This marketing plan targets several audiences for an interactive product including corporations, government, education, hospitality, and research. It analyzes strengths such as cutting-edge products and experience, while weaknesses and threats include new competitors. The marketing plan strengthens relationships with distributors and dealers, analyzes their performance, explores marketing options to increase sales, forms strategic partnerships with influencers, focuses on trade fairs and ads.

1. Marketing plan for
Newline Interactive
- By Manish Bothra

2. Content
 Target Audience
 SWOT Analysis
 Marketing plan

3. Target Audience
Target audience includes, but not limited to :
 Corporate & Startups – Facility management companies, Business centers,
Technology centers, Retail/ commercial developers etc.
 Government – Smart cities, Various departments including Airport, Metro
station etc.
 Education – Training centers, Schools, Colleges & Universities, Academies etc.
 Hospitality & Entertainment - Malls, Interactive/Gaming zone, Hotels, Banquet
Halls, Resorts etc.
 Research Purpose – For R & D purpose in various companies etc.
 Sales Department – Experience zone for sales purpose(For various industries),
Trade fairs etc.

4. Analysis
Strengths:
 Cutting edge products
 Experienced Management
 International presence
 Brand name
Weakness:
 Difficult to say at this moment(Since I’m unaware of the product pricing and
various other factors).
Opportunity:
 Strengthening Distributor/Dealer relationship
 Promoting products through various channels
Threat:
 Lot of players entering the market with similar products.

5. Marketing Plan
It’s in perspective of both short term (Sales) & long term (Brand building):
 Strengthen relationship with existing distributor/dealers.
 Analyze each distributor/dealers performance in their territory.
 Regularly interact with existing distributor/dealers to understand what works
for them and explore various marketing/lead generation options to increase
the sales number.
 Strategic tie-ups with Market Influencers such as Franchise India, Architects,
Consultants, schoolconnect.com, Influencer.com for promoting the product.
 Focusing on B2B Trade fairs through distributors/dealers.
 Find new distributors/dealers.
 Focus on Google search & video ads.
 Ads in magazines focusing on specific industries and zones.

6. Thank You