The concept of corporate social responsibility (CSR) has gained extensive consideration in recent years. Nowadays firms are using CSR to gain competitive advantage and to establish long lasting relations with its stakeholders. Although CSR is much popular in the developed world but the potential benefits of CSR are less highlighted in the developing markets like Kurdistan. A quantitative approach was applied for data analysis in this study. Researcher employed a random sampling technique to obtain data from participants so that their study would be representative of the entire population of interest. The researchers gathered data from a wide range of shops in the Sulaimaniah area. Only 268 of the city of Sulaimaniah's 300 questionnaires were returned with all the required fields filled out. The findings of this research aim to shed light on the correlation between CSR and brand awareness. In the study, brand awareness was measured by looking at the environment, the community, and the workplace, which are all dimensions of corporate social responsibility.
Corporate Social Responsibility Reporting on Performance of Oil and Gas Compa...ijtsrd
The study examined the effect of corporate social responsibility reporting on financial performance of Oil and Gas companies in Nigeria. Ex post facto research design and content analysis were adapted. A sample of ten oil and gas companies was selected for the study. The hypothesis was tested using linear regression analysis with the aid of E view 9.0. The study revealed that return on capital employed has insignificant effect on corporate social responsibility of Oil and Gas companies in Nigeria. The study recommended that the external users of corporate social responsibility reports such as the shareholders, local communities, employees and other stakeholders should device appropriate channels by which their demands for such reporting can be adequately pressed upon. Ezekwesili, Tochukwu P. | Emeneka, Ogochukwu L "Corporate Social Responsibility Reporting on Performance of Oil and Gas Companies in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47520.pdf Paper URL : https://www.ijtsrd.com/management/accounting-and-finance/47520/corporate-social-responsibility-reporting-on-performance-of-oil-and-gas-companies-in-nigeria/ezekwesili-tochukwu-p
This document discusses a study examining how corporate social responsibility (CSR) engagement by banks influences consumers' electronic word-of-mouth (eWOM) on Facebook. The study hypothesizes that banks' CSR engagement has a positive influence on eWOM and that consumer-company identification mediates this relationship. The study was conducted on Indian banks, collecting data online from 239 consumers. The findings suggest that communicating CSR engagement on social media engages consumers and increases their identification with the company and eWOM intentions. Managers should therefore communicate CSR activities on social media to positively influence identification and eWOM.
Analysis of the effects of corporate social responsibility onAlexander Decker
This document summarizes a research article that analyzes the effects of corporate social responsibility (CSR) on product extensions among listed companies in Kenya. The study found a weak linear relationship between CSR dimensions and product extension, indicating that CSR activities can help product extension but no single activity is effective on its own. The document provides background on CSR and discusses arguments for and against CSR practices. It also outlines the objectives and hypotheses of the research study described in the article.
Analysis of the effects of corporate social responsibility onAlexander Decker
This document summarizes a research article that analyzes the effects of corporate social responsibility (CSR) on product extensions among listed companies in Kenya. The study found a weak linear relationship between CSR dimensions and product extension, with CSR activities able to help product extension into the market but no single CSR dimension being reliably effective on its own. The document provides background on CSR and discusses arguments for and against CSR, noting debates around whether CSR should maximize shareholder value or benefit society.
This document summarizes a research article about customer brand engagement during the COVID-19 pandemic in the field of communication technology. The research examines how customer involvement, self-brand image congruity, and brand familiarity influence customer brand engagement, relationship quality, and brand loyalty for popular mobile phone brands like iPhone and Samsung in Indonesia. The study found that customer involvement, self-brand image alignment, and brand familiarity positively impact customer brand engagement. Customer brand engagement was also found to mediate the relationship between these variables and relationship quality and brand loyalty.
This document provides background information on a research proposal that will examine the impact of corporate social responsibility (CSR) practices on employee motivation at Newmont Ahafo Mines in Ghana. It discusses literature showing relationships between CSR and stakeholder management as well as CSR and employee motivation. The study aims to address gaps in knowledge by providing empirical evidence on how CSR impacts intrinsic and extrinsic motivation. It also examines the effect of CSR at multiple organizational levels and considers external factors. The objectives are to examine CSR practices and factors motivating employees at Newmont Ahafo Mines, then measure the effect of CSR on employee motivation and identify CSR-related challenges affecting motivation.
The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...frank acheampong
This document summarizes a research paper on the effect of corporate social responsibility (CSR) on brand equity in the IT solutions industry. It provides background on the shift toward recognizing brands and intangible assets as valuable corporate resources. It also discusses how CSR has become increasingly important and can help differentiate brands. The research aims to analyze customer awareness of CSR activities at Alsale Service Limited, an IT solutions company, and examine how CSR creates brand equity. It outlines three research questions regarding customer awareness, Alsale's CSR activities, and how CSR impacts its brand equity.
The document summarizes key aspects of corporate social responsibility (CSR) including:
- The meaning and definitions of CSR, how it has evolved from voluntary to mandatory practices.
- The objectives of CSR which include embracing responsibility, maximizing societal impact, and giving back to communities.
- Benefits of CSR for businesses such as increased employee engagement, improved brand perception, and enabling better customer engagement.
- New amendments to CSR rules in India including clarifying eligible CSR activities and treatment of unspent/excess CSR funds which must be transferred to specified funds.
Corporate Social Responsibility Reporting on Performance of Oil and Gas Compa...ijtsrd
The study examined the effect of corporate social responsibility reporting on financial performance of Oil and Gas companies in Nigeria. Ex post facto research design and content analysis were adapted. A sample of ten oil and gas companies was selected for the study. The hypothesis was tested using linear regression analysis with the aid of E view 9.0. The study revealed that return on capital employed has insignificant effect on corporate social responsibility of Oil and Gas companies in Nigeria. The study recommended that the external users of corporate social responsibility reports such as the shareholders, local communities, employees and other stakeholders should device appropriate channels by which their demands for such reporting can be adequately pressed upon. Ezekwesili, Tochukwu P. | Emeneka, Ogochukwu L "Corporate Social Responsibility Reporting on Performance of Oil and Gas Companies in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47520.pdf Paper URL : https://www.ijtsrd.com/management/accounting-and-finance/47520/corporate-social-responsibility-reporting-on-performance-of-oil-and-gas-companies-in-nigeria/ezekwesili-tochukwu-p
This document discusses a study examining how corporate social responsibility (CSR) engagement by banks influences consumers' electronic word-of-mouth (eWOM) on Facebook. The study hypothesizes that banks' CSR engagement has a positive influence on eWOM and that consumer-company identification mediates this relationship. The study was conducted on Indian banks, collecting data online from 239 consumers. The findings suggest that communicating CSR engagement on social media engages consumers and increases their identification with the company and eWOM intentions. Managers should therefore communicate CSR activities on social media to positively influence identification and eWOM.
Analysis of the effects of corporate social responsibility onAlexander Decker
This document summarizes a research article that analyzes the effects of corporate social responsibility (CSR) on product extensions among listed companies in Kenya. The study found a weak linear relationship between CSR dimensions and product extension, indicating that CSR activities can help product extension but no single activity is effective on its own. The document provides background on CSR and discusses arguments for and against CSR practices. It also outlines the objectives and hypotheses of the research study described in the article.
Analysis of the effects of corporate social responsibility onAlexander Decker
This document summarizes a research article that analyzes the effects of corporate social responsibility (CSR) on product extensions among listed companies in Kenya. The study found a weak linear relationship between CSR dimensions and product extension, with CSR activities able to help product extension into the market but no single CSR dimension being reliably effective on its own. The document provides background on CSR and discusses arguments for and against CSR, noting debates around whether CSR should maximize shareholder value or benefit society.
This document summarizes a research article about customer brand engagement during the COVID-19 pandemic in the field of communication technology. The research examines how customer involvement, self-brand image congruity, and brand familiarity influence customer brand engagement, relationship quality, and brand loyalty for popular mobile phone brands like iPhone and Samsung in Indonesia. The study found that customer involvement, self-brand image alignment, and brand familiarity positively impact customer brand engagement. Customer brand engagement was also found to mediate the relationship between these variables and relationship quality and brand loyalty.
This document provides background information on a research proposal that will examine the impact of corporate social responsibility (CSR) practices on employee motivation at Newmont Ahafo Mines in Ghana. It discusses literature showing relationships between CSR and stakeholder management as well as CSR and employee motivation. The study aims to address gaps in knowledge by providing empirical evidence on how CSR impacts intrinsic and extrinsic motivation. It also examines the effect of CSR at multiple organizational levels and considers external factors. The objectives are to examine CSR practices and factors motivating employees at Newmont Ahafo Mines, then measure the effect of CSR on employee motivation and identify CSR-related challenges affecting motivation.
The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...frank acheampong
This document summarizes a research paper on the effect of corporate social responsibility (CSR) on brand equity in the IT solutions industry. It provides background on the shift toward recognizing brands and intangible assets as valuable corporate resources. It also discusses how CSR has become increasingly important and can help differentiate brands. The research aims to analyze customer awareness of CSR activities at Alsale Service Limited, an IT solutions company, and examine how CSR creates brand equity. It outlines three research questions regarding customer awareness, Alsale's CSR activities, and how CSR impacts its brand equity.
The document summarizes key aspects of corporate social responsibility (CSR) including:
- The meaning and definitions of CSR, how it has evolved from voluntary to mandatory practices.
- The objectives of CSR which include embracing responsibility, maximizing societal impact, and giving back to communities.
- Benefits of CSR for businesses such as increased employee engagement, improved brand perception, and enabling better customer engagement.
- New amendments to CSR rules in India including clarifying eligible CSR activities and treatment of unspent/excess CSR funds which must be transferred to specified funds.
The document investigates the relationships between corporate social responsibility (CSR), customer loyalty, and customer satisfaction in the Indian banking sector. A survey was administered to 1,067 bank customers. Data analysis using partial least squares structural equation modeling found that:
1) CSR has a significant positive relationship with customer satisfaction and customer loyalty.
2) Customer satisfaction positively influences customer loyalty.
3) Both customer satisfaction and loyalty positively impact perceptions of a bank's CSR.
The study provides evidence that CSR initiatives can strengthen customer relationships and benefit banks in India by improving satisfaction and loyalty.
The Effect of Marketing Culture Aspects of Healthcare Care on Marketing Creat...IJAEMSJORNAL
The primary objective of this research project is to investigate the influence that different characteristics of healthcare marketing culture have on marketing creativity. The investigation was carried out at the various medical facilities located in the Kurdistan region of Iraq. In order to evaluate the effectiveness of the study, the researchers used a quantitative research approach in the form of a survey. Despite this, the researchers were successful in collecting a total of 161 completed surveys. In order to evaluate the current study, the researchers utilized hierarchal multiple regression analysis as well as the Sobel test; the results of these analyses indicated According to the findings, there is a positive and significant connection, both directly and indirectly, between cultural value and cultural satisfaction as marketing culture aspects and marketing creativity. In addition, cultural experience plays a positive and significant role in mediating the connection between cultural value and marketing experience. Nonetheless, putting an emphasis on cost savings, enhanced quality, and distinct industry are three essential components that are necessary to improve healthcare systems that are supported by patients. This is something that can be accomplished through the acquisition of new technology as well as through workers who are well-trained and motivated to use their expertise for the betterment of society in a way that carves out a distinct market that competitors can either rarely replicate or copy at a high cost.
Determinants of CSR Disclosure: A Study on the Listed Fast Moving Consumer Go...inventionjournals
As the rising of the corporate social responsibilities (CSR) is becoming a concern since the millennium year, especially by large or public listed companies in Bursa Malaysia. However, there are not much of those companies willing to disclose their CSR information to the public. Therefore, this endeavour is to investigate the content of CSR in annual reports and examine the significant relationship between determinants and CSR disclosure of listed fast moving consumer goods (FMCG) companies in Bursa Malaysia. This is a quantitative research, which involve content analysis since it adopted annual reports as main data resources. CSR, financial, and organisation information are going to be extracted to reckon the relationships between the variables and CSR disclosure by using CSR index and multiple regression. Result based on the analysis indicated that only two variables were significantly correlated with the CSR disclosure, which namely profits earned and independent directors. The top three elements that the most disclosed by these companies are general philanthropy, community programs and employee welfare. This study is important and its helps company in business decision making as this provide the extent of CSR disclosure of the industry. In addition, this study can be as reference to other companies for future CSR implementation.
1. The document discusses how CSR can provide competitive advantages when integrated strategically into a company's core business operations and philosophy. It addresses how CSR can create value by addressing social and environmental issues in a way that benefits both society and the company's bottom line.
2. It also discusses CSR communication and the importance of communicating CSR initiatives and impacts internally to employees and externally to customers and communities. Key areas of CSR disclosure include environmental, community, human resources, and product/customer impacts.
3. Challenges with CSR communication include minimizing stakeholder skepticism and convincingly communicating the intrinsic motives behind a company's CSR activities.
Corporate social responsibility (CSR) refers to a company's sense of responsibility towards the community and environment where it operates. CSR involves companies reducing waste and pollution, contributing to educational and social programs, and earning returns on resources employed. CSR aims to embrace responsibility for corporate actions and encourage a positive impact on stakeholders like consumers, employees and communities. While achieving business targets, most consumers agree companies should also conduct CSR activities and charity work, which could gain customer loyalty. However, environmental efforts may receive some negative views if they affect customer service.
The Impact of Brand Image on the Customer Retention: A Mediating Role of Cust...inventionjournals
In modern time, researchers and practitioners in the field of marketing has paid enormous attention to brand. Currently, the brand is no longer a competent tool in the managers’ hands. Brand is a strategic requisite which helps companies to make more value to customers and also to build up sustainable competitive advantages. Successful brands increase trust in products and intangible services, and customer will be able to better visualize and identify their services. Brand image is the awareness of the product or services for the customer through which the image of the organization is built. Customer satisfaction is also linked with it and positively related with each other which are considered the important tool for marketing strategy. This paper examines the influence of brand image on customer retention under the mediation effect of customer satisfaction.
The Impact of Shared Values, Corporate Cultural Characteristics, and Implemen...CSCJournals
This document summarizes a research study that examined the relationships between shared values, corporate culture, corporate social responsibility (CSR) activities, and innovative behavior. The study used a questionnaire to survey employees of firms that received CSR awards. The results showed:
1) Shared values positively influenced firms' CSR strategies.
2) Different aspects of corporate culture were significantly related to how firms implemented CSR strategies.
3) Shared values, strong corporate culture, and CSR activities were all positively related to innovative behavior among employees.
The study concluded that developing shared values and a sustainable corporate culture can enhance firms' competitiveness and social impact while also stimulating employee innovation.
The document discusses customer engagement and its importance in marketing management. It summarizes several studies that have examined different aspects of customer engagement, including the antecedents and consequences of customer engagement intention for tourist organizations and how factors like social media content can influence customer engagement with automotive brands. Other studies discussed explored how customer engagement is related to brand equity and action loyalty. The document also covered a study on whether customer engagement with food and agriculture contributes to business success.
Corporate social responsibility (CSR) involves businesses operating responsibly by considering how their actions affect various stakeholders and society. Madventurer provides community development expeditions that allow companies to engage in CSR through employee volunteering. Volunteering is an important part of CSR as it gives employees the opportunity to directly help those in need while strengthening the positive impact of a company's donations.
The document discusses a study on the impact of digital marketing success on customer loyalty. It presents three hypotheses: 1) Digital content marketing and digital marketing capabilities positively impact digital marketing success. 2) Digital marketing capabilities positively impact digital marketing success. 3) Digital marketing success positively impacts customer loyalty. The study was conducted on 165 online restaurant customers in Jordan using questionnaires. Results from structural equation modeling support all three hypotheses, finding that digital content marketing and capabilities significantly influence digital marketing success, which then significantly impacts customer loyalty. The study concludes digital marketers should focus on content and capabilities to strengthen customer loyalty.
1) The document discusses a study that examines the role of social media marketing, customer relationships, brand loyalty, and electronic word-of-mouth (E-WOM) on purchase intentions.
2) The study developed hypotheses to test the relationships between these variables, such as whether social media marketing positively impacts customer relationships and purchase intentions, and whether customer relationships and brand loyalty positively impact E-WOM and purchase intentions.
3) The study aims to determine if social media marketing can foster customer relationships and brand loyalty while also generating positive E-WOM, with the goal of increasing purchase intentions. It tested relationships between these variables using a structural equation model.
Corporate blogs have potential to help companies implement participative market orientation in three key ways:
1. Corporate blogs can help companies get close to customers by providing a platform for direct and unmediated customer feedback which helps companies better understand customer needs and interests.
2. Blogs can foster strong relationships between customers and companies by encouraging open dialogue and co-creation of the brand, satisfying customers' desire to engage with and feel connected to the brand.
3. When companies openly share information on their blogs, it builds trust with customers and positions the company as a learning organization that can gain competitive advantages from direct customer data and feedback.
This document presents a study that examines the impact of social media marketing on brand trust and loyalty from an Arab perspective. The study develops a conceptual model that social media marketing elements like brand communities, entertainment, interaction, and customization positively influence brand trust and loyalty. Data was collected from 242 social media users in Saudi Arabia and analyzed using structural equation modeling. The results supported the hypotheses that the social media marketing elements have a significant positive relationship with brand trust and brand loyalty. The findings provide guidance for social media marketers to build brand trust and loyalty.
This document discusses corporate social responsibility (CSR) and research conducted on CSR. It defines CSR as voluntary activities undertaken by companies to operate in an economically, socially, and environmentally sustainable manner. The document then discusses the objectives of CSR implementations in India to adhere to CSR guidelines and help businesses achieve strategic objectives. It also examines why companies need CSR programs and discusses CSR in India historically as well as regulatory approaches, challenges, and the top 10 companies for CSR in India in 2014.
Dear student, Cheap Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Cheap Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, UAE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Cheap Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Matlab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Cheap Assignment Help .COM available around the clock (24x7) to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Sugarcane Company’s performance has remained to be one of the challenging facts in the growing companies in Kenya today. The delays in harvesting operations are attributed to uncoordinated and unpredictable harvesting and transport schedules; and inefficiencies in mill operations. Therefore, the main aim of the study is to determine the influence of Sustainability Management Systems CSR on firm performance of selected sugarcane companies in Kenya. The study is guided by Corporate Social Performance Theory. This study used ex- post facto research design. Ex- post facto research design determines and reports the way things are. The target population was 528 employees. This study therefore sampled 228 respondents. Purposive sampling technique was used to select 10 managers, 24 supervisors, 38 accountants and 156 clerks from the 7 sugarcane companies because they have specific information concerning the effects of corporate social responsibility practice on firm performance of selected sugarcane companies in Kenya. Pilot study was done in order to test for validity and reliability of the research tools. The pilot study was done in Trans-Mara Sugar Company found in rift Valley region of Kenya. For inferential statistics, correlation and multiple regression was used for comparative analysis between frequencies of corporate social responsibility practice on firm performance. The study findings indicated that sustainability management systems have an effect on firm performance. The government will use this study in establishing policies that would ensure improvement in firm performance of sugarcane processing firms among other firms in Kenya. The study recommends that the companies should encourage sustainability management systems since sustainable management systems is an important mechanism for improving corporate sustainability performance. It can generate business value through measurement and management of sustainability risks and opportunities. The study recommends further researchers to study on corporate social responsibility strategy and financial performance of firms in Kenya which the study didn’t cover.
1) The document discusses a study that examines the effects of corporate social responsibility (CSR) and electronic word of mouth (E-WOM) on customer loyalty, with corporate image as an intervening variable.
2) Using a sample of 180 respondents, the study found that CSR had no significant direct effect on customer loyalty, while E-WOM and corporate image both had a positive direct effect.
3) The study also found that corporate image acted as an intervening variable in the indirect relationship between CSR and customer loyalty. However, the indirect effect of E-WOM on customer loyalty through corporate image was not greater than its direct effect.
Relationship between Corporate Social Responsibility and Earnings Management ...ijtsrd
The relationship between corporate social responsibility CSR and earnings management EM is an extensive empirical study. However, the evidence on the nature of the relationship is unclear. A commonly defined reason for divergent and contradictory results is measurement issues. The purpose of this article is to evaluate alternative operation and measurement methods applied to the CSR and EM concepts in the empirical literature on CSR EM relationships. Our systematized appraisal was conducted over the last nine years from 2008 to 2016. This study has come to different observations. First, CSR measurement methods include sustainability indexes, content analyzes and single dimensional measurements, while EM measurement methods include discretionary accruals, discretionary loan loss provisions, real earnings management, abnormal earnings management, earnings persistence and earnings smoothing. In addition to the unique drawbacks of the approach, the subjectivity of the researcher and the selection anomalies that may influence the nature of the CSR EM relationships identified in the empirical literature. Finally, possible ways of overcoming these disadvantages are recommended. Mashiur Rahman | Sarah Chowdhury ""Relationship between Corporate Social Responsibility and Earnings Management: A Systematic Review of Measurement Methods"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29987.pdf
Paper Url : https://www.ijtsrd.com/management/business-ethics-and-legal-issues/29987/relationship-between-corporate-social-responsibility-and-earnings-management-a-systematic-review-of-measurement-methods/mashiur-rahman
The Statutory Interpretation of Renewable Energy Based on Syllogism of Britis...AI Publications
The current production for energy consumption generates harmful impacts of carbon dioxide to the environment causing instability to sustainable development goals. The constitutional reforms of British Government serve to be an important means of resolving any encountered incompatibilities to political environment. This study aims to evaluate green economy using developed equation for renewable energy towards political polarization of corporate governance. The Kano Model Assessment is used to measure the equivalency of 1970 Patents Act to UK Intellectual Property tabulating the criteria for the fulfillment of sustainable development goals in respect to the environment, artificial intelligence, and dynamic dichotomy of administrative agencies and presidential restriction, as statutory interpretation development to renewable energy. The constitutional forms of British government satisfy the sustainable development goals needed to fight climate change, advocate healthy ecosystem, promote leadership of magnates, and delegate responsibilities towards green economy. The presidential partisanship must be observed to delineate parties of concerns and execute the government prescriptions in equivalence to the dichotomous relationship of technology and the environment in fulfilling the rights and privileges of all citizens. Hence, the political elites can execute corporate governance towards sustainable development of renewable energy promoting environmental parks and zero emission target of carbon dioxide discharges. The economic theory developed in statutory interpretation for renewable energy serves as a tool to reduce detrimental impacts of carbon dioxide to the environment, mitigate climate change, and produce artefacts of bioenergy and artificial intelligence promoting sustainable development. It is suggested to explore other vulnerabilities of artificial intelligence to prosper economic success.
Enhancement of Aqueous Solubility of Piroxicam Using Solvent Deposition SystemAI Publications
Piroxicam is a non-steroidal anti-inflammatory drug that is characterized by low solubility-high permeability. The present study was designed to improve the dissolution rate of piroxicam at the physiological pH's through its increased solubility by using solvent deposition system.
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The document investigates the relationships between corporate social responsibility (CSR), customer loyalty, and customer satisfaction in the Indian banking sector. A survey was administered to 1,067 bank customers. Data analysis using partial least squares structural equation modeling found that:
1) CSR has a significant positive relationship with customer satisfaction and customer loyalty.
2) Customer satisfaction positively influences customer loyalty.
3) Both customer satisfaction and loyalty positively impact perceptions of a bank's CSR.
The study provides evidence that CSR initiatives can strengthen customer relationships and benefit banks in India by improving satisfaction and loyalty.
The Effect of Marketing Culture Aspects of Healthcare Care on Marketing Creat...IJAEMSJORNAL
The primary objective of this research project is to investigate the influence that different characteristics of healthcare marketing culture have on marketing creativity. The investigation was carried out at the various medical facilities located in the Kurdistan region of Iraq. In order to evaluate the effectiveness of the study, the researchers used a quantitative research approach in the form of a survey. Despite this, the researchers were successful in collecting a total of 161 completed surveys. In order to evaluate the current study, the researchers utilized hierarchal multiple regression analysis as well as the Sobel test; the results of these analyses indicated According to the findings, there is a positive and significant connection, both directly and indirectly, between cultural value and cultural satisfaction as marketing culture aspects and marketing creativity. In addition, cultural experience plays a positive and significant role in mediating the connection between cultural value and marketing experience. Nonetheless, putting an emphasis on cost savings, enhanced quality, and distinct industry are three essential components that are necessary to improve healthcare systems that are supported by patients. This is something that can be accomplished through the acquisition of new technology as well as through workers who are well-trained and motivated to use their expertise for the betterment of society in a way that carves out a distinct market that competitors can either rarely replicate or copy at a high cost.
Determinants of CSR Disclosure: A Study on the Listed Fast Moving Consumer Go...inventionjournals
As the rising of the corporate social responsibilities (CSR) is becoming a concern since the millennium year, especially by large or public listed companies in Bursa Malaysia. However, there are not much of those companies willing to disclose their CSR information to the public. Therefore, this endeavour is to investigate the content of CSR in annual reports and examine the significant relationship between determinants and CSR disclosure of listed fast moving consumer goods (FMCG) companies in Bursa Malaysia. This is a quantitative research, which involve content analysis since it adopted annual reports as main data resources. CSR, financial, and organisation information are going to be extracted to reckon the relationships between the variables and CSR disclosure by using CSR index and multiple regression. Result based on the analysis indicated that only two variables were significantly correlated with the CSR disclosure, which namely profits earned and independent directors. The top three elements that the most disclosed by these companies are general philanthropy, community programs and employee welfare. This study is important and its helps company in business decision making as this provide the extent of CSR disclosure of the industry. In addition, this study can be as reference to other companies for future CSR implementation.
1. The document discusses how CSR can provide competitive advantages when integrated strategically into a company's core business operations and philosophy. It addresses how CSR can create value by addressing social and environmental issues in a way that benefits both society and the company's bottom line.
2. It also discusses CSR communication and the importance of communicating CSR initiatives and impacts internally to employees and externally to customers and communities. Key areas of CSR disclosure include environmental, community, human resources, and product/customer impacts.
3. Challenges with CSR communication include minimizing stakeholder skepticism and convincingly communicating the intrinsic motives behind a company's CSR activities.
Corporate social responsibility (CSR) refers to a company's sense of responsibility towards the community and environment where it operates. CSR involves companies reducing waste and pollution, contributing to educational and social programs, and earning returns on resources employed. CSR aims to embrace responsibility for corporate actions and encourage a positive impact on stakeholders like consumers, employees and communities. While achieving business targets, most consumers agree companies should also conduct CSR activities and charity work, which could gain customer loyalty. However, environmental efforts may receive some negative views if they affect customer service.
The Impact of Brand Image on the Customer Retention: A Mediating Role of Cust...inventionjournals
In modern time, researchers and practitioners in the field of marketing has paid enormous attention to brand. Currently, the brand is no longer a competent tool in the managers’ hands. Brand is a strategic requisite which helps companies to make more value to customers and also to build up sustainable competitive advantages. Successful brands increase trust in products and intangible services, and customer will be able to better visualize and identify their services. Brand image is the awareness of the product or services for the customer through which the image of the organization is built. Customer satisfaction is also linked with it and positively related with each other which are considered the important tool for marketing strategy. This paper examines the influence of brand image on customer retention under the mediation effect of customer satisfaction.
The Impact of Shared Values, Corporate Cultural Characteristics, and Implemen...CSCJournals
This document summarizes a research study that examined the relationships between shared values, corporate culture, corporate social responsibility (CSR) activities, and innovative behavior. The study used a questionnaire to survey employees of firms that received CSR awards. The results showed:
1) Shared values positively influenced firms' CSR strategies.
2) Different aspects of corporate culture were significantly related to how firms implemented CSR strategies.
3) Shared values, strong corporate culture, and CSR activities were all positively related to innovative behavior among employees.
The study concluded that developing shared values and a sustainable corporate culture can enhance firms' competitiveness and social impact while also stimulating employee innovation.
The document discusses customer engagement and its importance in marketing management. It summarizes several studies that have examined different aspects of customer engagement, including the antecedents and consequences of customer engagement intention for tourist organizations and how factors like social media content can influence customer engagement with automotive brands. Other studies discussed explored how customer engagement is related to brand equity and action loyalty. The document also covered a study on whether customer engagement with food and agriculture contributes to business success.
Corporate social responsibility (CSR) involves businesses operating responsibly by considering how their actions affect various stakeholders and society. Madventurer provides community development expeditions that allow companies to engage in CSR through employee volunteering. Volunteering is an important part of CSR as it gives employees the opportunity to directly help those in need while strengthening the positive impact of a company's donations.
The document discusses a study on the impact of digital marketing success on customer loyalty. It presents three hypotheses: 1) Digital content marketing and digital marketing capabilities positively impact digital marketing success. 2) Digital marketing capabilities positively impact digital marketing success. 3) Digital marketing success positively impacts customer loyalty. The study was conducted on 165 online restaurant customers in Jordan using questionnaires. Results from structural equation modeling support all three hypotheses, finding that digital content marketing and capabilities significantly influence digital marketing success, which then significantly impacts customer loyalty. The study concludes digital marketers should focus on content and capabilities to strengthen customer loyalty.
1) The document discusses a study that examines the role of social media marketing, customer relationships, brand loyalty, and electronic word-of-mouth (E-WOM) on purchase intentions.
2) The study developed hypotheses to test the relationships between these variables, such as whether social media marketing positively impacts customer relationships and purchase intentions, and whether customer relationships and brand loyalty positively impact E-WOM and purchase intentions.
3) The study aims to determine if social media marketing can foster customer relationships and brand loyalty while also generating positive E-WOM, with the goal of increasing purchase intentions. It tested relationships between these variables using a structural equation model.
Corporate blogs have potential to help companies implement participative market orientation in three key ways:
1. Corporate blogs can help companies get close to customers by providing a platform for direct and unmediated customer feedback which helps companies better understand customer needs and interests.
2. Blogs can foster strong relationships between customers and companies by encouraging open dialogue and co-creation of the brand, satisfying customers' desire to engage with and feel connected to the brand.
3. When companies openly share information on their blogs, it builds trust with customers and positions the company as a learning organization that can gain competitive advantages from direct customer data and feedback.
This document presents a study that examines the impact of social media marketing on brand trust and loyalty from an Arab perspective. The study develops a conceptual model that social media marketing elements like brand communities, entertainment, interaction, and customization positively influence brand trust and loyalty. Data was collected from 242 social media users in Saudi Arabia and analyzed using structural equation modeling. The results supported the hypotheses that the social media marketing elements have a significant positive relationship with brand trust and brand loyalty. The findings provide guidance for social media marketers to build brand trust and loyalty.
This document discusses corporate social responsibility (CSR) and research conducted on CSR. It defines CSR as voluntary activities undertaken by companies to operate in an economically, socially, and environmentally sustainable manner. The document then discusses the objectives of CSR implementations in India to adhere to CSR guidelines and help businesses achieve strategic objectives. It also examines why companies need CSR programs and discusses CSR in India historically as well as regulatory approaches, challenges, and the top 10 companies for CSR in India in 2014.
Dear student, Cheap Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Cheap Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, UAE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Cheap Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Matlab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Cheap Assignment Help .COM available around the clock (24x7) to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Sugarcane Company’s performance has remained to be one of the challenging facts in the growing companies in Kenya today. The delays in harvesting operations are attributed to uncoordinated and unpredictable harvesting and transport schedules; and inefficiencies in mill operations. Therefore, the main aim of the study is to determine the influence of Sustainability Management Systems CSR on firm performance of selected sugarcane companies in Kenya. The study is guided by Corporate Social Performance Theory. This study used ex- post facto research design. Ex- post facto research design determines and reports the way things are. The target population was 528 employees. This study therefore sampled 228 respondents. Purposive sampling technique was used to select 10 managers, 24 supervisors, 38 accountants and 156 clerks from the 7 sugarcane companies because they have specific information concerning the effects of corporate social responsibility practice on firm performance of selected sugarcane companies in Kenya. Pilot study was done in order to test for validity and reliability of the research tools. The pilot study was done in Trans-Mara Sugar Company found in rift Valley region of Kenya. For inferential statistics, correlation and multiple regression was used for comparative analysis between frequencies of corporate social responsibility practice on firm performance. The study findings indicated that sustainability management systems have an effect on firm performance. The government will use this study in establishing policies that would ensure improvement in firm performance of sugarcane processing firms among other firms in Kenya. The study recommends that the companies should encourage sustainability management systems since sustainable management systems is an important mechanism for improving corporate sustainability performance. It can generate business value through measurement and management of sustainability risks and opportunities. The study recommends further researchers to study on corporate social responsibility strategy and financial performance of firms in Kenya which the study didn’t cover.
1) The document discusses a study that examines the effects of corporate social responsibility (CSR) and electronic word of mouth (E-WOM) on customer loyalty, with corporate image as an intervening variable.
2) Using a sample of 180 respondents, the study found that CSR had no significant direct effect on customer loyalty, while E-WOM and corporate image both had a positive direct effect.
3) The study also found that corporate image acted as an intervening variable in the indirect relationship between CSR and customer loyalty. However, the indirect effect of E-WOM on customer loyalty through corporate image was not greater than its direct effect.
Relationship between Corporate Social Responsibility and Earnings Management ...ijtsrd
The relationship between corporate social responsibility CSR and earnings management EM is an extensive empirical study. However, the evidence on the nature of the relationship is unclear. A commonly defined reason for divergent and contradictory results is measurement issues. The purpose of this article is to evaluate alternative operation and measurement methods applied to the CSR and EM concepts in the empirical literature on CSR EM relationships. Our systematized appraisal was conducted over the last nine years from 2008 to 2016. This study has come to different observations. First, CSR measurement methods include sustainability indexes, content analyzes and single dimensional measurements, while EM measurement methods include discretionary accruals, discretionary loan loss provisions, real earnings management, abnormal earnings management, earnings persistence and earnings smoothing. In addition to the unique drawbacks of the approach, the subjectivity of the researcher and the selection anomalies that may influence the nature of the CSR EM relationships identified in the empirical literature. Finally, possible ways of overcoming these disadvantages are recommended. Mashiur Rahman | Sarah Chowdhury ""Relationship between Corporate Social Responsibility and Earnings Management: A Systematic Review of Measurement Methods"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29987.pdf
Paper Url : https://www.ijtsrd.com/management/business-ethics-and-legal-issues/29987/relationship-between-corporate-social-responsibility-and-earnings-management-a-systematic-review-of-measurement-methods/mashiur-rahman
Similar to Marketing strategy: The Influence of Corporate Social Responsibility on Brand Awareness (20)
The Statutory Interpretation of Renewable Energy Based on Syllogism of Britis...AI Publications
The current production for energy consumption generates harmful impacts of carbon dioxide to the environment causing instability to sustainable development goals. The constitutional reforms of British Government serve to be an important means of resolving any encountered incompatibilities to political environment. This study aims to evaluate green economy using developed equation for renewable energy towards political polarization of corporate governance. The Kano Model Assessment is used to measure the equivalency of 1970 Patents Act to UK Intellectual Property tabulating the criteria for the fulfillment of sustainable development goals in respect to the environment, artificial intelligence, and dynamic dichotomy of administrative agencies and presidential restriction, as statutory interpretation development to renewable energy. The constitutional forms of British government satisfy the sustainable development goals needed to fight climate change, advocate healthy ecosystem, promote leadership of magnates, and delegate responsibilities towards green economy. The presidential partisanship must be observed to delineate parties of concerns and execute the government prescriptions in equivalence to the dichotomous relationship of technology and the environment in fulfilling the rights and privileges of all citizens. Hence, the political elites can execute corporate governance towards sustainable development of renewable energy promoting environmental parks and zero emission target of carbon dioxide discharges. The economic theory developed in statutory interpretation for renewable energy serves as a tool to reduce detrimental impacts of carbon dioxide to the environment, mitigate climate change, and produce artefacts of bioenergy and artificial intelligence promoting sustainable development. It is suggested to explore other vulnerabilities of artificial intelligence to prosper economic success.
Enhancement of Aqueous Solubility of Piroxicam Using Solvent Deposition SystemAI Publications
Piroxicam is a non-steroidal anti-inflammatory drug that is characterized by low solubility-high permeability. The present study was designed to improve the dissolution rate of piroxicam at the physiological pH's through its increased solubility by using solvent deposition system.
Analysis of Value Chain of Cow Milk: The Case of Itang Special Woreda, Gambel...AI Publications
Ethiopia has a long and rich history of dairy farming, which was mostly carried out by small and marginal farmers who raised cattle, camels, goats, and sheep, among other species, for milk. Finding the Itang Special Woreda cow milk value chain is the study's main goal. In order to gather primary data, 204 smallholder dairy farmer households were randomly selected, and the market concentration ratio was calculated using 20 traders. Descriptive statistics, econometric models, and rank analysis were used to achieve the above specified goals. Out of all the participants in the milk value chain, producers, cafés, hotels, and dairy cooperatives had the largest gross marketing margins, accounting for 100% of the consumer price in channels I and II, 55% in channels III and V, and 25.5% in channels V. The number of children under five, the number of milking cows owned, the amount of money from non-dairy sources, the frequency of extension service contacts, the amount of milk produced each day, and the availability of market information were found to have an impact on smallholders' involvement in the milk market. Numerous obstacles also limited the amount of milk produced and marketed. The poll claims that general health issues, sickness, predators, and a lack of veterinary care are plaguing farmers. In order to address the issue of milk perishability, the researchers recommended the host community and organization to construct an agro milk processor, renovate the dairy cooperative in the study region, and restructure the current conventional marketing to lower the transaction and cost of milk marketing.
Minds and Machines: Impact of Emotional Intelligence on Investment Decisions ...AI Publications
In the evolving landscape of financial decision-making, this study delves into the intricate relationships among Emotional Intelligence (EI), Artificial Intelligence (AI), and Investment Decisions (ID). By scrutinizing the direct influence of human emotional intelligence on investment choices and elucidating the mediating role of AI in this process, our research seeks to unravel the complex interplay between minds and machines. Through empirical analysis, we reveal that EI not only directly impacts ID but also exerts its influence indirectly through AI-mediated pathways. The findings underscore the pivotal role of emotional awareness in investor decision-making, augmented by the technological capabilities of AI. It suggests that most investors are influenced by the identified emotional intelligence when making investment decisions. Furthermore, AI substantially impacts investors' decision-making process when it comes to investing; nevertheless, AI partially mediates the relationship between emotional intelligence and investment decisions. This nuanced understanding provides valuable insights for financial practitioners, policymakers, and researchers, emphasizing the need for holistic strategies that integrate emotional and technological dimensions in navigating the intricacies of modern investment landscapes. As the synergy between human intuition and artificial intelligence becomes increasingly integral to financial decision-making, this study contributes to the ongoing discourse on the symbiotic relationship between minds and machines in investments.0
Bronchopulmonary cancers are common cancers with a poor prognosis. It is the leading cause of death by cancer in Algeria and in the world. Behind this unfavorable prognosis hides numerous disparities according to age, sex, and exposure to risk factors, ranking 4th among incident cancers and developing countries including Algeria, all sexes combined. It ranks 2nd cancers in men and 3rd among women. Whatever the age observed, the incidence of this cancer is higher in men than in women, however the gap is narrowing to the detriment of the latter. The results of scientific research agree to relate trends in incidence and mortality rates to tobacco consumption, including passive smoking. Furthermore, other risk factors are mentioned such as exposure to asbestos in the workplace or to radon for the general population, or even genetic predisposition. However, the weight of these etiological and/or predisposing factors is in no way comparable to that of tobacco in the genesis of lung cancer and the resulting mortality. We provide a literature review in our article on the descriptive and analytical epidemiology of lung cancer.
Further analysis on Organic agriculture and organic farming in case of Thaila...AI Publications
The objective of this paper is to present Further analysis on Organic agriculture and organic farming in case of Thailand agriculture and enhancing farmer productivity. In view of the demand for organic fertilizers, efforts should also be made to enhance and to develop more effective of compost, bio-fertilizer, and bio-pesticides currently used by farmers. Likewise, emphasis should also be laid on the cultivation of legumes and other crops that can enhance the fertility of the soil, as practiced by farmers in many developing countries to fertilize their lands. On the other hand, most of the farmers who practice this farm system found that they are adopting a number of SLMs and interested in joining the meeting or training to gain more and more knowledge.
Current Changes in the Role of Agriculture and Agri-Farming Structures in Tha...AI Publications
The objective os this study is to present Current Changes in the Role of Agriculture and Agri-Farming Structures in Thailand and Vietnam with SLM practices. Farmer’s adoption and investment in SLM is a key for controlling land degradation, enhancing the well-being of society, and ensuring the optimal use of land resources for the benefit of present and future generations (World Bank, 2006; FAO, 2018). And agriculture remains an essential element of lives of many farmers in term of the strong cultural and symbolic values that attach current working generation to do and to spend time for it but not intern of income generating.
Growth, Yield and Economic Advantage of Onion (Allium cepa L.) Varieties in R...AI Publications
Haphazard and low soil fertility, low yielding verities and poor agronomic practices are among the major factors constraining onion production in the central rift valley of Ethiopia. Therefore, a field experiment was conducted in East Showa Zone of Adami Tulu Jido Combolcha district in central rift valley areas at ziway from October 2021 to April 2022 to identify appropriate rate of NPSB fertilizer and planting pattern of onion varieties. The experiment was laid out in split plot design of factorial arrangement in three replications. The main effect of NPSB blended fertilizer rates and varieties (red coach and red king) significantly (p<0.01) influenced plant height, leaf length, leaf diameter, leaf number and fresh leaf weight, shoot dry matter per plant, and harvest index. Total dry biomass, bulb diameter, neck diameter, average fresh bulb weight, bulb dry matter, marketable bulb yield, and total bulb yield were significantly (p<0.01) influenced only by the main effect of NPSB blended fertilizer rates. In addition, unmarketable bulb yield was statistically significantly affected (p≥0.05) by the blended fertilizer rates and planting pattern. Moreover, days to 90% maturity of onion was affected by the main factor of NPSB fertilizer rate, variety and planting pattern. The non-fertilized plants in the control treatment were inferior in all parameters except unmarketable bulb yield and harvest index. Significantly higher marketable bulb yield (41 t ha-1) and total bulb yield (41.33 t ha-1) was recorded from 300 kg ha-1 NPSB blended fertilizer rate applied. Double row planting method and hybrid red coach onion variety had also gave higher growth and yields. The study revealed that the highest net benefit of Birr, 878,894 with lest cost of Birr 148,006 by the combinations of 150 kg blended NPSB ha-1 with double row planting method (40cm*20cm*7cm) and red coach variety which can be recommendable for higher marketable bulb yield and economic return of hybrid onion for small scale farmers in the study area. Also, for resource full producers (investors), highest net benefit of Birr 1,205,372 with higher cost (159,628 Birr) by application of 300 kg NPSB ha-1 is recommended as a second option. However, the research should be replicated both in season and areas to more verify the recommendations.
Evaluation of In-vitro neuroprotective effect of Ethanolic extract of Canariu...AI Publications
The ethanolic extract of canarium solomonense leaves (ecsl) was studied for its neuroprotective activity. The neuroprotective activity of ECSL was found to have a significant impact on neuronal cell death triggered by hydrogen peroxide (MTT assay) in human SH-SY5Y neuroblastoma cells. Scopolamine, a muscarinic receptor blocker, is frequently used to induce cognitive impairment in laboratory animals. Injections of scopolamine influence multiple cognitive functions, including motor function, short-term memory, and attention. Using the Morris water maze, the Y maze, and the passive avoidance paradigm, memory enhancing activity in scopolamine-induced amnesic rats was evaluated. Using the Morris water maze, the Y maze, and the passive avoidance paradigm, ECSL was found to have a substantial effect on the memory of scopolamine- induced amnesic rats. Our experimental data indicated that ECSL can reverse scopolamine induced amnesia and assist with memory issues.
The goal of neuroprotection is to shield neurons against damage, whether that damage is caused by environmental factors, pathogens, or neurodegenerative illnesses. Inhibiting protein-based deposit buildup, oxidative stress, and neuroinflammation, as well as rectifying abnormalities of neurotransmitters like dopamine and acetylcholine, are some of the ways in which medicinal herbs have neuroprotective effects [1-3]. This review will focus on the ways in which medicinal herbs may protect neurons.
A phytochemical and pharmacological review on canarium solomonenseAI Publications
The genus Canarium L. consists of 75 species of aromatic trees which are found in the rainforests of tropical Asia, Africa and the Pacific. The medicinal uses, botany, chemical constituents and pharmacological activities are now reviewed. Various compounds are tabulated according to their classes their structures are given. Traditionally canarium solomonense have been used to treat a broad array of illnesses. Pharmacological actions for canarium solomonense as discussed in this review include antibacterial, antimicrobial, antioxidant, anti-inflammatory, hepatoprotective and antitumor activity.
Influences of Digital Marketing in the Buying Decisions of College Students i...AI Publications
This research investigates the influence of digital marketing channels on purchasing decisions among college students in Ramanathapuram District. The study highlights that social media marketing, online advertising, and mobile marketing exhibit substantial positive effects on purchase decisions. However, email marketing's impact appears to be more complex. Moreover, the study explores how demographic variables like gender and academic level shape these effects. Notably, freshman students display varying susceptibility to specific digital marketing messages compared to their junior, senior, or graduate counterparts. These findings offer crucial insights for marketers aiming to tailor their strategies effectively to the preferences and behaviors of college students. By understanding the differential impacts of various digital marketing channels and considering demographic nuances, marketers can refine their approaches, optimize engagement, and ultimately enhance the effectiveness of their campaigns in targeting this demographic.
A Study on Performance of the Karnataka State Cooperative Agriculture & Rural...AI Publications
The Karnataka State Co-operative Agriculture and Rural Development Bank Limited is the apex bank of all the primary co-operative agriculture and rural development banks in the state. All the PCARD Banks in the state are affiliated to it. The KSCARD Bank provides financial accommodation to the PCARD Banks for their lending operations. In order to quick sanction and disbursement of loans and supervision over the PCARD Banks the KSCARD Bank has opened district level branches. Bank has established Women Development Cell to promote entrepreneurship among women in 2005. The Bank is identifying women borrowers in the rural areas by assigning suitable projects to motivate their self-confidence to lead independent life. Progress made in financing women entrepreneurs women.
Breast hamartoma is a rare, well-circumscribed, benign lesion made up of a variable quantity of glandular, adipose and fibrous tissue. This is a lesion that can affect women at any age from puberty. With the increasingly frequent use of imaging methods such as mammography and ultrasound as well as breast biopsy, cases of hamartoma diagnosed are increasing. The diagnosis of these lesions is made by mammography. The histological and radiological aspects are variable and depend on its adipose tissue content. The identification of these lesions is important in order to avoid surgical excisions. We report radio-clinical and pathological records of breast hamartoma.
A retrospective study on ovarian cancer with a median follow-up of 36 months ...AI Publications
Ovarian cancer is relatively common but serious and has a poor prognosis. The aim of this study is to highlight the epidemiological, diagnostic, therapeutic and evolutionary aspects of this malignant pathology managed at the Bejaia university hospital center. This is a retrospective and descriptive study over a period of 3 years (2019 - 2022) carried out on 20 patients who developed ovarian cancer. The average age of the patients was 50 years old, 53.23% of whom were over 45 years old. The CA-125 blood test was positive in 18 out of 20 patients. The tumors were discovered on ultrasound in 87.10% of cases and at laparotomy in 12.90%. Total hysterectomy with bilateral adnexectomy was the most performed procedure (64.52%). The early postoperative course was simple. 15 patients underwent second look surgery (16.13%) for locoregional recurrences. Epithelial tumors were the most frequent histological type (93.55%), including 79% in the advanced stage ( IIIc -IV) and 21% in the early stage (Ia- Ib ). Adjuvant chemotherapy was administered in 80% of patients. With a median follow-up of 36 months, 2 patients were lost to follow-up. The evolution was favorable in 27.42% and in 25.81% deaths occurred late postoperatively. Ovarian cancer is not common but serious given the advanced stages and the high rate of late postoperative deaths which were largely observed in patients deprived of adequate neoadjuvant or adjuvant chemotherapy.
More analysis on environment protection and sustainable agriculture - A case ...AI Publications
This study presents a case of tea and coffee crops , esp. environment protection and sustainable agriculture in Son La and Thai Nguyen of Vietnam. Research results show us that The process of having an agricultural product goes through many steps such as planting, planning, harvesting, packing, transporting, storing and distributing. - The State adopts policies to encourage innovation of agricultural production models and methods towards sustainability, adapting to climate change, saving water, and limiting the use of inorganic fertilizers and pesticides. chemicals and products for environmental treatment in agriculture; develop environmentally friendly agricultural models. Our research limitation is that we can expand for other crops, industries and markets as well.
Assessment of Growth and Yield Performance of Twelve Different Rice Varieties...AI Publications
The present investigation entitled “Assessment of growth and yield performance of twelve different rice varieties under north Konkan coastal zone of Maharashtra” was carried out during the kharif season of the year 2021 and 2022 on the field of ASPEE, Agricultural Research and Development Foundation, Tansa Farm, At Nare, Taluka Wada, District Palghar, Maharashtra, India. The experiment was laid out in Randomized Block Design (RBD). The twelve varieties namely Zini, Jaya, Dandi, Rahghudya, Govindbhog, Dangi, Gurjari, VNR-7, VNR-8, VNR-9, Karjat-3, and Karjat-5 were replicated thrice. The plant height (cm), number of tillers per plant, number of panicles per plant, number of panicles (m²), and length of panicle (cm) were noted to the maximum with cv. “VNR-7”. The highest number of seeds per panicle, test weight (gm), grain yield (q/ha), and straw yield (q/ha) were recorded with the cv. “VNR-7”. While the lowest number of days to 50% flowering was also recorded with cv. “VNR-7” during the year 2021 and 2022.
Cultivating Proactive Cybersecurity Culture among IT Professional to Combat E...AI Publications
In the current digital landscape, cybercriminals continually evolve their techniques to execute successful attacks on businesses, thus posing a great challenge to information technology (IT) professionals. While traditional cybersecurity approaches like layered defense and reactive security have helped IT professionals cope with traditional threats, they are ineffective in dealing with evolving cyberattacks. This paper focuses on the need for a proactive cybersecurity culture among IT professionals to enable them combat evolving threats. The paper emphasis that building a proactive security approach and culture can help among IT professionals anticipate, identify, and mitigate latent threats prior to them exploiting existing vulnerabilities. This paper also points out that as IT professionals use reactive security when dealing with traditional attacks, they can use it collaboratively with proactive security to effectively protect their networks, data, and systems and avoid heavy costs of dealing with cyberattack’s aftermaths and business recovery.
The Impacts of Viral Hepatitis on Liver Enzymes and BilrubinAI Publications
Viral hepatitis is an infection that causes liver inflammation and damage. Several different viruses cause hepatitis, including hepatitis A, B, C, D, and E. The hepatitis A and E viruses typically cause acute infections. The hepatitis B, C, and D viruses can cause acute and chronic infections. Hepatitis A causes only acute infection and typically gets better without treatment after a few weeks. The hepatitis A virus spreads through contact with an infected person’s stool. Protection by getting the hepatitis A vaccine. Hepatitis E is typically an acute infection that gets better without treatment after several weeks. Some types of hepatitis E virus are spread by drinking water contaminated by an infected person’s stool. Other types are spread by eating undercooked pork or wild game. Hepatitis B can cause acute or chronic infection. Recommendation for screening for hepatitis B in pregnant women or in those with a high chance of being infected. Protection from hepatitis B by getting the hepatitis B vaccine. Hepatitis C can cause acute or chronic infection. Doctors usually recommend one-time screening of all adults ages 18 to 79 for hepatitis C. Early diagnosis and treatment can prevent liver damage. The hepatitis D virus is unusual because it can only infect those who have a hepatitis B virus infection. A coinfection occurs when both hepatitis D and hepatitis B infections at the same time. A superinfection occurs already have chronic hepatitis B and then become infected with hepatitis D. The aim of this study is to find the effect of each type of viral hepatitis on the bilirubin (TB , DSB) , and liver enzymes; AST, ALT, ALP,GGT among viral hepatitis patients. 200 patients were selected from the viral hepatitis units in the central public health laboratory in Baghdad city, all the chosen cases were confirmed as a positive samples , they are classified into four equal group each with fifty individual and with a single serological viral hepatitis type either; anti-HAV( IgM ) , HBs Ag , anti-HCV ,or anti-HEV(IgM ). All patients were tested for; serum bilirubin ( TB ,D.SB ) , AST , ALT , ALP , GGT. Another fifty quite healthy and normal person was selected as a control group for comparison. . Liver enzymes and bilirubin changes are more pronounced in HAV, HEV than HCV and HBVAST and ALT lack some sensitivity in detecting HCV ,HBV and mild elevations of ALT or AST in asymptomatic patients can be evaluated efficiently by considering ,hepatitis B, hepatitis C. ALT is generally a more sensitive indicator of acute liver cell damage than AST, It is relatively specific for hepatocyte necrosis with a marked elevations in viral hepatitis. Liver enzymes and bilirubin changes are more pronounced in HAV, HEV than HCV and HBV.AST and ALT lack some sensitivity in detecting HCV ,HBV and mild elevations of ALT or AST in asymptomatic patients can be evaluated efficiently by considering ,hepatitis B, hepatitis C. ALT is generally a more sensitive indicator of acute liver
Determinants of Women Empowerment in Bishoftu Town; Oromia Regional State of ...AI Publications
The purpose of this study was to determine the status of women's empowerment and its determinants using women's asset endowment and decision-making potential as indicators. To determine representative sample size, this study used a two-stage sampling technique, and 122 sample respondents were selected at random. To analyze the data in this study, descriptive statistics and a probit model were used. The average women's empowerment index was 0.41, indicating a relatively lower status of women's empowerment in the study area. According to the study's findings, only 40.9% of women were empowered, while the remaining 59.1% were not. The probit model results show that women's access to the media, women's income, and their husbands' education status have a significant and positive impact on the status of women's empowerment, while the family size of households has a negative impact. As a result, it is important to enhance women's access to the media and income, promote family planning and contraception, and improve men's educational status in order to improve the status of women's empowerment.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
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Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
2. Ismael / Marketing strategy: The Influence of Corporate Social Responsibility on Brand Awareness
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the search for differential positioning to stimulate
consumer reactions (Anwar, 2017). Although the terms are
frequently used interchangeably, corporate social
responsibility (CSR) and greenwashing are not the same
thing. CSR refers to the practice of proactively
incorporating into a company's social, environmental, or
cultural initiatives those activities which, when translated
into monetary terms, are capable of generating beneficial
outcomes for both the company and its various
stakeholders (Faeq et al., 2020). As a result, it is much
more than a communication reaction (a "facelift" in the
social or environmental sense), as a response to bad brand
positioning or an image crisis (Ali and Sohail, 2018).
According to the literature on CSR (Anwar and Shukur,
2015), pro-social marketing activities can shape a
differentiated market strategy for the brand and build
brand value (Anwar and Shukur, 2015), which, in turn,
might keep consumers loyal. This idea is supported by the
fact that the literature on CSR (Faeq et al., 2021).
Therefore, corporate social responsibility (CSR) is not just
a moral and intellectual necessity (Dhar et al., 2022), but it
is also an economic necessity. To put it another way,
companies are becoming more and more aware that social
and business realities invite them to design CSR actions.
When a company adopts CSR practices, it not only
reinforces doing the right thing well, but also doing it
better in order to have a positive effect on key
stakeholders, specifically consumers. Different
perspectives have been brought to bear on the question of
how corporate social responsibility affects consumer
behavior (Anwar and Qadir, 2017). For instance, there is a
body of research that is specifically devoted to
investigating and assessing the manner in which customers
view socially responsible brands (Faeq et al., 2021). Other
works have focused on knowing the antecedents of CSR
image formation, such as the attribution of consumer
motivations (Anwar and Shukur, 2015), cause-brand fit
(Abdullah et al., 2017), or brand reputation. For example,
the attribution of consumer motivations has been the
subject of research by Han et al. (2019). Finally, other
studies, with which this article is aligned, have analyzed
the consequences of CSR perception in the company-
consumer relationship. These studies have looked at the
ways in which CSR perception can improve customer
satisfaction (Anwar and Abd Zebari, 2015), perceived
value (Faeq et al., 2022), or the identification of the
consumer with the company (Hernández et al., 2020),
amongst other things. Along these same lines, the
marketing literature and business practices call for a
greater understanding of the antecedents of consumer
loyalty based on CSR associations (Anwar, 2017). The
research gap that involves identifying the antecedents of
CSR and how they affect consumer loyalty has been
approached through a variety of constructs, such as brand
awareness, brand attitude, and brand satisfaction, but there
has been a lack of an integrative approach. These
structures include This research fills in the gap by
embracing brand loyalty as a reflective second-order
construct that is formed from the perspective of the
consumer and is shaped by attitudinal loyalty, purchase
intention, expenditure level, and the intention to refer. As a
result, the objective of our research is twofold (Faeq et al.,
2022). First, the goal is to conduct an analysis of the
influence that key constructs, such as brand awareness,
brand attitude, and consumer satisfaction with CSR have
on multiple effects of brand loyalty. These effects include
attitudinal loyalty, purchase intention, expenditure level,
and word of mouth. Secondly, the goal is to determine
whether or not there is a correlation between these key
constructs and brand loyalty. Second, one of our goals is to
include these notions into a causal model that would help
us understand the factors that are responsible for consumer
loyalty (Singh and Misra, 2021). This study makes a
contribution to the current body of research by analyzing
the means by which CSR associations are able to cultivate
customer loyalty by means of enhancing the outcomes of
brand equity (i.e., brand awareness, brand attitude, and
satisfaction). To be more specific, our findings reveal two
noteworthy insights that can be beneficial to academics as
well as practitioners. First, our research reveals that there
is more than one path that CSR associations take to lead to
brand loyalty. In point of fact, previous research has shown
that CSR associations have a direct, positive influence on
customer loyalty (Anwar, 2017). However, there is also
another, possibly more interesting, indirect influence that
stems from the positive effect that these associations have
on brand awareness and customer satisfaction. Second, the
effect of CSR on customer loyalty is not significantly
impacted by the brand's attitude toward the company. This
contentious result will be discussed in greater depth in the
following paragraphs. It is possible that it can be explained
by either of the following two ideas: At the same time,
some customers are skeptical of businesses' genuine
motivations for implementing CSR initiatives, or they are
aware of businesses' lack of social responsibility (Grover
et al., 2019).
3. Ismael / Marketing strategy: The Influence of Corporate Social Responsibility on Brand Awareness
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II. RESEARCH MODEL
Hypotheses:
Research Hypothesis (1): Environment as a dimension of Corporate social responsibility has a significant and positive
influence on brand awareness.
Research Hypothesis (2): Community as a dimension of Corporate social responsibility has a significant and positive
influence on brand awareness.
Research Hypothesis (3): Workplace as a dimension of Corporate social responsibility has a significant and positive
influence on brand awareness.
III. LITERATURE REVIEW
Corporate Social Responsibility
After the release of Bowen's book in 1953 titled "Social
Responsibilities of Businessmen," the idea of corporate
social responsibility was born (Anwar, 2017). According
to Faeq et al. (2022), it is a challenging notion to pin down
because it intersects with other concepts such as ethical
business, sustainable business, and corporate citizenship
(Anwar, 2016). According to Ruwanti et al. (2019),
corporate social responsibility (CSR) is the effort and
obligation of a company to minimize or prevent having
negative consequences and enhance the good and
beneficial influence it has over the long term on society. In
essence, corporate social responsibility (CSR) refers to the
response of a corporation to social plans (Faeq and Ismael,
2022). Earlier Only from the perspective of how much
profit they could make were organizations evaluated.
Despite this, the function of organizations has undergone
significant shifts as a consequence of shifts in the structure
of the business environment. In today's society,
membership in an organization is an absolutely necessary
component of social life (Anwar and Surarchith, 2015).
CSR, or corporate social responsibility (Faeq, 2022), is
essentially a tool that businesses can use to carry out a
wide variety of actions in order to fund and fix societal
issues and to fulfill their commitment towards society. In
addition to this, it enables businesses to generate and
assign resources in a manner that is both effective and
efficient (Faeq, 2022). Therefore, it is one of the most
effective means of gaining a competitive advantage (Li et
al., 2019). Because of this factor, CSR is swiftly gaining
prominence as an increasing number of businesses see the
benefit it offers. Initiatives and actions related to corporate
social responsibility (CSR) are not just about doing good
deeds for the community but also about
transforming these ideals into helpful business strategies.
CSR-driven efforts do not only relate to making a
contribution by donating money (KM et al., 2021); rather,
they speak of incorporating societal and moral practices
into business strategies that help consumers build positive
brand awareness. CSR-driven efforts are not limited to
making a contribution by donating money. According to
studies, businesses that engage in socially responsible
activities improve not only the overall image of their
company but also the brand awareness of the products that
they sell (Sadq et al., 2020).
Brand Awareness
Since the early 1950s, research on consumer behavior has
placed a significant emphasis on the concept of brand
awareness (Faeq et al., 2020). Sadq et al. (2021) was the
one who first established the idea of brand awareness. He
also stated that goods have sociological and emotional
aspects, and that consumers build emotional relationships
with brands. Because it includes all of the linkages in the
minds of customers that are tied to that brand, brand
awareness is the most important component of brand
equity. Consequently, if there is anything that has an
4. Ismael / Marketing strategy: The Influence of Corporate Social Responsibility on Brand Awareness
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influence on a firm from the perspective of the consumer,
it is brand awareness (Anwar and Louis, 2017). Consumers
are able to more quickly identify items and services by
their respective brands (Faraj et al., 2021). Hence,
consumers' awareness of popular brands is an asset that is
extremely useful to businesses. These views, which are
founded on linkages between attributes and the brand
name, are typically referred to as the image of the brand
(Anwar and Ghafoor,2017). So, brand awareness is
basically what a customer remembers about a brand, and it
shows what a customer thinks about a brand in general
(Faeq, 2022). These days, a brand is not merely regarded
as its associated logo; rather, it is more likely to be
regarded as an experience that has been thoroughly
assessed and is backed by enormous marketing budgets,
activity, and a cultural mindset (Sadq et al., 2020). A
company's capacity to maintain its market position can be
inferred from whether or not it has positive brand
awareness (Anwar, 2017). A positive brand awareness
serves to boost a variety of outcomes, including a
customer's contentment, the quality of the service they
receive, their loyalty, and their intention to make
additional purchases (Faeq et al., 2021). As a consequence
of this, a significant portion of the effort that goes into
marketing is concentrated on enhancing the consumer's
mental representations of the brand. As a result, CSR has
the potential to be beneficial for developing positive brand
awareness as well as building favorable attitudes among
consumers (Anwar and Climis, 2017). As a result, it is a
crucial source of competitive advantage. Because a
company is open about both its internal and external
communications and practices, increasing brand awareness
through CSR activities guarantees good feedback and, in
the long run, is good for the brand (Gangi et al., 2018).
IV. METHODOLOGY
A quantitative approach was applied for data analysis in
this study. The findings of this research aim to shed light
on the correlation between CSR and brand awareness. In
the study, brand awareness was measured by looking at
the natural environment, the local community, and the
workplace, which are all parts of corporate social
responsibility. Researchers employed a random sampling
technique to obtain data from participants so that their
study would be representative of the entire population of
interest. The researchers gathered data from a wide range
of shops in the Sulaimaniah area. Only 268 of the city of
Sulaimaniah's 300 questionnaires were returned with all
the required fields filled out. The purpose of the survey
was to obtain data on how various CSR tactics affected
consumer recall of specific brands. The first section of the
poll asked basic demographic questions such as the
respondent's gender and age. Brand awareness was
employed as the dependent variable, while the second half
of the survey asked questions about the environment, the
community, and the workplace as independent factors. To
determine how each independent variable is related to
brand awareness, specific questions were formulated.
There were a total of 40 questions on the survey, including
3 demographic questions, 5 environmental questions, 5
community questions, 5 workplace questions, and 9 brand
awareness questions. This study investigated the
association between different CSR brand awareness kinds
in order to evaluate brand awareness in Sulaimaniah's
retail stores. Respondents were asked to use a five-point
Likert scale to show how much they agreed or disagreed
with each statement. A 1 meant that they strongly
disagreed, and a 5 meant that they strongly agreed.
V. DATA ANALYSIS
Table 1- Demographic Analysis
Information Items Frequency Percentage
Gender Male 159 59.3
Female 109 40.7
20-25 29 10.8
Age 26-30 43 16.0
31-35 78 29.1
36-40 68 25.4
41-45 21 7.8
46-50 18 6.7
50 + 11 4.1
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Table 1 presents the demographic breakdown of the
study's participants. The research revealed that 159 males
and 109 females took part in the investigation.
Additionally, the participants' ages ranged from 20 to 40
years old, with 29 participants falling in the age range of
20 to 25, 43 participants falling in the age range of 26 to
30, 78 participants falling in the age range of 31 to 35
years old, and 68 participants falling in the age range of 36
to 40 years old.
Table 2- Reliability Analysis
Variables Cronbach's Alpha
Environment .797
Community .801
Workplace .798
Brand awareness .821
The reliability analysis is illustrated in table 2, It was
found the alpha for environment = .797 this value is higher
than .6, this indicates that all items utilized to measure
environment were considered to be reliable in this study,
the alpha for community = .801 this value is higher than
.6, this indicates that all items utilized to measure
community were considered to be reliable in this study,
the alpha for workplace = .798 this value is higher than .6,
this indicates that all items utilized to measure workplace
were considered to be reliable in this study, and lastly it
was found that the Cronbach alpha for brand awareness as
dependent factor is .821 which indicated that all questions
were reliable to measure the brand awareness.
Table 3-Correlation Analysis
Correlations
Environment Community Workplace CSR
Environment Pearson Correlation 1
Sig. (2-tailed)
N 268
Community Pearson Correlation .816** 1
Sig. (2- tailed) .000
N 268 268
Workplace Pearson Correlation .585** .377** 1
Sig. (2-tailed) .000 .006
N 268 268 268
Brand
awareness
Pearson Correlation .683** .527** .873** 1
Sig. (2-tailed) .000 .000 .000
N 268 268 268 268
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
The above table 3 demonstrates the correlation between
dependent variable and each independent variables; the
results of correlation analysis revealed that the Pearson
correlation between environment and brand awarenss
=.683**,
this indicates that the value of correlation is
significant at the 0.01 level (2-tailed), the Pearson
correlation between community and brand awarenss
=.527**,
this indicates that the value of correlation is
significant at the 0.01 level (2-tailed), the Pearson
correlation between workplace and brand awarenss
=.873**,
this indicates that the value of correlation is
significant at the 0.01 level (2-tailed).
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Table 4-Multiple Regression Analysis
Dependent Variable: Brand awarenss
The researcher utilized multiple regression analysis,
generally to find the relationship between each dimension
of CSR and brand awarenss, particularly to find which
CSR dimension has stronger relationship than another
type. However, the results of multiple regression analysis
revealed that the Beta value = .581 with significant level
of .000, this indicates that environment has positively and
significantly predict brand awarenss as result first research
hypothesis supported. As for community, it was found
that the value of Beta = .611 with significant level of .000
this indicates that community has positively and
significantly predict brand awarenss as result second
research hypothesis supported. Concerning workplace, the
value of Beta= .411 with significant level of .035 which is
higher than .000 this indicates that workplace has
positively and significantly predict brand awarenss as
result third research hypothesis supported.
VI. CONCLUSION
This study evaluated how corporate social responsibility
(CSR) efforts toward products, the environment,
employment, and community affect many aspects of brand
awareness, including perceived quality, brand awareness,
brand image, and brand loyalty. In addition to this, it
investigated the roles that brand size, market sector, and
identity have in determining the linkages between CSR
and brand awareness in a company's operations. The
findings of the analysis suggest that CSR actions have a
beneficial effect on brand awareness. [Citation needed] In
addition, growth in a given brand awareness dimension is
contingent on whether or not a company engages in a
particular form of CSR, taking into account the size,
segment, and identity of the brand in question. The
influence of CSR efforts on the value of the brand This
study investigated how all of the important operation-
related CSR activities in the company influence a
multidimensional customer-based brand awareness, in
contrast to CSR studies in the hospitality industry, which
are confined to investigating only a few CSR activities or
one component of brand awareness. According to the
findings, implementing CSR activities that are related to
products, jobs, communities, and the environment can
improve a brand's image and the quality with which
consumers view the company. CSR can add value to a
company by sending a message about the quality of its
products. As a result of the halo effect, such signals of
product excellence have the potential to spread to other
areas of the company. Therefore, businesses that engage in
socially responsible practices can be perceived as brands
that provide high-quality goods and services, and CSR
activities have the potential to improve the overall image
of a company's brand. When compared to businesses that
did not utilize any CSR program, companies that
participated in community-related CSR programs achieved
the biggest gain in perceived quality and brand image.
This was one of the consequences of the four different
types of corporate social responsibility (CSR). Donations
to charitable organizations and volunteer work in the local
community are two examples of community-related CSR
actions that can help reduce the psychological barrier
between a company and its clientele. This is an effective
means through which a brand can differentiate itself from
those of its competitors (Brunk, 2010; Wu and Wang,
2014). These kinds of activities can lead people to believe
that a particular company makes a contribution to the areas
in which it operates, which would be beneficial to the
brand's reputation among both its current and potential
Coefficients
Model Unstandardized
Coefficients
Standardized
Coefficient
t Sig.
B Std. Error Beta
1 (Constant) .117 .145 .805 .425
Environment .578 .004 .581 6.652 .000
Community .599 .106 .611 2.848 .000
Workplace .399 .123 .411 1.285 .035
R Square .813
F 39.184
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customers. So, CSR practices that have to do with the
community have the potential to have a big effect on how
people think of a business's brand.
According to the findings of this study, the benefits of
CSR can be somewhat variable depending on the size,
identity, and market of a company. According to the
findings of this study, a company's brand image can be
improved by engaging in CSR practices that are relevant
to either the product or the community, and the size of the
improvement is greater for smaller companies. When
compared to organizations of a lesser size, larger
businesses receive a greater amount of attention from
outside stakeholders (Burke et al., 1986), and as a result,
they frequently make plans to build brand awareness
through the use of advertisements and promotions.
Therefore, regardless of their level of corporate social
responsibility, large businesses in our study had a high
level of brand image. As a result, the potential for small
businesses to improve their brand image through CSR was
significantly greater. Additionally, communities and
products are extremely important to small enterprises, and
small firms frequently rely on the communities and
products in their immediate vicinity. According to the
findings of this study, consumers prefer to place greater
importance on practices of corporate social responsibility
(CSR) that may be easily viewed by the public, such as
those related to products or communities. Customers may
have a difficult time seeing CSR initiatives that are related
to the environment or employment because those actions
typically take place internally. This suggests that it may be
difficult for customers to correlate those practices to their
own lives and interests. On the other hand, they have
firsthand knowledge of both the product and the
community services. Therefore, combining brand size and
CSR to evaluate brand image is likely to occur in the case
of product-and community-related CSR practices due to
the fact that CSR practices are becoming increasingly
intertwined with business operations. Finally, the findings
suggest that small brand size Businesses should focus
more of their attention on CSR activities that are relevant
to both their products and the communities in which they
operate in order to improve their brand image. When a
company expands its brand, it may no longer be able to
provide the same level of attention to its local community
as it did when it was smaller. As a result, large businesses
ought to center their efforts on preserving a high level of
product quality and advocating for an eating style that is
both healthy and well-balanced. In addition to this, they
should prioritize the development of community services,
the donation of funds to regional charitable organizations,
and the procurement of goods and services from regional
vendors. On the other hand, product-and community-
related CSR initiatives might provide a chance for small
businesses to effectively improve their image.
VII. THEORETICAL CONTRIBUTIONS
In previous studies, CSR practices have either been
viewed as a unidimensional variable (e.g., He and Lai,
2014; Pai et al., 2015) or as predominantly being limited
to green practices (e.g., Namkung and Jang, 2013). This
study focuses on four essential aspects of corporate social
responsibility (CSR) in businesses. The company is a
significant user of a variety of resources, including
electricity, water, and others. In addition to this, it prevents
the wastage of products, requires a lot of labor, and plays a
significant part in away-from-home items. Therefore, the
contribution of the sector to sustainability and the
associated benefits ought to be understood by making use
of a CSR classification that is appropriate to the industry.
Furthermore, this research showed that different influences
on brand value dimensions have an effect, and the data
suggests that the effect of CSR cannot be reduced to a
single variable due to the complexity of the relationships
involved. This study makes another contribution by
identifying brand attributes that amplify the benefits of
CSR on brand awareness. This is an important aspect of
the study. It's possible that the effect that CSR has on
brand awareness will be skewed if we don't take into
account the moderating role that brand attributes play. For
instance, in this research, the scale of the brand and the
identity of the brand were introduced as significant
elements in the attempt to explain the relationship between
various CSR actions and brand awareness. The size of a
company's brand can frequently affect the quantity of
resources that it possesses and puts to use, and it also
provides additional options for commercial growth.
"Brand identity" is an analysis of the ways in which
consumers interact with and recognize a particular brand.
It has the potential to boost clients' purchasing behavior as
well as give them a sense of belonging in the business. A
deeper understanding of the connection between various
CSR practices and brand awareness was the goal of this
study, which made use of these characteristics. It is
essential to keep in mind that these outcomes may be
exceptional for the company on account of the large
proportion of business franchises relative to the overall
number of businesses as well as the requirement to market
the brand. For instance, the moderating influence of brand
features may not be as evident in other industries that are
less sensitive to the brand, such as those serving essentials
like health care or agricultural products. This is because
these industries tend to place less importance on the brand.
In order to differentiate themselves from one another and
8. Ismael / Marketing strategy: The Influence of Corporate Social Responsibility on Brand Awareness
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stand out among their rivals, business brands differentiate
themselves. Keller, 1993). Equity in a brand is a fantastic
indicator of how successful a brand is (Keller, 1993).
VIII. MANAGERIAL IMPLICATIONS
The findings of this study ought to get the attention of
business managers and owners who are concerned about
the influence of CSR initiatives on brand awareness. When
it comes to improving a company's image and consumer
perception of its products and services, it is important to
invest in all four categories of corporate social
responsibility (CSR) initiatives. According to the findings
of this study, engaging in a specific form of social
responsibility can help emphasize a variety of positive
features of brand value. For instance, product-related
corporate social responsibility activities, such as a
nutritional menu, fresh and nutrient-dense products, and
organic replacements, can improve customer loyalty to a
company. Owners and operators have the ability to allot
limited corporate resources to particular CSR initiatives in
accordance with the features of their brands, such as the
size and segmentation of their brands. While limited-
service businesses should concentrate on product-related
CSR practices, large businesses with well-known brands
should select CSR practices that are relevant to both their
products and their communities. In addition, business
managers should cultivate a relationship with their
consumers in order to strengthen brand identification. This
can result in a rise in customers' perceptions of the quality
of the brand as well as increased customer loyalty to the
brand.
IX. LIMITATIONS
Despite the fact that it made a number of significant
theoretical discoveries and had a number of managerial
consequences, this study did have several drawbacks. In
this study, the subsequences of the constructions of brand
awareness were not taken into consideration, and instead,
these constructs were considered as parallel variables. In
subsequent research, it might be possible to investigate the
connection between CSR activities and the factors that
influence brand awareness in a particular subsequence. In
this particular instance, it was possible to see how CSR
efforts steadily improve brand awareness.
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