The document provides a marketing mix template for planning successful B2B campaigns, focusing on the 4Ps: product, price, promotion, and place. It includes prompts for each section, allowing customization based on specific products, markets, and situations. Marketers are encouraged to adapt the template to fit their needs and include essential details like product descriptions, pricing strategies, and revenue goals.

1. Marketing Mix Template to Plan
Successful B2B Campaigns

2. How to Use This Email Template:
This template will explain what to write in each specific section.
The prompts are given in the brackets
The template can be adapted to suit different products, markets, and
situations.
All the sections can be edited; therefore, you can erase any wording or
sections you see fit and fill in information for your specific project,
product, or price.
If you have any queries regarding these email templates, contact us
anytime.

3. The 4Ps of Marketing Mix
This is a simple marketing mix template. All you have to do is understand the context of the 4Ps of marketing,
remove the text, and add your content.
MarketingMix
4Ps
A product refersto an item that satisfiesthe consumer's
needsor wants. Productsmay be tangible (goods) or
intangible (services,ideas,or experiences).A marketer
needsto consider the product'sdesign,features,quality,
packaging,and branding while writing thissection.
The price refers to the amount a customer pays for a
product.It is usually based on the corporate branding
strategy and market positioning.Thissection includes
discounts,timings,location,and shipping.
Promotion refersto marketing communications,content,
and messaging to persuade the target audience to buy.
This includessales promotion activitieslike advertising,
public relations,direct marketing,sales promotion,
exhibition,or even demonstrations.
Place refers to providingcustomer accessto products
through agentsand distributionsales networks.This
section also talks about the process and methodsby
which productsor servicesreach customers.
Product: Price:
Place: Promotion:

4. Marketing Mix template for a single product or service (Name of the product or service)
Product Price
This template can create a marketing mix for a single product or service.
Price to Consumer—(Insert the price)
Price to Distributors/Stores—(Insert if applicable)
Contribution Margin—(Insert if Applicable)
What is the cost to produce the product/service? At which
price point will you sell this product? When setting the
price, remember that it should neither be too low nor high.
Include all fixed and variable costs, including R&D. You can
highlight contribution margin, break-even, and revenue
goals.
In this section, you can name the product/service, describe
the item being sold, and provide a history of how and why
it was developed. Showcase how it can satisfy the needs
and expectations of your customers.
Product Name—(Insert product/service name)
Product Description—(A brief description of your
product or service and the pain point it solves in 1
or 2 lines)
Product Launch Date—(Insert product Launch
Date)
Product Buyer Persona(s)—(Paint a vivid picture of
who your ideal customer is; what they do, what
their motivations are, and what their goals are)
Revenue Goals—(Include the financial target your
business has set)
Revenue to Date—(Evaluate and track the total
revenue for the past year or month)

5. Marketing Mix templatefor a single product or service (Nameof the product or service)