E-mailmarketing als onderdeel van de customer journey

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Van algemene nieuwsbrief met aanbiedingen op de website tot geautomatiseerde mailings met boekingsinformatie. Persoonlijke communicatie met duidelijke resultaten. Janet Broeksma is e-mailmarketingspecialist bij Redhotminute. Redhotminute is een full service internetbureau. Zij ontwikkelen, vanuit strategie en concept, effectieve sites, stores en apps voor merken die zich willen onderscheiden. Merken die digitale kracht en creativiteit gebruiken om doelgroepen te inspireren en uit te dagen. Ongeacht tijd en plaats.

Marketing

OVER REDHOTMINUTE

•  CREATIVE
DIGITAL
AGENCY

•  GESTART
IN
2001

•  100
COLLEGA’S
STERK

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OP
RELATIE

•  NEDERLAND
&
AUSTRALIË

DISCIPLINES

CONCEPT
/
STRATEGIE

ARCHITECTUUR

UX
DESIGN

DESIGN

DEVELOPMENT

CONVERSIE

…

VAN DER VALK"
EXCLUSIEF

•  WEBSITES

•  BOEKINGSENGINE

•  BUSINESS
APPLICATIONS

•  CAMPAGNES

•  E-‐MAILMARKETING

VAN DER VALK"
WEBSITE

•  KOPPELING
COPERNICA

•  INFO
VERZAMELING
(1)

•  NIEUW
(SUB)PROFIEL

VAN DER VALK"
E-MAILING

•  HOTEL
EIGEN
ACTIES

•  LANDELIJKE
AANBIEDINGEN

•  RE-‐MAILING

VAN DER VALK"
BOEKEN

•  BOOKINGSENGINE

•  INFO
VERZAMELING
(2)

VAN DER VALK"
CHECK-IN

•  1st
PARTY
/
3rd
PARTY

•  GEPERSONALISEERD

•  PDF
COUPON

VAN DER VALK"
EEN EXCLUSIEF VERBLIJF

•  …

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VAN DER VALK"
CHECK-OUT

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3rd
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•  GEPERSONALISEERD

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REDHOTMINUTE
Graaf Reinaldweg 22-26
4176 LX Tuil, Nederland
+31 418 510 068

B2B-Portale bieten produzierenden Unternehmen weltweit Sichtbarkeit und Reichweite im Internet! Auf den Portalseiten stellen sich Unternehmen vor und zeigen, welche Produkte sie anbieten. Sie sind wie eine virtuelle Industrie-Messe. Über die richtigen Portale und einer starken Präsenz erreichen Unternehmen ein Millionenpublikum. Und das mit weit geringeren Kosten als klassische Messen verursachen. Aktuell existieren über 1.500 B2B-Portale. Hier die richtige Auswahl zu treffen und sich auch noch gewinnbringend zu positionieren, ist nicht einfach. Das Whitepaper liefert Ihnen einen fundierten Einblick in die Funktionsweise der Portale und über den Nutzen, der sich daraus für Sie ergibt. Der Einkauf findet über B2B-Portale neue Lieferanten schnell und einfach. Der Verkauf gewinnt Neukunden und informiert und festigt Bestandskunden. In unserem Whitepaper: "Gewinnbringende Präsenz auf B2B-Portalen" werden darum folgende Fragen beantwortet: -Was sind B2B-Portale? -Wie funktionieren B2B-Portale? - Was leisten B2B-Portale? - Die Unternehmenspräsenz: Profil & Content

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Die Vortragspräsentation "Die E-Rechnung im Lichte der GoBD“ von Stefan Groß illustriert die steuerlichen Vorgaben, welche an den elektronischen Rechnungsversand gestellt werden. Dabei gilt ein besonderes Hauptaugenmerk der Einhaltung der GoBD bzw. der damit korrespondierenden Anforderungen. Stefan Groß ist Steuerberater/Certified Information Systems Auditor (CISA), Partner bei Peters, Schönberger & Partner mbB in München und Vorstandsvorsitzender des Verband elektronische Rechnung (VeR), München.

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Händler in Deutschland unterliegen den Vorschriften eines besonders strengen Wettbewerbsrechts. Gerade beim Verkauf an Verbraucher (business-to-consumer) sind diverse Informationspfl ichten beim Fernabsatzkauf und Pfl ichten im elektronischen Geschäftsverkehr zu erfüllen, denen Internethändler gerecht werden müssen. Praktisch jeder kleine Fehler kann abgemahnt werden. Es ist allerdings leichter gesagt als getan, einen Online-Shop rechtssicher zu gestalten. So gibt es unzählige Vorschriften zu beachten, die im Zweifel nur ein spezialisierter Rechtsanwalt vollständig überblicken kann. In dieser Broschüre soll daher ein Überblick über die wichtigsten rechtlichen Aspekte eines Online-Shops gegeben werden, so dass ein Händler, der an Verbraucher verkauft, zumindest den gängigsten „Abmahnfallen“ entgehen kann.

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De zomer is bijna afgelopen en dat betekent het einde van het BBQ-seizoen. De verkoop van de Kamado-BBQ’s van The Bastard, een van de populairste BBQ-merken in Nederland, ging als een speer. Wij hebben er een gereserveerd om te verloten tijdens deze sessie over e-mailmarketing op Shopping Today! Er zijn veel feiten en fabels rondom e-mailmarketing. De ene bron zegt dat maandagochtend het beste verzendmoment is, de andere vrijdagmiddag. Gmail opent beter dan Hotmail. Hoe persoonlijk moet een e-mail zijn? Hoe vaak mag je e-mails versturen zonder de ontvanger te irriteren? In deze presentatie ontkrachten Laurens-Jan en Siebe een aantal van deze fabels en geven ze antwoord op de vragen. Ze laten zien hoe je met het volgen van e-mailmarketing “best practices”, mooie resultaten kan behalen aan de hand van The Bastard-case. Zo hebben ze binnen 4 maanden de e-maildatabase meer dan verdubbeld en halen hun e-mailnieuwsbrieven een gemiddelde openratio van 72%!

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E-mailmarketing als onderdeel van de customer journey

1. MARKETING AUTOMATION JANUARI 2015

2. JANET BROEKSMA-BAAN E-MAILMARKETING SPECIALIST BIJ REDHOTMINUTE

3. OVER REDHOTMINUTE •  CREATIVE DIGITAL AGENCY •  GESTART IN 2001 •  100 COLLEGA’S STERK •  FOCUS OP RELATIE •  NEDERLAND & AUSTRALIË

4. DISCIPLINES CONCEPT / STRATEGIE ARCHITECTUUR UX DESIGN DESIGN DEVELOPMENT CONVERSIE …

5. VAN DER VALK EXCLUSIEF CASE

6. VAN DER VALK" EXCLUSIEF •  WEBSITES •  BOEKINGSENGINE •  BUSINESS APPLICATIONS •  CAMPAGNES •  E-‐MAILMARKETING

7. E-MAILMARKETING

8. VAN DER VALK" WEBSITE •  KOPPELING COPERNICA •  INFO VERZAMELING (1) •  NIEUW (SUB)PROFIEL

9. VAN DER VALK" E-MAILING •  HOTEL EIGEN ACTIES •  LANDELIJKE AANBIEDINGEN •  RE-‐MAILING

10. VAN DER VALK" BOEKEN •  BOOKINGSENGINE •  INFO VERZAMELING (2)

11. VAN DER VALK" CHECK-IN •  1st PARTY / 3rd PARTY •  GEPERSONALISEERD •  PDF COUPON

12. VAN DER VALK" EEN EXCLUSIEF VERBLIJF •  … •  … •  … •  …

13. VAN DER VALK" CHECK-OUT •  1st PARTY / 3rd PARTY •  GEPERSONALISEERD •  VALKLOYAL

14. AUTOMATION

15. VRAGEN WE BEANTWOORDEN ZE GRAAG

16. REDHOTMINUTE Graaf Reinaldweg 22-26 4176 LX Tuil, Nederland +31 418 510 068

E-mailmarketing als onderdeel van de customer journey

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