Principlesof marketing 03 [compatibility mode]Fraz Ali
This document summarizes key topics from Chapter 3 on analyzing a company's marketing environment. It discusses the microenvironment which includes internal groups like management, suppliers, and competitors. It also analyzes the macroenvironment including demographic, economic, natural, technological, political, and cultural forces outside a company's control. Finally, it discusses different ways for companies to respond to changes in the marketing environment, including proactively shaping forces, reacting and adapting, or taking a watchful, reactive approach.
The document summarizes key concepts from Chapter 3 of a marketing textbook. It discusses analyzing a company's microenvironment and macroenvironment. The microenvironment includes internal departments as well as suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment covers demographic, economic, natural, technological, political, and cultural forces. Marketers must understand how these environmental factors influence customers and the business. They can take proactive, reactive, or uncontrollable approaches to responding to changes in the environment.
This document summarizes key topics from Chapter 3 of a marketing textbook. It discusses analyzing a company's microenvironment and macroenvironment. The microenvironment includes internal groups like management and suppliers, as well as external groups like customers, competitors, and publics. The macroenvironment comprises broader forces like demographics, economics, natural environment, politics, culture, and technology that influence marketing. Understanding these environments helps companies respond effectively to changing conditions.
This document outlines key aspects of analyzing a company's marketing environment. It discusses both the microenvironment, consisting of actors close to the company like suppliers and competitors, and the macroenvironment, consisting of broader forces like demographic, economic, technological, political and cultural factors. The company's microenvironment includes internal groups as well as suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment analyzes factors such as demographic changes, economic conditions, the natural environment, technological advances, political and regulatory forces, and cultural values that influence customer behavior. Marketers must understand these environmental factors to effectively respond in a proactive, reactive, or adaptive manner.
This document provides an overview of analyzing a company's marketing environment. It discusses both the microenvironment, which includes factors close to the company like suppliers, marketing intermediaries, customers and competitors. It also discusses the macroenvironment, which includes broad factors like demographic, economic, natural, technological, political and cultural forces. The document outlines how understanding these environmental factors is important for developing marketing strategies and responding to changes in the marketplace.
This document summarizes key topics from Chapter 3 of a marketing textbook. It discusses analyzing a company's internal microenvironment including departments like management, suppliers, marketing intermediaries, competitors, and publics. It also analyzes the external macroenvironment that affects marketing, including demographic trends in population, economic factors like income and spending patterns, natural resources, technological changes, political/legal issues, and cultural values in society. The chapter outlines how companies must respond to changes in both their internal and external operating environment.
This document provides an overview of analyzing a company's marketing environment. It describes the microenvironment which includes actors close to the company like its departments, suppliers, intermediaries, customers and competitors. It also describes the macroenvironment which includes broader demographic, economic, natural, technological, political, social and cultural factors that affect marketing. It emphasizes that the marketing environment influences a company's ability to serve its customers and it concludes with different approaches companies can take to respond to the environment.
This document discusses analyzing a company's marketing environment. It begins by defining the marketing environment and outlining its two components: the microenvironment and macroenvironment.
The microenvironment consists of actors close to the company like its departments, suppliers, marketing intermediaries, customers, and competitors. The macroenvironment includes larger societal forces like demographics, economics, natural environment, technology, politics, and culture.
It then provides detailed descriptions of the factors within each element of the company's microenvironment and macroenvironment and how marketers can respond to changes in the marketing environment in a reactive, proactive, or uncontrollable manner.
Principlesof marketing 03 [compatibility mode]Fraz Ali
This document summarizes key topics from Chapter 3 on analyzing a company's marketing environment. It discusses the microenvironment which includes internal groups like management, suppliers, and competitors. It also analyzes the macroenvironment including demographic, economic, natural, technological, political, and cultural forces outside a company's control. Finally, it discusses different ways for companies to respond to changes in the marketing environment, including proactively shaping forces, reacting and adapting, or taking a watchful, reactive approach.
The document summarizes key concepts from Chapter 3 of a marketing textbook. It discusses analyzing a company's microenvironment and macroenvironment. The microenvironment includes internal departments as well as suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment covers demographic, economic, natural, technological, political, and cultural forces. Marketers must understand how these environmental factors influence customers and the business. They can take proactive, reactive, or uncontrollable approaches to responding to changes in the environment.
This document summarizes key topics from Chapter 3 of a marketing textbook. It discusses analyzing a company's microenvironment and macroenvironment. The microenvironment includes internal groups like management and suppliers, as well as external groups like customers, competitors, and publics. The macroenvironment comprises broader forces like demographics, economics, natural environment, politics, culture, and technology that influence marketing. Understanding these environments helps companies respond effectively to changing conditions.
This document outlines key aspects of analyzing a company's marketing environment. It discusses both the microenvironment, consisting of actors close to the company like suppliers and competitors, and the macroenvironment, consisting of broader forces like demographic, economic, technological, political and cultural factors. The company's microenvironment includes internal groups as well as suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment analyzes factors such as demographic changes, economic conditions, the natural environment, technological advances, political and regulatory forces, and cultural values that influence customer behavior. Marketers must understand these environmental factors to effectively respond in a proactive, reactive, or adaptive manner.
This document provides an overview of analyzing a company's marketing environment. It discusses both the microenvironment, which includes factors close to the company like suppliers, marketing intermediaries, customers and competitors. It also discusses the macroenvironment, which includes broad factors like demographic, economic, natural, technological, political and cultural forces. The document outlines how understanding these environmental factors is important for developing marketing strategies and responding to changes in the marketplace.
This document summarizes key topics from Chapter 3 of a marketing textbook. It discusses analyzing a company's internal microenvironment including departments like management, suppliers, marketing intermediaries, competitors, and publics. It also analyzes the external macroenvironment that affects marketing, including demographic trends in population, economic factors like income and spending patterns, natural resources, technological changes, political/legal issues, and cultural values in society. The chapter outlines how companies must respond to changes in both their internal and external operating environment.
This document provides an overview of analyzing a company's marketing environment. It describes the microenvironment which includes actors close to the company like its departments, suppliers, intermediaries, customers and competitors. It also describes the macroenvironment which includes broader demographic, economic, natural, technological, political, social and cultural factors that affect marketing. It emphasizes that the marketing environment influences a company's ability to serve its customers and it concludes with different approaches companies can take to respond to the environment.
This document discusses analyzing a company's marketing environment. It begins by defining the marketing environment and outlining its two components: the microenvironment and macroenvironment.
The microenvironment consists of actors close to the company like its departments, suppliers, marketing intermediaries, customers, and competitors. The macroenvironment includes larger societal forces like demographics, economics, natural environment, technology, politics, and culture.
It then provides detailed descriptions of the factors within each element of the company's microenvironment and macroenvironment and how marketers can respond to changes in the marketing environment in a reactive, proactive, or uncontrollable manner.
Vii.a.2 Scanning Marketing Environment HHa McGraw-HillHuong Ha
The document discusses scanning the marketing environment. It covers various external forces that affect marketing, including social forces like demographics, economics, technology, competition, and regulations. Demographics include characteristics like age, gender, and income of a population. Economics covers the overall economy and factors like consumer income and spending. Technology discusses innovations and their impact. Competition analyzes alternative forms of competition in a market. Regulations describe various laws and acts that govern business practices. The environmental scan is important for identifying trends to help organizations effectively market their products and services.
This document summarizes key aspects of scanning the macro environment for marketing opportunities. It identifies major trends shaping business like economic shifts, technology growth, and talent shortages. Demographic trends like population age mix and household patterns are also important. The social and cultural environment influences views of nature, organizations, and society. Technological changes drive innovation but also regulation. Political and legal factors see increased legislation and interest groups. Understanding these macro trends is vital for identifying new opportunities in marketing.
The document discusses the components of a marketing information system including internal records and marketing intelligence. It provides examples of how companies gather customer data and segment markets. Additionally, it outlines various external environmental factors that marketers must consider including demographic, economic, sociocultural, technological, natural, and political-legal trends and forces.
Chapter 2. Analyzing the Marketing Environmentrbatec
The marketing environment consists of internal and external factors that affect marketing decisions. The microenvironment includes suppliers, marketing intermediaries, customers, competitors, and publics. The macroenvironment comprises broader societal and industry forces including demographics, economics, natural environment, technology, politics, and culture. Marketers must understand how these forces impact customers and shape opportunities and threats in order to develop and maintain successful relationships.
This presentation discusses the marketing environment, which includes the internal environment and external or macroenvironment. The macroenvironment contains six elements that influence organizations: demographic environment, economic environment, natural environment, political-legal environment, socio-cultural environment, and technological environment. Each element is defined and its key factors are outlined, such as population characteristics for demographic environment, income and economic health for economic environment, and government policies for political-legal environment.
The document discusses the various factors that make up the marketing environment for businesses. It identifies the internal/organizational environment and external/macro environment as the two main elements. The internal environment includes corporate culture, staff relationships, resource constraints, and organizational structure. The external micro environment includes suppliers, intermediaries, competitors, customers, and publics. The broader macro environment encompasses political/legal, economic, social/cultural, technological, ecological, and ethical factors that influence businesses. Marketers must understand how these internal and external forces shape customer behavior and impact business operations.
This document provides an overview of the key external environmental factors that influence organizations:
1) It defines organizational boundaries and environments, noting that all businesses operate within a larger external environment including economic, demographic, technological, political/legal, natural, and socio-cultural factors.
2) These multiple environments present both challenges and opportunities for organizations and include conditions outside their control that can still affect them.
3) The document then provides more detail on several of these key environments including the economic, demographic, technological, political/legal, socio-cultural, and natural environments. It outlines some of the key considerations and impacts of each on business operations and planning.
The document provides an overview of the global environment and forces that affect organizations operating globally. It discusses the task environment including suppliers, distributors, customers, and competitors. It then covers the general environment including economic, technological, sociocultural, demographic, political, and legal forces. It defines globalization and discusses how trade agreements like NAFTA have reduced barriers. It also examines national culture dimensions like individualism/collectivism and their impact on management practices in different countries. Organizations must understand these global forces and cultural differences to effectively operate internationally.
The marketing environment | Suppliers | Marketing intermediariesGaditek
The document summarizes the key elements of a company's marketing environment including:
- The microenvironment comprised of a company's internal operations as well as suppliers, intermediaries, customers, competitors, and publics.
- The macroenvironment including demographic, economic, natural, technological, political, and cultural forces outside a company's control that shape opportunities and threats.
- How changes in these environments like population aging, income shifts, resource scarcity, regulations, and cultural values influence marketing decisions and strategies.
- Approaches companies take to proactively manage their environments like lobbying, partnerships, and influencing public opinion.
This document summarizes the key factors that influence hospitality marketing. It outlines both the macro environment including economic, social, political, technological and ecological factors. It also outlines the micro environment including competitors and customers. It then discusses how these environments influence consumer behavior and the buying process.
The document discusses the marketing environment and its various elements. It defines marketing environment as internal and external factors that affect a firm's marketing strategies. There are three levels of the marketing environment - micro, meso, and macro. It then goes on to explain the key factors under each element of the marketing environment - demographic, economic, socio-cultural, natural, technological, and political. These include factors like population growth, income distribution, social trends, environmental concerns, technological advancements, and government regulations respectively. The document provides details on each of these environmental factors and their impact on marketing.
This document discusses the marketing environment and macroenvironment. It defines the macroenvironment as comprising the demographic, economic, natural, technological, political, and cultural forces outside of marketing that influence it. Each of these macroenvironmental segments are then defined and trends in factors like age structure, family structures, economic conditions, natural resources, technology, laws and regulations, and cultural values are outlined. The document concludes that marketers must understand how these macroenvironmental forces are changing and either take action to influence them or adapt marketing strategies in response.
This document discusses various forces in the external environment that influence organizations, including economic, cultural, demographic, technological, competitive and political-legal forces. It describes how factors like the economy, culture, technology changes, competitors and government policies can impact organizations. It also discusses managing organizations globally and the challenges of operating in different country environments due to differences in factors like culture, laws and trade agreements.
The document discusses key components of a modern marketing information system including internal records, marketing intelligence systems, and methods for tracking macro environmental opportunities. It outlines the steps to improve marketing intelligence through training sales forces, motivating information sharing, and utilizing advisory panels and government data sources. Important macro environmental forces that impact business are identified as demographic, economic, socio-cultural, natural, technological, and political-legal factors. Popular American leisure activities and trends shaping the business landscape are also summarized.
This document analyzes the marketing environment and provides examples of key factors that must be considered. It discusses both the microenvironment including suppliers, customers, competitors, and publics. It also examines the macroenvironment such as demographic trends, economic conditions, natural resources, technology, political landscape, and cultural values that influence marketing strategies. Understanding how these various forces interact is important for adapting to changes in the external environment.
The document discusses the marketing environment, which includes factors that influence a company's ability to transact business. The marketing environment has two levels: the microenvironment consisting of forces close to the company like customers, suppliers, competitors; and the macroenvironment consisting of larger societal forces like demographic, economic, natural, technological, political, and cultural forces. It provides details on the key elements in a company's microenvironment and each of the macroenvironmental forces.
This document summarizes key topics from a chapter on analyzing a company's marketing environment. It discusses the microenvironment which includes actors close to the company like its departments, suppliers, marketing intermediaries, customers, and publics. It also analyzes the macroenvironment external forces such as demographic, economic, natural, technological, political, and cultural environments that affect marketing. These forces create opportunities and threats that companies must respond to in order to build successful relationships with customers.
This document summarizes chapter 3 of a marketing textbook. It discusses analyzing a company's internal microenvironment including top management, suppliers, marketing intermediaries, customer markets, competitors, and publics. It also analyzes the external macroenvironment including demographic, economic, natural, technological, political, and cultural forces. Marketers must understand how these environmental factors influence customers and marketing opportunities and respond either reactively, proactively, or by watching and adapting to changes.
This document summarizes a chapter about analyzing a company's marketing environment. It discusses the microenvironment which includes factors close to the company like its departments, suppliers, customers, competitors and publics. It also discusses the macroenvironment external to the company like demographic, economic, technological, political, and cultural forces. It emphasizes the importance of understanding how these environmental factors influence customers and affect the company's marketing activities.
This document provides an overview of analyzing a company's marketing environment. It discusses both the microenvironment and macroenvironment that affect marketing management. The microenvironment includes internal factors like the company's departments as well as external factors close to the company like suppliers, marketing intermediaries, customers, competitors, and publics. The macroenvironment includes large societal and industry-wide forces like demographic, economic, natural, technological, political, and cultural factors. Understanding both the microenvironment and macroenvironment is important for companies to build successful relationships with customers.
Vii.a.2 Scanning Marketing Environment HHa McGraw-HillHuong Ha
The document discusses scanning the marketing environment. It covers various external forces that affect marketing, including social forces like demographics, economics, technology, competition, and regulations. Demographics include characteristics like age, gender, and income of a population. Economics covers the overall economy and factors like consumer income and spending. Technology discusses innovations and their impact. Competition analyzes alternative forms of competition in a market. Regulations describe various laws and acts that govern business practices. The environmental scan is important for identifying trends to help organizations effectively market their products and services.
This document summarizes key aspects of scanning the macro environment for marketing opportunities. It identifies major trends shaping business like economic shifts, technology growth, and talent shortages. Demographic trends like population age mix and household patterns are also important. The social and cultural environment influences views of nature, organizations, and society. Technological changes drive innovation but also regulation. Political and legal factors see increased legislation and interest groups. Understanding these macro trends is vital for identifying new opportunities in marketing.
The document discusses the components of a marketing information system including internal records and marketing intelligence. It provides examples of how companies gather customer data and segment markets. Additionally, it outlines various external environmental factors that marketers must consider including demographic, economic, sociocultural, technological, natural, and political-legal trends and forces.
Chapter 2. Analyzing the Marketing Environmentrbatec
The marketing environment consists of internal and external factors that affect marketing decisions. The microenvironment includes suppliers, marketing intermediaries, customers, competitors, and publics. The macroenvironment comprises broader societal and industry forces including demographics, economics, natural environment, technology, politics, and culture. Marketers must understand how these forces impact customers and shape opportunities and threats in order to develop and maintain successful relationships.
This presentation discusses the marketing environment, which includes the internal environment and external or macroenvironment. The macroenvironment contains six elements that influence organizations: demographic environment, economic environment, natural environment, political-legal environment, socio-cultural environment, and technological environment. Each element is defined and its key factors are outlined, such as population characteristics for demographic environment, income and economic health for economic environment, and government policies for political-legal environment.
The document discusses the various factors that make up the marketing environment for businesses. It identifies the internal/organizational environment and external/macro environment as the two main elements. The internal environment includes corporate culture, staff relationships, resource constraints, and organizational structure. The external micro environment includes suppliers, intermediaries, competitors, customers, and publics. The broader macro environment encompasses political/legal, economic, social/cultural, technological, ecological, and ethical factors that influence businesses. Marketers must understand how these internal and external forces shape customer behavior and impact business operations.
This document provides an overview of the key external environmental factors that influence organizations:
1) It defines organizational boundaries and environments, noting that all businesses operate within a larger external environment including economic, demographic, technological, political/legal, natural, and socio-cultural factors.
2) These multiple environments present both challenges and opportunities for organizations and include conditions outside their control that can still affect them.
3) The document then provides more detail on several of these key environments including the economic, demographic, technological, political/legal, socio-cultural, and natural environments. It outlines some of the key considerations and impacts of each on business operations and planning.
The document provides an overview of the global environment and forces that affect organizations operating globally. It discusses the task environment including suppliers, distributors, customers, and competitors. It then covers the general environment including economic, technological, sociocultural, demographic, political, and legal forces. It defines globalization and discusses how trade agreements like NAFTA have reduced barriers. It also examines national culture dimensions like individualism/collectivism and their impact on management practices in different countries. Organizations must understand these global forces and cultural differences to effectively operate internationally.
The marketing environment | Suppliers | Marketing intermediariesGaditek
The document summarizes the key elements of a company's marketing environment including:
- The microenvironment comprised of a company's internal operations as well as suppliers, intermediaries, customers, competitors, and publics.
- The macroenvironment including demographic, economic, natural, technological, political, and cultural forces outside a company's control that shape opportunities and threats.
- How changes in these environments like population aging, income shifts, resource scarcity, regulations, and cultural values influence marketing decisions and strategies.
- Approaches companies take to proactively manage their environments like lobbying, partnerships, and influencing public opinion.
This document summarizes the key factors that influence hospitality marketing. It outlines both the macro environment including economic, social, political, technological and ecological factors. It also outlines the micro environment including competitors and customers. It then discusses how these environments influence consumer behavior and the buying process.
The document discusses the marketing environment and its various elements. It defines marketing environment as internal and external factors that affect a firm's marketing strategies. There are three levels of the marketing environment - micro, meso, and macro. It then goes on to explain the key factors under each element of the marketing environment - demographic, economic, socio-cultural, natural, technological, and political. These include factors like population growth, income distribution, social trends, environmental concerns, technological advancements, and government regulations respectively. The document provides details on each of these environmental factors and their impact on marketing.
This document discusses the marketing environment and macroenvironment. It defines the macroenvironment as comprising the demographic, economic, natural, technological, political, and cultural forces outside of marketing that influence it. Each of these macroenvironmental segments are then defined and trends in factors like age structure, family structures, economic conditions, natural resources, technology, laws and regulations, and cultural values are outlined. The document concludes that marketers must understand how these macroenvironmental forces are changing and either take action to influence them or adapt marketing strategies in response.
This document discusses various forces in the external environment that influence organizations, including economic, cultural, demographic, technological, competitive and political-legal forces. It describes how factors like the economy, culture, technology changes, competitors and government policies can impact organizations. It also discusses managing organizations globally and the challenges of operating in different country environments due to differences in factors like culture, laws and trade agreements.
The document discusses key components of a modern marketing information system including internal records, marketing intelligence systems, and methods for tracking macro environmental opportunities. It outlines the steps to improve marketing intelligence through training sales forces, motivating information sharing, and utilizing advisory panels and government data sources. Important macro environmental forces that impact business are identified as demographic, economic, socio-cultural, natural, technological, and political-legal factors. Popular American leisure activities and trends shaping the business landscape are also summarized.
This document analyzes the marketing environment and provides examples of key factors that must be considered. It discusses both the microenvironment including suppliers, customers, competitors, and publics. It also examines the macroenvironment such as demographic trends, economic conditions, natural resources, technology, political landscape, and cultural values that influence marketing strategies. Understanding how these various forces interact is important for adapting to changes in the external environment.
The document discusses the marketing environment, which includes factors that influence a company's ability to transact business. The marketing environment has two levels: the microenvironment consisting of forces close to the company like customers, suppliers, competitors; and the macroenvironment consisting of larger societal forces like demographic, economic, natural, technological, political, and cultural forces. It provides details on the key elements in a company's microenvironment and each of the macroenvironmental forces.
This document summarizes key topics from a chapter on analyzing a company's marketing environment. It discusses the microenvironment which includes actors close to the company like its departments, suppliers, marketing intermediaries, customers, and publics. It also analyzes the macroenvironment external forces such as demographic, economic, natural, technological, political, and cultural environments that affect marketing. These forces create opportunities and threats that companies must respond to in order to build successful relationships with customers.
This document summarizes chapter 3 of a marketing textbook. It discusses analyzing a company's internal microenvironment including top management, suppliers, marketing intermediaries, customer markets, competitors, and publics. It also analyzes the external macroenvironment including demographic, economic, natural, technological, political, and cultural forces. Marketers must understand how these environmental factors influence customers and marketing opportunities and respond either reactively, proactively, or by watching and adapting to changes.
This document summarizes a chapter about analyzing a company's marketing environment. It discusses the microenvironment which includes factors close to the company like its departments, suppliers, customers, competitors and publics. It also discusses the macroenvironment external to the company like demographic, economic, technological, political, and cultural forces. It emphasizes the importance of understanding how these environmental factors influence customers and affect the company's marketing activities.
This document provides an overview of analyzing a company's marketing environment. It discusses both the microenvironment and macroenvironment that affect marketing management. The microenvironment includes internal factors like the company's departments as well as external factors close to the company like suppliers, marketing intermediaries, customers, competitors, and publics. The macroenvironment includes large societal and industry-wide forces like demographic, economic, natural, technological, political, and cultural factors. Understanding both the microenvironment and macroenvironment is important for companies to build successful relationships with customers.
CHAPTER 3 PRINCIPLES OF MARKETING.pptx FOR COLLEGE STUDENTSMariaErikaFerrer
This document summarizes key topics from Chapter 3 of a marketing textbook. It discusses analyzing a company's microenvironment and macroenvironment. The microenvironment includes internal departments as well as suppliers, intermediaries, customers, competitors and publics. The macroenvironment covers demographic, economic, natural, technological, political and cultural forces. It provides examples of trends in each area and how companies can respond either proactively, reactively, or by adapting to uncontrollable forces.
Chapter-3 Marketing: Analyzing the Marketing EnvironmentYousif Solangi
The document outlines the key components of a company's marketing environment, including the microenvironment and macroenvironment. The microenvironment includes factors close to the company like its departments, suppliers, marketing intermediaries, customers, and publics. The macroenvironment comprises broader forces like demographic, economic, natural, technological, political, and cultural factors in the environment. The document discusses how companies must analyze and respond to changes in both the micro and macroenvironments that impact marketing activities.
The document summarizes key concepts from Chapter 3 of a marketing textbook. It discusses analyzing a company's microenvironment and macroenvironment. The microenvironment includes internal departments as well as suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment covers demographic, economic, natural, technological, political, and cultural forces. Marketers must understand how these environmental factors influence customers and the business. They can take proactive, reactive, or uncontrollable approaches to responding to changes in the environment.
The document provides an overview of how companies analyze their marketing environment. It discusses both the microenvironment, which includes factors close to the company like suppliers, marketing intermediaries, customers and competitors. It also discusses the macroenvironment, which includes broader forces like demographic, economic, technological, political and cultural factors. Specifically, it outlines trends in the demographic environment like the aging population and increasing diversity. It also notes major trends in the natural environment like resource shortages and pollution, and in technology like its ability to create new opportunities. Overall the document introduces the key elements of a company's internal and external marketing environment that must be considered for strategic planning.
This document summarizes key concepts from Chapter 3 of the marketing textbook. It discusses analyzing a company's microenvironment and macroenvironment. The microenvironment includes internal groups like management, suppliers, and competitors that directly impact the business. The macroenvironment consists of broader forces such as demographic, economic, technological, political, and cultural factors influencing society and consumer behavior. Understanding these environments helps companies respond effectively to opportunities and threats in the changing marketplace.
This document discusses the various elements that make up a company's macroenvironment. It covers demographic trends like changing age structures and generational differences. Economic factors like income levels and spending patterns are examined. Environmental issues and technological advances are also reviewed. The political and regulatory landscape as well as cultural values and their influence on consumer behavior are summarized. Generational marketing approaches and sustainability strategies are highlighted as ways companies can address macroenvironmental considerations.
The document discusses analyzing a company's marketing environment. It describes the microenvironment as consisting of actors close to the company like suppliers, marketing intermediaries, customers and competitors. The macroenvironment includes larger societal forces like demographic, economic, natural, technological, political and cultural forces. The company must understand how these internal and external factors influence marketing management and customers to build successful relationships.
This document discusses analyzing a company's marketing environment. It covers the microenvironment which includes a company's internal departments, suppliers, intermediaries, customers, competitors, and publics. It also covers the macroenvironment including demographic factors like population trends, economic conditions, technological changes, natural resources, political/social values, and cultural values. The document provides learning objectives on how these environmental factors affect marketing decisions and identifies key trends in each area. It aims to describe the forces outside of a company's control that influence its ability to serve customers.
This document provides an overview of the key components of a company's marketing environment, including the microenvironment and macroenvironment. The microenvironment includes actors close to the company like suppliers, marketing intermediaries, customers and competitors. The macroenvironment includes larger societal forces like demographic, economic, natural, technological, political/social and cultural factors. It explains how these environmental elements can influence marketing opportunities and must be monitored by companies.
we know that business does not operate in the vacuum but in the environment, that is why this presentation try to make you aware of the marketing environment
This document discusses the marketing environment and its influence on companies. It describes the microenvironment as the forces close to the company, including customers, competitors, suppliers and publics. The macroenvironment encompasses larger societal forces like demographic, economic, technological, political and cultural trends. It provides examples of key trends in different macroenvironmental areas and how companies can take a proactive approach to managing their environment.
The document discusses the components of a marketing information system including internal records and marketing intelligence. It provides examples of how companies gather customer data and segment markets. Additionally, it outlines various external environmental factors that marketers must consider including demographic, economic, sociocultural, technological, natural, and political-legal influences on consumer behavior.
This document discusses the marketing environment and its influence on marketing decisions. It describes the microenvironment including customers, competitors, and other actors close to the company. It also analyzes the macroenvironment including demographic, economic, natural, technological, political, and cultural forces. The document provides examples of how changes in these environments impact marketing and outlines legislation affecting marketing. It concludes by explaining reactive and proactive approaches companies can take to respond to the changing marketing environment.
The document discusses the marketing environment and its influence on marketing decisions. It describes the microenvironment including suppliers, marketing intermediaries, competitors, publics, and customers. It then explains the macroenvironment including demographic, economic, natural, technological, political, and cultural forces. It provides examples of how changes in these environments require companies to adapt strategically through new products, services, and policies. Companies can take proactive or reactive approaches to the shifting marketing environment.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!