Marketing Association of Caledonian University - Introduction Presentation
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Presentation created by Rebecca McCrosson to introduce students to MACU during Fresher's Week 2019. Includes slides created by Marnie Bowes of Student Loans Company.
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- 5. £3For Only:
- 7. 19 September 2019 My journey from graduate to professional Marnie Bowes BA Marketing 2013 - 2017 7
- 8. 8 • Started the Glasgow Caledonian University (GCU) Marketing Society. • Volunteer work – working with small businesses. • Work placement/casual hours in a corporate and commercial environment. • Career advisors. • CV and application writing. Prepping for the big bad world
- 9. 9 • Prepping from 3rd year. • Signing up to job alerts. • Applying for what was appealing. • Application after application. • Interview practice. • Not giving up! End result www.scotgrad.co.uk Graduate placement programme in a small business. Going for my first grad job
- 10. 10 Marketing Executive TPS WeldTech March 2017 – June 2018 Solely responsible for: • All digital channels (SEO, PPC and Google Analytics). • Social media. • Content management. • Email marketing. • Events. • Branding. • Website management. • Budgets and reports. My path so far...
- 11. 11 Content Editor Customer Communications and Marketing The Student Loans Company July 2018 – September 2019 • Create multi-channel, user-focused campaigns. • Create, edit and review content across GOV.UK and other SLC channels. • Work with other Marketing teams to ensure content across all channels is consistent. • Communicate with a range of internal and external colleagues and stakeholders. My path so far...
- 12. 12 Content Designer Policy, Product and Service Design The Student Loans Company September 2019 - present • Use a user-centred design approach. • Create user needs, personas, empathy mapping, user journeys and journey mapping. • Make sure content is written in Plain English and in line with the Government Digital service style guide. • Make sure content meets readability standards and is accessible for all users. • Work with business subject matter experts. • Use analytical data to identify areas for improvement. • Collaborate with UX designers and content contributors across the business. My path so far...
- 13. 13 • IBM Enterprise Design Thinking – https://www.ibm.com/design/thinking/ (practitioner level with GCU email). • Government Service Design – https://www.gov.uk/service-manual https://gds.blog.gov.uk/ • Google Digital Garage. • Shadowing in the industry. • LinkedIn – follow the industry news. • Entry level jobs – look at the criteria and get some experience. • Self development. Resources and recommendations
- 14. 14 Marketing Association of Caledonian – get involved! • Networking with industry professionals. • Develop skills with live clients. • Showing employers you’re proactive. • Events and socialising. Resources and recommendations
- 15. 15 Marnie Bowes Content Designer/ Policy, Product and Service Design marnie_bowes@slc.co.uk www.gov.uk/slc
Editor's Notes
- Established in 1959 by a small group who wanted to improve the standard and reputation of marketing. The Society has evolved over the past 60 years into a global community with over 3000 members from hubs in Scotland, Hong Kong, Singapore, Dubai, India and New York. A Glaswegian-born company founded in 1844. Their self-branded whisky holds about 3 per cent of the UK whisky market. A Danish brand founded in 1941, and specialise in decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs.