This slide was made for Marketing assignment.

1. Pepsodent
Achmad Fiqhi Kurnia
Eunike Yuliana
Micha Paramitha
Raynova Rahmadan

2. Unilever Indonesia
Established in 5 December 1933
Has 43 brands all over Indonesia
Have 8 factory. There are 6 in Jababeka
Cikarang and 2 in Rungkut Industry Surabaya.
Main office in Jakarta
Have 370 distributor: PT. Bahagia Intra Nusa
Close Up ,PT. Artha Prima Gemilang ,PT. Beta
Setia Mega , PT. Tri Sarana Boga, etc
Have more than 6,000 employee
Have 3 subordinate companies:
1. PT. Anugrah Lever
2. PT. Technopia Lever
3. PT. Knorr Indonesia
www. Unilever.co.id/id/aboutus/ourhistory/
http://antirianta.wordpress.com/2013/01/02/4/

3. Company History

4. Company History

5. Product Analysis
Tooth Paste

6. Tooth Brush
Mouth Wash
Kids

8. Next Trend

9. A
C
Quantum Leap

10. Price and Place Analysis
Giant Cikarang
Alfamart Cikarang
Starmart Cikarang

12. Distribution
Factory in Surabaya
Unilever takes 17.8%
Rp 359
profit margin dari
Pepsodent
Based on estimation
Line
2 Main Distributor : Bahagia Intra
Nusa and Gemilang Artha Prima
Rp 2.020
Source: groups.yahoo.com/groups/mitrabisnis/message/52956

13. Distribution
Retailer
Rp 3.000
Source: directly from retailers
Line
Giant Cikarang
Rp 3.650

14. Segmentation Analysis
Rp 14.000
Rp 7.800
Rp 4.090
Rp 3.190
A
AB
B
BC
C
D
E
Rp 13.500
Rp 4.500
Based on price in weight 75 gram
Rp 3.650

15. Positioning
Sikat gigi pagi + malam
(Brush your teeth morning + night)
Strong Teeth

16. Business Level Analysis
Magazine SWA No.18/XXIV/21 August-3 September 2008
Magazine SWA No.16/XXV/27 July-5 August 2009
Magazine SWA No. 15/XXVI/15-28 JULY 2010

17. Business Level Analysis
Indonesia Toothpaste Market Share 2011

18. Based on the market share 2011:
Winner
Top ten
Follower
Participant

19. Top of
Mind
Brand
Recall
Brand
Recognition
Unaware of
Brand

20. Product Life Cycle
Pepsodent Sales
3,000,000,000
2,500,000,000
2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
Sales
Source:
www.unilever.co.id
2005
2006
2007
2008
1,440,000,000
1,720,000,000
1,960,000,000
2,400,000,000
Based on the data above we can say that Pepsodent
is still in the growth stage because their sales are
still increasing

21. Conclusion
&
Recommendation