Market problems refer to inefficiencies, awkward workflows, or suboptimal solutions experienced by a target. Common market problems include being understaffed, struggling with new marketing trends, difficulties interpreting marketing data, lacking communication, and an inability to close sales loops. To solve such problems, one should identify the specific issues, understand all interests, list possible solutions, evaluate the options, select solutions, document agreements, and agree to contingencies for monitoring and evaluating performance.

1. MARKET PROBLEM
DISSCUSSANT: LUCIO A. BORREL III

2. What is Market Problem?
Market problems are your target’s stated
or silent problem. This could refer to
existing inefficiencies, awkward
workflows or non-optimal solutions.

3. 5 Common Problems
1. Inexperience or understaffed
2. New marketing trends
3. Interpreting marketing report data
4. Lack of communication
5. Closing the sales loop

4. Problem solution:
• Identify the issues. Be clear about what the problem is.
• Understand everyone's interest
• List the possible solutions
• Evaluate the options
• Select the options
• Document the agreement/s
• Agree on contingencies, monitoring and evaluate

5. THANK YOU FOR LISTENING!