The document discusses the marketing strategy for revitalizing vegemite sales through the introduction of the 'isnack 2.0' campaign, which has generated significant social media buzz with 300,000 entries. It highlights the brand's strong history and market presence, including 80% penetration in Australia. Recommendations include conducting an 'again name me' campaign and potentially changing the product name based on consumer response.

1. iSnack 2.0 – The new Vegemite

2. Case Synopsis
How to revive
sales?
Mr. Talbod

3. 2nd most loved brand
on the internet
80 % penetration, 22mn jars sold/ year, 1bn th jar produced, 70
years in Australia.

4. IBM
CBA on
Social
media
HDYLYV

5. Created
huge buzz
New name to
be released
during AFL at
MCG
300,000
entries
iSpread 2.0

7. Recommendations
• Again Name me campaign on internet !!
• depending on results, change the name.
• Brand Salience was increased