STRATEGIC MARKETING MARKETING TACTICS Sergej Shevchenko Professional portfolio
I am an economist It means, I am looking in a future, for the measurable results, effective and efficient solution I am a marketer As a  result I am seeking to improve people live, help them meet the goals and satisfy their needs I am a manager My aim is to listen and understand people, manage them and run the project within time and budget limits I am a man With own philosophy, habits, principles and style Bachelor Master Work
Strategic marketing Marketing audit Marketing strategy Marketing plan New brand development
Strategic marketing Task: re - branding of bookkeeping company What  I  have done within the project : Participated in marketing strategy and plan creation Made local accounting market research Created logo for the new brand Tactical marketing Results: 22%  rise in sells of bookkeeping services 15% rise in sell of   new companies registration   service Year 2010
Strategic marketing Task: House projecting company want to creation additional brand for passive houses projects and market it What  I  have done within the project : Participated in marketing strategy and plan creation Positioning and media planning Tactical marketing Results: Sales generation for new brand, 10% sales rise for the main brand Year 201 1
Strategic marketing Task: create position and marketing plan for dental clinic, additional brand creation for new branch What  I  have done within the project : Marketing strategy and plan creation for two brands Positioning of two   brands Results: Two brands oriented on two different market segments with unique position s  and marketing plan for 2012 Year 201 1-2012
Marketing tactics Website creation Copywriting Internet marketing SEO Marketing consulting Marketing effectiveness analysis
Marketing tactics Client: leading veterinary clinic in Klaipeda (Lithuania) Analytics: Marketing activity and instrument analysis (every quarter). Introduction of new „EKOVET“ brand from March 2011 Search for advertisement possibilities, negotiations with advertisement providers, advertisement instruments evaluation Internet  marketing Administration of website s ,  new website creation ;   SEO optimization (in Google Top 10 by all the relevant keywords ) ; SMO  –  social media accounts administration SEM – Google Adwords management, contextual advertisement.  Creation of conception, design and content for newsletter ,  banners   PR Organization of a number of advertisement campaigns ,  articles
Marketing tactics Client: chain of   veterinary clinic s  in  Vilnius  (Lithuania) Analytics: Marketing activity and instrument analysis (every quarter) Database of all Vilnius region nursery creation, loyalty program introduction Follow-up strategy implementation. Internet Marketing Administration of www.veterinaras.com website; creation of advertisement banners; SEO optimization (in Google Top 10 by all the relevant keywords); SMO – attraction of target audience from social media; SEM – Google Adwords management, contextual advertisement.  Internet advertisement campaigns management for veterinary products.
Marketing tactics Client: luxury security company in London New website creation: Web analysis,  Conception for website,  Programming and designing Copywriting,  SEO Marketing consulting
Marketing tactics Client: house projection company in  Klaipeda (Lithuania) Marketing activities: Creation of a website for subsidiary, specializing in passive house projecting  Designing Programming Copywriting SEO Advertising Direct marketing: business letters campaign Search for advertisement possibilities, negotiations with advertisement providers, advertisement instruments evaluation Preparation for construction fair Marketing consulting
Marketing tactics Client: bookkeeping company in Kaunas (Lithuania) New website creation: Web analysis,  Conception for website,  Programming and designing Copywriting,  SEO Marketing activities: SEM , Follow-up strategy,  Personal business letters’ campaign,  Telemarketing strategy
Marketing tactics Clients: construction mediator in Klaipeda (Lithuania) New website creation: Web analysis,  Conception for website,  Programming and designing, Copywriting,  SEO Website administration Brand brochure creation
Marketing tactics Clients: rehabilitation centre in Klaipeda (Lithuania) New website creation: Web analysis,  Conception for website,  Programming and designing Copywriting,  SEO Re - branding consulting
Marketing tactics Clients: bookkeeping company & commercial archaeology companies in Klaipeda, medieval furniture manufacturer in Taurage (Lithuania) Marketing activities: Copywriting SEO Marketing consulting Google Adwords administration Results Archaeology company have won 45 000 EUR  project Bookkeeping company have increased sales by 15% Furniture manufacturer website visits increased by 75%
Sergej Shevchenko +46 765 941704 [email_address] Marketing strategy Marketing plan Marketing tactics: Marketing analysis Internet marketing Direct marketing Marketing consulting

Marketing portfolio

  • 1.
    STRATEGIC MARKETING MARKETINGTACTICS Sergej Shevchenko Professional portfolio
  • 2.
    I am aneconomist It means, I am looking in a future, for the measurable results, effective and efficient solution I am a marketer As a result I am seeking to improve people live, help them meet the goals and satisfy their needs I am a manager My aim is to listen and understand people, manage them and run the project within time and budget limits I am a man With own philosophy, habits, principles and style Bachelor Master Work
  • 3.
    Strategic marketing Marketingaudit Marketing strategy Marketing plan New brand development
  • 4.
    Strategic marketing Task:re - branding of bookkeeping company What I have done within the project : Participated in marketing strategy and plan creation Made local accounting market research Created logo for the new brand Tactical marketing Results: 22% rise in sells of bookkeeping services 15% rise in sell of new companies registration service Year 2010
  • 5.
    Strategic marketing Task:House projecting company want to creation additional brand for passive houses projects and market it What I have done within the project : Participated in marketing strategy and plan creation Positioning and media planning Tactical marketing Results: Sales generation for new brand, 10% sales rise for the main brand Year 201 1
  • 6.
    Strategic marketing Task:create position and marketing plan for dental clinic, additional brand creation for new branch What I have done within the project : Marketing strategy and plan creation for two brands Positioning of two brands Results: Two brands oriented on two different market segments with unique position s and marketing plan for 2012 Year 201 1-2012
  • 7.
    Marketing tactics Websitecreation Copywriting Internet marketing SEO Marketing consulting Marketing effectiveness analysis
  • 8.
    Marketing tactics Client:leading veterinary clinic in Klaipeda (Lithuania) Analytics: Marketing activity and instrument analysis (every quarter). Introduction of new „EKOVET“ brand from March 2011 Search for advertisement possibilities, negotiations with advertisement providers, advertisement instruments evaluation Internet marketing Administration of website s , new website creation ; SEO optimization (in Google Top 10 by all the relevant keywords ) ; SMO – social media accounts administration SEM – Google Adwords management, contextual advertisement. Creation of conception, design and content for newsletter , banners PR Organization of a number of advertisement campaigns , articles
  • 9.
    Marketing tactics Client:chain of veterinary clinic s in Vilnius (Lithuania) Analytics: Marketing activity and instrument analysis (every quarter) Database of all Vilnius region nursery creation, loyalty program introduction Follow-up strategy implementation. Internet Marketing Administration of www.veterinaras.com website; creation of advertisement banners; SEO optimization (in Google Top 10 by all the relevant keywords); SMO – attraction of target audience from social media; SEM – Google Adwords management, contextual advertisement. Internet advertisement campaigns management for veterinary products.
  • 10.
    Marketing tactics Client:luxury security company in London New website creation: Web analysis, Conception for website, Programming and designing Copywriting, SEO Marketing consulting
  • 11.
    Marketing tactics Client:house projection company in Klaipeda (Lithuania) Marketing activities: Creation of a website for subsidiary, specializing in passive house projecting Designing Programming Copywriting SEO Advertising Direct marketing: business letters campaign Search for advertisement possibilities, negotiations with advertisement providers, advertisement instruments evaluation Preparation for construction fair Marketing consulting
  • 12.
    Marketing tactics Client:bookkeeping company in Kaunas (Lithuania) New website creation: Web analysis, Conception for website, Programming and designing Copywriting, SEO Marketing activities: SEM , Follow-up strategy, Personal business letters’ campaign, Telemarketing strategy
  • 13.
    Marketing tactics Clients:construction mediator in Klaipeda (Lithuania) New website creation: Web analysis, Conception for website, Programming and designing, Copywriting, SEO Website administration Brand brochure creation
  • 14.
    Marketing tactics Clients:rehabilitation centre in Klaipeda (Lithuania) New website creation: Web analysis, Conception for website, Programming and designing Copywriting, SEO Re - branding consulting
  • 15.
    Marketing tactics Clients:bookkeeping company & commercial archaeology companies in Klaipeda, medieval furniture manufacturer in Taurage (Lithuania) Marketing activities: Copywriting SEO Marketing consulting Google Adwords administration Results Archaeology company have won 45 000 EUR project Bookkeeping company have increased sales by 15% Furniture manufacturer website visits increased by 75%
  • 16.
    Sergej Shevchenko +46765 941704 [email_address] Marketing strategy Marketing plan Marketing tactics: Marketing analysis Internet marketing Direct marketing Marketing consulting