SlideShare a Scribd company logo
3+ YouTube Let’s Play
videos by July
• growing audience
• growing revenue
• growing awareness
• growing reputation
Your Marketing Plan must have a clearly defined
aim :
500 in-app purchases
in the 1st month
500 ReTweets in the
1st month
1 game-dev podcast
interview prior to
release
Your targets must be SMART, i.e. Specific,
Measurable, Assignable, Realistic and Timely:
Specific – target a particular area for improvement.
Measurable – quantify an indicator of progress.
Assignable – specify who will do it.
Realistic – state what can be achieved with your
resources.
Timely– specify when the result(s) can be achieved.
Once you have identified the aim of your Plan you
must establish a set of appropriate targets to
help you successfully achieve it :

More Related Content

Viewers also liked

La planificaciòn
La planificaciònLa planificaciòn
La planificaciòn
KarelysSotillo
 
Laura Burgess A Level Media Evaluation
Laura Burgess A Level Media EvaluationLaura Burgess A Level Media Evaluation
Laura Burgess A Level Media Evaluation109burgess
 
I have a strong motorcycle
I have a strong motorcycleI have a strong motorcycle
I have a strong motorcycleAdhitya Dewi
 
Research presentation
Research presentationResearch presentation
Research presentationcrymeout
 
Media a2 question 3
Media a2 question 3Media a2 question 3
Media a2 question 3chavelange
 
Pagament material ci 14 15
Pagament  material  ci 14 15Pagament  material  ci 14 15
Pagament material ci 14 15Ana Ruiz
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1clwp_cloe06
 
Evaluation of my production work - Part 4
Evaluation of my production work - Part 4 Evaluation of my production work - Part 4
Evaluation of my production work - Part 4 bekah7212
 
AS Media- Film Introduction Evaluation: Q5
AS Media- Film Introduction Evaluation: Q5AS Media- Film Introduction Evaluation: Q5
AS Media- Film Introduction Evaluation: Q5shona_r
 
Candidatos que não compareceram
Candidatos que não compareceramCandidatos que não compareceram
Candidatos que não compareceramRodineri Silva
 
Examenes internacionales expotaller 2010 final
Examenes internacionales expotaller 2010 finalExamenes internacionales expotaller 2010 final
Examenes internacionales expotaller 2010 final
The Mackay School
 
Technologies used throughout the project
Technologies used throughout the projectTechnologies used throughout the project
Technologies used throughout the projectLoreResta_OM12
 
Task 16
Task 16Task 16
Task 16omac92
 
Qontext Integration with CMS
Qontext Integration with CMSQontext Integration with CMS
Qontext Integration with CMS
Qontext
 
Production company research
Production company researchProduction company research
Production company researchjoshua__anthony
 

Viewers also liked (20)

Evaluation+question+4
Evaluation+question+4Evaluation+question+4
Evaluation+question+4
 
La planificaciòn
La planificaciònLa planificaciòn
La planificaciòn
 
Media project
Media projectMedia project
Media project
 
Laura Burgess A Level Media Evaluation
Laura Burgess A Level Media EvaluationLaura Burgess A Level Media Evaluation
Laura Burgess A Level Media Evaluation
 
I have a strong motorcycle
I have a strong motorcycleI have a strong motorcycle
I have a strong motorcycle
 
Research presentation
Research presentationResearch presentation
Research presentation
 
Media a2 question 3
Media a2 question 3Media a2 question 3
Media a2 question 3
 
Bbfc new
Bbfc newBbfc new
Bbfc new
 
Pagament material ci 14 15
Pagament  material  ci 14 15Pagament  material  ci 14 15
Pagament material ci 14 15
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Evaluation of my production work - Part 4
Evaluation of my production work - Part 4 Evaluation of my production work - Part 4
Evaluation of my production work - Part 4
 
AS Media- Film Introduction Evaluation: Q5
AS Media- Film Introduction Evaluation: Q5AS Media- Film Introduction Evaluation: Q5
AS Media- Film Introduction Evaluation: Q5
 
Candidatos que não compareceram
Candidatos que não compareceramCandidatos que não compareceram
Candidatos que não compareceram
 
Allati Jo Kepek
Allati Jo KepekAllati Jo Kepek
Allati Jo Kepek
 
Examenes internacionales expotaller 2010 final
Examenes internacionales expotaller 2010 finalExamenes internacionales expotaller 2010 final
Examenes internacionales expotaller 2010 final
 
Technologies used throughout the project
Technologies used throughout the projectTechnologies used throughout the project
Technologies used throughout the project
 
Bizcochon
BizcochonBizcochon
Bizcochon
 
Task 16
Task 16Task 16
Task 16
 
Qontext Integration with CMS
Qontext Integration with CMSQontext Integration with CMS
Qontext Integration with CMS
 
Production company research
Production company researchProduction company research
Production company research
 

More from Will Cafferkey

Mr monocle – pipeline pdf
Mr monocle – pipeline pdfMr monocle – pipeline pdf
Mr monocle – pipeline pdfWill Cafferkey
 
Last of us pipeline pdf
Last of us pipeline pdfLast of us pipeline pdf
Last of us pipeline pdfWill Cafferkey
 
Music video analysismileycyrus
Music video analysismileycyrusMusic video analysismileycyrus
Music video analysismileycyrusWill Cafferkey
 
Kidcuditechnicalanalysis
KidcuditechnicalanalysisKidcuditechnicalanalysis
KidcuditechnicalanalysisWill Cafferkey
 

More from Will Cafferkey (9)

T shirt analysis will
T shirt analysis willT shirt analysis will
T shirt analysis will
 
Graphics cards
Graphics cardsGraphics cards
Graphics cards
 
Neil druckmann pdf
Neil druckmann pdfNeil druckmann pdf
Neil druckmann pdf
 
Mr monocle – pipeline pdf
Mr monocle – pipeline pdfMr monocle – pipeline pdf
Mr monocle – pipeline pdf
 
Last of us pipeline pdf
Last of us pipeline pdfLast of us pipeline pdf
Last of us pipeline pdf
 
Roles choice
Roles choiceRoles choice
Roles choice
 
Ideas for video table
Ideas for video tableIdeas for video table
Ideas for video table
 
Music video analysismileycyrus
Music video analysismileycyrusMusic video analysismileycyrus
Music video analysismileycyrus
 
Kidcuditechnicalanalysis
KidcuditechnicalanalysisKidcuditechnicalanalysis
Kidcuditechnicalanalysis
 

Marketing plan

  • 1. 3+ YouTube Let’s Play videos by July • growing audience • growing revenue • growing awareness • growing reputation Your Marketing Plan must have a clearly defined aim : 500 in-app purchases in the 1st month 500 ReTweets in the 1st month 1 game-dev podcast interview prior to release Your targets must be SMART, i.e. Specific, Measurable, Assignable, Realistic and Timely: Specific – target a particular area for improvement. Measurable – quantify an indicator of progress. Assignable – specify who will do it. Realistic – state what can be achieved with your resources. Timely– specify when the result(s) can be achieved. Once you have identified the aim of your Plan you must establish a set of appropriate targets to help you successfully achieve it :