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This document discusses the goal of equaling media and ministry efforts for NET. It notes that internet usage among 16-24 year olds has increased dramatically since 2005. Because media is where people spend their time, ministry should have a strong media presence as well. The document outlines NET's shift from print ads to organic social media marketing, increasing their presence on Facebook, Twitter, Instagram and through blogs. It also discusses redesigning their website to be simpler, cleaner, more user-friendly and mobile-friendly in order to not ignore the rise of mobile usage.
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Marketing Presentation 1
- 1. GOAL OF NET MARKETING Equaling our media to ministry in size & meaning
- 2. Internet usage for people aged 16-24: •2005 weekly average: 10 hours and 24 minutes. •2014 weekly average: 27 hours and 36 minutes •A 3X increase since 2005 WHY SHOULD MEDIA = MINISTRY? Because media is where people are at
- 4. PAST TO PRESENT Past: Focus on Print Ads Present: Organic Marketing A Consumer needs to see something 7x before they notice it • Postcards • Wrapped NET vans (mobile billboards) • Booths and representatives at conferences • Logos and conference water bottles, lanyard inserts, big screen ads • Facebook and online ads
- 5. • 3,000 event invitations and programs • 18,000 brochures • 40,000 postcards • 65,000 newsletters • Facebook: 16,000+ • Twitter: 7,400 • Instagram: 2,800 (up 54% in 6 months) 2014-15 Print Media 2014-15 Social Media
- 6. WHY BLOGS?
- 7. 2014-15 BLOGS Prior to the 2014-15 year, only 1 blog received over 1,000 views. Some significant blogs in the 2014-15 year: 16,227 Views
- 8. 2015-16 NEW EVANGELIZATION BLOG PLAN Goal is to post 3-4 blogs a week
- 10. WE CAN’T IGNORE MOBILE ANYMORE
- 13. NET WEBSITE 1. Simple 2. Clean 3. User Friendly 4. Mobile Friendly
- 14. Website Life: 2000-2011 Pages: 150
- 15. Website Life: 2012-2015 Pages: 130
- 16. NEW WEBSITE DEMO RELEASE DATE: 1 WEEK Pages: 60
- 17. 0 12500 25000 37500 50000 Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 24,435 27,458 35,884 2012-13 2013-14 2014-15 AVERAGE MONTHLY VIEWS +3,023 +8,426
- 18. 49% 51% 2012-13 45% 55% 2013-14 37% 63% 2014-15 NEW V.S. RETURNING VIEWS NewReturning +4% +8%
- 19. 0 125000 250000 375000 500000 Jul Sep Dec Mar Jun 293,229 329,507 430,610 2012-13 2013-14 2014-15 YEARLY TOTAL VIEWS +36,278 +101,103