The document discusses different frameworks for analyzing a company's marketing environment and competitors. It describes SWOT analysis which examines internal strengths and weaknesses and external opportunities and threats. It also describes PEST analysis which analyzes the political, economic, sociocultural and technological external factors affecting a business. Finally, it outlines Porter's five forces framework which evaluates the competitive rivalry in an industry and the threats from new entrants, substitutes, suppliers and buyers.

1. The Marketing Environment and Competitor Analysis SWOT analysis PEST analysis Five forces analysis

2. SWOT analysis Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)

4. PEST analysis Political factors Economic factors Socio-cultural factors Technological factors

5. Political/legal Monopolies legislation Environmental protection laws Taxation policy Employment laws Government policy Legislation Others?

6. Economic Factors Inflation Employment Disposable income Business cycles Energy availability and cost Others?

7. Sociocultural factors Demographics Distribution of income Social mobility Lifestyle changes Consumerism Levels of education Others?

8. Technological New discoveries and innovations Speed of technology transfer Rates of obsolescence Internet Information technology Others?

9. Source: Adapted from M. E. Porter, Competitive Strategy, Free Press, 1980, p. 4. Threat of substitutes Potential entrants Threat of entrants Suppliers Bargaining power Substitutes Buyers Bargaining power COMPETITIVE RIVALRY Five forces analysis

10. Five Forces Analysis: Key Questions and Implications What are the key forces at work in the competitive environment? Are there underlying forces driving competitive forces? Will competitive forces change? What are the strengths and weaknesses of competitors in relation to the competitive forces? Can competitive strategy influence competitive forces (eg by building barriers to entry or reducing competitive rivalry)?