colloquially known as the Millennials.
This group of people has a reputation for embracing technology and
communicating through social media. These qualities notwithstanding,
millennials care about brand recognition. That means that millennials
will pay extra to purchase a high-quality product or service. The author
Carroll notes that millennials will purchase high valued brands like
Nike, Coca Cola, and Apple. Consequently, this is a challenge for
companies; to build up the brand of the product or service.
3. Therefore, Mystic has to build up its brand and make it recognizable to
the Millennials. Mystic has to paint the picture of a favorable experience
for the Millennials—it might use a slice-of-life depiction, a picture of
Millennials having a good time while holding Mystic drinks. Moreover,
Carroll states that Millennials will post images of themselves and their
favorite brands on social websites. This is, also, known as the brand
community—something that Mystic has to build.
Moreover, Carroll mentions that Millennials will spend a few extra
dollars (pay a premium) if the brand stands for a cause, e.g. helping
humanity. This means that Mystic has to find a cause that aligns with its
strategy and find a way to deliver a clear message through Integrated
Brand Marketing. The cause can be to promote safe driving, drinking in
moderation, or helping children in need.
Furthermore, Paradiso says that Millennials want to be listened to and
they want to be engaged in a conversation. This will aid in the support of
Mystic’s brand community—a group of engaged and loyal followers of
Mystic. The communication has to be on a personal level. A few of the
channels are (1) Instagram, (2) Twitter, (3) Facebook, (4) and other
social media platforms. Mystic has to be engaged in these social media
channels.
Millennials make up one of the largest market segments, 77 million
consumers in the group—according to Knilans. Millennials are college
educated, have an average annual salary of $34,500, and are very
discriminating in how they spend their money. (Many Millennials are
saddled with educational loans.)
4. Media Usage for this demographic of M21-34
The authors Ho and Paradiso assert that Millennials cannot function
without a smartphone. Moreover, Millennials cannot live without the
internet. The authors further state that Millennials like to socialize, are
impulsive, and boast and complain online. Based on these statements
Millennials like to socialize. From all of this, it follows that Millennials
are trendy and have an affinity for gadgets and social media applications
(apps).
Because of the aforementioned reasons, Millennials prefer social media
for communicating. Consequently, Mystic has to leverage this
preference in order to connect with the Millennials. Moreover, Mystic
has to conduct surveys to conduct which shows the Millennials like to
watch.
The author Feschuk points out that reaching and winning over
Millennials is not easy, because everyone wants a slice of the
“Millennial pie.” Feschuk mentions that major companies are spending
large amounts of resources.
Moreover, Mystic needs to mine the data of social media websites to
learn what shows the Millennials like to watch. After Mystic learns
about the Millennials coveted shows, Mystic can advertise on those
shows. In line with Integrated Marketing Communication and Branding,
Mystic needs to ensure that the relayed message is consistent and, even
more importantly, that the message is perceived by the Millennials as
intended.
5. To elaborate, Mystic needs to build a brand community and earn the
trust and loyalty of the Millennials. The author Knilans states that
Millennials buy from trusted sources. Also, as Knilans mentions,
Millennials subscribe to “User-Generated Content Forums.” These
forums include YouTube, Facebook, Twitter, and Yelp. Based on this, it
stands to reason that Mystic needs to leverage the aforementioned
forums to keep the dialogue alive and to spread the message about
Mystic. Moreover, Mystic needs to use these forums to build its brand
and perceived value.
Mystic needs to use the above-mentioned media resources to gain the
trust and loyalty of Millennials.
What Media/Channels does this Consumer Use Most Often?
As previously mentioned, Millennials use social media channels (e.g.
Facebook, Instagram, YouTube, and so on). And, according to Cameron,
Millennials are the biggest of all the groups, bigger than the baby
boomers. Based on this, Mystic has to leverage its resources and market
to the Millennials. Moreover, Cameron points out that texting is another
engagement method for Millennials. Also, Mystic needs to connect to
the Millennial’s smartphones (e.g. Apple or Samsung phones). This
connection is critical in order to keep the Millennials engaged and
increase the value of Mystic’s brand. (All of the previously mentioned
media is available on the smartphones.)
6. Moreover, related to building the value of Mystic’s brand, the authors
Morrison et al point out that a company needs to stand for something in
order gain the respect and loyalty of the Millennials. Morrison asserts
that Millennials look for high quality items and support companies that
are socially responsible. Morrison submits that Millennials are hard to
win over, especially when it comes to beer. Brewers have responded to
this challenge with line extensions, e.g. “Bud Light Platinum.”
(Morrison page 2)
Therefore, Mystic needs to adopt a social cause and deliver a consistent
message in all of its media content. For example, Mystic might promote
safe driving. And Mystic can deliver this message through all of its
media sources in a consistent manner.
Moreover, the message has to be sincere. The message has to have
substance. That means that, as stated in the article entitled “Ask a
Millennial…,” Millennials are tired of the gimmicks and can probably
detect the lack of substance in a campaign or initiative. (The article
mentions that Millennials support Spotify, a music service.)
Millennials are open minded and want options; and they respect people
or companies that stand for something and stick to their values.
Millennials are the most spontaneous and engaged generation; they are
expected to spend $200 billion in 2017, according to Lisa Donoughe.
Moreover, “[m]illennials are eager to spend their money on brands they
believe in….” (Donoughe page 12)
7. All of this information is relevant because it means that Mystic has to be
consistent, genuine, and bold with its message, its values. The message
has to be consistently delivered through the major social media channels,
for example Twitter and Facebook. But Instagram and We Heart cannot
be ignored, according to Donna Fuscaldo. (Other social media sources
are Google Plus and Pinterest.)
What is the Best Way to Send an Advertising Message?
Based on all of the aforementioned information, the best way to send an
advertising message is to practice Integrated Marketing Communication
(and branding). That means that Mystic has to deliver a consistent
message that is clear and unwavering in its commitment to a social
cause, e.g. safe driving. This is analogous to aligning everything with the
strategy of a company. The strategy of the company drives everything.
The strategy determines what the company is going to do; and, just as
importantly, the strategy determines what a company is not going to do.
Similarly, and related to Mystic’s message, everyone of Mystic’s
message (e.g. commercials, press conferences, and so on) has to align
with Mystic’s values and brand position. Batra and Keller state that
Integrated Marketing Communication has to be consistent and the
messages have to complement and reinforce the main message of the
company. This is challenging because of the explosion of social media.
Every communication has to reinforce Mystic’s brand. That means that
every communication has to be consistent or complimentary to Mystic’s
Brand and social cause commitment.
8. At the same time, the message has to be genuine. The message has to
have some substance and it has to be bold. As mentioned before,
Millennials hate gimmicks and they can see through a ploy to
intellectually swindle the Millennials.
Moreover, Mike Reid states that there is a correlation with Integrated
Marketing Communication and brand loyalty (which includes company
performance). That means that a properly managed Integrated Marketing
Strategy will boost Mystic’s brand and customer loyalty (and increase
the bottom line, profits). Mystic has to deliver a consistent and sincere
message across all of its media sources. Moreover, the message has to
engage Millennials and win their respect by showing commitment and
boldness to its social cause, e.g. safe driving.
To elaborate, the message has to be the same whether it is transmitted
through Google Plus or Facebook. Furthermore, the communications
have to align with Mystic’s brand—reinforce the brand. Additionally, to
understand the shows that Millennials watch, Mystic needs to use data
mining (Data Analysis—Predictive Analytics) to mine information from
the social media sources. In turn, Mystic can focus on advertising
(including product placement) on the shows favored by the Millennials.
From all of this, it follows that the best way to send an advertising
message to the Millennials is to use social media, be consistent, be bold,
and unwavering to Mystic’s social cause, e.g. safe driving.
9. Recommendations for which Media Mystic Should Choose
As previously mentioned, the best way to advertise to Millennials is to
use social media. This means that the strategy of the brand promotion for
Mystic has to be driven through social media. Millennials cannot operate
without their smartphones. For that reason, Mystic has to focus on
engaging the Millennials through their smartphones, using social media.
As already mentioned, related to social media, Mystic needs to use
Facebook, Twitter, Pinterest, Google Plus, Instagram, We Heart, and so
on. Millennials want to be engaged and a willing to pay a premium for a
product in which they believe in. This is a challenge because Mystic has
to earn the Millennial’s loyalty and respect.
At the same time, this is a very profitable market segment. Running a
successful company is rarely about offering the lowest price. Competing
on price is a race to the bottom. Competing on price will most likely lead
the company to bankruptcy because the company will be constantly
focused on lowering prices—trimming margins. Most successful
companies have realized that it is essential to attract the customers who
are willing to pay a premium for a product or service that they are loyal
to. Millennials are excellent candidates to attract. Michael Porter, a
Harvard Business Professor, states that operational efficiency is
necessary in order to compete. But operational efficiency is not enough
to be successful, a strategy that separates a business from the
competitors is needed.
10. Related to strategy, Mystic needs a strategy to attract and retain
Millennials as loyal customers. Moreover, a strategy is needed to make
Mystic different from other beers. Moreover, and just as importantly,
strategy drives everything—including the message delivery and brand
building. This means that all of the social media efforts and brand
building endeavors have to align with Mystic’s business strategy.
Related to aligning all of the efforts with the strategy, Mystic needs to
advertise on radio stations that offer apps, streaming content, and
personalization options. Millennials are looking for options. And they
need to be reached through their communication devices (e.g.
smartphones, tablets, and computers). SBS (Spanish Broadcasting
System) revamped their interface to “redefine the traditional
radio/music-listening experience by adding a highly compelling, highly
engaging, visual component.” (PR Newswire US) The app offers geo-
targeted push notification and ad delivery functionality. This is one way
to engage Millennials and to advertise the Mystic brand to them. Based
on these findings, Mystic needs to advertise on radio stations that offer
these type of options, functionality, and engagement.
Despite these advances in radio advertising, Mystic needs to advertise in
print media, also. This is for the purpose of reinforcing and elevating
Mystic’s brand (brand awareness and loyalty). According to Business
Wire, more than half of the Millennials ignore digital advertising and
pay attention to print media. This means that Mystic needs to use radio,
television, and print media in a combined effort to engage the
Millennials.
11. Furthermore, related to print media, Bonner and Roberts assert that
Millennials read magazines for several reasons: (1) aesthetics, (2)
entertainment, (3) habit, and (4) ease of use. So, because Millennials
read magazines, Mystic needs to conduct market surveys to determine
which particular magazines Millennials favor.
Mystic needs to channel the aligned marketing strategy (which has to be
aligned to the Mystic’s overall business strategy—send a clear and
unwavering signal) to engage the Millennials. This will this will require
an Integrated Marketing Communication (and branding) approach. As
previously stated, all media channels have to deliver the same message
to engage the Millennials. Mystic has to create a clear path for the
Millennials to make purchases.
In conclusion, based on all of the aforementioned reasons and resources,
Mystic has a tremendous challenge ahead. Winning the loyalty of the
Millennials will be challenging. But it will, also, be very rewarding and
lucrative because Millennials are the ideal customers for successful
companies. Millennials are willing to pay a premium and allow a
company to make a profit. Mystic has to leverage the power of data
analytics to determine the media sources that the Millennials support and
engage the by building a brand community.
12. Works Cited
“Ask A Millennial,” March 19, 2016, Billboard (property of Prometheus
Global Media, LLC).
Batra, Rejeev and Keller, Kevin Lane, “Integrated Marketing
Communications: New Findings, New Lessons, and New Ideas,”
November 2016, American Marketing Association.
Bonner, Elizabeth and Roberts, Chris, “Millennials and the Future of
Magazines: How the Generation of Digital Natives Will Determine
Whether Print Magazines Survive,” Vol. 17, No.2, Winter 2017, Journal
of Magazine & New Media Research.
Cameron, Alan, “Maxing with the Millennials,” December 2007, GPS
World.
Carroll, Deirdre, “Marketing to Millennials or How to Become Friends
With Gen Buy,” September 14, 2015, VM Millennial Project.
Donoughe, Lisa, “What Millennials Want,” November/December 2016
Edition, Beverage Dynamics.
Feschuk, Scott, “How to Get a Slice of the Millennial Pie,” Maclean’s
Magazine.
Fuscaldo, Donna, “How to Market to Millennials, Really,” April 18,
2014, Fox Business.
Ho, Reggie, “The New Breed,” December 2014, Business Traveller
(Asia-Pacific Edition).
13. Knilans, Gerri, “Millennilas: My Way or the Highway,” October 2014,
Sales & Service Excellence (property of HR.com).
Morrison et al, “McDonald’s Millennial Problem,” March 25, 2013,
Advertising Age.
“New Research from Quad/Graphics Provides Timely Insights on
Marketing to Millennials,” March 16, 2016, Business Wire.
Paradiso, Chris, “Marketing to Millennials,” July 27, 2015, The Social
Notebook.
Porter, Michael, “What is Strategy,” October 31, 1996, Harvard
Business Review.
Reid, Mike, “Performance Auditing of Integrated Marketing
Communication (IMC) Actions and Outcomes,” Winter 2005, Journal of
Advertising.
“SBS Takes Radio Streaming to the Next Level with the Introduction of
LaMusica Mobile Ap.,” December 2, 2015, PR Newswire US.
•