market is a place where buyers and sellers can meet to facilitate the exchange or transaction of goods and services.

1. LEARNING OUTCOME -4
MARKET AND IT’S
TYPES

2. MARKET AND ITS TYPES
There are four basic types of market
structures.
 Perfect completion:
 Oligopoly:
 Monopoly:
 Monopolistic competition:

3. PERFECT COMPETITION
 Perfect competition is a types of
market structure where many firms
sell similar products and profits.
 EXAMPLE:
 Lipstick
 Dettol
 Online shopping

4. OLIGOPOLY
 Oligopoly arises when a small number
of large firms have all or most of sales
in an industry.
 EXAMPLE:
 Soft drink
 Oil

5. MONOPOLY
A market structure characterized by a single
seller, selling a unique product in the market. In a
monopoly market, the seller faces no competition
as he is the sole seller of goods with no close
substitute.
 EXAMPLES:
 Google
 Microsoft

6. MONOPOLISTIC COMPEITION:
 Monopolistic an industry in which many firms
offer products or services that similar (but not
perfect) substitutes.
 EXAMPLES:
 Pepsi vs Coca-Cola
 Amul milk vs nandini milk
 lipstick

7. NAME- SIMRAN
ROLLNO.- 1018
MARKET EXECUTIVE
UNIT – 2
LEARNING OUTCOME -4