real estate client pitch

1. It takes 110% commitment…
for Keyland…
8-8-16

2. The burning issue
Too much Noise,
How to stand out…
be closer to the hearts & minds of prospects

3. Social media
created the need
for people to
share stories…
They need moments &
spectacles to share
Awards to humblebrag
about..
Need to be socially
relevant

4. The Big Idea..
It Takes
Commitment
to succeed
#110%

5. The Roadmap…
It takes Commitment
award inspiring modern heroes
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6. Overseas heroes
Meet Edge Pamute…
E d g e P a m u t e w a s t h e
foundation of the success of
Yan TV, Vietnam’s No. 1 Music
Channel, beating MTV &
Channel V in the country.
It took 12 years to turn the
channel into a giant…
Keyland-Ascot celebrates his
continuing
#110% Commitment towards
Success'

7. Homegrown Heroes
Meet Richard Sanz…
Innovating how Bibingka is served,
Richard Sanz has built a food empire
having close to 500 outlets serving
Filipinos their favorite local desert daily.
It took more than a decade and an
ongoing #110% commitment to see his
business soar to new heights. Learn his
story here… '

8. Share your story…
#ittakescommitment #110%
#ascott #keyland…
We encourage success oriented netizens to Celebrate their acievements via
hashtag so we may find them.
We select the best stories and award them weekly via inviting them for coffee and tea at the
Benavidez Showroom leading to Sales force teams, build a strong email database through
activations for a weekly narrative showcase to prospects'

9. your Agency recommends?…
Traditional Global Ad Agencies are being
themselves…still Traditional '
Main Platform?'
Support???'

10. The Narrative Platform…
(Boutique, Credibility, Appointments,
activities)..check
authenticity and committed engagement is key…
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11. Traditional Campaign vs. Proposed
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12. All Together Now..
For the details…timetables…needs…

13. Who We are…
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14. Generating authentic engagement is
king
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15. TV vs. Influencer vs. Concept
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TV/RC Ads Primetime-
P4M value estimate
Social Media-
P10k
Avg. Registrants/Day
1-*
TV Ads- 0
Social Media+
*Direct Mail subscribers
Brand Backing Print Ads
Influencer pull
Avg. Registrants/Day
100+/-*'
TV Ads- 0
100% Social Media-
2 months
Concept/Narrative
- Go Afro
Promote Fun fitness
Avg. Registrants/Day
30+/-*
Post event published free on PDI/PS/MB/
Telegraph/Smile/Mabuhay/360/ 1kplus
instagram #goafro shares, 500k talking
about this
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16. Result…

17. Over the top results…
Generated over P4M in POST
PUBLICITY
Media are just platforms- Content is king

18. Clients served,,

19. Contact
Jun V Lao
0915-9473888