A Quick Marketing Workshop with Blue Compass Training and Consultancy and DTI Philippines sharing Brand Stories, Workaround tools to Marketing challenges and A Real Time Fun Marketing Workshop

1. Overcoming
MarketingChallenges
Blue CompassTraining and Consultancy by JunV Lao

2. What is
Marketing

3. Marketing
Challenges
Workshop
Outline…
• Brand
Stories
• Marketing
Planning
Tools
• Workshop

4. 1. BrandStories
Blue CompassTraining and Consultancy by JunV Lao

5. Marketing
Challenges
affect
everyone

6. Something
is
wrong…
In 2009, most Ford executives were
driving other car brands

7. Challenge #1
Politics
Finger pointing

8. TheAllan
Mulally
system
Peer
Accountability

9. Challenge #2
One Direction

10. Challenge #3
Innovation

11. Challenge #4
Competition

12. Iwasan
maging
GayaGaya…

13. Challenge #5
Commitment

14. “Mommy
ayaw ko na
maging
doctor
Chef na
lang”…
Wag Pa bago bago ng plano

15. InSummary
No “I” in team
There should be one MissionVision-
One Direction
One should innovate according to
the times
Pay Attention to what competition
is doing but do your own thing
Stick to your strategy-Be committed

16. 2. Marketing
Challenges
PreparednessTools
Blue CompassTraining and Consultancy by JunV Lao

17. Tool 1
The
STOP
Template
Burning Issue:
Systemize
Threats
Opportunities
Prioritize

18. Tool 2
Competitive
Check
Customer
(Target
Market)
Product
Place
Price
Promotion
YOU Competition

19. Tool 3
VisualGrid
(Activity
Timetable)

20. All
Together
Now

21. 3.Workshop
Blue CompassTraining and Consultancy by JunV Lao

22. WorkshopA
Group Marketing Plan Exercise
Do a Subic Bay Marketing Plan

23. Workshop B
We work in several groups in
Teams of Five
Choose a business from your peers
Discuss, formulate
Present Marketing Plan

24. BlueCompass
Training andConsultancy
contact
founderMarkPagaduan-0922-207-8892
partner:JunVLao-0915-9473888