SlideShare a Scribd company logo
3.SOME ARE
DANGEROUSLY
DISTRACTED BY DATA
WHILE MOST MARKETERS
UNDERUSE DATA,A SMALL
FRACTION (11 % IN THIS
STUDY) JUST CAN’T GET
ENOUGH.THESE DATA
HOUNDS CONSULT
DASHBOARDS DAILY AND
BASE MOST DECISION ON
DATA.
.
4. THE
BEST
FOCUS ON
GOALS
AND
FILTER
OUT
TOP PERFORMING MARKETERS HAVE
THE FOLLOWING THREE QUALITIES
MARKETERS FLUNK THE BIG DATA TEST
MARKETERS FLUNK THE BIG DATA TEST
MARKETERS FLUNK THE BIG DATA TEST
MARKETERS FLUNK THE BIG DATA TEST
MARKETERS FLUNK THE BIG DATA TEST

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MARKETERS FLUNK THE BIG DATA TEST