Marketing 2120
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This document provides an overview of various library resources for marketing research, including databases, reports, census data, and survey tools. It summarizes key databases like ABI/Inform, Business Source Premier, LexisNexis, Marketline, and GMID that contain company and industry profiles, market research reports, and demographic data. Print materials in the library catalog and at the reference desk on topics like market segmentation, consumer lifestyles, and advertising are also highlighted. Free resources like the US Census Bureau and Roper Center public opinion surveys are mentioned. Formatting guidelines for citations are provided.
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Marketing 2120
- 1. MKT 2120-001 Buyer Behavior January 24, 2008 Library Research and Resources Dan Overfield
- 4. ABI/Inform
- 5. ABI/Inform
- 6. FIND IT
- 10. Lexis-Nexis (News Search
- 11. Lexis-Nexis (News Search)
- 17. GMID Market Size (‘000) for US Teens
- 18. GMID US Consumer Lifestyle Reports
- 20. EIU – Market Indicators
- 24. Roper Center
- 25. Roper Center
- 26. Roper Center
- 27. Roper Center