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The Future of Marketing Session- June 23rd 2016- by: Adi Montas

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Material from an info session on the Future of Marketing as part of the International Master of Strategic Marketing programme.

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The Future of Marketing Session- June 23rd 2016- by: Adi Montas

  1. 1. By: Adi Montas Director of Marketing & Operations in LATAM Arthur Lok Jack Graduate School of Business June 2016
  2. 2. Where are we coming from?
  3. 3. 6 W´s
  4. 4. Advertising Virtual Reality Artificial Intelligence
  5. 5. https://www.youtube.com/watch?v=mqqyAlr50fU
  6. 6. Things to Consider: The customer will always be the KING! The landscape is GLOBAL – whether we like it or not. Be aware of what´s going on in the world Be where your customer IS. Be smart and make the most out of each channel Technology is setting the trend. Be at the forefront Put the value behind the intangible either of a product or a service https://www.youtube.com/watch?v=VH2rm9Rrgd8

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