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• To know the problems presently faced by the customers at TVS Motors.
• To study the post-sales service performance.
• To know the new area of improvement.
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A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
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Tvs motors summer internship report a study on customer satisfaction towards ...Priyansh Kesarwani
A study on Customer satisfaction towards TVS Motors in Kanpur City
Objective of the study:
• To know the customer satisfaction level towards services of TVS Motors.
• To know the problems presently faced by the customers at TVS Motors.
• To study the post-sales service performance.
• To know the new area of improvement.
Request for Proposal to XYZ Ltd who is into manufacturing vehicles. XYZ Ltd. wants to find out the perception and expectations of the Motorcycles owners from their first car which they are planning to buy in future.
Background
Understanding of Brief
Business Objective
Research Objective
Research Design
Deliverable
Cost
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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2) ‘Alternative’ Lead Gen - Advocacy
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TL;DR. These are the three themes that stood out to us over the course of last month.
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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It can be used at any stage of the customer journey
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https://nidmindia.com/
A SUMMER TRAINING PROJECT ON CUSTOMERS SATISFACTION DONE FROM SCOOTERS INDIA LTD
1. A SUMMER TRAINING PROJECT
ON
CUSTOMERS SATISFACTION
DONE FROM
SCOOTERS INDIA LTD.
SUBMITTED TO: SUBMITTED BY:
Mr. Prakash Kundnani Akash Singh
Roll No.: 09
Sec- c
2. COMPANY PROFILE
OBJECTIVE OF STUDY
RESEARCH METHEDOLOGY
DATA COLLECTION METHOD
SAMPLE SIZE AND SAMPLE DESIGN
STATISTICAL TOOL
DATAANALYSIS
FINDINGS
CONCLUSIONS
SUGGESTION
3. Scooters India Limited is a government enterprise and started operation with the production of
“LAMBRETTA/ LAMBRO” scooters.
Incorporated in 1972, Scooters India Limited is an ISO 9001:2000 Company, situated at 16 Km mile
stone, South-west of Lucknow, the capital of Uttar Pradesh on NH No 25 and is well connected by
road, rail and air.
Shri R. SREENIVASULU is the Chairman and Managing director of Scooter India Ltd Lucknow.
It is a totally integrated automobile plant, engaged in designing, developing, manufacturing and
marketing a broad spectrum of conventional and non–conventional fuel driven 3–wheelers.
In 1975, company started its commercial production of scooters under the brand name of Vijai
Super for domestic market and Lambretta for the overseas market.
In 1997 introduced three wheelers under the brand name of VIKRAM/LAMBRO.
In 1997, strategically, the company discontinued its two–wheeler production and concentrated only
on manufacturing and marketing of three–wheelers.
4. These products are designed for local transportation. Vikram EV is an electrical three wheeler.
Scooters India Ltd was incorporated on September 7, 1992.
It has autos powered by LPG and Battery also.
5. 1. To identify the customer satisfaction level towards the performance of three wheelers.
2. To identify the factors which influence consumer decision making process?
3. To identify possible area of improvement in three wheelers.
4. To identify the competitive position of various brands of three wheelers in
Customers mind
6. The purpose of methodology is to describe the process involved in research work. This includes the
overall research design, data collection method, the field survey and the analysis of data.
Research Objective:
To find the satisfaction amongst the customers of Scooters India Ltd.
Research Design:
Detailed and structured questionnaire was designed.
Survey a sample of 100 respondent.
The methodology developed was Primary and Secondary research.
The questionnaire was designed to get information from customers about their satisfaction and
overall opinion about Scooters India Ltd.
7. .
Sources of Data:
Primary data:
Secondary data:
Field of Survey:
The field work for the survey was conducted in Lucknow. The exercise involved face to face interview
with the customers.
Analysis:
The important factors and data’s collected were sequentially analyzed and graphed.
Limitations of the Study:
The sample size is only 100 so the sample may not be truly representative of the Lucknow population.
8. PRIMARY DATA:
The primary data source has been collected through questionnaire by personally interviewing each
respondent on a number of queries structured in a questionnaire.
EXAMPLE: Questionnaire
SECONDARY DATA:
This data has been collected for another purpose.
Secondary data was collected from following sources are:
Websites
Books
9. The sample size consists of 100 units which are the most logical and unbiased response.
In statistical surveys, when sub populations within an overall population vary, it is advantageous to
sample each subpopulation independently.
The users of three wheelers segment were divided into 4major subgroups , are :
Vikram load carrier (SIL)
Bajaj Auto (Maxima C)
JSA Auto
Piaggio (Ape)
10. COLUMN DIAGRAMS:-
A column chart is a graphic representation of data. Column charts display vertical bars going across
the chart horizontally, with the values axis being displayed on the left side of the chart.
PIE DIAGRAMS:-
The pie diagram presented in a circle dividing the chart in different components according to the need
of the distinctive data. The slices of the circles are also noted with the name and their percentage
share in the total circle of 360 degree.
11. Q1.
53
28
19
% of wehicals
Passengers
Load carrier
EV
For passengers most of the customers, ratio of the load carriers and EV.
Which types of three wheeler do you have ? Respondents using different types.
12. Q2. Since how long do you own three wheelers?
It is observed that mostly the customers are having new three wheelers. This is because the
customers attracted new models of three wheelers and base of earning and do not prefer
old wheeler because it takes more money for their maintenance.
46
33
12
9
Customers
0-2 yrs
2-5 yrs
5-7 yrs
7- Above
13. Q.3-What will be your next vehicle?
27
43
18
12
0
5
10
15
20
25
30
35
40
45
50
Customer
JSA
Vikram
Bajaj
Piaggio
As per the analysis 43% people preferred to buy Vikram.
14. The major reason for Vikram load carrier user to prefer it was the price of the vehicle being much lower
than others, specially, than that to JSA and Bajaj.
Most of the respondents of Vikram load carrier are not satisfied with the services offered by the company;
however they prefer local spare parts as they are cheap and easily available in the market.
Maximum of the respondents find Vikram load carrier as a good machine which is more economical with a
good mileage, low maintenance and spare parts are easily available in interior of the city as well.
About 40 % of the respondents were old user of the vehicle surveyed and rest was the new users.
Majority of the respondent find Bajaj and JSA are vikram’s main competitors, although JSA and Bajaj
vehicles has a bigger load capacity.
The major finding of the analysis is that the user would prefer diesel engine vehicle over CNG and can even
switch over the business, this is due to cost, mileage and availability of CNG which is not readily available
15. Most of the EV & VIKRAM are purchased by young generation to 25 years because they prefer high
mileage and rest of the models of Vikram and EV.
Vikram is considered to be most fuel-efficient three wheeler on Indian road.
Service & Spare parts of Vikram are easily available throughout India in local markets also.
While buying a three wheeler, economy is the main consideration in form of maintenance cost, fuel
efficiency.
Majority of the respondent had bought their three wheeler more than 2 years.
16. Vikram should introduce some more models having more engine power.
Vikram should think about fuel efficiency in case of upper segment three wheeler.
More service centers should be opened for their Customers.
Maintenance cost and the availability of the spare parts should also be given due importance.
They also introduce some good finance/discount schemes for lower economy persons.
The price should be economic.
17. Bibliography
Kotler, Philip (1999) “Marketing Management” Millennium
Edition, Prentice Hall, New York.
Kothari, C (2005) “Research Methodology” New age publisher,
New Delhi.
Magazines
Business Today and India Today
Webliography:
www.scootersindia.com
www.balajiforce.com
http://www.piaggio.co.in
http://www.mahindra.com
http://www.atulauto.co.in