SlideShare a Scribd company logo
Automation
into opportunitiesTurning contacts and content
The state of
automation
Automation
definition
QuickSprout
Care about your customers. Send them marketing
messages that inspire delight. Always be looking for
opportunities to listen to feedback. Stop thinking about
“pushing” email blasts, and focus on ways to pull
audiences close to your brand. Marketing automation
means targeting the right users with the right message.
QuickSprout
Pardot
Marketing automation is a software platform that helps you to
automate your marketing and sales engagement to generate
more leads, close more deals, and better measure marketing
success.
Pardot
Automation
definition
QuickSprout
Care about your customers. Send them marketing
messages that inspire delight. Always be looking for
opportunities to listen to feedback. Stop thinking about
“pushing” email blasts, and focus on ways to pull
audiences close to your brand. Marketing automation
means targeting the right users with the right message.
QuickSprout
Automation
definition
Pardot
Marketing automation is a software platform that helps you to
automate your marketing and sales engagement to generate
more leads, close more deals, and better measure marketing
success.
Pardot
Automation
stats
59%
As many as 50% of Fortune 500 companies
already use marketing automation
ClickZ
78%
78% of successful marketers say that marketing
automation is most responsible for improving
revenue contribution.
The Lenskold Group
Automation
stats
59%
Over 50% of Fortune 500 companies
already use marketing automation
ClickZ
Automation
stats
78%
78% of successful marketers say that marketing
automation is most responsible for improving
revenue contribution.
The Lenskold Group
Automation in
the context of a
Law Firm
The state of
automation
Where does new
legal business
come from?
The state of
automation
• Working with
the willing
• Trusted business
relationships
• Referrals
• Alumni networks
• Thought
leadership
• Events
The state of
automation
Marketing considerations
Organically own contacts
Data protection
Non-traditional sales teams
Little room for error
Automation
objectives at a
Law Firm
Relationship BuildingData
Management
Business Development
Capture new and
relevant Contacts
Campaign Execution
Self-Service
Personalization
Automation as
a strategic
partner for
Law Firms
Automation
as a strategic
partner for
Law Firms
Process
Automation
Tracking and
reporting
Lead scoring
Personalization
Landing Page
Event website
Event check-in
Events
Webinars
Website
Microsites
Alumni Website
Digest center
Newsletter
AlertsPreference Manager
YOUR DATA
at the core of
YOUR FIRM
The true
meaning of
automation for
Law Firms
The true
meaning of
automation for
Law Firms
“Leverage technology to deliver bespoke
experiences designed to increase measurable
engagement and create rewarding, relevant
conversations between your firm and its clients
that drive positive ROI.“
Vuture
Make automation an integral part of
your marketing mix to turn contacts
and content into opportunities.
If you would like to start exploring the value and benefits of adopting
automation for your firm, why not start a conversation with one the
Vuture experts? Initiative the conversation: explore@vutu.re

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Marketing automation - Turning contacts and content into opportunities

  • 2.
  • 4. Automation definition QuickSprout Care about your customers. Send them marketing messages that inspire delight. Always be looking for opportunities to listen to feedback. Stop thinking about “pushing” email blasts, and focus on ways to pull audiences close to your brand. Marketing automation means targeting the right users with the right message. QuickSprout Pardot Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Pardot
  • 5. Automation definition QuickSprout Care about your customers. Send them marketing messages that inspire delight. Always be looking for opportunities to listen to feedback. Stop thinking about “pushing” email blasts, and focus on ways to pull audiences close to your brand. Marketing automation means targeting the right users with the right message. QuickSprout
  • 6. Automation definition Pardot Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Pardot
  • 7. Automation stats 59% As many as 50% of Fortune 500 companies already use marketing automation ClickZ 78% 78% of successful marketers say that marketing automation is most responsible for improving revenue contribution. The Lenskold Group
  • 8. Automation stats 59% Over 50% of Fortune 500 companies already use marketing automation ClickZ
  • 9. Automation stats 78% 78% of successful marketers say that marketing automation is most responsible for improving revenue contribution. The Lenskold Group
  • 10. Automation in the context of a Law Firm
  • 11. The state of automation Where does new legal business come from?
  • 12. The state of automation • Working with the willing • Trusted business relationships • Referrals • Alumni networks • Thought leadership • Events
  • 13. The state of automation Marketing considerations Organically own contacts Data protection Non-traditional sales teams Little room for error
  • 14. Automation objectives at a Law Firm Relationship BuildingData Management Business Development Capture new and relevant Contacts Campaign Execution Self-Service Personalization
  • 16. Automation as a strategic partner for Law Firms Process Automation Tracking and reporting Lead scoring Personalization Landing Page Event website Event check-in Events Webinars Website Microsites Alumni Website Digest center Newsletter AlertsPreference Manager YOUR DATA at the core of YOUR FIRM
  • 18. The true meaning of automation for Law Firms “Leverage technology to deliver bespoke experiences designed to increase measurable engagement and create rewarding, relevant conversations between your firm and its clients that drive positive ROI.“ Vuture
  • 19. Make automation an integral part of your marketing mix to turn contacts and content into opportunities. If you would like to start exploring the value and benefits of adopting automation for your firm, why not start a conversation with one the Vuture experts? Initiative the conversation: explore@vutu.re