SlideShare a Scribd company logo
our approach
Working With You To Effectively
Market And Sell Your House
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY
• Marketing
• Market Conditions
• Pricing
1. AMERICAN REAL ESTATE
POWERED BY ERA and TAMI
JONES, REALTOR
agenda
understanding your situation
Why are you selling?
Where are you moving?
When would you like to have your house sold?
What is driving your deadline?
What challenges do you anticipate having?
selling your property: marketing
ERA.com
ERA Distinctive Properties
ERA.com Mobile
TEXT ERA
ONLINE LISTING PROVIDERS
selling your property: marketing
ERA.com – optimized to connect interested buyers with
the right homes
THE ERA REAL ESTATE
YOU TUBE CHANNEL
selling your property: marketing
 Every ERA®
Listing* is converted to
virtual online tour
 We create an individual website for
your listing & a YouTube video
 YouTube is 2nd
largest
search engine online
 Mobile friendly
*Listings with six or more photos. Land is not featured on YouTube.
Selling your property: marketing
Your property information is current and accurate across all platforms
 Accurate
Listing come direct from the MLS so they are always
accurate and up-to-date on ERA.com
 Timely
Property notifications keep potential buyers alerted to
new homes that match what they’re looking for.
 Personalized
Buyers can customize their home search and easily
save their preferences.
 Synced
Consumer accounts (including saved homes, saved
searches, etc.) are synced across devices so they
can find your property and their future home
wherever they prefer to do their home search.
Selling your property: marketing
 Online requests are routed immediately via cell phone and e-mail.
 Creates an opportunity for immediate follow-up.
 Tracks the source of all property leads.
Immediate notification of interest in your property
2. Lead
automatically
sent to agent by
cell phone
3. Agent
contacts
lead from
anywhere
4. Requires
agent
follow up
5. Managers
and
Brokerage
Monitor All
Leads
Instant notification
of interested buyers
1. Consumer
inquires
online
TEXT ERA®
& ERA.COM (MOBILE)
PROGRAM BENEFITS
selling your property: marketing
ERA®
MOBILE APP
Search for a house. See what homes
are selling for in your neighborhood.
The ERA®
Mobile App works on
standard cell phones and smartphones
alike. The ERA Mobile App gives
homebuyers the power to search
anywhere and at anytime. They are
directly connected with an ERA®
Agent
throughout the home search.
 With TEXT ERA®
, potential buyers receive requested
property information via text message quickly.
 Promoted via yard signs, flyers, etc.
ERA HOME PROTECTION PLAN®
:
PROGRAM BENEFITS
selling your property: marketing
ERA HOME PROTECTION PLAN®
 Provides buyers with more confidence in purchase
decision.
 Protect yourself against costly repairs during listing
and escrow.
 Avoid after-the-sale disputes and unwanted
surprises!
*Statistics provided by American Home Sheild
ADDITIONAL MARKETING OPPORTUNITIES INCLUDE:
 Yard signs
 Flyers
 Open Houses
 Realtor Walk-Thru
selling your property: marketing
AVERAGE SALE PRICE
• Pricing is one of the critical
sales tools, and understanding
the dynamics of pricing is
critical to a successful sale.
selling your property: market conditions
PERCENT OF
ASKING PRICE RECEIVED
• Pricing accurately affects
time on the market and final
price.
• The percent of asking price
received is a means of
tracking price accuracy.
selling your property: market conditions
DAYS ON MARKET
• The length of time a home is
on the market has an effect
on the sales price. The
longer a home is on the
market, generally, the lower
price.
selling your property: market conditions
• Pricing accurately affects
time on the market and final
price.
• The list-to-sale ratio is a
means of tracking price
accuracy and performance.
LIST-TO-SALE RATIO
selling your property: market conditions
selling your property: pricing
Understanding Fair Market Value
The price that a ready, willing and able buyer is
willing to pay and a seller is willing to accept.
The “fair market value” can only be determined at
closing…the actual price. Therefore, an agent or
broker uses historical data to best determine the
projected “fair market value.”
selling your property: Pricing
Competitive Market Analysis
Your house compared to:
 Recently sold houses
 Unsold houses
Assists in:
• Setting listing price
DETERMINING FAIR MARKET VALUE:
selling your property: pricing
Pricing Analysis Grid
• Gives you a picture of the market.
• Shows what buyers:
– are willing to pay in today’s market
– are not willing to pay in today’s market
– your competition
• Helps establish a fair market value.
DETERMINING FAIR MARKET VALUE:
Absorption Rate Tool
• Analyzes the past sales rate.
• Helps determine expected marketing time.
selling your property: pricing
DETERMINING FAIR MARKET VALUE:
Home Appraisal
• Required to secure a mortgage.
• Independent 3rd
party evaluation.
• Important components:
– Home inspection.
– Comparable home sales.
• Potential impact on price.
selling your property: pricing
DETERMINING FAIR MARKET VALUE:
ERA company NAME HERE:
QUICK FACTS
• 55 agents in local market.
• Over 250 current listings
• 200+ homes sold YTD
• Relocation specialist
− Cartus Principal Broker
• #1 real estate web site in local market
Working with era:
era company name here
Tami Jones:
QUICK FACTS
• Realtor® since 2/16
• Publish all listings to Facebook
• Real Estate Investor
• Committed to the community
• Marketing Executive for over 20 years
Working with era: TAMI JONES
ERA®
Broker Commitment to Service
“A GUARANTEE OF EXCELLENCE”
Shall We get Started?

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Marketing Consultation with Tami Jones

  • 1. our approach Working With You To Effectively Market And Sell Your House
  • 2. 1. UNDERSTANDING YOUR SITUATION 2. SELLING YOUR PROPERTY • Marketing • Market Conditions • Pricing 1. AMERICAN REAL ESTATE POWERED BY ERA and TAMI JONES, REALTOR agenda
  • 3. understanding your situation Why are you selling? Where are you moving? When would you like to have your house sold? What is driving your deadline? What challenges do you anticipate having?
  • 4. selling your property: marketing ERA.com ERA Distinctive Properties ERA.com Mobile TEXT ERA ONLINE LISTING PROVIDERS
  • 5. selling your property: marketing ERA.com – optimized to connect interested buyers with the right homes
  • 6. THE ERA REAL ESTATE YOU TUBE CHANNEL selling your property: marketing  Every ERA® Listing* is converted to virtual online tour  We create an individual website for your listing & a YouTube video  YouTube is 2nd largest search engine online  Mobile friendly *Listings with six or more photos. Land is not featured on YouTube.
  • 7. Selling your property: marketing Your property information is current and accurate across all platforms  Accurate Listing come direct from the MLS so they are always accurate and up-to-date on ERA.com  Timely Property notifications keep potential buyers alerted to new homes that match what they’re looking for.  Personalized Buyers can customize their home search and easily save their preferences.  Synced Consumer accounts (including saved homes, saved searches, etc.) are synced across devices so they can find your property and their future home wherever they prefer to do their home search.
  • 8. Selling your property: marketing  Online requests are routed immediately via cell phone and e-mail.  Creates an opportunity for immediate follow-up.  Tracks the source of all property leads. Immediate notification of interest in your property 2. Lead automatically sent to agent by cell phone 3. Agent contacts lead from anywhere 4. Requires agent follow up 5. Managers and Brokerage Monitor All Leads Instant notification of interested buyers 1. Consumer inquires online
  • 9. TEXT ERA® & ERA.COM (MOBILE) PROGRAM BENEFITS selling your property: marketing ERA® MOBILE APP Search for a house. See what homes are selling for in your neighborhood. The ERA® Mobile App works on standard cell phones and smartphones alike. The ERA Mobile App gives homebuyers the power to search anywhere and at anytime. They are directly connected with an ERA® Agent throughout the home search.  With TEXT ERA® , potential buyers receive requested property information via text message quickly.  Promoted via yard signs, flyers, etc.
  • 10. ERA HOME PROTECTION PLAN® : PROGRAM BENEFITS selling your property: marketing ERA HOME PROTECTION PLAN®  Provides buyers with more confidence in purchase decision.  Protect yourself against costly repairs during listing and escrow.  Avoid after-the-sale disputes and unwanted surprises! *Statistics provided by American Home Sheild
  • 11. ADDITIONAL MARKETING OPPORTUNITIES INCLUDE:  Yard signs  Flyers  Open Houses  Realtor Walk-Thru selling your property: marketing
  • 12. AVERAGE SALE PRICE • Pricing is one of the critical sales tools, and understanding the dynamics of pricing is critical to a successful sale. selling your property: market conditions
  • 13. PERCENT OF ASKING PRICE RECEIVED • Pricing accurately affects time on the market and final price. • The percent of asking price received is a means of tracking price accuracy. selling your property: market conditions
  • 14. DAYS ON MARKET • The length of time a home is on the market has an effect on the sales price. The longer a home is on the market, generally, the lower price. selling your property: market conditions
  • 15. • Pricing accurately affects time on the market and final price. • The list-to-sale ratio is a means of tracking price accuracy and performance. LIST-TO-SALE RATIO selling your property: market conditions
  • 16. selling your property: pricing Understanding Fair Market Value The price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.”
  • 17. selling your property: Pricing Competitive Market Analysis Your house compared to:  Recently sold houses  Unsold houses Assists in: • Setting listing price DETERMINING FAIR MARKET VALUE:
  • 18. selling your property: pricing Pricing Analysis Grid • Gives you a picture of the market. • Shows what buyers: – are willing to pay in today’s market – are not willing to pay in today’s market – your competition • Helps establish a fair market value. DETERMINING FAIR MARKET VALUE:
  • 19. Absorption Rate Tool • Analyzes the past sales rate. • Helps determine expected marketing time. selling your property: pricing DETERMINING FAIR MARKET VALUE:
  • 20. Home Appraisal • Required to secure a mortgage. • Independent 3rd party evaluation. • Important components: – Home inspection. – Comparable home sales. • Potential impact on price. selling your property: pricing DETERMINING FAIR MARKET VALUE:
  • 21. ERA company NAME HERE: QUICK FACTS • 55 agents in local market. • Over 250 current listings • 200+ homes sold YTD • Relocation specialist − Cartus Principal Broker • #1 real estate web site in local market Working with era: era company name here
  • 22. Tami Jones: QUICK FACTS • Realtor® since 2/16 • Publish all listings to Facebook • Real Estate Investor • Committed to the community • Marketing Executive for over 20 years Working with era: TAMI JONES
  • 23. ERA® Broker Commitment to Service “A GUARANTEE OF EXCELLENCE”
  • 24. Shall We get Started?

Editor's Notes

  1. Our Approach – (name) and (name) I want to thank you for the opportunity to meet with you this (afternoon/evening) to discuss your real estate needs. I hope to earn your business and to get started working together!
  2. 3. ERA ABC Realty and Jennifer Jones Agenda Before we begin, I want to take a moment to explain how I work so you know what you can expect from me as your real estate sales professional. First I would like to ask you a few questions so I can better understand your situation. We will then discuss the marketing of your house and the unique ERA services that best fits your situation for an effective marketing plan. Next we will review the current market conditions and discuss a pricing strategy for your house based on today’s market and your needs. I will then share with you some key information why ERA (company name) is such a successful company in the (location) marketplace and I will also convey my service credentials. Hopefully at that time we will make a mutual decision to move forward and get your house on the market. How does that sound? Great let’s get started!  
  3. Understanding Your Situation Why are you selling? Where are you moving? When would you like to have your house sold? What is driving your deadline? What challenges do you anticipate having? (Refer to ERA Effective Questioning Using the 4 C’s) (After determining the sellers’ motivation, restate to them in order to confirm your understanding is correct.) If Motivation is Time: So I will give you information and recommendations you need based on selling your house in (the timeframe they gave). Does that sound right? If Motivation is Price: So I will give you information and recommendations you need based on selling your house in (the timeframe they gave), but getting your price is the most important factor. Does that sound right?
  4. Slide #5 – Selling Your Property: Marketing – Internet Presence Because of the internet’s reach, we have a multiple layer approach to our web strategy with a broad network of online listing providers. Your house will be positioned front and center where buyers are looking. As you see, we have every corner of the internet market covered for you. Wouldn’t you agree this will create more buyers and increase the odds of selling your house for the price and timeframe you desire? **Be sure to check teamERA.com for the most current listing distribution partners.
  5. Selling Your Property: Marketing – Responsive Design In today’s mobile enabled world, its (it’s) more important than ever before to provide consistent quality. People are shopping for homes online with their laptops, tablets and most certainly with their smartphones. ERA (insert company name) gives those online shoppers a consistent experience on every platform they search with. ERA (insert company name) is everywhere the customers are, showing your home to more buyers.
  6. Selling Your Property: Marketing – YouTube Brand Channel & Video Websites ERA (company name) has an online program with YouTube, and we will create a virtual tour of your property and post it on our channel. This video and its placement are designed to position your home in front of the millions of users within YouTube locally, out of state and internationally. Youtube is the 2nd largest search engine on the internet and it’s a destination site for home buyers. Simultaneously we will create a video website for your property that you can share on facebook, twitter, google+ and pinterest! And ERA distributes it to hundreds of real estate websites!
  7. Selling Your Property: Marketing – ERA Zap with instant lead notification We have discussed the importance of exposure on the internet as well as immediate access to the potential buyers. With our ERA Zap website, online requests from buyers are routed immediately via cell phone and email to a real estate consultant for instant follow up. This program also tracks the source of all property leads so we can evaluate our marketing plan on an ongoing basis. Do you think an immediate response to a potential buyer will dramatically increase the odds of generating a showing?
  8. Selling Your Property: Marketing – TXT ERA® & ERA.COM (MOBILE) You might imagine, buyers today want all the information about your house and they want it immediately. If they can’t get what they want, they move on to another house and quickly. Do you agree? ERA (company name) has two programs that can provide the buyers with what they want, when they want it. TEXT ERA® allows a buyer to simply text a keyword or number provided on your yard sign and they will receive information on your house directly back to their phone. TEXT ERA® also sends me an email with their contact information allowing me to capture them as a potential buyer for your house right from the curb. Buyers can also access all the information about your house through their phone with ERA Mobile App while they are on the go. With both of these programs buyers get what they want and we get what we want - their contact information. We can now call, text, and chat with these potential buyers immediately on their terms. Can you see how these two programs will give you a competitive advantage in the marketplace?
  9. Selling Your Property: Marketing – ERA Home Protection Plan We can also make your house more attractive to buyers with the ERA Home Protection Plan. This plan is a warranty for buyers that can cover many of the major components for the first year of home ownership. Buyers will be more confident in buying a house that isn’t brand new. If you agree to provide the ERA Home Protection Plan for the buyer, it can also protect you against costly repairs during the listing period and escrow. With the ERA Home Protection Plan in place, you will have a 29% better chance of selling your house and selling it 15% faster. Wouldn’t you agree the ERA Home Protection Plan will help you achieve your goals?
  10. Selling Your Property: Marketing – Additional Marketing Opportunities Along with the expansive internet presence and the ERA exclusive tools, we also have additional marketing opportunities we will be using to expose your house to the most potential buyers out there. I am curious, of all the services we just covered, which one really caught your eye? That is a tremendous service and only available through ERA (company name).
  11. Average Sales Price As we know, pricing is one of the critical sales tools, and understanding the dynamics of pricing is essential to a successful sale. The average sales price will help determine a marketing strategy. Let’s take a look at where your property falls in comparison to the average sales price for the marketplace. **To edit the chart, please click on the chart then right click with your mouse. Some versions of PowerPoint will show “edit data” while others will have you click on “chart object” then “edit data” (chart object/edit data). Once you get into “edit data” you can change the numbers within the excel document then hit enter to submit. That will change the chart graphic to whatever numbers you wish.
  12. Selling Your Property: Market Conditions – Percent of Asking Price Received Another key number that is important to you is the percent of asking price received. This is the percentage of what sellers are receiving of their asking price on average, listing price verses sales price. Currently in the marketplace that number is _______%. My list price to sales price average is _____%. As you can see my number is higher than the MLS average. The benefit to you is you will net more dollars on average working with me over other agents. Would this help you achieve your goal? **To edit the chart, please click on the chart then right click with your mouse. Some versions of PowerPoint will show “edit data” while others will have you click on “chart object” then “edit data” (chart object/edit data). Once you get into “edit data” you can change the numbers within the excel document then hit enter to submit. That will change the chart graphic to whatever numbers you wish.
  13. Selling Your Property: Market Conditions – Number of Days on Market Along with price, it is also important that we discuss days on market. The shorter market time means more money in your pocket from the sale of your house. As you can see my average days on market of ____ are less than the average for other agents in our area, which is ____. The benefit to you, when you increase market time, you end up decreasing sales price. How does a higher price and quicker sale sound to you? **To edit the chart, please click on the chart then right click with your mouse. Some versions of PowerPoint will show “edit data” while others will have you click on “chart object” then “edit data” (chart object/edit data). Once you get into “edit data” you can change the numbers within the excel document then hit enter to submit. That will change the chart graphic to whatever numbers you wish.
  14. Market Conditions – List-to-sell Ratio Now that we have talked about pricing and days on market, let’s discuss how sellers are actually faring in their quest to sell. We call this list-to-sale ratio. Out of the houses listed, how many of those actually sell. As we know many factors influence that number. Today in our marketplace, ____% of the houses on the market sells. On the other hand, of the houses I list, ____% sell. There is quite a difference wouldn’t you agree? These numbers we just discussed are really important in obtaining your goal. Can you see by working with me you have a greater chance of getting a higher price, a faster sell and a greater chance of selling? **To edit the chart, please click on the chart then right click with your mouse. Some versions of PowerPoint will show “edit data” while others will have you click on “chart object” then “edit data” (chart object/edit data). Once you get into “edit data” you can change the numbers within the excel document then hit enter to submit. That will change the chart graphic to whatever numbers you wish.
  15. Selling Your Property: Pricing – Fair Market Value This is a term you may have heard, Fair Market Value. Fair Market Value is a price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The reason it is important that we accurately project Fair Market Value is because if we end up pricing too far away from Fair Market Value, your house won’t sell. Let’s discuss how we can accurately project what Fair Market Value will be for your house.
  16. Selling Your Property: Pricing – Competitive Market Analysis Agents and companies have been using the Competitive Market Analysis for some time. What they look at is the recent data on houses that have sold and failed to sell. This will help understand what the market is saying about the value of your house. **Copy and paste the link below into an internet browser to retrieve relevant trends, statistics and market conditions in your area: www.rrpr.com
  17. Selling Your Property: Pricing – Pricing Analysis Grid We at ERA (company name) then take the data from the CMA and create an ERA Pricing Analysis Grid. This tool gives us a clear and compelling picture of what buyers are willing to pay in today’s market, your competition, and most importantly what failed to sell. (name) and (name) this graph shows all the results you need to make the best decision for you and your family. Where would you like to position your property in the market place – to be sold, on the market, or expired? **Copy and paste the link below into an internet browser to access the Pricing Analysis Grid so you can fill out for your clients: http://smartercommunity.info/files/ Pricing Analysis Grid.xls
  18. Selling Your Property: Pricing – Absorption Rate We also need to take into consideration the absorption rate. This is a critical number that helps determine the expected marketing time and calculates where to position your house in the marketplace in terms of price and condition to sell quickly. Let’s look at what the absorption rate tool tells us about the marketplace and the value of your house. **Copy and paste the link below into an internet browser to access the Absorption Rate Tool so you can fill out for your clients: http://smartercommunity.info/files/Absorption Rate Worksheet.xls
  19. Selling Your Property: Pricing – Home Appraisal After we have put your house on the market and successfully secured a buyer, that buyer will most likely obtain a mortgage on the property. The mortgage company will require an appraisal where an independent 3rd party will determine the value of the property. Appraisers are more cautious today about property values, comparable sales and home condition issues. We have tools to make this challenging process smoother for our clients. We wouldn’t want the deal to fall apart at this point, would we?
  20. About your ERA Company. This can be used either in the beginning of the presentation, at the end, or even spread out through out.
  21. About the ERA Agent. This can be used either in the beginning of the presentation, at the end, or even spread out through out.
  22. About the ERA Agent. This can be used either in the beginning of the presentation, at the end, or even spread out through out.
  23. Shall we get started? We began talking about what your goals are for you and your family. Those are still the most important items on the agenda, making those happen for you in the time frame you want. I am ready to make those goals become a reality. Shall we complete the paperwork and start preparing your home for the market?