"11 Stranger Things You Didn't Know About All-in Global "
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The document describes various eccentricities of employees at an office, including having a mascot, an overzealous CCO, meetings under tables, an SEO manager who wears karate outfits, matching clothes, private "inspiring" moments, exorcist-style massages from the CEO, a content manager who rewrote Anna Karenina as a teen, a chairman with dental issues, an HR manager with a hypnotherapist wife, and consistent revenue growth since 2008.
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This guide is for those who are selling digital products on Etsy platform.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
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"11 Stranger Things You Didn't Know About All-in Global "
- 1. We have a mascotte at the office. Great for those days when you are all alone first or last at the office.
- 2. Our CCO has somehow not yet received a restraining order from Tom Hardy.
- 3. We like to schedule some meetings under the table. It’s good to see things from a different perspective.
- 4. Our SEO manager sometimes wears a karate outfit. Noone really understands why.
- 5. At least once a month we match our clothes in the office.
- 6. We like to feel ”inspired” in our private moments.
- 7. Our CEO gives a hell of an exorcist massage.
- 8. When our Content Manager was 13, he wrote a 20 page alternative ending to Tolstoy’s Anna Karenina.
- 9. Our Chairman postponed going to the dentist for 10 years and had to leave SiGMA 2018 early because of a toothache.
- 10. Our HR Manager's wife is a qualified hypnotherapist. Photo: changeasily.com
- 11. Our revenue has increased each and every year since we opened for business in 2008.