This document discusses a case study and survey about adapting a hamburger store's strategy for more health-conscious consumers. The survey shows increases in customers who are health-conscious, watch what they eat, and try to avoid fried foods. The most significant trends for the store are price, speed of service, location, quality of food, and cleanliness. The store should use discounts, improve preparation speed using technology, choose a peaceful green location with good access, focus on healthy fresh ingredients prepared safely, and maintain clean facilities and food safety practices. While the core food offering does not need to completely change, adding new healthy products and drinks could attract customers and satisfy changing demands.

2. A New Environment,
A New Strategy
Presentation Topic:

3. GROUP
MEMBERS:
RIDA NASIR 12-SE-95
Salma Khaliq 12-SE-15

4. CASE STUDY
Case study is about making a new environment or new
strategy of hamburger store for more health conscious
consumers.

5. SURVEY
A survey has been carried out which contains the
followings questions:
Question Response 5
years ago
Response
Today
“I am health-conscious” 45% 57%
“I try to watch what I eat” 75% 85%
“I try to avoid fried foods” 68% 73%
“I eat out often” 52% 65%
“I enjoy going out to dinner: 78% 79%
“I’m on a diet” 10% 12%
“I like to exercise” 24% 26%
“I try to exercise regularly” 34% 50%
“Fish is a good alternative to meat” 47% 55%

6. QUESTIONS:
Q#1.
Which of the trends (survey responses) do you
consider to be the most significant for the hamburger
store?

7. 1.PRICE
2.SPEED OF SERVICE
3.LOCATION
4.QUALITY OF FOOD
5.CLEANLINESS.
Through the response of survey, following trends should be
considered to be most significant.

8. PRICE:
Customer prefer only those restaurants that
provide food at low cost.

9. SPEED OF SERVICE:
Customers usually prefer only those restaurants that take less
time in serving their orders.

10. LOCATION:
Location must be
 peaceful
 Refreshing
 Interesting
 Greenery

11. QUALITY OF
FOODS:
Quality Of the foods must
be a important factor .
Quality standard foods
will increase your business
revenue.

12. CLEANLINESS
Lack of proper cleanliness is one of the most
common reasons why food businesses are
prosecuted.
Restaurants must be cooked hygienic foods
and fulfilled
cleanliness criteria

13. Q#2
Given these issues, how would you advise this shop
to adapt to this changing environment?

14. There are few
recommendations for the issues
that has been earlier
explained…
For Price:
 Restaurant use coupons and
special discount offers.
 Buy one get one free
 successful restaurants must
maintain operational
efficiency

15. For Quick Service:
 Use of several strategies that
can decrease service time
 using technology to speed up
the food preparation time.
 using technology to
outsource the order taking
mechanism to a call center

16. For Location:
Location must be
 High visibility
 Full of Peace And Calm
 Convenience access
 Contains Greenery

17. For Quality of Food:
 Main focus should be on to
provide a healthy food to customers.
 Ingredients need to be reasonably
fresh and prepared in a consistent
and sanitary fashion
 The foods Must have consistent
tastes, consistent portions, and
is delivered at consistent
temperatures.

18. For Cleanliness:
 Restaurant service workers
must be required to keep their
hands clean.
 Controlling temperatures is also
one of the most important factor.
 Food must be properly washed
and cooked.

19. Q#3:
Do you foresee a long-term future for this type of firm, or do you
predict that they will need to significantly change their food
offering? That is, at this stage, do they need to change at all?
Why/why not?

20. Food is the necessity of life and in the present world of hassle and
bustle so people have no time to have a full proper meal.
They can add some new products and drinks to attract customers and
to satisfy their increasing demands
If a restaurant is offering burgers and drinks then they should start
selling pizza and chips to compete with changing market trends.
There is no need to totally change the offerings because restaurant is
visited by people of all ages.

21. THANK YOU !