Customer Acquisition - Choosing The Right ChannelsOndango
The most difficult task for a startup is not building the product but selling it. We will review a framework to determine which customer acquisition channels to choose depending on your vision, your product, your pricing strategy and your target group. We will also go through the most common acquisition channels and discuss do's and don'ts.
This document analyzes Salesforce.com's strategy in the cloud CRM industry. It finds that the industry is in the growth stage, and that Salesforce.com's main goals are to maintain high revenue growth through increasing market share, new product launches, and building its brand. The main challenges are reaching new customers, generating more revenue from existing customers, expanding offerings and operations abroad, and eliminating competition from startups. The analysis recommends intensifying Salesforce.com's differentiation strategy through new applications, subsidiaries, partnerships, and customer support.
Salesforce.com was founded in 1999 by Marc Benioff as a revolutionary cloud-based customer relationship management (CRM) platform, targeting small and medium-sized businesses that were non-customers of traditional on-premise CRM solutions due to high costs and complexity. By offering an on-demand subscription model, Salesforce.com lowered costs and installation times while reducing risks compared to traditional on-premise CRM implementations. This allowed Salesforce.com to create a new market space and sustain leadership for over a decade, despite competition from traditional vendors offering hybrid solutions and new entrants copying Salesforce.com's model, by continuously innovating and re-integrating its platform.
1) Marketing automation software AMP from MindMatrix unifies sales and marketing functions by providing insights into prospect behavior across different touchpoints and automating personalized follow-up.
2) AMP allows tracking of prospect interests and interactions on websites, social media, emails and more to tailor communications and offers.
3) The software enables intelligent prospecting through analysis of digital footprints and integration of sales and marketing data for a 360-degree view of prospects.
1. The document provides guidance for marketers considering switching to a new marketing automation platform. It discusses common reasons for switching platforms, including the current platform not meeting needs, roadmap issues, complexity, wrong feature set, and poor service.
2. The migration process can typically take 4-6 weeks for simpler systems and 3-6 months for more complex ones. Challenges include potential data loss, pausing campaigns, recreating assets, and ensuring integrations continue working. Costs involve planning time, licensing, training, and potential lost revenue during downtime.
3. When choosing a new platform, considerations include CRM/website integration, business model, company size, feature set, application ecosystem,
The document discusses various tactics for B2B lead generation, including maintaining relationships through a CRM database, direct marketing campaigns like email and direct mail, online marketing through websites and search engine optimization, telemarketing, attending industry events, and educational seminars. The overall message is that using a variety of lead generation tactics provides a stable flow of qualified leads.
Mobile CRM: a New Perspective Mobile sales teams are usually composed of a firm’s most valuable salespeople: the ones who close the most deals and are the most direct generators of new revenue.
IBM successfully deployed the SugarCRM platform, renamed IBM Sales Connect, globally to over 45,000 salespeople within 12 months. IBM took an agile approach, prioritizing enabling the salesforce over management needs. Key factors in the success included clear objectives, collaboration with stakeholders, change management support from leadership, and integrating social and predictive analytics capabilities. The deployment provided valuable lessons for large-scale global CRM projects.
Customer Acquisition - Choosing The Right ChannelsOndango
The most difficult task for a startup is not building the product but selling it. We will review a framework to determine which customer acquisition channels to choose depending on your vision, your product, your pricing strategy and your target group. We will also go through the most common acquisition channels and discuss do's and don'ts.
This document analyzes Salesforce.com's strategy in the cloud CRM industry. It finds that the industry is in the growth stage, and that Salesforce.com's main goals are to maintain high revenue growth through increasing market share, new product launches, and building its brand. The main challenges are reaching new customers, generating more revenue from existing customers, expanding offerings and operations abroad, and eliminating competition from startups. The analysis recommends intensifying Salesforce.com's differentiation strategy through new applications, subsidiaries, partnerships, and customer support.
Salesforce.com was founded in 1999 by Marc Benioff as a revolutionary cloud-based customer relationship management (CRM) platform, targeting small and medium-sized businesses that were non-customers of traditional on-premise CRM solutions due to high costs and complexity. By offering an on-demand subscription model, Salesforce.com lowered costs and installation times while reducing risks compared to traditional on-premise CRM implementations. This allowed Salesforce.com to create a new market space and sustain leadership for over a decade, despite competition from traditional vendors offering hybrid solutions and new entrants copying Salesforce.com's model, by continuously innovating and re-integrating its platform.
1) Marketing automation software AMP from MindMatrix unifies sales and marketing functions by providing insights into prospect behavior across different touchpoints and automating personalized follow-up.
2) AMP allows tracking of prospect interests and interactions on websites, social media, emails and more to tailor communications and offers.
3) The software enables intelligent prospecting through analysis of digital footprints and integration of sales and marketing data for a 360-degree view of prospects.
1. The document provides guidance for marketers considering switching to a new marketing automation platform. It discusses common reasons for switching platforms, including the current platform not meeting needs, roadmap issues, complexity, wrong feature set, and poor service.
2. The migration process can typically take 4-6 weeks for simpler systems and 3-6 months for more complex ones. Challenges include potential data loss, pausing campaigns, recreating assets, and ensuring integrations continue working. Costs involve planning time, licensing, training, and potential lost revenue during downtime.
3. When choosing a new platform, considerations include CRM/website integration, business model, company size, feature set, application ecosystem,
The document discusses various tactics for B2B lead generation, including maintaining relationships through a CRM database, direct marketing campaigns like email and direct mail, online marketing through websites and search engine optimization, telemarketing, attending industry events, and educational seminars. The overall message is that using a variety of lead generation tactics provides a stable flow of qualified leads.
Mobile CRM: a New Perspective Mobile sales teams are usually composed of a firm’s most valuable salespeople: the ones who close the most deals and are the most direct generators of new revenue.
IBM successfully deployed the SugarCRM platform, renamed IBM Sales Connect, globally to over 45,000 salespeople within 12 months. IBM took an agile approach, prioritizing enabling the salesforce over management needs. Key factors in the success included clear objectives, collaboration with stakeholders, change management support from leadership, and integrating social and predictive analytics capabilities. The deployment provided valuable lessons for large-scale global CRM projects.
Raman Dua has over 20 years of experience in IT sales, most recently as National Inside Sales Manager at Microsoft Canada where he manages a team of over 20 sales representatives. Prior to Microsoft, he held several sales leadership roles at IBM Canada and Open Decisions, where he was responsible for managing strategic accounts, partners, and driving new business. He has extensive expertise in technologies from Microsoft, IBM, VMware, NetApp, and more.
- Avaya, an IP service provider company, was looking to improve its marketing effectiveness and lead generation as its sales and marketing departments lacked communication, had disparate goals and metrics, and lacked leadership from their president.
- Two potential solutions were identified: creating a well-defined lead generation protocol and integrating the marketing and sales funnels.
- The best course of action was determined to be merging the marketing and sales departments into a single hybrid department by replacing leadership, developing standardized measures of success, and merging the individual funnels. This was estimated to cost $3.5 million but yield a 209.09% return on investment.
1. The document discusses the emergence of customer relationship management (CRM) as a business strategy to focus on building relationships with customers rather than just individual transactions.
2. It outlines some of the key benefits of CRM like increased sales, customer satisfaction and margins as well as decreased costs. CRM allows for more effective cross-selling of products.
3. The document also explores how industries have been affected by CRM and how businesses now operate in the age of customization and personalization enabled by new technologies.
This document provides a case report for Avaya regarding challenges with integrating their marketing and sales teams on a global scale. It outlines problems such as marketing generating low quality leads and sales being too focused on short-term goals. Possible solutions proposed include implementing a bonus compensation plan for marketing to incentivize higher quality leads, overhauling the organizational structure to better pair marketing and sales teams, and encouraging consistent feedback between departments. The report recommends the bonus compensation plan as the best first step to better align goals between marketing and sales and improve integration and communication.
Avaya was facing issues with lack of communication between their marketing and sales departments, which led to misaligned goals and decreased performance. To address this, the document recommends restructuring the departments by implementing a single CRM system to improve collaboration, qualify leads jointly, and align marketing and sales strategies. This is estimated to cost $3 million initially and $1.8 million annually but yield a 416% return on investment by doubling qualified leads from marketing to 50% and increasing revenue projections.
Find all best crm features in convergehubConvergeHub
This document discusses key features that should be considered when selecting a customer relationship management (CRM) system. It outlines core CRM features related to sales, marketing, and service management. Specifically, it describes sales features like dashboards, account and contact management, and deal management. For marketing, it discusses automated campaigns, email templates, lists, and broadcasts. For service, it covers case management and knowledge bases. The document emphasizes that an integrated CRM is important to provide a complete view of customers across sales, marketing, and support.
The document summarizes a meeting of 100 media executives to discuss driving change and revenue growth through operations. It provides an agenda for the meeting including presentations on transforming business models, driving enterprise adoption of new technologies, product taxonomy and packaging, and streamlining the RFP process. Case studies are shared on how companies like Cablevision, the Weather Company, NBCUniversal and ESPN have driven change through their operations. The document outlines lessons learned from these presentations around building teams, scaling operations, understanding customer needs, and leveraging technology.
crm Xpress® is a CRM (Customer Relationship Management) business application that is designed to be the perfect tool to build and maintain excellent relationships with current and potential customers, increasing both productivity and efficiency.
The World of CRM - SBDC - June 20 - 2016Brad Tornberg
1. The document discusses choosing the right CRM solution for a business. It covers what CRM is and isn't, the benefits of CRM, different types of CRM, and reviews various CRM solutions including standalone, integrated, and all-in-one options.
2. Key benefits discussed include solutions being tailored to a business, rapid deployment, intuitive user interfaces, and scalability. Types of CRM covered are analytical, collaborative, operational, geographic, and sales intelligence. The market for CRM solutions is explored along with pricing ranges.
3. The presentation ends with a discussion that emphasizes choosing a solution based on needs and strategy, trying tools before committing, and that no single solution is best
Operative provides a cloud-based software platform that integrates various digital advertising systems. This allows clients to accurately sell, execute, and bill media campaigns across channels in one centralized system. Key benefits include increased efficiency, revenue opportunities, and control over the entire advertising process from sales to reporting. The platform aims to reduce costs and errors compared to traditional fragmented operations.
The document provides templates and frameworks to help develop a business plan, including a Lean Canvas template, SWOT analysis, Pirate Funnel, 4Ps of Marketing, Product-Market Fit Pyramid, Marketing Funnel, mission/vision/values statements, strategy/tactics/execution, and buyer personas. Templates are provided for each with descriptions of what they are used for and blank versions to fill out.
MANY CHANNELS.
ONE CONVERSATION.
The leading technology for engaging your audiences with personalized, relevant communications across Print and Digital media touchpoints.
This document provides an overview of Customer Relationship Management (CRM) technologies and strategies. It discusses how CRM aims to help companies better understand customers through centralized customer data collection and analysis. The document outlines the history and evolution of CRM, key components of CRM strategies like marketing automation and sales force automation, emerging trends in CRM technologies, and potential benefits and risks of implementing a CRM system.
The document provides a preview of new features in Microsoft Dynamics CRM 2015, CRM Online (2015 Update), Dynamics Marketing (2015 Update), and Social Listening (2014 R2). Key new capabilities include enhanced sales and marketing automation features, such as guided sales processes, product families, sales hierarchies, and improved email marketing tools. The document also summarizes improvements to customer service, social listening, and the underlying CRM platform.
Personalization plays a key role as marketing strives to build better relationships with customers and prospects. This translates into a better return on the company’s marketing investments. The concept of personalization, though, has evolved. A few years ago, personalization was limited to addressing a recipient by name; personalization now involves the use of customer analytics and offering the customer a truly individualized experience. True personalization is not possible without use of technology. This whitepaper highlights how you can create a high degree of personalization in your marketing efforts using MindMatrix’s Automated Marketing Platform (AMP.)
True personalization involves tailoring offerings to meet each customer's precise needs. The Automated Marketing Platform (AMP) allows for personalization through flexible data storage, prospect segmentation, automatic filtration, and visual and content customization based on customer attributes. AMP's tools can change collateral's look and content based on parameters like a customer's age, location, or purchase history to improve marketing efficiency and customer experience.
Channel Marketing Management Software offers the advantage of accelerating the scaling of your marketing endeavors and promptly tracking their effectiveness. Any business that engages with its target audience using multiple channel partners can greatly profit from this software. Continue reading to gain a comprehensive understanding of this software and learn how it can be leveraged to establish a strong brand presence while enhancing sales and revenue.
Raman Dua has over 20 years of experience in IT sales, most recently as National Inside Sales Manager at Microsoft Canada where he manages a team of over 20 sales representatives. Prior to Microsoft, he held several sales leadership roles at IBM Canada and Open Decisions, where he was responsible for managing strategic accounts, partners, and driving new business. He has extensive expertise in technologies from Microsoft, IBM, VMware, NetApp, and more.
- Avaya, an IP service provider company, was looking to improve its marketing effectiveness and lead generation as its sales and marketing departments lacked communication, had disparate goals and metrics, and lacked leadership from their president.
- Two potential solutions were identified: creating a well-defined lead generation protocol and integrating the marketing and sales funnels.
- The best course of action was determined to be merging the marketing and sales departments into a single hybrid department by replacing leadership, developing standardized measures of success, and merging the individual funnels. This was estimated to cost $3.5 million but yield a 209.09% return on investment.
1. The document discusses the emergence of customer relationship management (CRM) as a business strategy to focus on building relationships with customers rather than just individual transactions.
2. It outlines some of the key benefits of CRM like increased sales, customer satisfaction and margins as well as decreased costs. CRM allows for more effective cross-selling of products.
3. The document also explores how industries have been affected by CRM and how businesses now operate in the age of customization and personalization enabled by new technologies.
This document provides a case report for Avaya regarding challenges with integrating their marketing and sales teams on a global scale. It outlines problems such as marketing generating low quality leads and sales being too focused on short-term goals. Possible solutions proposed include implementing a bonus compensation plan for marketing to incentivize higher quality leads, overhauling the organizational structure to better pair marketing and sales teams, and encouraging consistent feedback between departments. The report recommends the bonus compensation plan as the best first step to better align goals between marketing and sales and improve integration and communication.
Avaya was facing issues with lack of communication between their marketing and sales departments, which led to misaligned goals and decreased performance. To address this, the document recommends restructuring the departments by implementing a single CRM system to improve collaboration, qualify leads jointly, and align marketing and sales strategies. This is estimated to cost $3 million initially and $1.8 million annually but yield a 416% return on investment by doubling qualified leads from marketing to 50% and increasing revenue projections.
Find all best crm features in convergehubConvergeHub
This document discusses key features that should be considered when selecting a customer relationship management (CRM) system. It outlines core CRM features related to sales, marketing, and service management. Specifically, it describes sales features like dashboards, account and contact management, and deal management. For marketing, it discusses automated campaigns, email templates, lists, and broadcasts. For service, it covers case management and knowledge bases. The document emphasizes that an integrated CRM is important to provide a complete view of customers across sales, marketing, and support.
The document summarizes a meeting of 100 media executives to discuss driving change and revenue growth through operations. It provides an agenda for the meeting including presentations on transforming business models, driving enterprise adoption of new technologies, product taxonomy and packaging, and streamlining the RFP process. Case studies are shared on how companies like Cablevision, the Weather Company, NBCUniversal and ESPN have driven change through their operations. The document outlines lessons learned from these presentations around building teams, scaling operations, understanding customer needs, and leveraging technology.
crm Xpress® is a CRM (Customer Relationship Management) business application that is designed to be the perfect tool to build and maintain excellent relationships with current and potential customers, increasing both productivity and efficiency.
The World of CRM - SBDC - June 20 - 2016Brad Tornberg
1. The document discusses choosing the right CRM solution for a business. It covers what CRM is and isn't, the benefits of CRM, different types of CRM, and reviews various CRM solutions including standalone, integrated, and all-in-one options.
2. Key benefits discussed include solutions being tailored to a business, rapid deployment, intuitive user interfaces, and scalability. Types of CRM covered are analytical, collaborative, operational, geographic, and sales intelligence. The market for CRM solutions is explored along with pricing ranges.
3. The presentation ends with a discussion that emphasizes choosing a solution based on needs and strategy, trying tools before committing, and that no single solution is best
Operative provides a cloud-based software platform that integrates various digital advertising systems. This allows clients to accurately sell, execute, and bill media campaigns across channels in one centralized system. Key benefits include increased efficiency, revenue opportunities, and control over the entire advertising process from sales to reporting. The platform aims to reduce costs and errors compared to traditional fragmented operations.
The document provides templates and frameworks to help develop a business plan, including a Lean Canvas template, SWOT analysis, Pirate Funnel, 4Ps of Marketing, Product-Market Fit Pyramid, Marketing Funnel, mission/vision/values statements, strategy/tactics/execution, and buyer personas. Templates are provided for each with descriptions of what they are used for and blank versions to fill out.
MANY CHANNELS.
ONE CONVERSATION.
The leading technology for engaging your audiences with personalized, relevant communications across Print and Digital media touchpoints.
This document provides an overview of Customer Relationship Management (CRM) technologies and strategies. It discusses how CRM aims to help companies better understand customers through centralized customer data collection and analysis. The document outlines the history and evolution of CRM, key components of CRM strategies like marketing automation and sales force automation, emerging trends in CRM technologies, and potential benefits and risks of implementing a CRM system.
The document provides a preview of new features in Microsoft Dynamics CRM 2015, CRM Online (2015 Update), Dynamics Marketing (2015 Update), and Social Listening (2014 R2). Key new capabilities include enhanced sales and marketing automation features, such as guided sales processes, product families, sales hierarchies, and improved email marketing tools. The document also summarizes improvements to customer service, social listening, and the underlying CRM platform.
Personalization plays a key role as marketing strives to build better relationships with customers and prospects. This translates into a better return on the company’s marketing investments. The concept of personalization, though, has evolved. A few years ago, personalization was limited to addressing a recipient by name; personalization now involves the use of customer analytics and offering the customer a truly individualized experience. True personalization is not possible without use of technology. This whitepaper highlights how you can create a high degree of personalization in your marketing efforts using MindMatrix’s Automated Marketing Platform (AMP.)
True personalization involves tailoring offerings to meet each customer's precise needs. The Automated Marketing Platform (AMP) allows for personalization through flexible data storage, prospect segmentation, automatic filtration, and visual and content customization based on customer attributes. AMP's tools can change collateral's look and content based on parameters like a customer's age, location, or purchase history to improve marketing efficiency and customer experience.
Channel Marketing Management Software offers the advantage of accelerating the scaling of your marketing endeavors and promptly tracking their effectiveness. Any business that engages with its target audience using multiple channel partners can greatly profit from this software. Continue reading to gain a comprehensive understanding of this software and learn how it can be leveraged to establish a strong brand presence while enhancing sales and revenue.
This document discusses the importance of effective company messaging and outlines different types of messages companies should develop. It identifies "Out Messaging", which communicates what the company does at a high level, and "Up Messaging", which positions the company as a thought leader. It also discusses "Solutions Messaging" to promote integrated solutions. Developing these messages requires understanding customers and mapping messages to capabilities. Outsourcing can help companies with limited customer-facing resources to properly develop compelling messages.
New challenges in brand management some automation solutionsmindmatrixmarketing
The expanded number of platforms on which a customer now interacts with a company has increased tenfold the complexity in managing customer perceptions of brand.
Brand Management is an ongoing, enterprise-wide task, involving every unit of an organization. The goal: ensure that the position created for a brand is accurately reflected in the image customer’s develop. This white paper identifies these particular challenges and explains how automation software can ease the task of brand management across multiple platforms.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
The AppExchange Marketing Program provides turnkey joint marketing campaigns between Salesforce and its partners. The Fall 2016 campaign will focus on showcasing apps that Salesforce admins love through promotions, content and social media from August to October. The Winter 2016 campaign will highlight accelerator apps for small businesses from November 2016 to January 2017. The program offers various package options for partners to generate awareness, leads and growth through AppExchange.
1CRM enables businesses to create long-lasting customer relationships and experiences with the most intuitive, customizable and cost effective customer relationship management (CRM) solution on the market. By focusing on a comprehensive and easy to customize CRM solution, 1CRM is putting tailored-fit CRMs within reach of businesses everywhere.
The purpose of this whitepaper is to enable businesses to automate their marketing efforts. With the landscape constantly evolving, it has become critical to place operations in auto-pilot mode to streamline a variety of functions, enabling teams to laser-focus their efforts on driving revenues.
The document provides an overview of trends and insights from the 2017 dmexco conference. It includes summaries of panels on the changing landscape of brand discovery and when content marketing turns smart.
Specifically, it discusses how brand discovery is moving beyond search engines to marketplaces like Amazon, and the importance of taking a holistic approach across paid, owned and earned opportunities on these platforms. It also highlights how content marketing is being enhanced through more dynamic and personalized content driven by audience data and insights.
The document discusses how Salesforce provides customer relationship management (CRM) solutions tailored for media and communications companies. It explains that industry leaders like media companies rely on Salesforce's on-demand CRM platform to manage client relationships and access customer data. The CRM solution allows companies to store all customer information in one place and provides tools for tasks like sales management, marketing automation, and collaboration.
DAM NY 2016 - New DAM Orchestration - When Enterprise DAM meets Enterprise Wo...Activo Consulting
New DAM 2016 orchestration - ES DAM when Enterprise workflows meets Enterprise DAM to leverage your value by your brand.
TECHLAB: Creative Workflows & DAM: How leading brands are going from back-of-the-napkin designs to global digital experiences in record time.
Fred Sanuy and Jill Talvensaari will show you how a top retailer has made its DAM the heart of an efficient creative workflow for digital asset review, iteration, approval, and distribution. You’ll see how the solution integrates seamlessly with existing technologies, downstream workflows, and the role of HTML5 for cross channel experiences.
The Great DAM Bake Off
The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest digital asset management solutions. Attendees will help crown the "2016 Tastiest DAM" in a fast-paced, entertaining set of competitive demos. DAM vendors will present a series of short, focused demos (of the same features, so you can compare apples-to-apples), showing how their systems address specific business use cases. An expert panel of judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top?
ES at the Heart of your Strategy
Digital Asset Management
Multi-Taxonomy & Metadata fields with Access Control
Business Workflow Mapping
Marketing Automation
Omni-channel 360 capabilities
Video support
Custom Brand Portal
Social Content Management
Content Integration
DALIM BACK OFF Video :
https://youtu.be/CnerJv5Xei4?list=PLEwSdxZ06AqnNLQd5itOEWu4i2EPoJJge
Brand Management Through Social Media MarketingMohamed Mahdy
Brand management through social media marketing can help companies promote their brand and connect with customers. It allows sharing of content on social networks to gain attention and drive traffic at a low cost. Maintaining a brand involves associating it with positive experiences and satisfaction over the long term through various aspects like customer service and in-store presentation. Social media provides opportunities for both large and small businesses to achieve recognition globally in a cost-effective way. Visibility is important, so successful companies now realize the impact of social media marketing on brand success.
This document provides an investors presentation for a marketing software called TrafficBee. It aims to maximize brands' and affiliates' profits through automatically distributing leads and traffic into optimized marketing funnels. The software was developed internally by Traffic Bandits to address their own needs and will now be expanded as a worldwide marketing tool. It offers features like lead distribution, landing page building, and future machine learning-driven email marketing funnels and lead management. Traffic Bandits is seeking a $2 million seed round to fund marketing, payroll, and growth. Their roadmap includes launching basic plans and expanding capabilities over time.
1) The document discusses how SAP's mySAP Customer Relationship Management (CRM) solution helps automotive companies improve customer relationships, enhance communication across all sales channels, and increase profitability.
2) Key features of mySAP CRM include enabling collaboration between manufacturers and dealers, providing a single view of customer and vehicle data, and supporting processes like marketing, sales, and customer service.
3) The solution aims to help automotive companies better understand customer preferences, connect disparate data sources, and improve customer-centric business processes across the entire vehicle lifecycle.
This presentation provides an insight into the new Customer Relationship Management App, Perfecto CRM App which helps the users to maintain a record of the leads and the opportunities. The dashboard provides all the necessary information about the upcoming events,tasks, successful lead conversions and the amount earned.
Similar to Marketing collateral creation & AMP (20)
2. Executive Summary
Marketing collateral is an important element of every business’s marketing strategy. It plays a key role in
brand building. Research suggests people form a perception about a person or product in less than a
minute. This is one reason organizations should finely tune every piece of marketing collateral and
carefully design each customer touch-point. Everything must immediately telegraph the desired
corporate image. This is the core concept behind “branding.” So…in consequence, marketing collateral
creation assumes a high level of importance. However, as companies expand into virtual markets and
focus increasingly on product customization, control of the marketing collateral process becomes a
challenge. This whitepaper discusses how you can effectively address this challenge by deploying AMP.
The Marketing Collateral Mess
Obviously, the creation of memorable marketing pieces requires solid content and creative ideas. However,
there is a practical side to address. The marketing team must also face issues such as resource availability,
branding consistency, tight monetary budgets, and even tighter timelines.
THE “BUSINESS-BEYOND-BOUNDARIES” CONCEPT - Businesses are no longer confined
by geographical boundaries. Thanks to technology, every market is now virtually
accessible. Businesses now have multiple branches within their country and abroad.
More importantly, their web presence takes them everywhere. They face the challenge
of managing their brand correctly across their multiple sites, while still trying to meet
demands for marketing collateral that is personalized for specific regions and market
niches
THE EXPLOSION OF CUSTOMER TOUCHPOINTS - Prospects and customers come in
contact with a business in various venues. These include social media sites such as
Facebook, information sharing portals such as SlideShare or YouTube, and the web in
general. Prospects gather information about the brand from peers online, 3rd party
reviews on the web, and blogs- just to name a few. Businesses have to keep up with the
various arenas of interaction and tailor their marketing collateral to suit the format of
these sites.
SALES vs. MARKETING - This challenge has existed for quite some time. Marketing
collateral is obviously designed by marketing, but it is implemented by the sales force.
In most organizations, there is lopsided resource availability, where the marketing team
is almost always short of people. Studies show that the ratio of sales to marketing
personnel is around 10:1. The marketing team is under constant pressure to deliver
high-impact marketing materials within a stringent timeline for a wide variety of end-
users.
These challenges can be met by using technology to create high-impact marketing collateral. This is where AMP
comes into the picture.
3. How AMP Can Help?
AMP simplifies the process of collateral creation by unifying all of the various facets of brand management onto
one platform. AMP can help in the following ways:
UPDATED RECORDS - AMP brings a high level of consistency to marketing collateral. AMP
recognizes branding patterns and ensures that all marketing collateral embodies the same look
and feel. AMP takes care of design architecture to ensure that all outgoing communication
adheres to a standard that instantly reminds the recipient of the business, reinforcing its brand.
For Example: a company’s headquarters is in Chicago and its sales force is spread across the
country. When the company changes its logo, this change must be replicated in all its marketing
materials generated in offices across the nation. With AMP, once the change is entered into the
system, the new logo is automatically transferred onto all relevant collateral. The sales team
would only have to download the latest copy from the system when they need it. This way,
marketing personnel do not have the laborious task of manually updating every single
presentation or flyer!
LENDS CONSISTENCY - There are various textual and visual elements that go into collateral
creation. These include the logo, color, font, and image standards. Once the standards are fed
into the system, AMP ensures all new collateral is automatically generated according to
required standards.
For example: A company has an advertisement campaign being launched on several fronts:
print, website, e-mail blast, and e-newsletter. While high-resolution images are needed for
print media, download issues require a lower resolution for email. AMP’s intelligent branding
support tools will automatically ensure that low-resolution images are used for the web
campaign while the print utilizes only high-resolution.
CENTRALIZED DATA STORAGE - AMP functions as the central storage for all visual and text
content that is used in the creation of all marketing materials. Once data is entered into the
AMP interface, everything is available for online access.
PERSONALIZATION - AMP allows for fast and easy personalization of marketing collateral. Using
the advanced features in AMP, business can move beyond the mundane acts of personalization
such as addressing prospects by name. AMP allows for parameters to define specific template
colors and font sizes for individually designated recipients. It can even replicate marketing
campaigns in varied languages.
Example – One segment of a company’s target market may include an older demographic. All
materials targeted toward that cohort could automatically use a larger font and more
streamlined visuals.
AMP simplifies the otherwise overwhelming task of marketing collateral creation. It saves time by automating
most of the collateral creation tasks. On an average, AMP can save a company $1800 per year by injecting
efficiency into the marketing collateral creation process. The marketing and sales staff does not have to adjust
the font or update information- in each marketing document- when there is a change. AMP is a one-time
marketing investment that saves precious marketing dollars in the long run. With AMP, users can beat
4. budgetary and time-related constraints that marketing professionals so often face. AMP ensures there is
conformity in all marketing communications—whether the business is reaching out to a prospect in Maryland or
California, or whether it is sending out an e-mail blast or an e-book. AMP will make sure all marketing
communication adheres to its corporate standards.
5. For the past 14 years, MindMatrix has been aligning sales and marketing
functions for over 20,000 sales and marketing professionals across 200
companies, from diverse verticals through its innovative sales and
marketing software and solutions.
Unique to the industry, MindMatrix offers Next Generation Marketing
Automation software on a single unified platform for Sales and Marketing.
Our solutions bring about a seamless integration of the 2 functions helping
our clients derive the maximum benefit from their investment in marketing
and sales automation.
Contact me today to know more about how MindMatrix solutions can help
you align your marketing and sales processes for improved results.