Marketing in the 21st century
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This document contains biographical information about Selvarasu A Mutharasu who is a professor of marketing at Annamalai University. It lists his educational background and qualifications. The document appears to be a series of slides for a presentation on topics related to branding, customer centricity, and marketing strategies. Key topics discussed include brand positioning, effective communications, customer decision making, omni-channel strategies, and creating win-win strategies.
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![Selvarasu A Mutharasu
Professor [Marketing]
Dept. of Business Administration
Annamalai University
selvarasu a. mutharasu
kuzhandai,
B.Sc. (Agri.), M.B.A., Ph.D.,
Marketing (Wharton University,
USA),
Master of Research Tools (RCTD,
Canada).,
AIMS-USA-IIM INDIA(First Prize for
Best Research Paper),
Professor of Business
Administration[Marketing]
Founder President,
MRSI.AU.Marketing Forum
Department of Business
Administration
Faculty of Arts
Annamalai University
Annamalai Nagar. 608 002
aselvarasu@me.com, Mobile:
9442995980 Res. +91-4144-224980 03/19/14 1Selvarasu A Mutharasu, Annamalai University](https://image.slidesharecdn.com/marketinginthe21stcentury-140318220100-phpapp02/85/Marketing-in-the-21st-century-1-320.jpg)
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.
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https://instblast.com/instagram/free-instagram-views
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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No Cookies, No Problem - Steve Krull, Be Found Online
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Efficient Website Management for Digital Marketing Pros
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Boost Your Instagram Views Instantly Proven Free Strategies.
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Marketing in the 21st century
- 1. Selvarasu A Mutharasu Professor [Marketing] Dept. of Business Administration Annamalai University selvarasu a. mutharasu kuzhandai, B.Sc. (Agri.), M.B.A., Ph.D., Marketing (Wharton University, USA), Master of Research Tools (RCTD, Canada)., AIMS-USA-IIM INDIA(First Prize for Best Research Paper), Professor of Business Administration[Marketing] Founder President, MRSI.AU.Marketing Forum Department of Business Administration Faculty of Arts Annamalai University Annamalai Nagar. 608 002 aselvarasu@me.com, Mobile: 9442995980 Res. +91-4144-224980 03/19/14 1Selvarasu A Mutharasu, Annamalai University
- 2. Brand Customer Strategies 03/19/14 2Selvarasu A Mutharasu, Annamalai University
- 3. 03/19/14Selvarasu A Mutharasu, Annamalai University 3 Apple Inc.
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- 15. Brand Mantra Marketing Strategy and Brand Positioning Customer Decision Making and the Role of Brand Effective Brand Communications Strategies and Repositioning Strategies 03/19/14 15Selvarasu A Mutharasu, Annamalai University
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- 18. Customer Centricity The Limits of Product-Centric Thinking The Opportunities and Challenges of Customer Centricity How Can Customer Centricity Be Profitable? 03/19/14 18Selvarasu A Mutharasu, Annamalai University
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- 22. Win-Win Game of Non-Zero Sum Strategies Omni-Channel Strategy and Online-Offline Interaction How to Find Lead Users and Facilitate Influence and Contagion Targeting and Messaging, Pricing to Value, Customer Access and Distribution 03/19/14Selvarasu A Mutharasu, Annamalai University 22
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- 29. Buyers’ Market Sellers’ Market 03/19/14Selvarasu A Mutharasu, Annamalai University 29
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- 32. Brand Experience Customer Experience Strategic Expereince 03/19/14Selvarasu A Mutharasu, Annamalai University 32
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- 36. Be a Customer Centric Marketer Be focused on Strong Brands Pricing and Distribution strategies To Pull and To Push Collaborators 03/19/14Selvarasu A Mutharasu, Annamalai University 36
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