"Politikal" is a gaming app which can give a real world experience of politics. Here is the marketing plan for this app.

1. The world is yours, conquer it.

2. Politikalis a gaming app which can give a real world experience of politics. This game
allows player to think of innovative and interesting ideas for developing their virtual region.
This app is a platform for the gamers who want to earn money by playing game.
Executive Summary

3. 2. Situational Analysis

4. 2.1 Company Overview
Will satisfy the need of entertainment and knowledge about
politics
This app will also give benefit of earning to customers
2.1.1 Core Competencies
Will give a real world political experience.
It is a boon for people who wants to do career in politics

5. 2.1.2 Strategic Assets
1. Will develop revenue from the innovative advertisement strategies. ( Advertisements will be on the posters,
boards and banners in the virtual village given to every player to develop.)
2. Will also generate revenue from the premium strategy.
3. Will have a special app maintenance and update team who will update the recent affairs in the app.

6. 2.1.3 Market Positioning
• This app is mainly targeted towards the 15 year old people to 40 year old people.
Who are filled with innovative and interesting ideas.
• Our aim is to fill the gap in the strategic gaming by introducing a real life game based
on the politics.
• This app hopes to get a big chunk of gamers who love the strategic gaming.

7. Points of differences (PODs) :-
1) Chance to earn money
2) Chance to apply innovative and new ideas in politics
3) Chance to know more about working of government
4) Chance to learn about different positions in government
5) Try to learn real time economics, budgeting, costing
Points of Parity (POPs):-
1) Excellent graphics
2) User friendly interface
3) Easy money transfer in customers account

8. 2.2 Market Overview
Market Opportunities :
• There is a high chance of market grabbing because till date there is no app which provides
the real life political experience.
• Users can get to learn about politics pragmatically.
• Users can be attracted to this app as they can earn money based on their performance.
• Many people plays a strategic games so this app may gel good with this people.
Market Risks :
• As this game is a long run game so few users may back who like instant gaming may back out.

9. Demographic segmentation:
This app is mainly targeted towards the 15 year old people to 40 year old people (generation
X and Y). Who are filled with innovative and interesting ideas.
Psychological segmentation:
This app is also targeted to those who have a pure politician mind and who have politics in
their blood.
Behavioral segmentation:
This app is also targeted to those who love to earn money by online medium.
Geographic segmentation:
This app will be initially launched in India and after testing in India it will be gradually
developed for other countries
2.3 Targeted Customers

10. 3. Goal
1. To build future political leaders who have a great political skill and knowledge.
2. To inculcate the political desire in youth to develop the nation.
3. To give overview of the political affair, virtually.
4. About 5 million downloads in 2 years.
5. Estimated premium cost= $10
6. Expected premium users in 2 years= 2.5million
7. Expected revenue= $25 million

11. 4. Strategy
4.1.1 Customers
NEEDS – This game will satisfy the need of entertainment, knowledge about politics and it will let
people to think about different ideas to get great heights in politics. This app will satisfy the need of
strategic gaming in market.
WANTS – This app will also give benefit of earning to customers. Customers can earn money on the
basis of their level in the game. Earning will also depend on the basis of the ideas that they use to
develop their region. Most of the consumers will be attracted because this app is allowing them to earn
capital.
4.1 Target market

12. 4.1.2 Collaborators
• App developers – To develop the app as per our requirement.
• Graphic development team – To generate graphics for the game.
• Advertising agencies – App will have an inbuilt provision to display the advertisements of the
companies in the virtual village given to each player. Companies will have to give the fixed
amount to display their advertisements in that virtual village.
• Marketing team – To perform the marketing activities in order to spread the app among
people.
• Data analysis team – people who know big data analysis to analyze the data generated.

13. 4.1.3 Company
• Company will provide the situations based on the current as well as old affairs of politics.
• Hierarchy of the player in the politics in the game is decided by the company.
• Information updating team – Information updating and analyzing team to gather the
data about the functioning of app and update the latest information in the app.
• Finance and accounting team – To keep the financial activity up to date.
• Research Team – To do the research on the political knowhow by researching.
• Management Team – To manage all external as well as internal team of the company.

14. 4.1.4 Competitor
• Pocket Politics
• https://play.google.com/store/apps/details?id=com.kongregate.mobile.pock
etpolitics.google

15. 4.2 Value Proposition
Customer value Collaborator value Company value
Provide a new real life strategic
gaming world.
Revenue generation by increase
in the customer base.
Development of company equity.
Learn practically by
experimenting new political
concepts.
Chance to work in the completely
new field of politics.
Revenue generation by in-game
advertisement, in-game
purchase.
Chance to have a secondary
income source
Increasing revenue base by
advertisements.
Revenue generation by unlocking
the premium version.

16. 5. Tactics
5.1 Product
FREE features
1) Can play only country level politics
2) Earning percentage will be quite less
3) Can’t use FDI to develop their country
4) Only can use the country specific resources.
5) Cannot import resources from other countries
6) Can use innovative models to develop their region.
7) Can achieve the maximum position of President of India (purely based on their performance and
development activities)
PREMIUM features
1) Can dive international politics
2) Earning percentage is comparatively more
3) Can use FDI to develop their region
4) Can export and import the resources
5) Able to understand the international policies

17. 5.2 Brand
The world is yours, conquer it.
NAME
SLOGAN
LOGO

18. 5.3 Price
Price for premium version is only $5
• This is very viable because this app will get most of the revenue by advertisement. So
this lower cost of premium will be an extra profit.
• As it is very low so most of the people will be ready to get to premium mode.
• People can also earn more through it so people will be ready to pay this minimum
premium cost for this app.

19. 5.4 Communication
1) Promo Video
2) Featuring Email
3) Facebook promotion
4) YouTube video sharing
5) WhatsApp publicity
6) Making people aware about the new way to learn and earn
7) By spreading this app among college students
8) Offering a premium advantage for first 60 days

20. 5.5 Distribution
This app will be distributed via
 google play store
 iPhone apple store

21. 6. Implementation
6.1 Infrastructure
1. App will be developed by the good developers according to company’s requirement.
2. Companies who wanted to advertise their product through this app will be contacted
by research team.
3. Marketing team will promote the app by various promotion medium.
4. Alfa and beta versions will be launched to test the app.

22. 6.2 Process
Conducting marketing research
and forecasting demand
Analyzing consumer and
business market
Identifying targeted audience
And crafting marketing positioning
Identifying targeted audience
And crafting marketing positioning
Determining the core competency
And identifying the values
Setting up product
Strategy
Setting up pricing
Strategy
Designing marketing
channel
Designing marketing
communication strategy
Testing by launching alfa
And beta versions
Final Launch

23. 7. Control
7.1 Performance Evaluation
• Research Team – Research team will perform the behavioral analysis of the users after 3 months of
working. It will also collect the data provided by customers. It will also collect data obtained by survey
about the bugs in the app.
• Information updating team – Information updating and analyzing team to gather the data about the
functioning of app and update the latest information in the app.
• App maintenance team – This team will collect the information from the above teams and will solve
the bug and update the app.

24. 8. Exhibit
• Creation of official website, app.
• Creation of official blog
• Setting up catchy icon
• Join developers and social media community.

25. 9. Summery
Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation
Control
Exhibits

26. Reference
From :
Kotler and Keller Marketing Management 15th Edition
www. Wikipedia.com
Articles on marketing plan

27. Created by Nirmal Padgelwar,
VIT University, during a marketing
Internship by Prof. Sameer Mathur, IIM Lucknow