TMR is a new syndicated media planning solution combining Marketing Evolution and Telmar that optimizes ROI across media using reach and frequency. It accounts for different brand categories, objectives like awareness, perceptions, intent, and sales. TMR is based on the most validated solution for ROI measurement endorsed by research associations and academics. It helps create the most impact per dollar by recommending media placements based on each placement's "impact curve" and a brand's specific situation, targets, costs, and goals. Currently serving verticals like auto, pharma, entertainment, CPG, restaurants, and retail.