Presentation of the paper "Marketing in the Hellenic private secondary education during the recession" which was presented in in the 1st International Congress on Management of Educational Units. December 7-9, 2018, Thessaloniki, Greece
SOMOS Educação is the largest K-12 education platform in Brazil. It has various business units including K-12 educational solutions, proprietary schools and language learning. It operates 28 schools with over 19,000 students and has a leading position in the Brazilian textbook market through the PNLD program. The company aims to transition to long-term contracts for its educational materials to increase revenue resilience and client retention. It focuses on expanding early childhood education which has better market fundamentals.
Martin Shelton is a highly experienced leader and manager seeking a new opportunity. He has over 20 years of experience in further education with a proven track record of strategic success. He is currently the Vice Principal of Learning, Standards and Outcomes at a college federation where he is responsible for the strategic plan, quality improvement, and managing a £10 million budget. Shelton has extensive experience developing curriculum, raising achievement rates, and building employer partnerships.
This document discusses business level strategies and how organizations can pursue them. It begins by explaining Porter's three generic business level strategies of overall cost leadership, differentiation, and focus. Examples are given of companies using each strategy, and the pitfalls of each are outlined. The document then discusses evaluating strategy choices based on internal consistency, external environment, strategic advantages, and feasibility. It explains that some strategies work better than others depending on competitive conditions. Finally, it concludes that organizations can combine cost leadership and differentiation strategies provided the overall strategy provides a competitive advantage.
2013 - 2014 Comprehensive Education Plan - 31R605Martin Hsu
This goal aims to improve student performance on Regents exams by having 50% of performance sub-targets met where students score 85 or higher. The sub-targets relate to specific Regents exams in various subject areas. The rationale is based on an analysis of past AP scores, state Regents scores, classroom subgroup data, student learning needs surveys, graduation statistics, and declared majors. Strategies to achieve this goal include differentiated instruction, data-driven instruction, targeted test preparation, and aligning curriculum to Common Core and other standards. Progress will be monitored through analysis of Regents scores.
The document discusses strategic cost analysis and planning collaboration between planners and finance at City University London. It outlines who Develin Consulting is and their experience working with universities. It emphasizes that achieving financial sustainability through scenarios requires planners and finance to work closely together using shared cost analysis and modeling to guide strategic decision making. Key elements of their collaboration include developing rules of thumb for how costs change with activities, creating visualizations to build common understanding, and integrating financial targets into all planning and proposals for change.
Extended GAPs Model to Assess the Quality of Education for Higher Educational...Md. Moulude Hossain
In the globalized world of the current century, higher education is becoming more and more competitive and the leading universities must promote their own institutions not only locally but internationally as well. Higher education is one of the most significant parts of the education system of a country. The main objective of higher education is to develop the new knowledge, explore research works on different social and development issues, anticipate the needs of the economy and prepare highly skilled workers. In these contexts, higher education should be standard, welfare and sustainable development oriented. The report intends to analyze the marketing strategies deployed by higher educational institutions in Bangladesh. The main objective of this study is to explore the quality of higher education of higher educational institutions in Bangladesh. Nonetheless, the paper emphasizes on the students perception and expectations about the present education system of public and private universities, existing problems and challenges faced by the higher education institutions.
On May 1st, the Center for Innovative School Facilities hosted a group workshop led by Adam Rubin of New Visions for Public Schools. Adam led a discussion focusing on education reform and how it is driving the design, construction, and community and administrative infrastructure of school facilities.
SOMOS Educação is the largest K-12 education platform in Brazil. It has various business units including K-12 educational solutions, proprietary schools and language learning. It operates 28 schools with over 19,000 students and has a leading position in the Brazilian textbook market through the PNLD program. The company aims to transition to long-term contracts for its educational materials to increase revenue resilience and client retention. It focuses on expanding early childhood education which has better market fundamentals.
Martin Shelton is a highly experienced leader and manager seeking a new opportunity. He has over 20 years of experience in further education with a proven track record of strategic success. He is currently the Vice Principal of Learning, Standards and Outcomes at a college federation where he is responsible for the strategic plan, quality improvement, and managing a £10 million budget. Shelton has extensive experience developing curriculum, raising achievement rates, and building employer partnerships.
This document discusses business level strategies and how organizations can pursue them. It begins by explaining Porter's three generic business level strategies of overall cost leadership, differentiation, and focus. Examples are given of companies using each strategy, and the pitfalls of each are outlined. The document then discusses evaluating strategy choices based on internal consistency, external environment, strategic advantages, and feasibility. It explains that some strategies work better than others depending on competitive conditions. Finally, it concludes that organizations can combine cost leadership and differentiation strategies provided the overall strategy provides a competitive advantage.
2013 - 2014 Comprehensive Education Plan - 31R605Martin Hsu
This goal aims to improve student performance on Regents exams by having 50% of performance sub-targets met where students score 85 or higher. The sub-targets relate to specific Regents exams in various subject areas. The rationale is based on an analysis of past AP scores, state Regents scores, classroom subgroup data, student learning needs surveys, graduation statistics, and declared majors. Strategies to achieve this goal include differentiated instruction, data-driven instruction, targeted test preparation, and aligning curriculum to Common Core and other standards. Progress will be monitored through analysis of Regents scores.
The document discusses strategic cost analysis and planning collaboration between planners and finance at City University London. It outlines who Develin Consulting is and their experience working with universities. It emphasizes that achieving financial sustainability through scenarios requires planners and finance to work closely together using shared cost analysis and modeling to guide strategic decision making. Key elements of their collaboration include developing rules of thumb for how costs change with activities, creating visualizations to build common understanding, and integrating financial targets into all planning and proposals for change.
Extended GAPs Model to Assess the Quality of Education for Higher Educational...Md. Moulude Hossain
In the globalized world of the current century, higher education is becoming more and more competitive and the leading universities must promote their own institutions not only locally but internationally as well. Higher education is one of the most significant parts of the education system of a country. The main objective of higher education is to develop the new knowledge, explore research works on different social and development issues, anticipate the needs of the economy and prepare highly skilled workers. In these contexts, higher education should be standard, welfare and sustainable development oriented. The report intends to analyze the marketing strategies deployed by higher educational institutions in Bangladesh. The main objective of this study is to explore the quality of higher education of higher educational institutions in Bangladesh. Nonetheless, the paper emphasizes on the students perception and expectations about the present education system of public and private universities, existing problems and challenges faced by the higher education institutions.
On May 1st, the Center for Innovative School Facilities hosted a group workshop led by Adam Rubin of New Visions for Public Schools. Adam led a discussion focusing on education reform and how it is driving the design, construction, and community and administrative infrastructure of school facilities.
The document discusses methods and best practices for budget planning in education. It provides details on the costs of education in the Philippines from grade school through college, including average annual tuition costs. It then offers steps for school budget preparation, such as understanding previous budgets, making assumptions, establishing priorities, staffing priorities, and budgeting for staff expenses before finalizing and sharing the budget. The best practices highlighted include developing a budget calendar, starting early and planning for uncertainties, leveraging projections, participating in meetings, prioritizing line items, and creating multiple budget scenarios.
Financial literacy for essential mathematics studentsAngela Phillips
The document summarizes a project where Year 10 students were divided into groups and tasked with setting up pop-up catering companies to produce and sell products for a profit. The goals were to provide experience in costing, production, marketing and sales while strengthening math and business skills. Feedback found most students enjoyed the activity but lacked financial literacy, overpaying for supplies and not understanding concepts like break-even points. While students said they learned skills like "making money", they struggled to explain specific lessons. Teachers saw slightly improved financial awareness in these students a year later and attribute this in part to the memorable experiential learning activity.
My Strategic Plan - Faculty of Management Science and CommunicationTeressa (Tessa) Reddy
The document outlines the strategic plan for the Faculty of Management Science and Communication at Damelin for 2014-2018. It discusses the vision, mission and values of Damelin as well as an overview of the faculty and its programs. The strategic plan identifies six main goals: increasing research output, excellence in teaching and learning, academic leadership and management, developing market-related programs, establishing relationships with stakeholders, and community engagement. For each goal, the strategic plan provides strategies to achieve the goal and key performance indicators to measure progress. The strategic plan will be implemented over three years through annual planning workshops and integrating the goals into daily operations.
This document provides a course syllabus for an Advanced Microeconomics class. It outlines the course description, learning outcomes, topics to be covered, assessment methods, and other policies. The course aims to analyze how households, firms, and governments make economic decisions and interact in markets. Key topics include demand and supply, consumer behavior, costs, market structures, and market failures. The syllabus also lists the university and program-level learning outcomes that the course supports.
Back to Basics - The traditional approach to increasing University enrolments John Miles
University Marketing departments need to influence the whole marketing mix and not just communications/promotions if they want to achieve sustained long term enrolments.
1) Marketing departments in universities have lost focus on key aspects of marketing like product, price and placement, and instead focus only on promotions.
2) To be effective, marketing departments need to influence all areas of the marketing mix and drive program development by providing data and expertise on industry trends.
3) Developing compelling business cases for new programs that consider student needs and market opportunities can help marketing departments gain influence over academic decisions and boost enrollment.
Wealth Taking or Wealth Making?:What Does The Evidence Tell Us About Effecti...Mike Blamires
This document summarizes research on effective practices in financial capability and entrepreneurship education. It finds that experiential learning methods are most effective. Regular evaluation of activities and assessment of learning outcomes, rather than just knowledge acquisition, is important. System-wide strategies and teacher professional development are needed to fully integrate these topics into curricula.
Cambridge International AS & A Level Economics 9708 ( PDFDrive ).pdfMansyJames
The document outlines a scheme of work for teaching the Cambridge International AS and A Level Economics syllabus, dividing it into topics and providing suggested teaching activities, resources, and guidance for each topic. It covers the AS Level topics of basic economic ideas, the price system, government intervention, and macroeconomics, as well as expanding on these topics at A Level. The scheme of work is intended to help teachers construct and deliver the economics course effectively.
Educating for Entrepreneurial Mindsets (MESHGuide): A critical consideration ...Mike Blamires
UNESCO Education for All: Developing a translational research and knowledge mobilisation strategy for global and local perspectives through MESHGuides (Mapping Education Specialist knowHow).
ICFAI Economics for Managers - work booksmumbahelp
This document provides an introduction to differentiated learning tools that are designed to aid participants in flexible learning programs who have limitations on the time they can spend learning. It describes four unique learning tools - bullet notes, case studies, workbooks, and PEP notes - and explains how they are formatted to introduce concepts, illustrate them through real-life examples, ask questions to help absorption of learning, and share industry experiences. The tools are meant to enhance analytical skills through application-focused learning that can be accessed in short bursts of time as needed. Using these tools is intended to help students stay motivated and facilitate completing their programs earlier.
Wisdom Education Limited is an educational institution established in 2013 with the goal of providing quality education and helping students achieve success. The company's vision is to impart holistic education through various courses to help students excel academically and develop values, while standing out. The company's mission is to create an ideal environment for research and nurturing talent needed for leadership. Wisdom Education Limited offers various products like foreign language courses, animation/computer courses, crash courses, and distance education programs. It aims to target working professionals, students, and people interested in these programs. The company plans to use strategies like selecting experienced teachers and using technology to deliver quality education and achieve its goals.
The STEM Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to the institute’s external marketing and communication strategy. The plan serves as a guide to help reshape brand perception, enhance awareness, and increase applications and enrolment. Secondarily, the implementation of this plan will help build internal culture and pride by fostering engagement among all members of the STEM community: students, parents, administration and faculty, trustees and local and international partners.
In keeping with the strategic goals of STEM’s strategic plan and support of the Apajee’s workforce initiatives developed in collaboration with MS, it is essential that the institute builds on its collaborative marketing efforts to encourage more students to get the training necessary to succeed in today’s world.
Unseen children: under the spotlight - Ofsted South East leadership conferenc...Ofsted
Slides from the Ofsted South East leadership conference held on 7 March 2014. The speakers were:
• Sir Michael Wilshaw, Her Majesty’s Chief Inspector Ofsted
• Matthew Coffey, Regional Director, South East Ofsted
• Dr John Dunford OBE, National pupil premium champion
• Dr Kevan Collins, Chief Executive, Education Endowment Foundation.
PROVIDE 2-3 SENTENCES PER QUESTION1. Describe a time in your lif.docxbriancrawford30935
PROVIDE 2-3 SENTENCES PER QUESTION
1. Describe a time in your life in which you were engaged in a situation with someone of a different culture and how those differences complemented one another.
2. Now consider that you are designing a course with a teacher leader from another culture. In that your cultural backgrounds are different, communicate to this teacher leader your ideas about how to organize the course.
3. Offer one new instructional or leadership strategy that could engage school stakeholders in efforts to globalize the curriculum. Describe how the strategy would positively influence the globalization of education.
4. Select a current event, such as the political unrest in Syria, the continued war in Afghanistan, or the Egypt-Israel border clashes, and identify how continued unrest and crisis may impact the educational systems in these geographic locations. Be sure to include any ideas you may have to mitigate the effects of these circumstances on the educational system.
ALSO,
THIS Global Education Workshop project will be to create a workshop design document/research paper that structures the sequence of activities and content of your module design document/research paper (that you submitted previously) into a PowerPoint presentation for use in your current geographic location to expose educators, school leaders, and community members to the idea of global education as a powerful influence to build rapport, respect, and camaraderie among diverse groups. The focus of this presentation is to prepare them to meet the challenges of today’s global society and global education environment.
Develop 10-12 PowerPoint slides in which you:
Summarize the key points of your research paper to influence your audience to accept global education as a viable inclusion in their lesson planning.
Recommend strategies for accomplishing THE Criterion
Anticipate three (3) questions that participants may have and prepare a slide that answers them.
Create an activity that invites participant involvement.
THE assignment must:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA format. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.
SCORECARD STRATEGY 1
SCORECARD STRATEGY 2
Shannon Foreman
Strategic Management in Dynamic Environments (MGMT 690)
Scorecard Strategy
Colorado Technical University
June 7, 2017
Balances Scorecard and Global Strategy
Balanced scorecard refers to a management system that is used by the management of companies for several purposes. Balanced scorecard is an important tool for measuring and monitoring how the company is progressing towar.
Oil and Gas Product Marketing - March, LagosPetro Nomics
This document provides information about an upcoming three-day oil and gas product marketing course taking place in Lagos, Nigeria from March 16-18, 2015. The course will provide participants with a holistic and data-driven approach to evaluating the oil and gas market and reviewing marketing processes. Participants will gain knowledge in areas like sustainable marketing strategies, market intelligence, price and margin setting, and identifying investment opportunities. The curriculum covers topics such as product pricing mechanisms, sales management, market positioning, and logistics planning. The goal is to broaden participants' understanding of oil and gas product marketing and how to strategically chart a new course for their organizations.
Oil and Gas Product Marketing, March LagosPetro Nomics
This document provides information about an upcoming three-day oil and gas product marketing course taking place in Lagos, Nigeria from March 16-18, 2015. The course will provide participants with a holistic and data-driven approach to evaluating the oil and gas market and reviewing marketing processes. Participants will gain knowledge in areas like sustainable marketing strategies, market intelligence, price and margin setting, and identifying investment opportunities. The curriculum covers topics such as product pricing mechanisms, sales management, market positioning, and logistics planning. The goal is to broaden participants' understanding of oil and gas product marketing and how to strategically chart a new course for their organizations.
1. The document describes fitting several Marshall-Olkin distributions (MOEE, MOEW, MOEP, MOEL) as well as exponential, Weibull, Pareto and Lomax distributions to two real datasets using maximum likelihood estimation in R. For each distribution, it provides the cumulative distribution function, probability distribution function, likelihood function, and maximum likelihood estimates. It performs Kolmogorov-Smirnov goodness of fit tests to compare the fitted distributions to the datasets.
2. Functions for the cumulative distribution function, probability distribution function, and likelihood function are provided for each of the MOEE, MOEW, MOEP, MOEL and MOELFR distributions. Maximum likelihood estimation and Kolmogorov-Sm
The document discusses methods and best practices for budget planning in education. It provides details on the costs of education in the Philippines from grade school through college, including average annual tuition costs. It then offers steps for school budget preparation, such as understanding previous budgets, making assumptions, establishing priorities, staffing priorities, and budgeting for staff expenses before finalizing and sharing the budget. The best practices highlighted include developing a budget calendar, starting early and planning for uncertainties, leveraging projections, participating in meetings, prioritizing line items, and creating multiple budget scenarios.
Financial literacy for essential mathematics studentsAngela Phillips
The document summarizes a project where Year 10 students were divided into groups and tasked with setting up pop-up catering companies to produce and sell products for a profit. The goals were to provide experience in costing, production, marketing and sales while strengthening math and business skills. Feedback found most students enjoyed the activity but lacked financial literacy, overpaying for supplies and not understanding concepts like break-even points. While students said they learned skills like "making money", they struggled to explain specific lessons. Teachers saw slightly improved financial awareness in these students a year later and attribute this in part to the memorable experiential learning activity.
My Strategic Plan - Faculty of Management Science and CommunicationTeressa (Tessa) Reddy
The document outlines the strategic plan for the Faculty of Management Science and Communication at Damelin for 2014-2018. It discusses the vision, mission and values of Damelin as well as an overview of the faculty and its programs. The strategic plan identifies six main goals: increasing research output, excellence in teaching and learning, academic leadership and management, developing market-related programs, establishing relationships with stakeholders, and community engagement. For each goal, the strategic plan provides strategies to achieve the goal and key performance indicators to measure progress. The strategic plan will be implemented over three years through annual planning workshops and integrating the goals into daily operations.
This document provides a course syllabus for an Advanced Microeconomics class. It outlines the course description, learning outcomes, topics to be covered, assessment methods, and other policies. The course aims to analyze how households, firms, and governments make economic decisions and interact in markets. Key topics include demand and supply, consumer behavior, costs, market structures, and market failures. The syllabus also lists the university and program-level learning outcomes that the course supports.
Back to Basics - The traditional approach to increasing University enrolments John Miles
University Marketing departments need to influence the whole marketing mix and not just communications/promotions if they want to achieve sustained long term enrolments.
1) Marketing departments in universities have lost focus on key aspects of marketing like product, price and placement, and instead focus only on promotions.
2) To be effective, marketing departments need to influence all areas of the marketing mix and drive program development by providing data and expertise on industry trends.
3) Developing compelling business cases for new programs that consider student needs and market opportunities can help marketing departments gain influence over academic decisions and boost enrollment.
Wealth Taking or Wealth Making?:What Does The Evidence Tell Us About Effecti...Mike Blamires
This document summarizes research on effective practices in financial capability and entrepreneurship education. It finds that experiential learning methods are most effective. Regular evaluation of activities and assessment of learning outcomes, rather than just knowledge acquisition, is important. System-wide strategies and teacher professional development are needed to fully integrate these topics into curricula.
Cambridge International AS & A Level Economics 9708 ( PDFDrive ).pdfMansyJames
The document outlines a scheme of work for teaching the Cambridge International AS and A Level Economics syllabus, dividing it into topics and providing suggested teaching activities, resources, and guidance for each topic. It covers the AS Level topics of basic economic ideas, the price system, government intervention, and macroeconomics, as well as expanding on these topics at A Level. The scheme of work is intended to help teachers construct and deliver the economics course effectively.
Educating for Entrepreneurial Mindsets (MESHGuide): A critical consideration ...Mike Blamires
UNESCO Education for All: Developing a translational research and knowledge mobilisation strategy for global and local perspectives through MESHGuides (Mapping Education Specialist knowHow).
ICFAI Economics for Managers - work booksmumbahelp
This document provides an introduction to differentiated learning tools that are designed to aid participants in flexible learning programs who have limitations on the time they can spend learning. It describes four unique learning tools - bullet notes, case studies, workbooks, and PEP notes - and explains how they are formatted to introduce concepts, illustrate them through real-life examples, ask questions to help absorption of learning, and share industry experiences. The tools are meant to enhance analytical skills through application-focused learning that can be accessed in short bursts of time as needed. Using these tools is intended to help students stay motivated and facilitate completing their programs earlier.
Wisdom Education Limited is an educational institution established in 2013 with the goal of providing quality education and helping students achieve success. The company's vision is to impart holistic education through various courses to help students excel academically and develop values, while standing out. The company's mission is to create an ideal environment for research and nurturing talent needed for leadership. Wisdom Education Limited offers various products like foreign language courses, animation/computer courses, crash courses, and distance education programs. It aims to target working professionals, students, and people interested in these programs. The company plans to use strategies like selecting experienced teachers and using technology to deliver quality education and achieve its goals.
The STEM Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to the institute’s external marketing and communication strategy. The plan serves as a guide to help reshape brand perception, enhance awareness, and increase applications and enrolment. Secondarily, the implementation of this plan will help build internal culture and pride by fostering engagement among all members of the STEM community: students, parents, administration and faculty, trustees and local and international partners.
In keeping with the strategic goals of STEM’s strategic plan and support of the Apajee’s workforce initiatives developed in collaboration with MS, it is essential that the institute builds on its collaborative marketing efforts to encourage more students to get the training necessary to succeed in today’s world.
Unseen children: under the spotlight - Ofsted South East leadership conferenc...Ofsted
Slides from the Ofsted South East leadership conference held on 7 March 2014. The speakers were:
• Sir Michael Wilshaw, Her Majesty’s Chief Inspector Ofsted
• Matthew Coffey, Regional Director, South East Ofsted
• Dr John Dunford OBE, National pupil premium champion
• Dr Kevan Collins, Chief Executive, Education Endowment Foundation.
PROVIDE 2-3 SENTENCES PER QUESTION1. Describe a time in your lif.docxbriancrawford30935
PROVIDE 2-3 SENTENCES PER QUESTION
1. Describe a time in your life in which you were engaged in a situation with someone of a different culture and how those differences complemented one another.
2. Now consider that you are designing a course with a teacher leader from another culture. In that your cultural backgrounds are different, communicate to this teacher leader your ideas about how to organize the course.
3. Offer one new instructional or leadership strategy that could engage school stakeholders in efforts to globalize the curriculum. Describe how the strategy would positively influence the globalization of education.
4. Select a current event, such as the political unrest in Syria, the continued war in Afghanistan, or the Egypt-Israel border clashes, and identify how continued unrest and crisis may impact the educational systems in these geographic locations. Be sure to include any ideas you may have to mitigate the effects of these circumstances on the educational system.
ALSO,
THIS Global Education Workshop project will be to create a workshop design document/research paper that structures the sequence of activities and content of your module design document/research paper (that you submitted previously) into a PowerPoint presentation for use in your current geographic location to expose educators, school leaders, and community members to the idea of global education as a powerful influence to build rapport, respect, and camaraderie among diverse groups. The focus of this presentation is to prepare them to meet the challenges of today’s global society and global education environment.
Develop 10-12 PowerPoint slides in which you:
Summarize the key points of your research paper to influence your audience to accept global education as a viable inclusion in their lesson planning.
Recommend strategies for accomplishing THE Criterion
Anticipate three (3) questions that participants may have and prepare a slide that answers them.
Create an activity that invites participant involvement.
THE assignment must:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA format. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.
SCORECARD STRATEGY 1
SCORECARD STRATEGY 2
Shannon Foreman
Strategic Management in Dynamic Environments (MGMT 690)
Scorecard Strategy
Colorado Technical University
June 7, 2017
Balances Scorecard and Global Strategy
Balanced scorecard refers to a management system that is used by the management of companies for several purposes. Balanced scorecard is an important tool for measuring and monitoring how the company is progressing towar.
Oil and Gas Product Marketing - March, LagosPetro Nomics
This document provides information about an upcoming three-day oil and gas product marketing course taking place in Lagos, Nigeria from March 16-18, 2015. The course will provide participants with a holistic and data-driven approach to evaluating the oil and gas market and reviewing marketing processes. Participants will gain knowledge in areas like sustainable marketing strategies, market intelligence, price and margin setting, and identifying investment opportunities. The curriculum covers topics such as product pricing mechanisms, sales management, market positioning, and logistics planning. The goal is to broaden participants' understanding of oil and gas product marketing and how to strategically chart a new course for their organizations.
Oil and Gas Product Marketing, March LagosPetro Nomics
This document provides information about an upcoming three-day oil and gas product marketing course taking place in Lagos, Nigeria from March 16-18, 2015. The course will provide participants with a holistic and data-driven approach to evaluating the oil and gas market and reviewing marketing processes. Participants will gain knowledge in areas like sustainable marketing strategies, market intelligence, price and margin setting, and identifying investment opportunities. The curriculum covers topics such as product pricing mechanisms, sales management, market positioning, and logistics planning. The goal is to broaden participants' understanding of oil and gas product marketing and how to strategically chart a new course for their organizations.
Similar to Marketing in the Hellenic private secondary education during the recession (20)
1. The document describes fitting several Marshall-Olkin distributions (MOEE, MOEW, MOEP, MOEL) as well as exponential, Weibull, Pareto and Lomax distributions to two real datasets using maximum likelihood estimation in R. For each distribution, it provides the cumulative distribution function, probability distribution function, likelihood function, and maximum likelihood estimates. It performs Kolmogorov-Smirnov goodness of fit tests to compare the fitted distributions to the datasets.
2. Functions for the cumulative distribution function, probability distribution function, and likelihood function are provided for each of the MOEE, MOEW, MOEP, MOEL and MOELFR distributions. Maximum likelihood estimation and Kolmogorov-Sm
A personal statistical analysis that I conducted in S.P.S.S. and the R programming language. A logistic regression was performed in order to investigate which myopic factors are the most significant.
This document provides a flow chart for selecting popular statistical tests based on characteristics of the data. It asks a series of questions to determine the appropriate univariate or multivariable test for difference, correlation, or time to event outcomes. Based on the number of groups, sample size, type of outcome, and whether the data is paired or independent, different tests are considered valid including t-tests, ANOVA, regression, and non-parametric alternatives. The flow chart is intended to help researchers select the right statistical analysis for their medical research data.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
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9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
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Marketing in the Hellenic private secondary education during the recession
1. MARKETING IN ΤΗΕ HELLENIC PRIVATE SECONDARY EDUCATION
DURING THE RECESSION
2. The purpose of this research, which was conducted between 15 June
2018 and 10 September 2018, is to investigate whether, during the
economic crisis, various secondary-education organizations in Greece
develop and pursue a marketing strategy
7. A single cross-sectional study of 125 educational organizations
Educational Organizations
• 75 (60%) secondary tutorial schools
23 (18.4%) foreign language
centres
• 12 (9.6%) private tutorial schools
• 8 (6.4%) private secondary schools
• 7 (5.6%) study centres
8. PRINCIPALS QUALIFICATION
• In 88 (71.5%) organizations, the principals
are qualified Mathematicians, Physicists,
Chemists or Teachers of Language and
Literature
• In 6 (4.8%), degree holders of Economics
and Business Administration Departments
• In 20 (16%), they hold a Master’s Degree,
either in their field of expertise or in the
pedagogy of their discipline
• In 6 (4.8%) principals hold a post-graduate
degree in business administration and in
the administration of an educational
institution
• In 3 of them (2.4%) are PhD’s
10. Number of scientific staff members employed
Scientific staff
• 77 (61,6%) employ from 1 to 10 scientists
• 28 (22.4%) from 10 to 20
• 8 (6.4%) from 20 to 30
• 7 (5.6%) from 30 to 40
• 3 (2.4%) from 40 to 50
• 2 (1.6%) more than 50
11. Concerning the implementation of a marketing plan
Strategy
• 67 (54%) do not produce a
marketing plan
• 19 (15%) mixed strategy
• 15 (12%) prefer diversification
strategy
• 15 (12%) focus strategy
• 9 (7%) low-cost strategy
Mixed strategies mainly focus on the
services offered and the school curriculum,
Low cost strategies focus on the tuition
price and the operation cost
12. Even though all educational institutions
.
Why ???
design their premises
to be appropriate for courses
set a pricing
policy
This fact could suggest that
these organizations are not aware
of what marketing is exactly
they claim that
they do not follow a marketing plan
invest in equipment
and advertising
plan curricula
and educational material
13. PRINCIPALS QUALIFICATION
• Only 12 (9,6%), degree holders
of Economics and Business Administration
Departments or post-graduate degree in
business administration and in the
administration of an educational institution
Mathematician
31%
Physicist
22%
Master in business
administration or in
the administration of
an educational
institution
Teacher of Language
and Literature
17%
Master Degree in
their field of expertise
or in the pedagogy
16%
Chemist
2%
Degree holder of
Economics and
Business
Administration
Departments
5%
PhD
2%
14. Of the organizations that implement a marketing plan
Τhe marketing department
48%
52
%
29 (48.3%)
outsourced their
marketing campaigns2931 (51.7%) made
their own plan
31
15. The units who outsourced their marketing campaigns
spent almost 30% more money than those who made
their own plan
Private tutorial schools, private secondary or high schools and study
centres more likely prefer for their marketing plan
On the other hand, tutorial schools prefer internal marketing
16. The factor was considered to be the most important
4 p’s marketing mix
68%
18%
10%
3%
In 6 (10%) units
Promotion
3
In 2 (3%) units
Place
4
The services offered
and the school
curriculum in 41
(68%) organisations
Product
1
In 11 (18%) facilities
Price
2
18. Funds invested in the design and implementation of institutions project per year
INVESTMENT
2,4%
3 spend
3,000 to 4,000 €
14 spend
1,000 to 2,000 €
30,5%
15 spend
up to 1,000 €
25,4%
6,8%
4 spend
4,000 to 5,000 €
TOTAL
INVESTMENT
spend… €
5 spend
2,000 to 3,000 €
23,7%
19. 5114 € for private secondary or high schools,
4300 € for study centres,
3062 € for foreign language schools,
2842 € for private tutorial schools and
983 € for tutorial schools
A mean rank score in the cost of the marketing plan per year between the
different educational organizations is
As more money is spent on the marketing,
the students’ number increases
22. A percent Improvement in students' academic performance
Academic performance
9
16
10
18
0
2
4
6
8
10
12
14
16
18
20
5 10 15 20
There was a positive
correlation between the
average percentage change in
the student's academic
performance and the
percentage change in the
organisation's earnings after
the completion of the project
23. A percent increase in the number of scientific staff members being employed in these organisations
Scientific staff members
25
22
8
1 1
0
5
10
15
20
25
30
5 10 15 25 50
The more scientific staff members there are,
the higher the cost of the marketing plan.
26. A Mann – Whitney U test showed that difference (U=577.500, p=.026<.05) with a mean
rank score of 34.91 for the outworkers and 25.25 for the internal department
A statistically significant difference in the cost of the marketing plan per year
between the different marketing operators
A Kruskal-Wallis H test with 𝑥2
(4)=27.744, p<.05 indicate that private secondary or
high schools pay more for their annual marketing plan. with a mean rank score of
51.14 for private secondary or high schools, 43 for study centres, 30.62 for foreign
language schools, 28.42 for private tutorial schools and 9.83 for tutorial schools
.
A statistically significant difference in the cost of the marketing plan per year
between the different educational organizations
Nonparametric tests can be used to determine if there are any statistically significant differences between two or more groups of an
independent variable on a continuous or ordinal dependent variable. In the case of two independent groups, the Mann – Whitney U
test is used, while in the case of more than two groups the Kruskal-Wallis H test is appropriate
Nonparametric tests
27. I. A Fisher’s test was calculated comparing the kind of the educational organization and the marketing
operator.
Private tutorial schools, private secondary or high schools and study centres more likely prefer
for their marketing plan than internal marketing teams. On the other hand, tutorial schools prefer
internal marketing. A significant interaction was found (p= .009 < .01)
II. Primary outcome results indicated a significant interaction in the sections that the organisation’s
strategy is focused and the marketing strategy that is pursued found (p= .002 < .01)
Mixed strategies mainly focus on the services offered and the school curriculum,
while low cost strategies focus on the tuition price and the operation cost
Fisher’s test
For a χ2 test of association, a recommendation on sample size that is commonly used is that no cell in the table should have an
expected frequency of less than one, and that no more than 20% of the cells should have an expected frequency of less than five. If the
expected frequencies and the sample size are too small, then Fisher's exact test can be used
28. Relationship between the amount of money that is invested in the marketing plan per year
and the number of students (r=.699, n=59, p<.001)
As more money is spent on the marketing,
the students’ number increases
The number of scientific staff members employed relates to the cost of the marketing
plan per year (r=.581, n=59, p<.001)
The more scientific staff members there are,
the higher the cost of the marketing plan.
Correlation coefficients are used to assess the strength and direction of the linear relationships between pairs of variables.
Because of the fact that all the variables are not normally distributed, Spearman's correlation coefficient is used
CORRELATIONS AND RELATIONSHIPS (p<.001)
29. I. The percentage of the organisation's pre-tax profits after the completion of the project and the percentage
change in the organisation's earnings after the completion of the project (𝑟𝑠 = .776, n = 51)
II. The percentage of new enrolments after the completion of the project and the percentage change of the
organisation's pre-tax profits after the completion of the project (𝑟𝑠 = .638, n = 55)
III.The average percentage change in the student's academic performance and the percentage change in the
organisation's earnings after the completion of the project (𝑟𝑠 = .464, n = 51)
Use these slide templates to insert text
TEXT STYLECORRELATIONS AND RELATIONSHIPS (p<.01)
As for the correlation analysis, it was interesting to note that all the following variables were correlated at the p <.01
significance level by using Spearman's rank-order coefficient. There was a positive correlation between: