The presentation is a detailed description of marketing plan of an application t be launched. The presentation was undertaken as a task of an internship under Prof. Sameer Mathur of IIM Lucknow.

18. 1

19. is a mobile application that lets you watch popular
movies, TV shows and listen to latest and wide range of unlimited songs by just
opening an account. The content is available in minimum 5 Indian languages including
English. This application even lets you book a tick for movies incase you decide to
watch it in a theatre. With a host of other promising features this application lets you
have all your entertainment at one place.

27. To become the market leader India,
to disseminate entertainment
through app, in terms of market
share and revenue generated.

28. 2

30. • Provide endless library of TV shows, movies and music in
English as well as regional languages.
• Dedicated playlist generation for movies, shows and music.
• Movie ticket booking facility
• Provide basic and premium version of app
• Available on Google Play store and Apple Play store.

32. • SD content for basic version and HD for premium.
• Unlimited movies, shows and music for online streaming
• Live streaming of favorite Indian shows
• Movie tickets can be booked online
• Premium version involves downloading for offline viewing.
• Movie ticket offer alerts
• Upto five members can be included in premium version
• Hassle free cancellation method
• Parental lock to monitor usage of children

33. Dedicated helpline number and email to address customer grievances.

35. • Strategic Asset is providing movies shows and music in at least 5 regional languages
including English. An additional feature of booking movie tickets is also there.
• Collaboration with firms who want to advertise on our platform
• Hotstar is the biggest and deep pocketed competitor.
• Potential customers are in the age group of 15-30 years youth who are tech savvy and
use smartphone for all their needs. Targeting travelling individuals/businessmen for on
the go entertainment
• Content available on our website , Google Play Store and Apple Play store.

36. • Few players in the segment of online
entertainment in India.
• Potential and untapped customers as
mobile connectivity is starting to
spread.
• Tech savvy generation depending on
smartphone for activities ranging from
shopping to entertainment
• Existing competitors are deep
pocketed.
• Prices have to be kept competitive to
challenge other mediums

38. • Children aged 5-12 years for child entertainment with parental lock to
limit what children see.
• Youth aged 15-30 years who are tech savvy and utilize smartphone for all
their needs.
• Travelling individuals/businessmen who would want entertainment on the
go.

39. 3

43. 4

46. • One stop solution for all your entertainment needs.
• Ticket booking facility for upcoming movies.
• Upcoming movie alerts.
• Live streaming of videos anywhere
• Offline content available.
• Parental control to monitor what your child sees.
• Valuable deals on movie tickets.

48. • Can be any company who wishes to advertise their
product.
• User tailored data for target marketing advertisements.
• Since entertainment covers a wide range of audience
collaborators can reach wider demographics for their
advertisement
• Cinema halls can collaborate to provide valuable deals
on tickets to promote their theatres

50. • Hotstar is the main competitor
• Provide similar services to ours except music and
ticket booking facilities
• We have to provide better content , quality and
more services

51. 5

57. • Basic, premium and ads free premium services
available
• Basic version includes all basic services online at
SD quality
• Basic version is to get a feel of the application

58. • Premium version includes two versions :
• $4.99/month or $60/year which includes all
features of premium version
• $6.99/month or $75/month for ads free
version

59. Premium version include features :
• Live streaming
• Parental Control
• HD content
• Premium shows and movies
• Personalized l library for segregation of content .
• Downloadable for offline viewing.
• Offers and discounts for movie tickets

60. Movie ticket booking facility available on all versions

63. • First 100 premium customers to get 50% off on
subscription
• First 1000 customers to get one free movie ticket.
• For referring 10 friends you can get a free movie ticket.
• If more than 3 friends convert to premium then 30%
discount on monthly/ yearly charges for a year.
• First 15 days full features of premium version available.

65. • Key collaborators will get to advertise on our
platform
• Free use of our platform for first 30 days.
• Premium version to be purchased for increased
limit of advertisements
• Customized customer preference data for target
marketing in premium version

67. Create Facebook page for customer interaction and to provide details of offer
on movie tickets and app. Will target to garner at least 500000 likes for the
page in a span of a year

75. 6

77. • IT department for programming
• Management team which includes the Marketing , HR ,Finance and Operation
• Public Relation Department maintains collaborator and customer relation
• Helpline service on toll free number

82. Created by Rohit George, USICT, during an internship by
Prof. Sameer Mathur, IIM Lucknow.