Market plan on ibn sina
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Total Marketing plan on Ibn Sina.
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Market plan on ibn sina
- 2. Presented by • Imran Hossen ……………..11102065 • Kaniz Fatema Kona ……………..11102048 • Aysha Akter Shimu ……………..11102055 • Md. Shams Akhter ………………11102075
- 3. The IBN SINA trust organizations: 1. IBN SINA HOSPITAL 2. IBN SINA DIAGNOSTIC LAB 3. IBN SINA IMAGING CENTER 4. IBN SINA CONSULATION CENTER 5. IBN SINA MEDICAL CHECK-UP 6. IBN SINA MEDICAL COLLEGE 7. IBN SINA PHARMACETICAL INDUSTRY
- 9. Market share
- 10. Market Growth
- 18. Pricing Strategy Table The IBN SINA Pharmaceutical Industry Price analysis of Esolok-20 (Esomeprazole 20 mg) Capsule SL Product Manufacturer Pack size TP TP+VAT MRP MRP/Cap 1 Sergel Healthcare 60 294.34 342.91 390 6.50 2 Maxpro Renate 30 113.21 131.89 150 5.00 3 Maxima Acme 40 150.94 175.85 200 5.00 4 Neptor Novartis 40 211.32 246.19 280 7.00 5 Alenia Delta 36 135.85 158.26 180 5.00 6 Asector Novo HC 30 90.57 105.51 120 4.00 7 Progut Popular 32 96.60 112.54 128 4.00 Our proposed pack size : 60’s & MRP per Capsule :Tk.6.50
- 19. Action plan
- 21. Sales Forecast: Month Number of units(Per unit = TK 390) Sales January 40000 units 15600000 TK February 40000 15600000 March 40000 15600000 April 40000 15600000 May 40000 15600000 June 40000 15600000 July 40000 15600000 August 40000 15600000 September 40000 15600000 October 40000 15600000 November 40000 15600000 December 40000 15600000 Total 480000 187200000 TK
- 22. .Expected Revenue: Revenue (TK): 187200000 Less: COG 20% 37440000 Gross Margin (TK) 149760000 Less: Expenses Production cost (61%) Sales Promotion cost (4%) PPM Cost (5%) 114192000 7488000 936000 Total expense 122616000 Net profit before tax(tk) 64584000 Net revenue (%) 34.5%
- 23. Control
- 24. Expected Cost Month Number of units PPM cost Sales promotion cost Production cost January 40000 780000 624000 9516000 February 40000 780000 624000 9516000 March 40000 780000 624000 9516000 April 40000 780000 624000 9516000 May 40000 780000 624000 9516000 June 40000 780000 624000 9516000 July 40000 780000 624000 9516000 August 40000 780000 624000 9516000 September 40000 780000 624000 9516000 October 40000 780000 624000 9516000 November 40000 780000 624000 9516000 December 40000 780000 624000 9516000 Total 480000 9360000 7488000 114192000