Submit Search
Upload
Marketing Fundamentals
•
Download as PPSX, PDF
•
0 likes
•
405 views
Marius FAILLOT DEVARRE
Follow
To provide the learner with an overview of the basic principles and practices of marketing
Read less
Read more
Business
News & Politics
Report
Share
Report
Share
1 of 39
Download now
Recommended
Marketing Fundamentals
Marketing Fundamentals
Marius FAILLOT DEVARRE
Chapter 1 The Principles of Marketing
Chapter 1 The Principles of Marketing
Leah May Cabugao
Concept of Marketing Principle in an Organization
Concept of Marketing Principle in an Organization
Instant Assignment Help UAE
Principle of marketing BY PHILIP KOTLER AND GARY ARMSTRONG
Principle of marketing BY PHILIP KOTLER AND GARY ARMSTRONG
WashdevChouhan
Introduction to Marketing (BBA I)
Introduction to Marketing (BBA I)
Durgesh S
Modern marketing concepts
Modern marketing concepts
balirahul1
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Rafique Ahmed Khattak
Pmt l1 - what is marketing - nature and scope
Pmt l1 - what is marketing - nature and scope
nfnqindia
Recommended
Marketing Fundamentals
Marketing Fundamentals
Marius FAILLOT DEVARRE
Chapter 1 The Principles of Marketing
Chapter 1 The Principles of Marketing
Leah May Cabugao
Concept of Marketing Principle in an Organization
Concept of Marketing Principle in an Organization
Instant Assignment Help UAE
Principle of marketing BY PHILIP KOTLER AND GARY ARMSTRONG
Principle of marketing BY PHILIP KOTLER AND GARY ARMSTRONG
WashdevChouhan
Introduction to Marketing (BBA I)
Introduction to Marketing (BBA I)
Durgesh S
Modern marketing concepts
Modern marketing concepts
balirahul1
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Chapter 1 field of marketing.ppt ( BBA 1st Semester ) By Rafique Ahmed Khattak
Rafique Ahmed Khattak
Pmt l1 - what is marketing - nature and scope
Pmt l1 - what is marketing - nature and scope
nfnqindia
consumer behavior
consumer behavior
harshit kasliwal
What is marketing by Maxwell Ranasinghe
What is marketing by Maxwell Ranasinghe
Maxwell Ranasinghe
Marketing jitendra singh
Marketing jitendra singh
Jitendra Singh
Marketing management
Marketing management
Akankshya Patnaik
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Md Shaifullar Rabbi
Strategic planning and mission statement
Strategic planning and mission statement
Ahmad Idrees
Introduction to marketing principles week 1
Introduction to marketing principles week 1
Rachel Coles
Role Of Social Media In Contemporary Marketing
Role Of Social Media In Contemporary Marketing
Isman Tanuri
Unit 1 introduction to marketing - Class 11 - CBSE - 2016/17
Unit 1 introduction to marketing - Class 11 - CBSE - 2016/17
Lovell Menezes
INTRODUCTION OF MARKETING
INTRODUCTION OF MARKETING
faizpis
Nature, scope and evolution of marketing
Nature, scope and evolution of marketing
Maxwell Ranasinghe
Marketing nature scope
Marketing nature scope
Parth Gupta
Module 2 buyer's behavior
Module 2 buyer's behavior
shibasunar
Marketing strategy principles revealed
Marketing strategy principles revealed
angelntowle
Fmcg
Fmcg
Dipesh Vora
PPT UTS (Social marketing)
PPT UTS (Social marketing)
Safa Alattas
Evolution of marketing concept
Evolution of marketing concept
Saleh Bazi
Introduction to marketing management
Introduction to marketing management
Manish Parihar
ajaykumarta-Unit 1 introduction to marketing management
ajaykumarta-Unit 1 introduction to marketing management
ajay kumarta
Fundamental Of Marketing For Orientation
Fundamental Of Marketing For Orientation
Holostik India Ltd.
Preguntas de rincon todas
Preguntas de rincon todas
cristinaurbano
How laws are made student notes
How laws are made student notes
Matt Frost
More Related Content
What's hot
consumer behavior
consumer behavior
harshit kasliwal
What is marketing by Maxwell Ranasinghe
What is marketing by Maxwell Ranasinghe
Maxwell Ranasinghe
Marketing jitendra singh
Marketing jitendra singh
Jitendra Singh
Marketing management
Marketing management
Akankshya Patnaik
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Md Shaifullar Rabbi
Strategic planning and mission statement
Strategic planning and mission statement
Ahmad Idrees
Introduction to marketing principles week 1
Introduction to marketing principles week 1
Rachel Coles
Role Of Social Media In Contemporary Marketing
Role Of Social Media In Contemporary Marketing
Isman Tanuri
Unit 1 introduction to marketing - Class 11 - CBSE - 2016/17
Unit 1 introduction to marketing - Class 11 - CBSE - 2016/17
Lovell Menezes
INTRODUCTION OF MARKETING
INTRODUCTION OF MARKETING
faizpis
Nature, scope and evolution of marketing
Nature, scope and evolution of marketing
Maxwell Ranasinghe
Marketing nature scope
Marketing nature scope
Parth Gupta
Module 2 buyer's behavior
Module 2 buyer's behavior
shibasunar
Marketing strategy principles revealed
Marketing strategy principles revealed
angelntowle
Fmcg
Fmcg
Dipesh Vora
PPT UTS (Social marketing)
PPT UTS (Social marketing)
Safa Alattas
Evolution of marketing concept
Evolution of marketing concept
Saleh Bazi
Introduction to marketing management
Introduction to marketing management
Manish Parihar
ajaykumarta-Unit 1 introduction to marketing management
ajaykumarta-Unit 1 introduction to marketing management
ajay kumarta
Fundamental Of Marketing For Orientation
Fundamental Of Marketing For Orientation
Holostik India Ltd.
What's hot
(20)
consumer behavior
consumer behavior
What is marketing by Maxwell Ranasinghe
What is marketing by Maxwell Ranasinghe
Marketing jitendra singh
Marketing jitendra singh
Marketing management
Marketing management
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Tourism Marketing and Future-Tourism Marketing (Tourism & Hospitality Managem...
Strategic planning and mission statement
Strategic planning and mission statement
Introduction to marketing principles week 1
Introduction to marketing principles week 1
Role Of Social Media In Contemporary Marketing
Role Of Social Media In Contemporary Marketing
Unit 1 introduction to marketing - Class 11 - CBSE - 2016/17
Unit 1 introduction to marketing - Class 11 - CBSE - 2016/17
INTRODUCTION OF MARKETING
INTRODUCTION OF MARKETING
Nature, scope and evolution of marketing
Nature, scope and evolution of marketing
Marketing nature scope
Marketing nature scope
Module 2 buyer's behavior
Module 2 buyer's behavior
Marketing strategy principles revealed
Marketing strategy principles revealed
Fmcg
Fmcg
PPT UTS (Social marketing)
PPT UTS (Social marketing)
Evolution of marketing concept
Evolution of marketing concept
Introduction to marketing management
Introduction to marketing management
ajaykumarta-Unit 1 introduction to marketing management
ajaykumarta-Unit 1 introduction to marketing management
Fundamental Of Marketing For Orientation
Fundamental Of Marketing For Orientation
Viewers also liked
Preguntas de rincon todas
Preguntas de rincon todas
cristinaurbano
How laws are made student notes
How laws are made student notes
Matt Frost
What will matter
What will matter
Matt Frost
Maaneet the eternal JUNE 2013
Maaneet the eternal JUNE 2013
maaneet_theeternal
TELECOM PERSONAL - Experiencias de Servicios Móviles en Argentina
TELECOM PERSONAL - Experiencias de Servicios Móviles en Argentina
Daniel Osorio
Power standards2012 2013[1]
Power standards2012 2013[1]
Atlanta K12 Design Challenge
Social Media - Nonsens oder Strategie?
Social Media - Nonsens oder Strategie?
schaetzelein
Ooad
Ooad
jojikhan
Ooad
Ooad
Hari Aryal
Mis notes
Mis notes
PT Education, Indore
Management Information System (Full Notes)
Management Information System (Full Notes)
Harish Chand
Viewers also liked
(11)
Preguntas de rincon todas
Preguntas de rincon todas
How laws are made student notes
How laws are made student notes
What will matter
What will matter
Maaneet the eternal JUNE 2013
Maaneet the eternal JUNE 2013
TELECOM PERSONAL - Experiencias de Servicios Móviles en Argentina
TELECOM PERSONAL - Experiencias de Servicios Móviles en Argentina
Power standards2012 2013[1]
Power standards2012 2013[1]
Social Media - Nonsens oder Strategie?
Social Media - Nonsens oder Strategie?
Ooad
Ooad
Ooad
Ooad
Mis notes
Mis notes
Management Information System (Full Notes)
Management Information System (Full Notes)
Similar to Marketing Fundamentals
CHAPTER-1 AND CHAPTER-2 PPT OF POM.pptx
CHAPTER-1 AND CHAPTER-2 PPT OF POM.pptx
VEENANMAI002515
Consumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docx
maxinesmith73660
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
hariharan n
Introduction to marketing
Introduction to marketing
Bench Mate
A Study/Project on Customer Perception towards Titan Products by Titan Indust...
A Study/Project on Customer Perception towards Titan Products by Titan Indust...
Aditya Gupta
Marketing management
Marketing management
TalentAcquisition28
INTRODUCTION TO MARKETING MANAGEMENT
INTRODUCTION TO MARKETING MANAGEMENT
Dr. Durgaprasad Navulla
Pharma Marketing Management_Chapter 1.pptx
Pharma Marketing Management_Chapter 1.pptx
ankita974745
Consumer behaviour and marketing concept
Consumer behaviour and marketing concept
Dipankar Dutta
Ba5207 Marketing Management
Ba5207 Marketing Management
Surendher Emrose
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETING
Saumya Kumar
Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)
kelly112
Ethics 3 notes kerala university mba
Ethics 3 notes kerala university mba
POOJA UDAYAN
Chapter one
Chapter one
resmawa
Basics of Marketing.pptx
Basics of Marketing.pptx
supriya ghanekar
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
neha deshmukh
mba ist year course Marketing managemet.pptx
mba ist year course Marketing managemet.pptx
mbadepartment5
Textbook compiled by RAHUL SARRAF .
Textbook compiled by RAHUL SARRAF .
Rahul Sarraf
Marketing Management
Marketing Management
Hemant Babhulkar
Marketing Management module 1 uma k
Marketing Management module 1 uma k
Dr UMA K
Similar to Marketing Fundamentals
(20)
CHAPTER-1 AND CHAPTER-2 PPT OF POM.pptx
CHAPTER-1 AND CHAPTER-2 PPT OF POM.pptx
Consumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docx
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Introduction to marketing
Introduction to marketing
A Study/Project on Customer Perception towards Titan Products by Titan Indust...
A Study/Project on Customer Perception towards Titan Products by Titan Indust...
Marketing management
Marketing management
INTRODUCTION TO MARKETING MANAGEMENT
INTRODUCTION TO MARKETING MANAGEMENT
Pharma Marketing Management_Chapter 1.pptx
Pharma Marketing Management_Chapter 1.pptx
Consumer behaviour and marketing concept
Consumer behaviour and marketing concept
Ba5207 Marketing Management
Ba5207 Marketing Management
NATURE AND SCOPE OF MARKETING
NATURE AND SCOPE OF MARKETING
Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)
Ethics 3 notes kerala university mba
Ethics 3 notes kerala university mba
Chapter one
Chapter one
Basics of Marketing.pptx
Basics of Marketing.pptx
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
mba ist year course Marketing managemet.pptx
mba ist year course Marketing managemet.pptx
Textbook compiled by RAHUL SARRAF .
Textbook compiled by RAHUL SARRAF .
Marketing Management
Marketing Management
Marketing Management module 1 uma k
Marketing Management module 1 uma k
More from Marius FAILLOT DEVARRE
Aligning IT and Business Strategies - Study Notes
Aligning IT and Business Strategies - Study Notes
Marius FAILLOT DEVARRE
Agile Project Management Principles and Methodologies - Study Notes
Agile Project Management Principles and Methodologies - Study Notes
Marius FAILLOT DEVARRE
Defining Cryptography (Cryptography fundamentals 1/2)
Defining Cryptography (Cryptography fundamentals 1/2)
Marius FAILLOT DEVARRE
Information Security Governance #2A
Information Security Governance #2A
Marius FAILLOT DEVARRE
Information Security Governance: Concepts, Security Management & Metrics
Information Security Governance: Concepts, Security Management & Metrics
Marius FAILLOT DEVARRE
Information Security Governance: Concepts, Security Management & Metrics
Information Security Governance: Concepts, Security Management & Metrics
Marius FAILLOT DEVARRE
Virtualization - An Introduction (Study Notes)
Virtualization - An Introduction (Study Notes)
Marius FAILLOT DEVARRE
Standard Business Etiquette - Study Notes
Standard Business Etiquette - Study Notes
Marius FAILLOT DEVARRE
IT Project Management - Study Notes
IT Project Management - Study Notes
Marius FAILLOT DEVARRE
Computer Networks Foundation - Study Notes
Computer Networks Foundation - Study Notes
Marius FAILLOT DEVARRE
Computer Networks Foundation
Computer Networks Foundation
Marius FAILLOT DEVARRE
SIP (Session Initiation Protocol) - Study Notes
SIP (Session Initiation Protocol) - Study Notes
Marius FAILLOT DEVARRE
Building a Simple Network - Study Notes
Building a Simple Network - Study Notes
Marius FAILLOT DEVARRE
IP Mobility Concepts - Study Notes
IP Mobility Concepts - Study Notes
Marius FAILLOT DEVARRE
Win Over Stress in Work & Life - Study Notes
Win Over Stress in Work & Life - Study Notes
Marius FAILLOT DEVARRE
Win Over Stress: in Work & Life
Win Over Stress: in Work & Life
Marius FAILLOT DEVARRE
Reaching a Balanced Life
Reaching a Balanced Life
Marius FAILLOT DEVARRE
Project Management Fundamentals
Project Management Fundamentals
Marius FAILLOT DEVARRE
Overcoming Negativity in Workplace-Study Notes
Overcoming Negativity in Workplace-Study Notes
Marius FAILLOT DEVARRE
Overcoming Negativity in Workplace
Overcoming Negativity in Workplace
Marius FAILLOT DEVARRE
More from Marius FAILLOT DEVARRE
(20)
Aligning IT and Business Strategies - Study Notes
Aligning IT and Business Strategies - Study Notes
Agile Project Management Principles and Methodologies - Study Notes
Agile Project Management Principles and Methodologies - Study Notes
Defining Cryptography (Cryptography fundamentals 1/2)
Defining Cryptography (Cryptography fundamentals 1/2)
Information Security Governance #2A
Information Security Governance #2A
Information Security Governance: Concepts, Security Management & Metrics
Information Security Governance: Concepts, Security Management & Metrics
Information Security Governance: Concepts, Security Management & Metrics
Information Security Governance: Concepts, Security Management & Metrics
Virtualization - An Introduction (Study Notes)
Virtualization - An Introduction (Study Notes)
Standard Business Etiquette - Study Notes
Standard Business Etiquette - Study Notes
IT Project Management - Study Notes
IT Project Management - Study Notes
Computer Networks Foundation - Study Notes
Computer Networks Foundation - Study Notes
Computer Networks Foundation
Computer Networks Foundation
SIP (Session Initiation Protocol) - Study Notes
SIP (Session Initiation Protocol) - Study Notes
Building a Simple Network - Study Notes
Building a Simple Network - Study Notes
IP Mobility Concepts - Study Notes
IP Mobility Concepts - Study Notes
Win Over Stress in Work & Life - Study Notes
Win Over Stress in Work & Life - Study Notes
Win Over Stress: in Work & Life
Win Over Stress: in Work & Life
Reaching a Balanced Life
Reaching a Balanced Life
Project Management Fundamentals
Project Management Fundamentals
Overcoming Negativity in Workplace-Study Notes
Overcoming Negativity in Workplace-Study Notes
Overcoming Negativity in Workplace
Overcoming Negativity in Workplace
Recently uploaded
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
soniya singh
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
discovermytutordmt
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
lizamodels9
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
lizamodels9
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
Newman George Leech
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Aaiza Hassan
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Ravindra Nath Shukla
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
ankitnayak356677
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
christinemoorman
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
Suhani Kapoor
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
soniya singh
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Shawn Pang
GD Birla and his contribution in management
GD Birla and his contribution in management
chhavia330
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
lizamodels9
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
soniya singh
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
HajeJanKamps
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
lizamodels9
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
anilsa9823
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
KaiNexus
Recently uploaded
(20)
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
GD Birla and his contribution in management
GD Birla and his contribution in management
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Marketing Fundamentals
1.
Contact Email Design
Copyright 1994-2013 © OxfordCambridge.OrgMarketing Marketing Fundamentals
2.
Contact Email Design
Copyright 1994-2013 © OxfordCambridge.OrgMarketing Marketing Fundamentals KeyPoints to develop in your own time! Introductory concepts in Marketing Fundamentals@ OxfordCambridge.Org all for free and free for all. The information gathered here are under the format of KeyPoints for readers to develop in their own time. Some tips on how to proceed, perhaps: - Identify all the KeyPoints on which you feel a need to expand your knowledge. - Choose a good book or two or info from Internet and then work towards gaining the needed knowledge. Please Enjoy!
3.
Contact Email Design
Copyright 1994-2013 © OxfordCambridge.OrgMarketing To provide the reader or the learner with an overview of the basic principles and practices of marketing Aim of publication
4.
Contact Email Design
Copyright 1994-2013 © OxfordCambridge.OrgMarketing After developing the KeyPoints outlined in this publication, you should mainly be able: ☺ explain what marketing is ☺ distinguish between micro- and macro-marketing ☺ define consumer behavior ☺ discuss the importance of defining personal needs ☺ explain how consumers may be influenced ☺ explain what marketers mean by "product“ ☺ discuss the importance of brand familiarity ☺ explain the role of packaging in the marketing process ☺ define and explain the purpose of sales prospecting Learning Objectives
5.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing Marketing Fundamentals – Summary. ☺ Marketers and marketing managers perform a range of activities to deliver goods and services into the hands of customers. ☺ Marketing provides direction for production by helping to make sure the right goods and services are produced and deliver to consumers. ☺ The universal functions of marketing are buying, selling, transporting, storing, standardization and grading, financing, risk taking, and market information. ☺ To understand the buying behavior of consumers, marketers turn to the behavioral sciences of psychology, sociology, and economics. ☺ A product is the need-satisfying offering of a firm. ☺ Marketers use packaging to help sell products, reinforce a promotional message.
6.
Contact Email Design
Copyright 1994-2013 © OxfordCambridge.OrgMarketing ☺ (Section 1) Define Marketing ☺ (Section 2) Individual Consumer Behavior ☺ (Section 3) Product Planning ☺ (Section 4) Personal Selling Process Marketing Fundamentals - Sections list
7.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 1) Define Marketing – Summary ☺ define what marketers do ☺ explain the relationship between marketing and production ☺ point out how marketing affects daily life ☺ distinguish between micro-marketing and macro-marketing ☺ explain how planned economic systems and market-directed economic systems work ☺ explain how marketing is related to the economy ☺ identify the stages of economic development ☺ discuss the universal functions of marketing
8.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 1) Define Marketing – HighPoints ☺ What is marketing? ☺ Micro- versus macro-marketing ☺ Marketing and the economy ☺ Stages of economic development
9.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 1) HighPoints – What is marketing? ☺ Marketers and marketing managers perform a range of activities that deliver a company's goods and services into the hands of its customers. ☺ Marketing provides direction for production by helping to make sure that the right goods and services are produced and that they find their way to consumers. ☺ Marketing can affect many aspects of daily life, including the radio and TV programs that are broadcast, the cost of goods and services, career options, and an individual's choices about what goods and services to buy and where.
10.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 1) HighPoints – Micro- vs. Macro-marketing ☺ Micro-marketing is the performance of marketing activities that aim to accomplish an organization's objectives. ☺ Macro-marketing is a social process that directs an economy's flow of goods and services from producers to consumers.
11.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 1) HighPoints – Marketing and the economy ☺ An economic system organizes how an economy uses its resources to produce goods and services and to distribute them to various people and groups in society. ☺ In a planned economic system, government agencies decide the type and quantity of goods and services produced in the economy. ☺ In a market-directed economic system, the individual decisions of producers and consumers affect the whole economy. ☺ An economy needs an effective macro- marketing system in order to develop. ☺ Less-developed economies need market- oriented intermediaries to move surplus output to markets where there is more demand.
12.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 1) HighPoints – Stages of economic development ☺ The main stages of economic development are: ☺ self-supporting agriculture ☺ pre-industrial ☺ primary manufacturing ☺ nondurable and semi-durable ☺ consumer products manufacturing ☺ capital equipment and consumer ☺ durable products manufacturing ☺ exporting manufactured products ☺ The universal functions of marketing are buying, selling, transporting, storing, standardization and grading, financing, risk taking, and market information.
13.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 2) Individual Consumer Behavior – Summary ☺ define consumer behaviour ☺ explain how consumers may be influenced ☺ identify the consumers who make choices
14.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 2) Individual Consumer Behavior – HighPoints ☺ Defining consumer behavior ☺ Influencing consumers ☺ Making choices
15.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 2) HighPoints – Defining consumer behaviour ☺ To understand the buying behavior of consumers, marketers turn to the behavioral sciences of psychology, sociology, and economics. ☺ Economic buyers are people who logically compare choices in terms of cost and value received to get the greatest satisfaction from spending their time and money. ☺ Economic needs are concerned with making the best use of consumers' time and money. ☺ An individual's buying behavior is affected by psychological variables, such as motivation, perception, learning, attitudes, and lifestyle. ☺ Needs are the basic forces that motivate people. ☺ Wants grow from needs - they are learned needs.
16.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 2) HighPoints – Defining consumer behaviour ☺ Wants grow from needs - they are learned needs. ☺ A drive is a strong stimulus that encourages action to reduce a need. ☺ Maslow's hierarchy of needs shows that there are different levels of needs from basic physiological ones to higher level personal ones. ☺ Perception is the way individuals interpret the world; it determines how they will seek to fulfill their needs. ☺ Marketing and promotional efforts do not affect all consumers in the same way because each person has a unique perception of the world. ☺ Learning can be defined as gaining knowledge from experience. ☺ The learning process consists of three main steps: cues, response, and reinforcement.
17.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 2) HighPoints – Defining consumer behaviour ☺ Consumers' attitudes affect their selective and learning processes and so affect their buying habits. ☺ Researching and understanding consumer attitudes and beliefs can give marketers a better picture of markets, but attitudes and beliefs are not always good predictors of intentions to buy. ☺ Ethical issues may arise when companies reinforce consumers' inaccurate beliefs. ☺ Consumer expectations often focus on the value and benefits expected from a company's marketing mix. ☺ Lifestyle analysis is the analysis of a person's day-to-day pattern of living as expressed in that person's activities, interests, and opinions.
18.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 2) HighPoints – Influencing consumers ☺ Consumer behavior is often influenced by interpersonal relationships in families. ☺ Marketers must direct their promotional efforts not only at the purchaser but also at those who influence the purchaser. ☺ The social class that a consumer belongs to influences his or her purchasing behavior. ☺ Consumers are subject to a myriad of influences, including others' opinions, cultural forces, and the purchase situation.
19.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 2) HighPoints – Making choices ☺ Consumers tend to use a problem-solving process when making a purchase. ☺ This process involves the following steps: becoming aware of the problem, gathering information about possible solutions, evaluating possible solutions, deciding on the appropriate solution, and evaluating the decision. ☺ Consumers use three levels of problem solving: extensive problem solving, limited problem solving, and routinized response behavior. ☺ When consumers are faced with a completely new idea, they accept or reject it by using the adoption process.
20.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 2) HighPoints – Making choices ☺ The adoption process is similar to the problem- solving process and includes the following main steps: awareness, interest, evaluation, trial, decision, and confirmation. ☺ When analyzing consumer behavior in international markets, marketers sometimes fail to understand the cultural variables at play and hold inappropriate stereotypes.
21.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 3) Product Planning – Summary ☺ define product planning ☺ describe product life cycles ☺ explain product development ☺ explain what marketing channels are
22.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 3) Product Planning – HighPoints ☺ Definition of a product ☺ Business products ☺ Branding and brand familiarity ☺ Packaging
23.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 3) HighPoints – Definition of a product ☺ A product is the need-satisfying offering of a firm. ☺ From a marketing viewpoint, quality is a product's ability to satisfy customer needs. ☺ A company's product may be a tangible good, an intangible service, or a mixture of both. ☺ Goods are usually produced and stored before they are sold. ☺ Services are usually sold before they are produced and cannot be stored or transported, making it difficult to balance supply and demand and apply economies of scale.
24.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 3) HighPoints – Definition of a product ☺ A product assortment is all the products and product lines sold by a firm, whereas a product line is a set of closely related individual products. ☺ Consumer products are meant for a final consumer; business products are used in the process of making other products. ☺ There are four main groups of consumer products: convenience, shopping, specialty, and unsought.
25.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 3) HighPoints – Business products ☺ The demand for business products is classified as derived demand because it is derived from the demand for final consumer products. ☺ An expense item is a business product, the total cost of which is treated as a business expense the year it's purchased. ☺ A capital item is a long-lasting business product that can be used and depreciated for many years. ☺ Six different product classes are installations; accessory equipment; raw materials; component parts and materials; maintenance, repair, and operating (MRO) supplies; and professional services.
26.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 3) HighPoints – Branding and brand familiarity ☺ Branding is the use of a name, term, symbol, or design to identify a product. ☺ Conditions that help a brand to become successful include the following: the product is easy to identify by brand or trademark; product quality can be maintained easily; product quality is the best value for the price; dependable and widespread availability is possible; demand is strong; economies of scale exist; and favorable shelf space or display space in stores is available. ☺ Brand familiarity is the level at which consumers recognize and accept a brand. ☺ Five levels of brand familiarity are useful for strategy planning: rejection, nonrecognition, recognition, preference, and insistence. ☺ A family brand is the same brand name for several products.
27.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 3) HighPoints – Branding and brand familiarity ☺ Licensed brands are well-known family brands that producers pay a fee to use. ☺ Individual brands are used when a company produces several different products with separate brand names. ☺ Generic products have no brand at all, other than the identification of their contents and the manufacturer. ☺ Manufacturer brands are created by producers and distributed nationally or globally. ☺ Dealer brands are brands created by middlemen. ☺ Manufacturer brands and dealer brands are currently competing in a "battle of the brands" to determine which brands are more popular.
28.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 3) HighPoints – Packaging ☺ Packaging entails promoting and protecting a product. ☺ Marketers use packaging to help sell products, reinforce a promotional message, and reduce losses due to damage, spoilage, or theft. ☺ In some countries, a label must give accurate information about product contents and allow value comparisons between products. ☺ A warranty is what the seller promises the consumer about a product. ☺ If a company chooses to offer a warranty, it must be clearly written and available for inspection before purchase. ☺ The stronger a warranty is, the more attractive it is to the consumer.
29.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 4) Personal Selling Process – Summary. ☺ explain the purpose of sales prospecting ☺ describe a typical sales presentation ☺ explain the importance of defining personal needs
30.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 4) Personal Selling Process – HighPoints. ☺ Sales prospecting ☺ A sales presentation ☺ Identifying customers’ needs ☺ Making a sale
31.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 4) HighPoints – Sales prospecting ☺ A prospect is a person or organization that has the potential to purchase a company's products or services. ☺ Prospects are not the same as leads, which are people or organizations a salesperson suspects might be prospects. ☺ Qualified prospects should have the money to buy, the ability to buy, and the desire to buy. ☺ In the cold canvas prospecting method, reps approach leads they don't know. With the endless chain referral method of prospecting, salespeople use existing customers as sources of information about prospects. ☺ A referral is a person or organization recommended to a salesperson. ☺ Orphaned customers - people or organizations previously handled by a salesperson who has now changed jobs - are a rich source of prospects.
32.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 4) HighPoints – Sales prospecting ☺ Salespeople can expand their range of prospects by participating in sales lead clubs and trade shows. ☺ Other ways of gathering prospects include the center of influence method, the observation method, networking, direct-mail prospecting, and telemarketing. ☺ Salespeople should follow three guidelines to enhance their prospecting methods: customize the method to suit the particular needs of the firm; focus on high potential customers to start with, leaving prospects with lower potential until later; and always return to prospects who didn't buy. ☺ To ensure a steady flow of potential customers, salespeople try to maintain a prospect pool - a list of names collected from four main sources: leads, referrals, orphans, and customers.
33.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 4) HighPoints – A sales presentation ☺ The type of sales presentation given by a rep is determined by the sales call objective, the firm's customer relations policy, and the rep's knowledge of the prospect. ☺ The choice of sales presentation affects how much of the interaction will be directed by the rep. ☺ With structured techniques - such as prepared presentations - the salesperson directs the conversation; customer's participation is limited to direct responses to planned questions, which include the rep's request for an order.
34.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 4) HighPoints – A sales presentation ☺ Prepared presentations (also known as memorized or canned presentations) are not suited to complicated situations because the same presentation is used for all customers. ☺ The selling formula method tries to combine the structure of a planned presentation with the flexibility of a customized presentation. ☺ It usually begins with a planned segment but ends with the customers clarifying their requirements.
35.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 4) HighPoints – Identifying customers’ needs ☺ The consultative selling method aims to identify the customer's needs at the beginning of the presentation. ☺ The consultative aspect is giving the customer equal or more participation time in the sales presentation. ☺ The consultative selling approach can be broken down into three phases: need development, need awareness, and need fulfilment. ☺ Salespeople use a combination of open questions and closed questions to discover a prospect's needs. ☺ Closed questions are designed to elicit brief yes or no responses. Open questions are intended to encourage more expansive responses from the prospect.
36.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing (Section 4) HighPoints – Identifying customers’ needs ☺ The multiple question approach (SPIN) outlines the sequence of the four questions types a rep asks in a presentation: situation, problem, implication, and need-payoff. ☺ During a presentation, a salesperson must continually assess the customer's reactions. ☺ In addition to verbal responses, nonverbal communication through body and facial gestures can signal positive or negative reactions to the salesperson's approach.
37.
Contact Email Design
Copyright 1994-2011 © OxfordCambridge.OrgMarketing Marketing Fundamentals – Conclusion ☺ At this point you should be able to be familiar with the following: • define what marketers do • explain the relationship between marketing and production • distinguish between micro-marketing and macro-marketing • explain how marketing is related to the economy • discuss the universal functions of marketing • define consumer behavior • explain how consumers may be influenced • define product planning • describe product life cycles • say what marketing channels are • explain the purpose of sales prospecting
38.
Contact Email Design
Copyright 1994-2013 © OxfordCambridge.OrgMarketing
39.
Contact Email Design
Copyright 1994-2013 © OxfordCambridge.OrgMarketing Information Gathering Links
Download now