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How to Start an Ice Pop Business

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How to start a gourmet ice pop business presentation by Ice Pop University founder. Full Video presentation on icepopuniversity.com

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How to Start an Ice Pop Business

  1. 1. How to Get Started Basic Supplies/Materials Business Model Production Options Branding Marketing INSIDE THIS COURSE
  2. 2. STRATEGIC PLANNING WORKSHEETS PRODUCTION, BRANDING AND SALES
  3. 3. T H E N U M B E R S ICE POPS SOLD EVERY YEAR 18 BILLION Pops sell on average $2.00­$5.00
  4. 4. The best way to predict your future is to create it. A B R A H A M L I N C O L N FRANK EPPERSON CREATED THE FIRST ICE POP AT 11 YEARS OLD - A C C O R D I N G T O P O P S I C L E
  5. 5. Past Clients & Marketing Partnerships Tom Cruise
  6. 6. NBC Today Show Television
  7. 7. [6]
  8. 8. Florida Get your Business online 2 day event Google
  9. 9. ICE POP UNIVERSITY
  10. 10. STRATEGIC PLANNING WORKSHEETS PRODUCTION, BRANDING AND SALES
  11. 11. CART CHALLENGE 100% Carts provide a very low barrier to entry, and make you very mobile for street vending and catering Could be sole part of your business model. Will require setting up a route and finding high traffic locations Transporting cart is usually the biggest challenge.
  12. 12. SHIP CHALLENGE  100% Pop Clubs and Subscription Boxes and Shipping are huge hidden niches within the industry Could be sole part of your business model. Will require setting up account with shipping companies If adding shipping as part of the business model I recommend waiting until the 2nd year/season in business. Cost of overnight shipping
  13. 13. STORE CHALLENGE 100% Great option with high traffic location, allows you to sell much more products Could be sole part of your business model. Will require finding high foot traffic locations and larger investment High operation cost, Low traffic location, and seasoned operator
  14. 14. WHOLESALE CHALLENGE 100% Provides a variety of options to enter the industry and easier to scale nationally and globally Could be sole part of your business model. Will require setting up accounts, distribution etc. Distribution, freezers, shelf space
  15. 15. EVENTS  CHALLENGE 100% Provides a fun experience and variety of options to enter the industry and easier to scale nationally and globally Could be sole part of your business model. Will require setting up accounts, distribution etc. Distribution, freezers, shelf space
  16. 16. Custom Carts, Wrapper, and Sticks
  17. 17. FRANCHISE   CHALLENGE 100% Provides a turnkey option for getting into the pop business Could be sole part of your business model. Will require purchasing franchise from company and may require purchasing multiple markets Cost and little to no creative control and vendor/supplier flexibility
  18. 18. ICE POP UNIVERSITY Menu
  19. 19. INGREDIENTS N A T U R A L / O R G A N I C L O C A L L Y S O U R C E D P R E - M A D E M I X E S V E G A N S P I K E D / A L C O H O L S P E C I A L I T Y / C U S T O M
  20. 20. ICE POP UNIVERSITY
  21. 21. checklist A place to produce your pops (Home, Commissary) Churches and Day Cares are certified by the health department and with a little negotiation you can probably get them for free or a cheap monthly rate. Blender Juicer Purchase bulk fruit vegetables and herbs Location/High Traffic Exploration Sheet popsicle sticks & Bags Bag Sealer popsicle machine Purchase Cart City Occupational License County Occupational License General Liability Insurance SafeServe Food Manager Certification Equipment Storage Cart Transportation Freezer (for your home) Electricity Company Email address/Website Business Cards Supplies (Cup, Spoons, Napkins) Event Fees Budget Credit Card Processing (SquareUp) Iphone/Smart Phone Set Up Social Media Sites Twitter, Facebook Fanpage, Instagram, yelp.com and foursquare Fanny pack:)
  22. 22. ICE POP UNIVERSITY
  23. 23. Equipment Supplies Ingredients Work Station
  24. 24. E X T R A C T
  25. 25. ICE POPS ARE MORE THAN JUST AN DESSERT THEY ARE AN EXPERIENCE, YOUR POP BRAND MUST CREATE AN EXPERIENCE OR IT WILL DIE! I C E P O P U N I V E R S I T Y . C O M
  26. 26. #IcePopUniversity
  27. 27. BUILDING A SOLID BUSINESS FOUNDATION WILL ALLOW YOU TO GET EVERY DRIP OF PROFIT OUT OF THIS INDUSTRY ICE POP UNIVERSITY
  28. 28. 1. Overview 2. Financial summary and Growth plans 3. Product Details / Packaging Competitive set 4. Pricing 5. Packaging 6. Revenue Streams 7. Manufacturing Plan 8. Distribution Plan 9. Brand Strategy 10.Marketing Strategy 11.Personnel Plan 12.Ownership/Story 13.SWOT analysis 14.Launch strategy 15.Year 1 -Year 2 – 5 plan 16.Financial details Items to include in your strategic working plan for your pops business The Popsicle Business is not a traditional business! It requires a different kind of plan to be successful!
  29. 29. Time Commitment
  30. 30. Real time social media engagement with clients resulted in major accounts with millions of followers RT’ing our post. Helped with credibility, increased followers, and helped get more clients of similar caliber
  31. 31. By posting our social media handles all over our store, business cards, carts etc over just telling them to visit our website. This helped increase social media engagement, let customers guide the conversation with their experience as well as become brand champions for us.
  32. 32. A kickass social media campaign does not replace a horrible product. Perfect the product and social media should further amplfy your word of mouth from clients and customers
  33. 33. Fun engagement with MC Hammer from a conference I was recently at where MC Hammer was the keynote and I posted a video on instagram of a women dancing to his music before he hit the stage. Social Media should be FUN! http://instagram.com/p/ fIxTlNALtF/  With such small burst of engagement. (140 characters or less) It’s much easier to get past the gatekeepers on social media and get the attention of CEO’s, Key Decision Makers and McHammer :)
  34. 34. • The Barriers are down in social media. Makes it easy to connect with anyone. • Social Media Follows = Conversations = Clients
  35. 35. Aside from connecting with potential clients and customers. Social Media is a great way to connect with Journalist.We have received tons of press from connecting with journalist through various social media outlets. @HelpAReporter @SourceBottle Great way to connect with major journalist online
  36. 36. • Follow • Engage in the conversation • When appropriate talk business, but always from the stand point of being of service to them, or connecting to someone who can. But above all create a Win-Win situation for everyone involved.
  37. 37. #IcePopUniversity
  38. 38. checklist •Ice Pop University Business Plan Strategic Planner Workbook Sample Business Plan Sample Branding Plan 30 Days to Lunch Checklist Home Kitchen/Commercial Supply List Popsicle Making Supply List Initial Startup Budget Excel Plug and play cost/profit calculator 8 Week Ice Pop University Social Media planning Sheet Ice Pop U Example Wholesale Package Big Brands Big Clients Worksheet Product Pitching Worksheet BONUS: Recipe Book Do Epic Shit List and more
  39. 39. checklist Ice Pop U Store Equipment List Get Media Attention for your Pop Business Workbook The 11 Media Platform Opportunities Before your Pitch Checklist How to pitch to the Media the RIGHT WAY The Top Stories that journalist like presented to them How to build your own list of journalist Editorial Calendars Examples Stories to pitch the media for an ice pop business Pitching Angles Weekly Social Media Content Strategy Worksheet
  40. 40. checklistWhere to set up Location List Preparing for your First day of cart operations sheet •Catering, Production & Sales Workbook Daily Inventory Tracking Sheet Daily Ice Pop Production Sheet Weekly Cold Calling Catering Worksheet Weekly Catering Calendar Bi-Weekly Wholesale Calendar Weekly Sales Tracker Sample Catering Menu Template Sample Catering Menu Sample Credit Card Authorization Catering Prospecting Worksheet Example Invoice
  41. 41. SUBMIT REVIEWQ&A SESSION ,Once you place order, you will receive a sample business plan to work from. You will have 72 hours from the time of your order to email us your business plan to icepopuniversity@gmail.com for a comprehensive review. You will receive a through review of your business plan, delivered with changes, and a epic strategy plan from Felecia Hatcher 3-5 days We will get on a 30 minute Skype Call to answer any questions you have and get you on the right track to successfully launch and grow your company. Business Plan Review

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